Swatch to Continue as Title Sponsor of Freeride World Tour

Freeride World Tour have confirmed Swatch as its title partner for three more years from 2015 through to 2017. 

The Swiss watch manufacturer has been a partner of Freeride since the Xtreme Verbier event in 1997 and the new 3-year extension makes for a historic 20-year relationship with the sport. 

Freeride World Tour Europe Region General Manager Nicolas Hale-Woods said: “Pursuing Freeride World Tour’s development with Swatch as title sponsor is fabulous. A partner since the beginning, Swatch’s long-term commitment to the sport is a fantastic reward for the riders, organizers, partners and fans. Together, we’ll be celebrating the 20th anniversary of Xtreme Verbier in 2015, a great pride knowing the sport’s progression is only starting…”

Commenting on the agreement, Swatch Creative Director Carlo Giordanetti said: “We are very happy and proud to announce the renewal of our partnership with the Freeride World Tour. As title sponsor and partner we will continue working with the FWT organization to develop the format further and take this amazing event to the next level. Just as the riders are always pushing their limits, Swatch continues to surprise the world with unexpected styles, colors and dynamic products.”

FC Porto Signs Ticketing Deal with Viagogo

Portuguese soccer giants FC Porto have announced a partnership with viagogo, stomach an international ticket sales company.

The new ticketing site will help the Dragons in promoting the international sale of tickets and simplify the collection of the ticket at Estádio do Dragão.

The new service, rx starting immediately, cialis will provide a secure platform, in several languages, to allow the fans in Portugal and abroad to safely buy and sell tickets online. All tickets will be protected by viagogo guarantee, which means buyers will have a valid ticket in time for the match. viagogo provides service in 50 countries, making it easy for FC Porto fans living abroad to buy tickets for the home games, as Estádio do Dragão is opening more and more for football enthusiasts around the world.

“Following our success with more than 30 football clubs across Europe, we are proud to sign our first deal in Portugal with FC Porto. This is an important landmark for viagogo and we’re looking forward to working closely with the club to offer the best possible services for its fans”, stated Steve Roest, spokesperson for viagogo.

viagogo works with over 30 clubs in Europe, including Chelsea, Manchester City, Bayern München, Paris Saint-Germain and Atlético de Madrid, and is now debuting in Portuguese football.

NBA’s Carmelo Anthony Invests in 50 Cent’s Headphone Brand

NBA superstar Carmelo Anthony has revealed he will be the new investor/partner and advisor for audio headphone and accessories brand SMS Audio.

As part of his new role in Curtis ‘50 Cent’ Jackson’s team, Anthony will be a brand ambassador for SMS Audio worldwide.

“50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion,” said Mr. Anthony. “SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.”

Since entering the NBA, Anthony has emerged as one of the most well-known and popular players in the league and currently plays for the New York Knicks, and is the team’s 2012/2013 scoring champ. Named to the All-Rookie team, he was also part of the All-Star and All-NBA teams six times. Anthony led the Nuggets to two division titles and to the playoffs every year from 2004 to 2010. As a member of the USA National Team, Anthony won a bronze medal at the 2004 Olympics and gold medals at the 2008 and 2012 Olympic Games.

Anthony marks the second celebrity to get involved with SMS Audio as an investment partner. In 2011, mega-producer Timothy “Timbaland” Mosley also became a partner, bringing his unparalleled music production background to the brand.

“Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors,” said 50 Cent, CEO of SMS Audio. “He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.”

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Ricoh Continues to Sponsor Aircel Chennai Open

The organisers of the Aircel Chennai Open have renewed their partnership with Ricoh as an Official Sponsor.

The company is a trusted technology leader specialising in the office and production printing markets. The 18th edition of India’s only and South Asia’s leading ATP World Tour event will be held from December 31st 2012 to January 6th 2013 and will see an exciting line-up of Indian and International players including four top 20 players in action.

Ricoh is associated with leading global tennis events that include the coveted Barclays ATP World Tour Finals and their continued association with India’s and South Asia’s only ATP World Tour tennis event is testimony to the significance and stature of the tournament.

In its capacity as an official sponsor, Ricoh will continue to offer critical state-of-the-art printing and copying services and aid in the smooth conduct of Aircel Chennai Open 2013.

Nobuaki Majima, Managing Director of Ricoh Asia Pacific Pte. Ltd. stated, “Aircel Chennai Open is among the most popular tournaments of its kind in this part of the continent. Each year, the event has grown in significance and popularity and has gone on to achieve greater heights. The partnership has been mutually beneficial and very rewarding. It’s an honour to play a part in facilitating such a significant event by offering carbon-friendly document management solutions to ATP. Being associated with a tournament of such high stature complements our effort to extensively promote high quality yet environmental-friendly business solutions to every business. We look forward to strengthening this association in the seasons to come.”

Ashu Jindal, COO IMG Reliance said, said: “Aircel Chennai Open has been privileged to garner support from leading global brands like Ricoh. Chennai has become the definitive ATP World Tour destination in South Asia and as we grow from strength to strength each year, we acknowledge and express our gratitude to partners such as Ricoh for their long standing support to us and to the sport.”

Samsung Named Leinster Rugby’s Official Technology Partner

Leinster Rugby have selected Samsung as their new Official Technology Partner after a deal with Samsung Electronics IT and Mobile Ireland.

Throughout the partnership, to further strengthen the demanding squad training programme, Samsung and its technologies will provide greater analytical assistance to the team.

Samsung will provide its innovative technology solutions to the squad for use among the training academy through the ranks to first team players including Jamie Heaslip, Dave Kearney and Brian O’Driscoll, with the overall goal to assist in team training productivity.

Central to the activities will be the Samsung Galaxy Note 10.1, the ATIV Book 9 Lite and its latest flagship devices, Galaxy Gear and Galaxy Note 3.

Key products from Samsung will assist in assessing daily training and well-being responses for each individual athlete. The level of detail provided via the Samsung devices will give coaching staff the opportunity to personalise programmes for players with the most up-to-date medical and fitness data, ensuring the highest possible level of performance from players on a week to week basis.

Gary Twohig, General Manager, Samsung Electronics IT & Mobile Ireland said, “We’re delighted to be the Official Technology Partner of Leinster Rugby. The team have a proven track record when it comes to international and national sporting excellence so we’re confident our products will enhance team performance and efficiencies through intuitive technologies. The Samsung Note 10.1 will allow players and coaches to access training programmes and key statistics on the move, either at home or away. The convergence of content between our devices allows for seamless sharing directly from the device giving the coaches the real time data required to make tactical decisions during training and game situations.”

Mick Dawson, Chief Executive Leinster Rugby, added: “Samsung are committed to providing top quality, innovative software and we are delighted to welcome Samsung on board as Technology Partner to the province. The technology that Samsung will provide will greatly benefit the squad and backroom team’s preparations and analysis over the coming months and their addition to our stable of loyal and valued sponsors is a timely one as we gear up for a busy period in the campaign.”

Tsingtao Becomes First Chinese Brand to Sponsor Asian Football Confederation

Tsingtao has become the first Chinese company to support the Asian Football Confederation commercially after completing a three-year deal to sponsor AFC’s club programme.

The agreement between the AFC and China’s most famous brewery will commence at the start of 2014 and follows the success of Chinese Super League champions Guangzhou Evergrande in the 2013 AFC Champions League, the final of which was the most-watched sporting event on Chinese television over the last 12 months.

“We are delighted to welcome Tsingtao to the Asian football family as they become the latest elite brand to join our group of highly valued commercial partners,” said AFC General Secretary, Dato’ Alex Soosay (right). 

“The professionalism and exposure of our club competitions have been improving year-on-year and there is a lot to be gained by being associated with the club game in Asia.

“We are sure the relationship between the AFC and Tsingtao will be mutually beneficial and we look forward to a long and fruitful relationship.”

As well as supporting the AFC Champions League, Tsingtao’s association with club football in Asia will also see them backing the AFC Cup, the AFC President’s Cup and the AFC Futsal Club Championship.

“Today we join hands with Tsingtao Brewery and the AFC. Today marks another milestone of our sports marketing strategy as the first Chinese brand to be a partner of AFC,” said Wang Ruiyong (left), Tsingtao Brewery Vice President and Marketing President.

“I believe Tsingtao beer’s global brand influence can, through intensive promotional activities, promote the AFC Champions League internationally.

“We chose to sponsor AFC because they have the best football matches. We also recognise Guangzhou’s success in the AFC Champions League and celebrate this.”

More than 30 million people watched the second leg of the 2013 AFC Champions League final on Chinese television, the highest viewing figures in the competition’s history and a further signal of the continuing growth of the continent’s leading club competition.

“This is a historic milestone for the AFC and its commercial partners, and we are all very excited,” said Nick Mould, President, East Asia, World Sport Group, who are the exclusive marketing partner of the AFC.

“Guangzhou’s success in the AFC Champions League led to record TV viewing figures and a total attendance figure totalling over 110,000 across both legs of the final and it is important to build on this to ensure significant value for our commercial partners.

“The AFC Champions League continues to go from strength-to-strength and this agreement highlights the impressive growth in the competition.”

Joseph Abboud Remains Official Wardrobe Supplier for NBA Head Coaches

American menswear fashion designer Joseph Abboud will continue to be the official wardrobe supplier to the National Basketball Coaches Association for the current 2013/14 season.

This is Joseph Abboud’s fifth season as the supplier.

The coaches were measured during the annual NBA Head Coaches meeting held in September, where they selected from hundreds of fabric swatches, and a range of styles and silhouettes, to create an exclusive, made-to-measure suit.  All Joseph Abboud suits are made in America at the company’s factory, in New Bedford, MA.  The coaches received their custom garments prior to the start of the NBA season in October.

“Pat Riley first set the standard for court side style and the NBA coaches have stepped up their fashion game ever since, bringing their unique style to the game of basketball.  Speaking personally, not only as a designer but also as a huge NBA fan, I am thrilled and honored to wardrobe these talented coaches in our made in America, Joseph Abboud suits,” said Joseph Abboud, Chief Creative Director at Men’s Wearhouse.

“All of my fellow Head Coaches look forward to kicking off the season with a fresh new wardrobe,” said Coach Rick Carlisle, Head Coach of the Dallas Mavericks. “As the Official Wardrobe Supplier to the National Basketball Coaches Association,Joseph Abboud will make sure that participating Coaches look their best on and off the court.  Working with a designer who focuses on the right style, fit and whose clothing is manufactured here in the USA, were all important factors in forging this relationship.  Coaches have worn Joseph Abboud clothing at one time or another during our careers and we know that withJoseph Abboud on our team we will look our best.”

Schenker of Canada Named Official Logistics Supplier of Toronto 2015

The organising committee for the Toronto 2015 Pan Am/Parapan Am Games have announced Schenker of Canada Limited, the Canadian arm of DB Schenker, have become their Official Logistics Supplier.

As part of the deal, Schenker will transport more than a million items, from folding tables and chairs to basketballs, trampolines and kayaks. They will also provide 6,968 square metres (75,000 square feet) of warehouse space, warehouse operations (including staff and equipment), freight transportation and freight distribution operations, venue and Athletes’ Village logistics operations, as well as customs clearance and freight forwarding.

Part of a global enterprise, DB Schenker has extensive experience in the provision of logistics services for the International Paralympic Committee and several National Olympic Committees at major international sporting events, including the Sochi, London, Vancouver and Beijing Olympic and Paralympic Games. In Canada, the company has worked with Bobsleigh Canada Skeleton, Cross Country Canada and the Canadian Cycling Association to ensure their equipment gets to events across the country and around the world.

“As the Official Logistics Supplier to the TORONTO 2015 Games, Schenker of Canada will play a major role in delivering the largest international multi-sport Games ever held in this country,” said Eric Dewey, chief executive officer of Schenker of Canada Limited.

“With 1,400 employees and more than 40 branches, we’re a leading logistics provider in Canada and our DB SCHENKERsportsevents team has had great success working on sports events here in Canada,” he said. “Our team is committed to providing logistics support and services at all times, ensuring athletes, officials and Games’ staff have everything they need to make these the best Pan Am/Parapan Am Games ever.”

“We’re extremely fortunate to have a company with the expertise and experience of Schenker of Canada coming on board to help us deliver the Games,” said Ian Troop, chief executive officer of TO2015. “A great logistics team means our athletes, officials, volunteers and staff can perform with ease and confidence when the world is watching in 2015. The importance of Schenker of Canada’s role leading up to and during the Games cannot be underestimated.”

P&G Named Official Nearest & Dearest Supporter of ParalympicsGB

The British Paralympic Association (BPA) have announced that global consumer goods company Procter & Gamble (P&G) will be ParalympicsGB’s Official Nearest and Dearest Supporter for the upcoming Winter Games, sale once again providing backing for the Nearest and Dearest programme.

The Nearest and Dearest programme provides information and support for close relatives of each ParalympicsGB team member in the build-up to and during the Games. P&G’s support for family and friends of British team members at the Winter Paralympics follows on from their successful London 2012 partnership with the BPA.

Amongst the benefits to Nearest and Dearest will be an invitation to the Deloitte ParalympicsGB Team Launch, a two-day event for all team members. For the first time Nearest and Dearest will be invited to join their athlete at the event, which will include a celebratory dinner and a series of workshops to provide information about what close relatives can expect in Sochi. There will also be a dedicated website, which will provide news and regular updates to relatives.

Chef de Mission, Penny Briscoe said:“Athletes are some of the first people to acknowledge the crucial role that their family and friends play in their development and ultimately in their success. We know and understand how important it is to athletes and family alike that the people close to them can be present when the athlete is preparing and competing at a Games, and that’s why we at the BPA feel so strongly that the Nearest and Dearest programme is crucial to get right. As Chef de Mission, I am excited to see that P&G’s backing will enable the BPA to provide world-class support, not just for the athletes, but also for their network of Nearest and Dearest as we all prepare for Sochi 2014.”

Irwin Lee, Managing Director of Procter & Gamble UK, added: ”As a company we are delighted to have the opportunity to continue to support the ParalympicsGB Nearest & Dearest programme during the Sochi 2014 Paralympic Winter Games.  We recognise how important it is for the Paralympic athletes to know that their friends and families are supported in this way, so that they can focus on what they do best.  This is our way to keep thanking mums, including those of ParalympicsGB’s athletes.”

The agreement was welcomed by BPA Chief Executive Tim Hollingsworth, who said: “P&G were an excellent partner for the BPA during the London programme and I am delighted that they have decided to continue their valuable work with our Nearest and Dearest for Sochi.

“The BPA is in a good position now in relation to its partnerships but we are always looking for additional partners who can enable us to provide extra support and resource to ParalympicsGB for the Games, and so I am very pleased to welcome back on board P&G’s experience in this area from London 2012.”

Sabine Lisicki to Endorse Thomas Sabo

Jewellery brand Thomas Sabo will be the official sponsor of German tennis star, Sabine Lisicki.

Lisicki, who plays on the WTA Tour, has secured admirers after reaching this year’s Wimbledon final. In addition to her triumphant encounters on grass, the 24-year-old has also won numerous WTA tournaments and is therefore one of the world’s best-known tennis players. Sabine Lisicki is a true fighter by nature and – despite several health-related setbacks – remains a member of the international tennis elite. Currently ranked no. 15 in the world, she holds the unofficial record for the world’s fastest serve.

Thomas Sabo said in a statement: “Thomas Sabo is very much looking forward to its collaboration with the German tennis pro, along with many exciting tennis matches over the coming season.”