Clothing company Wolsey have announced three British golfers will endorse the brand on the European Tour this year.

Robert Rock, apoplectic Tom Lewis and James Heath have all signed multi-year agreements with Wolsey to wear its recently re-launched historic Sports Line Sportsman Collection. As part of the team of inspiring pioneers being built by Wolsey, they will work closely with the design and product development team to offer their valuable input. They will also take leading roles in the brand’s new AW14 advertising campaign starting in July. Both Rock and Lewis wore Wolsey this week at the Abu Dhabi HSBC Golf Championship.

“Robert, Tom and James are the epitome of a Wolsey Sportsman and they are joining our team during an exciting time in our brand’s evolution,” said Louis Wolcott, Wolsey brand director.  “We are planning to recreate a team of inspiring pioneers that champion Wolsey’s spirit of adventure and demonstrate key brand messages through advertising campaigns and media activities.”

“I’m really impressed by the modern, clean look and attention to detail in the Sportsman collection,” said Rock. “It’s a distinctive line and performs incredibly well.”

23-year-old Tom Lewis burst onto the golf scene in 2012 winning the Silver medal as the leading amateur in the Open Championship.

James Heath, 30, finished 2013 on a high claiming his PGA European Tour playing privileges for the first time since 2007. He had a superb amateur career winning both the English Amateur Championship and the Lytham Trophy in 2004.

Leading secondary ticketing marketplace StubHub have announced their first sports partnership of 2014 with the World Tennis Day Showdown presented by the Financial Times at London Earl’s Court.

The London showcase is a new addition to the World Tennis Day format, erectile viagra organized by StarGames following a successful inaugural year in 2013 which saw events in New York’s Madison Square Garden and Hong Kong. All three events will be held on Monday March 3^rd.

The London Showdown will see tennis legends Andre Agassi, viagra cheap Pete Sampras, Pat Cash and Ivan Lendl recreate two iconic Wimbledon finals. The partnership will see StubHub operating as a primary ticketing sales channel where event promoters StarGames will list tickets at face value directly on stubhub.co.uk. StubHub will also operate as the Official Ticket Marketplace enabling tennis fans to safely and securely buy and sell tickets for the event on stubhub.co.uk.

The agreement also provides StubHub with a full range of marketing and activation assets including the chance for fans to win coaching sessions with the players and VIP hospitality packages. 

Nick Harford, Director of Partnerships, International for StubHub said: “Stargames has successfully run fantastic events in Hong Kong and New York and we’re delighted to be involved as World Tennis Day extends its reach to London’s Earl’s Court. British interest in tennis reached a new high last summer and with the new event we’re excited to be involved from a brand marketing  perspective, to being a primary ticketing sales channel, alongside providing the Official Ticket Marketplace.”

Jerry Solomon, President & CEO of StarGames Inc. added: “We are excited to have StubHub join our group of world class sponsors that make World Tennis Day come to life. As we expand this year to London, I am equally excited about bringing four of the greatest players in the history of tennis to a landmark venue in one of the greatest tennis markets in the world. March 3 should be a “must see” event for tennis fans who now have an important new ticketing outlet.”

English League One club Coventry City have announced they will receive backing from a local business when they play against Arsenal in the FA Cup fourth round at the Emirates Stadium.

Estate Agents Pure Properties’ logo will feature on the back of the shirt in the game which will be aired to a national audience on Friday, January 24, on BT Sport.

But the decision was not taken with business in mind as joint owners Richard Burke and Matthew Branch – lifelong fans of the club – chose to sponsor the shirt purely out of their love for the Sky Blues.

The company has been trading for four years and is currently undergoing an exciting rebrand with a new website, premises and new staff all imminent within the next few weeks, but the die-hard duo still found time to strike the deal with the club.

“It was a heart over head decision,” said Richard. “We’ve supported the club all our lives and we didn’t really think with our business heads on! When we got the call to say there was an opportunity, we weren’t going to turn it down.

“We remember going to Highfield Road as young kids, and I’ve taken my kids to games too, it is special. We’ve only really got 1987 to shout about but hopefully some good times will come!

“We’ve worked with the club before and obviously it’s a bonus if we get our logo on national TV.

“But as a local business, we’re not going to get calls from London asking us for a quote on their house, the decision was made purely on being fans of the club, and we hope the lads can get a good result in a tough game at the Emirates.
“We’ll be at the game and it will make us proud to see our name on our boyhood club’s shirts.”

Joint-owner Matthew echoes Richard’s sentiments and also believes that the sponsorship can encourage more people to help back the Sky Blues.
“As we are life-long fans, our reason to sponsor was to hopefully encourage small and large businesses to get behind the club,” Matthew added.

“We think support can come from people in many different ways and backing our beloved club by this sponsorship will hopefully build belief back in the club as a small stepping stone and a way to getting our club back to where it belongs.
“We are very proud and equally grateful to Coventry City for giving us this opportunity also”

Tynan Scope, corporate sales manager for Coventry City, said: “It’s great to be working with Pure Properties again.

“When I spoke to them about the opportunity, they jumped at it and while they might not get enquiries from London, hopefully there will be a fair few Coventry fans tuning into the coverage and there at the game who will pick up on the name.”

As a result, the lounge will now be known “BostonCoach Lounge.” Under the agreement, BostonCoach becomes the exclusive entitlement partner of the lounge. BostonCoach is also the official car service of the Boston Bruins.

BostonCoach, a limousine and black-car service, was founded in 1985 by Fidelity Investments chairman Edward “Ned” C. Johnson 3d. Last year, Fidelity sold BostonCoach to Harrison Global of Waltham, an owner of chauffeured limousines, car services, and taxis.

Super League club Castleford Tigers have announced a new sponsorship deal with West Yorkshire shopping centre, Carlton Lanes.

The agreement sees Castleford’s premier retail location, which is home to the Tigers’ club shop, feature on the club’s shorts for the duration of the 2014 Super League season.

Commenting on the deal, Tigers’ Commercial Manager Richard Pell said: “We had an existing relationship due to the placement of the club’s retail store and we’re very pleased to continue that by having Carlton Lanes feature on the Tigers kit this season.

“Both Castleford Tigers and Carlton Lanes share the reputation of having a friendly environment so there is an immediate likeness between both organisations.”

David Bailey, Centre Manager of Carlton Lanes said: “Carlton Lanes and Castleford Tigers are integral parts of the town of Castleford so we’re privileged to be on the playing strip next year.

“We’re looking forward to developing our partnership with the club and wish them all the best for the coming season.”

The West Indies Cricket Board have announced a new partnership with Banks Holdings Ltd. for the upcoming six-match series between West Indies and England.

The agreement, capsule which was announced during an official media briefing at the President’s Suit at the Kensington Oval, will see Banks Beer as the ‘Official Beer Partner of West Indies vs England 2014’.

Michael Muirhead, CEO of the WICB welcomed Banks Holdings on board. Also in attendance were Ray Chee-A-Tow, Chief Commercial Officer of Banks Holdings Ltd; and Bernard Frost, Marketing Manager of Banks Holdings Ltd; and Nelecia Yeates, Commercial Manager of the WICB.

“We want to say ‘thanks to Banks’ for being part of the West Indies Cricket family. I welcome Banks Holdings Ltd a truly a partner with the WICB,” Muirhead said.

“It is a pleasure to be unveiling, with Banks Holdings Ltd, this deal which we think will help to support cricket in the West Indies – and I say cricket in the West Indies – even more so than West Indies cricket. We have brought many sponsors on board as we look to develop the game and with Banks joining we expect that much more will happen in the future.”

Muirhead added: “What we will be doing is channeling resources in areas which will make a difference towards the positive development of cricket in the West Indies. We have had a relationship with Banks before, it is one that has been nurtured over the years, and now they are coming in a more wholesome manner. It will not just cover the tour by England this year but it has a more implications.

Chee-A-Tow also said Banks Holdings Ltd. was delighted with the new partnership as they were eager to be part of the cricket landscape with several thousand visitors expected in the Caribbean for the six matches.

“It gives us great pleasure to partner with the WICB. We have a longstanding relationship with the WICB and even longer partnership with the Barbados Cricket Association. Anything in Barbados that has sports, the Banks Holdings Group and by extension Banks Beer has been involved,” he said.

“We believe that what the WICB rolled out with the ‘We vs Them’ campaign fits like a glove with what we have in mind and have planned for the upcoming matches in Antigua and Barbados.”

The upcoming series will be feature three One-Day International at the Sir Vivian Richards Ground in Antigua (February 28, March 2 and 5) and three T20 Internationals at Kensington Oval in Barbados (March 9, 11, 13).

The Clinton Group has become the exclusive fashion partner of the German Tennis Federation (DTB) in a new three-year partnership.

Through the new partnership both the Porsche Team Germany in the Fed Cup, anesthetist and the men in the Davis Cup will be sponsored by Clinton through their womenswear label Soccx and menswear label Camp David.

“We won with the innovative fashion group Clinton a modern and dedicated partner who supports us with the aim of the German tennis to carry out a targeted investment in the top young talent back to the world class, allergy ” said the president of the German Tennis Federation, health Dr. Karl-Georg Altenburg. “With his commitment to the German tennis Clinton fits perfectly into our strategy and strengthens our reform efforts.”

The cooperation starts for Clinton Group with two tennis highlights: the Davis Cup match against Spain in Frankfurt from 31 January to 2 February and the lot of the Porsche Team Germany in Fed Cup ladies against Slovakia in Bratislava on 8 and 9 February.

“We are proud of our new partnership with the German Tennis Federation and want to do our part, that the German Tennis can permanently establish a world leader again” as the management of the Clinton Group.