Major League Lacrosse (MLL) team Chesapeake Bayhawks have announced a new partnership with Wreckless Apparel Group.

The Bayhawks are well known in MLLfor being the franchise with the most MLL Championship wins, drugs having won five since the start of the league in 2001, generic as well as earning an outstanding four division titles. The team has also won more games than any franchise in the MLL thus far.

Wreckless Apparel Group’s partnership with the Bayhawks will take place in Maryland, the team’s hometown. Wreckless will be sponsoring the team and will play a large part in upcoming games. 

Upon learning about the partnership,Bayhawks star Brian Spallina said: “What an outstanding opportunity for both The Bayhawks and Wreckless Lacrosse aligning themselves. The Bayhawks are regarded as the number one franchise in the MLL, and Wreckless has made a splash big enough to gain national recognition. It’s always great when the best in their respective businesses come together to grow the nations greatest sport. I am extremely excited to see this partnership as I have been fortunate enough to be a part of these two amazing organizations.”

“We are on the verge to create more MLL partnerships with other teams in the league. We are very excited, as we have created a functional lifestyle of a lacrosse player from the east coast to the west coast. We are looking to mutually grow the game together,” said the Wreckless Apparel Group Team, in a press release. 

BetXchange have expanded their partnership with MMA promotion EFC AFRICA by today announcing a one year, here headline partnership deal. 

“This is excellent news for African MMA, drugs ” said Cairo Howarth, prostate EFC AFRICA president. “BetXchange’s involvement with EFC AFRICA is a big part of what makes our sport so exciting. Fans love placing their bets at the venue, or adding spice to home viewing with a bet riding on the fight.” 

“BetXchange have been with us since the beginning,” he added. “We’ve grown together. To have them on board as title partner means a lot to our organisation.” 

The deal spans all 10 EFC AFRICA events scheduled for 2014.

“EFC AFRICA has established itself as one of the major sporting brands in Africa and we are proud to be associated with them,” said BetXchange representative Warren Michael Ho. “We will continue offering new and innovative bet types on EFC AFRICA fights as we pride ourselves on being the leading sports betting company in South Africa.” 

The U.S. Olympic Committee (USOC) has announced today a partnership with airweave, the top-selling premium bedding topper in Japan that recently launched its product in the United States.

Through the sponsorship,airweave will support American athletes participating in the Sochi 2014 Olympic and Paralympic Winter Games, marking a pivotal moment for the category-leader as it continues its mission to provide users, performers and competitive athletes with the best quality sleep possible.

“It’s an honor to follow our recent launch in the United States with this new relationship with the U.S. Olympic Committee,” says Mr. Motokuni Takaoka, chief executive officer and president of airweave. “We are proud to accompany the country’s premier athletes on their journey to Sochi this February, offering them the peace of mind that comes from getting the quality sleep they need to be at the top of their game.”

As part of its sponsorship, airweave will supply portable DUAL MODE bedding toppers to participating U.S. athletes and coaches, as well as providing financial assistance to the USOC, which trains and funds the athletes and hopefuls for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The airweave portable DUAL MODE topper is firm on one side and soft on the other, allowing the athletes to customize their sleeping surface to best fit their needs as they gear up for competition.

“As an organization, we are dedicated to helping our athletes achieve their full potential both on and off the field of play,” said Lisa Baird, USOC chief marketing officer. “To that end, we’re thrilled to welcome airweave to our great family of partners and thank them for their support of American athletes.”

DNA Brands, Inc., maker of DNA Energy Drink, announced today that is has entered into an agreement with sprint car racing veteran #21 Brian Brown, as an associate sponsor for the 2014 NASCAR Sprint Car Series season. 

Brian, a 13 year veteran of sprint car racing, has racked up over 153 career wins and finished in the top 5 over 30 times last year. Sprint car racing is becoming one of the most rapidly growing forms of motorsports in the country, reaching over 30 million fans through ESPN 2 TV Packages as well as at 800 tracks covering 49 states.

“We couldn’t be happier than to have Brian as part of the DNA team this year. He not only is a winning athlete, but also the type of person we want to be associated with,” said Eric Fowler, Vice President of Sales and Marketing for DNA. Fowler added, “Brian understands what it takes to market a brand and his relationships on and off the track and will help DNA gain more visibility among the more than 30 million race fans throughout the country. With sprint car racing becoming one of the most rapidly growing forms of motorsports in the country, we believe that marketing to that audience will greatly help to secure retailers, increase distribution and attract a huge new customer base. We look forward to a great relationship, along with a great season this year with Brian,” concluded Fowler.

Brian Brown said: “I’m really excited to be associated with DNA Energy. In our line of work we always need a little extra pep in our step to assist in traveling to the next track, or between races. DNA Energy and coffee are awesome products, they taste great, and we are excited to be a part of their growing brand. Hopefully we can do our part to help them grow, and to reach our fans in the sprint car market and beyond.”

The Bristol Academy Women’s Football Club, which competes in the FA’s women’s Super League have announced a new sponsorship deal which sees Bristol-based legal expenses insurer, DAS UK become the club’s main sponsor for the 2014-2015 season.

The £50k one year deal, which is the largest financial shirt sponsorship for an independent club in the women’s game, will see the BAWFC players sporting the insurer’s logo on their shirts as they embark on their fourth campaign in the WSL and once again enter into the UEFA Women’s Champions League.

Last year the club had the most successful season in its history, finishing runners up in the FA Cup Final against Arsenal and capping a superb league campaign by finishing second in the 2013 Women’s Super League (WSL).

Paul Asplin, CEO DAS UK Group said; “DAS has its headquarters in Bristol and whilst we employ over 700 staff nationally, the majority of our people are based in Bristol, so being involved in our local community is extremely important to us.  It is our pleasure to sponsor the Vixens and connect our brand to theirs and the rising popularity of women’s football.”

President of Bristol Academy WFC, Kevin Hamblin, said:  “We needed a sponsor befitting both the local and national appeal of the club.  DAS is a perfect fit and their sponsorship will enable us to develop the club and build on the success we have had.  We are delighted to have them on board.”

Organisers of the Glasgow 2014 Commonwealth Games have appointed security screening company Rapiscan Systems Limited as their Official Security Screening Equipment Provider for the Glasgow 2014 Commonwealth Games. 

Rapiscan provides state-of-the-art security equipment and services including x-ray machines and metal detection. During the Games, drugs Rapiscan provide and install all physical security screening equipment at Games venues. Rapiscan will also provide security scanning equipment at the Athletes’ Village. 

Rapiscan, which operates in over 100 countries worldwide, has supported major sporting events such as the London 2012 Olympic and Paralympic Games and the 2010 FIFA World Cup. 

Glasgow 2014 Deputy Chief Executive, Ty Speer, said: “Keeping athletes, spectators and everyone involved with the Games safe and secure is of paramount importance at the Glasgow 2014 Commonwealth Games. 

“Rapiscan has a strong track record in providing security scanning solutions for major companies and worldwide sporting events such as Olympic Games. We’re looking forward to working with Rapiscan to ensure a safe and secure environment during Glasgow 2014.” 

President of Rapsican Systems Ltd, Ajay Mehra, commented: “To be working alongside the Glasgow 2014 Commonwealth Games organisers is a great honour for Rapiscan and demonstrates our leadership in the security screening solutions market. Our technology allows for both superior non-intrusive threat detection and extremely high throughput, meaning that visitors and baggage will be scanned effectively and efficiently and to the highest standard.

“Having worked to secure other high profile sporting events, such as the London 2012 Olympic Games, we have the knowledge and expertise required to not only ensure the security of the venues but to also enhance visitor satisfaction.”