FLW, the world’s premier tournament-fishing organization, has announced a sponsorship deal with the J.M. Smucker Company for the 2014 season.

The sponsorship will include four of the Company’s leading brands — Folgers, Dunkin Donuts retail coffee, Jif and Smucker’s. 

For the eighth consecutive season Scott Suggs, the 2007 Forrest Wood Cup champion, will represent Folgers on the Walmart FLW Tour and compete out of a wrapped Ranger Z520C. Folgers will also continue to sponsor the popular “Folgers Morning Takeoff” by providing free coffee before many FLW tournaments.

“We’re elated to continue our partnership with The J.M. Smucker Company,” said Trish Blake, President of FLW Marketing Division. “The Company’s brands are a perfect fit for the sport of fishing, and we hope to continue to build upon the success of our relationship.”

“We are pleased to extend our partnership with the FLW organization and are looking forward to an exciting 2014 season,” said Maribeth Burns, vice president of Corporate Communications for The J.M. Smucker Company. “The quality, variety and convenience of our brands and products complement the on-the-go, active lifestyles of professional anglers and their fans.”

Smucker will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show on NBC Sports Network. 

Mystik Lubricants has extended its title sponsorship of Team LaVallee, vialis 40mg led by Levi LaVallee, world record holder of the longest snowmobile distance jump and six-time Winter X Games gold medalist.

This marks the third consecutive year sponsoring the team, which includes branding, product usage exclusivity, social communications and utilizing LaVallee in advertising campaigns.

“We are honored that Team LaVallee will carry a history of success and pride into 2014 with Mystik Lubricants,” said Karl Schmidt, general manager of petrochemicals and lubricants for CITGO Petroleum Corporation. “The heights we have reached together over the past two years demonstrate the true essence of teamwork and a mutually successful partnership. Yet what we are most excited about is the future, which will not only showcase the dynamic talent of our team and our ever-improving products, but most importantly will serve as a daily dedication to our passionate fans.”

Headlining the team is LaVallee, five-time reigning ISOC Fan Favorite and world record holder for the longest snowmobile distance jump.  

“Much like Team LaVallee, Mystik Lubricants are created with the goal of exceeding industry standards and dominating the competition, making us a perfect match,” said LaVallee.  “We have an exciting season in front of us, with the Winter X Games and a full Snocross Series that will put our machines to the ultimate test. Thankfully with the help of Mystik, our sleds run and feel great, giving us confidence and helping us stay ahead of the competition.”

ADOMS and AUA College of Medicine have been announced as sponsors for Antigua Sailing Week.

Antigua and Barbuda Ship and Yacht Registry will once again be an Event Industry Partner of the Caribbean’s longest running regatta. The Antigua and Barbuda Department of Marine Services and Merchant Shipping (ADOMS) is the Maritime Administration of Antigua and Barbuda, operating a maritime registry offering the option to boat owners of registering their boat in Antigua and Barbuda and flying the flag worldwide.

“We are very proud of the name that Antigua Sailing Week has internationally, the regatta flies the flag for Antigua & Barbuda and we want to continue to be a part of the event, which showcases Antigua and Barbuda’s yachting industry and our beautiful islands as a wonderful destination for yachts and visitors to our shores,” commented Katarina McGhie, Head of International Maritime Policy & Business Development. “Besides promoting Antigua and Barbuda internationally, Antigua Sailing Week has many values that we share, especially the provision of a high level of service for a huge variety of yachts from both the Caribbean and overseas.”

For the first time, The American University of Antigua (AUA) College of Medicine will be an Official Industry Sponsor of Antigua Sailing Week. The AUA College of Medicine is recognised by the New York State Education Department and by the Medical Board of California, allowing students to obtain residency positions in those states. The 17-acre campus in Antigua is right on the ocean and many of its students are keen water sport enthusiasts.

“We are proud to sponsor Antigua Sailing Week, Antigua’s premier yachting event. Our Antigua Sailing Week sponsorship is part of our continued commitment to contribute to the growth and well-being of Antigua. We appreciate being part of the Antigua community and it is our honour to have our medical school in this beautiful country,” commented Dick Woodward, American University of Antigua Senior Vice President for Enrollment Management and COO.

Antigua Sailing Week is the longest running regatta in the Caribbean catering for a huge variety of yachts and competitors. The 47th Edition of Antigua Sailing Week will take place from April 26 to May 2, 2014.

British Basketball League (BBL) team Leicester Riders have announced they have secured Arriva Midlands as a major sponsor. 

Under the terms of the agreement , tadalafil Arriva Midlands become the Leicester Riders Official Bus Partner and will have branding at the John Sandford Centre and feature on the Leicester Riders Web-Site. They will also be allocated tickets for Leicester Riders fixtures for tactical use and the Leicester Riders players will attend Arriva Midlands events as and when required and available. 

Arriva Midlands has provided Leicester Riders with various promotional frames both internally and externally on their Leicestershire based fleet. In addition to Arriva Midlands is making bus travel much easier for student Leicester Rider players with the issue of a number of travel passes – allowing travel to and from training. Finally, click Arriva Midlands is providing a number of travel passes to attendees of Leicester Riders School Holiday Basketball Camps which will allow kids from under-privileged backgrounds to attend these camps. 

Russell Levenston, Managing Director of Leicester Riders, commented: “We are delighted to be working with Arriva Midlands to further develop the awareness of the Leicester Riders and we thank them for their much appreciated support. We welcome them to the Leicester Riders family.” 

Communications Manager of Arriva Midlands Keith Myatt added: “We were impressed with the work the Riders do in the community and we are happy to support these initiatives. Good luck to the Riders for the rest of the season.”

USA Rugby and Serevi Rugby today announced a multi-year partnership aimed at growing the game of rugby in America.

Serevi, a leading provider of on-field programming for players and coaches from beginner to the U.S. National Team, will launch a national network of high performance Training Camps under the umbrella of the USA Rugby Academy – powered by Serevi. These Training Camps will identify top players and provide a specific development pathway to the men’s and women’s U.S. National Teams. 

The first-of-a-kind partnership includes programming for male and female athletes at training camps, skill-specific sessions, residential camps, and year round training centers. During select talent identification programs, National Team coaches and their high performance staff, along with Serevi’s coaches, will identify and develop America’s top athletes utilizing input from a network of coaches throughout the country.

The partnership also includes Serevi Rugby becoming an official sponsor of USA Rugby, supporting events and national team games throughout the country.

“USA Rugby and Serevi share the goals of growing the game in America and helping our national teams succeed on the international stage. This partnership helps us achieve both,” said Nigel Melville, CEO of USA Rugby. “We’re excited to see the immediate and long term impacts Serevi’s programs have on the success of USA Rugby.”

Rugby is now the fastest growing team sport in America. A growing number of major universities now offer rugby scholarships to boys and girls, and rugby will re-join the Olympics at the 2016 Rio games, opening the opportunity for many new athletes to play for their country.

“As rugby continues to grow in popularity in the U.S., we’re professionalising the youth development path to reflect USA Rugby’s approach to the game,” said Ross Young, CEO of Serevi Rugby. “We are putting the infrastructure in place so young boys and girls can be introduced to the sport at an early age, develop their skills, and be on track to participate in the top levels of rugby in America through our pathway.”

Queensland Rugby League (QRL), thumb  the governing body for rugby league in Queensland, help has announced that Canterbury has signed on for a further four years as the Queensland apparel sponsor.

“The Queensland Rugby league is extremely excited to partner with Canterbury for a further four years, therapy continuing our wonderful association,” said Rob Moore, QRL chief executive officer. 

“Canterbury’s ongoing commitment to cutting edge technology and innovative design is one of the many reasons we believe this is the ideal partnership for the Maroons brand. This jersey is the perfect fit for all the key Maroons stakeholders, from the players on the field to the fans throughout the state, people will be proud to pull on this jersey.”

Scott Chapman, CEO of Canterbury International Australia, said: “Queensland State of Origin has been a significant part of the Canterbury heritage here in Queensland and we are thrilled to be continuing the winning partnership,” Chapman said.

“Canterbury strives to deliver the highest level of performance garments to give the players the edge as well as providing the fans the best quality replica ranges to support their team.”

The Ayr Gold Cup Festival, allergist Scotland’s richest and most prestigious flat meeting, has renewed its sponsorship deal with William Hill until 2016.

The bookmaking giant has sponsored the festival since 2009 and during that time the fixture has grown in stature and this year the third and final day featuring the William Hill Ayr Gold Cup was for the first time Channel 4’s showcase meeting on the day.

William Hill initially signed a three year deal with Ayr Racecourse to sponsor the Gold Cup Festival in 2009 and renewed that in 2011 with a two year deal that ended in September this year. This latest extension was welcomed by both parties.

The contract covers full naming rights of the Festival and sponsorships of the William Hill Ayr Gold Cup – Europe’s most valuable sprint handicap, the Silver and Bronze Cups, plus the Doonside Cup, Ayrshire Handicap and Kilkerran Cup.

Jennie Prest, Sponsorship Manager for William Hill said: “We are delighted to be renewing our sponsorship of the Gold Cup Festival once again, and to be continuing our now long standing relationship with the team at Ayr Racecourse.

“Year-on-year the meeting is popular with both the punters, who love the challenge of the Bronze, Silver and Gold Cups and the racegoers, who are always treated to a superb Scottish welcome. We look forward to working alongside the course to ensure the meeting continues to be a success each year.”

Ayr Racecourse Chairman Alan Macdonald added: “William Hill and the Ayr Gold Cup Festival has proved to be a good fit and is now firmly established as one of the best working sponsorship partnerships in horse racing.

“By signing this three year extension both parties can look forward to continuing to work together to maintain and increase the profile of this marvellous three days of racing which is without doubt one of the highlights of the flat season in the UK.”