PEAK Antifreeze Sponsors NHRA’s John Force Racing

John Force Racing, which is a 18-time National Hot Rod Association Mello Yello championship team, has announced PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid has joined the team as an associate sponsor.

The multi-year sponsorship agreement will include PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid branding on all three JFR Funny Cars and the JFR Top Fuel Dragster, as well as team uniforms and haulers.

“We are excited to add PEAK and BlueDEF to the John Force Racing team. We pride ourselves on treating all of our sponsors like family for more than three decades. Bringing PEAK and BlueDEF into the family will make us stronger in 2014 and for many years to come. We have had a lot of conversations about the future and I know this will be a great deal for everyone,” said John Force, 16-time NHRA Funny Car champion and CEO of John Force Racing, Inc.

“We’re proud to expand our support of the NHRA and its fans through our new relationship with John Force Racing,” said Bryan Emrich, Chief Marketing Officer for Old World Industries, which includes PEAK and BlueDEF brands. “Partnering with JFR, a respected organization with a history of success, was a natural fit for PEAK, BlueDEF and our family of automotive products. We’re looking forward to a longstanding, winning relationship together.”

CNBC’s ‘The PROFIT’ to Title Sponsor NASCAR Race at Phoenix International Raceway

CNBC’s “The PROFIT, ed ” the popular entrepreneurial reality series returning for a second season on February 25 at 10PM ET/PT on CNBC, has become a corporate partner of the Phoenix International Raceway.

As part of the new relationship, “The PROFIT” will act as the official title sponsor for the track’s March 2 NASCAR Sprint Cup Series event: ‘The Profit on CNBC 500, Presented by Small Business Fueling America.’

The announcement was made today on CNBC by Phoenix International Raceway President Bryan R. Sperber and Marcus Lemonis, serial entrepreneur and star of CNBC’s “The Profit.” Steve Phelps, NASCAR Executive Vice President and Chief Marketing Officer, joined them for the announcement.

“We are excited to partner with Marcus and his team at ‘The PROFIT’ and CNBC on our NASCAR Sprint Cup Series race next month,” Sperber said. “Small businesses have been fueling NASCAR from its very beginning, so this partnership is a great match.”

When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line. And once inside these companies, he’ll do almost anything to save the business.

“This unique partnership is a great opportunity to draw attention to small business which is the heart and soul of the American economy, “ Lemonis explained. “We are proud to be a race sponsor and what better way to celebrate the launch of a new season of ‘The Profit’ than with passionate NASCAR fans.”

‘The PROFIT on CNBC 500, Presented by Small Business Fueling America’ will be the capstone event on the fourth and final day if PIR’s March race weekend.

Continental Continues as Presenting Partner of Canadian Touring Car Championship

The Canadian Touring Car Championship (CTCC) have announced Continental Tire Canada, prostate Inc. has extended its presenting partnership for three more years.

The key advantage of this significant partnership is the Continental ExtremeContact race tire which will continue to be the official and exclusive tire of CTCC. The tires have proven to be able to handle the extreme challenges of touring car racing and the drivers have come to rely on their performance on the track to give the fans the best racing experience.

As the new season shapes up, viagra we are welcoming new teams with newly-built race cars ready to take on the challenges of CTCC racing.

“We are proud to extend our partnership with Continental. Over the years we have built a strong relationship and we are excited about what is to come. The possibilities are there and we are ready to go further together; we are very fortunate to have the support of the entire Continental team,” stated John Bondar, President of CTCC.

“The last 3 years have been extremely exciting for Continental Tire Canada. We have thoroughly enjoyed building a lasting partnership with John, his staff, and all the fantastic race teams. We are thrilled to be extending our partnership for another 3 years, because we know that this sponsorship will continue to showcase the premium performance of our Continental brand to the Canadian marketplace.” commented Terry Smouter, Marketing Manager of Continental Tire Canada.

Maserati Remains Title Sponsor of U.S. Open Polo Championship

Italian car manufacturer Maserati has extended its title sponsorship of the U.S. Open Polo Championship.

For the second year in a row, capsule two prestigious powerhouses, impotent Maserati and the International Polo Club Palm Beach, reunite for the 2014 Palm Beach Polo Season.

“We are thrilled to have Maserati back at IPC, not only as the event’s title sponsor but as the event’s exclusive automobile partner. It’s an iconic brand that personifies passion. Maserati is instantly recognized as one of the world’s great brands,” said John Wash, president of the International Polo Club (IPC). “We look forward to working with Maserati, whose very foundation is based upon passion and a balance of performance and luxury. It’s the perfect pairing of two world-class brands.”

Touted as the Super Bowl of polo, the U.S. Open Polo Championship is a four-week, 26-goal tournament that will highlight the International Polo Club’s 11th season, and four months of winter, high-goal polo in Florida. The championship matches will be played on March 30, and April 6, 13, and 20 (Easter), showcasing the world’s most fabled, 10-goal players, including Adolfo Cambiaso and Facundo Pieres.

“Polo awes with its combination of beauty, power, and precision. The connection with our core values of inspired design, passion, performance, and sophistication is an ideal match,” commented Peter Grady, president and chief executive officer of Maserati North America, Inc. “We are proud to bring Maserati back to IPC for a second year.”

The U.S. Open Polo Championship, the most prestigious tournament in the United States, dates back to 1904 where it was first played at Meadowbrook Polo Club in Old Westbury, N.Y. In 2004, the tournament headed south to the tropical fields of the International Polo Club Palm Beach in Wellington, Fla., where the thundering of hooves have graced the greens ever since.

Cintron Becomes Official Energy Drink of International Beach Polo Association

Cintron World, an international beverage company, has announced that its line of flavored energy drinks, Cintron Premium Energy, is the “Official Energy Drink” of the International Beach Polo Association.

Cintron, being a lifestyle beverage brand, will contribute to beach polo events with its tantalizing flavors, premium energy, and fabulous style. Also, both brands are expanding internationally; therefore this is a partnership full of growth and potential.

Alex Webbe, Chairman of the International Beach Polo Association, commented, “Since 2008, it has been our mission to increase the number of participating countries, to assist in promoting the events and to make rules and handicaps for this unique brand of polo more uniform.”

Also, Chelsea Brehm, Director of Business Development & Marketing for Cintron World commented, “With our beverage line, Cintron Premium Energy, we are focused on expanding distribution to Europe, South America and the Middle East, where beach polo tournaments are already taking place. It’s a great opportunity to support the amazing athleticism of polo while taking part in the fabulous lifestyle of polo.”

The International Beach Polo Association was created to better organize current beach polo events all around the world and for the development and promotion of the game. Beach polo was first played in Dubai, United Arab Emirates, and the following year was brought to the beaches of Miami. Since then, the game has grown in popularity and beach polo tournaments are played in the United Kingdom, Belgium, Spain, France, Australia, Chile, Uruguay, and a host of other countries. 

Gresini Racing Extend Vertex Pistons Partnership

Vertex Pistons have extended their collaboration with Gresini Racing for the 2014 season.

In addition to the renewal of the partnership started back in 2012 in the Moto3 World Championship, viagra sale in 2014 the company based in Reggio Emilia will be supporting Gresini Racing also in the Moto2 category and in the prestigious MotoGP class. 

Vertex Pistons, ailment a leading Italian company at international level with its production of hi-tech pistons, counts among its clients the most important European manufacturers of motorcycles and Go Karts. 

Loris Iotti, Vertex Pistons President, added: “I am really satisfied for the agreement reached with Gresini Racing, which broadens our cooperation in all the three categories of the MotoGP World Championship. I am sure that this important technical collaboration will allow us to collect important new data for the development of new products”.

Fausto Gresini, added: “Giving continuity to the partnership with a solid technological reality like Vertex Pistons, extending it to all the three categories of the MotoGP World Championship, it’s a great achievement. For us it’s an added value, crucial to play a leading role in our competitions. I am sure that together we can achieve important results and experience pleasant emotions”.

VooDoo BBQ & Grill Extend BK Racing Sponsorship

BK Racing have announced that the Mardi Gras colors of purple and gold for New Orleans, LA born brand VooDoo BBQ & Grill will return as a continuing partner for the team’s two Toyota Camry’s fielded for Sunoco Rookie of the Year contenders Alex Bowman and Ryan Truex.

VooDoo BBQ & Grill served as the primary sponsor of the team’s No. 83 car at the season finale at Homestead-Miami Speedway in 2013. 

VooDoo BBQ & Grill opened its first location in New Orleans, LA on Mardi Gras Day 2002 and has expanded to reach 57 planned locations in six states. VooDoo serves competition-style barbecue beef, pork and chicken with unique side dishes, plus salads and sandwiches, in a clean, colorful fast-casual environment. VooDoo currently has 16 locations in Louisiana, Florida and South Carolina. They have been the recipient of many taste and business awards, as well as charitable support for many worthwhile causes throughout the state of Louisiana. 

“We’re thrilled to continue this opportunity to be associated with NASCAR and the BK Racing Team,” said Tony Avila, Chief Executive Officer of VooDoo BBQ & Grill. “The level of exposure we saw for VooDoo at Homestead was unparalleled. We appreciate Ron Devine and the entire team at BK Racing for this tremendous opportunity to continue our relationship into this new season.” 

“VooDoo’s unique offering gave BK Racing and NASCAR a boost at the end of 2013 leading into the 2014 season,” said team owner Ron Devine. “I feel that VooDoo’s continued growth, along with BK Racing’s will make for a great long-term partnership.” 

Toyota Inks Major deal as Daytona International Speedway’s Founding Partner

Toyota have come on board as the first Founding Partner of Daytona International Speedway as it embarks on a $400 million redevelopment.

DAYTONA Rising is a multi-year project encompassing the Speedway’s nearly one-mile long frontstretch that, see upon completion in January 2016, will create a world-class facility with premium amenities unmatched in the industry. 

“When we started drafting the designs of DAYTONA Rising, we envisioned partnering with equally forward-thinking organizations like Toyota to bring forth the very best experience for our fans and guests,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “Toyota has been a great partner for many years and we will continue to work together to enhance the fan experience at many of our facilities across the country.”

Beginning in 2015, the 11-year agreement will provide Toyota with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Toyota engagement and fan experience that vertically spans four concourse levels.

The Toyota brand will also have a presence in the new “World Center of Racing” zone, the central “neighborhood” overlooking Daytona’s famed start/finish line inside the new frontstretch facility. The “World Center of Racing” zone is roughly the area of two football fields where Daytona International Speedway, its partners and race fans will celebrate the history and legacy of racing at the iconic motorsports venue. Fans will be able to socialize and enjoy themselves in this area prior to, during and after a race.

Additionally, Toyota will serve as an official partner of “The Great American Race,” the DAYTONA 500, and will receive official pace car rights in 2015.

“DAYTONA Rising represents our commitment to delivering engaging and innovative ways for our partners to showcase their brand,” said Daytona International Speedway President Joie Chitwood III. “We’re proud to integrate Toyota into this historic project. Our fans and guests will now enjoy more exciting, innovative and engaging experiences from the moment they enter the new facility to the time they reach their seats and beyond.”

In addition to the Founding Partner status with DAYTONA Rising, Toyota also extended the following sponsorship rights at other ISC venues:

-Race entitlement sponsorship of the spring NASCAR Sprint Cup Series and Nationwide Series races at Richmond International Raceway

-Pace Car rights at Auto Club Speedway, Chicagoland Speedway, Kansas Speedway, Phoenix International Raceway, Richmond International Racewayand Watkins Glen International for each NASCAR major event weekend, as well as Official Vehicle at Route 66 Raceway

The partnership was announced today at the Chicago Auto Show, the same location where Toyota initially revealed its plans more than 10 years ago to participate for the first time in NASCAR, as part of the NASCAR Camping World Truck Series.

“This is a unique opportunity for Toyota to elevate our brand in the motorsports community, especially through the DAYTONA Rising project,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA, Inc. “ISC and Daytona International Speedway will provide strong platforms to interact with our guests and most importantly, our race fans.”

Scottish Rugby Announces Peter Vardy As Official Vehicle Partner Ahead of England Clash

Scottish Rugby has announced leading car retailers, physician Peter Vardy Ltd, thumb as their official vehicle partner in a new three-year deal.

As part of the relationship Peter Vardy Ltd will provide Scottish Rugby with a fleet of Vauxhall vehicles. The cars will predominantly be used by coaching staff to assist in the development and growth of the game at club and school level across Scotland, from the Highlands and Islands all the way down to the Borders.

McKay said: “We’re delighted to have Peter Vardy Limited on board as our most recent addition to our family of blue chip sponsors that include RBS, Macron and BT, among others.

“Peter Vardy Limited is a growing business synonymous with success in Scotland. We look forward to working together.”

The first presence Peter Vardy Ltd will have with Scottish Rugby will be at this weekend’s RBS 6 Nations Championship match against England, where a selection of vehicles will be on display behind the east stand and near the ticket centre. The array of cars, which will include Land Rover, Jaguar, BMW, Mini and Vauxhall models, will then become a permanent fixture on international match days.

Furthermore, Peter Vardy Ltd will be running a kicking competition at the France match on Saturday 8 March, when fans will be given the opportunity to win a Vauxhall Cascada for a year.

CEO, Peter Vardy, said: “We’re excited to be joining Scottish Rugby on their journey to the World Cup in 2015 and beyond.

“One of Scottish Rugby’s values is community engagement, which is at the core of our business.  Scottish Rugby’s hard work in ensuring that rugby is a sport for all the family both on and off the pitch was something that attracted us to the partnership.

“Just like Scottish Rugby, we want to grow our business and this partnership gives us an opportunity to do that together. The partnership will create a sports marketing platform which I am sure will be mutually beneficial to both organisations.

“We very much look forward to working together over the next three years.”

Cure Putters to Sponsor Allianz Championship

Cure Putters, a subsidiary of Veritas Golf, has announced a partnership with Champions Tour event, the Allianz Championship.

The sponsorship is designed to get the putter into the hands of professionals, media and fans by strategically placing it in heavily trafficked areas.There is also a branding component to the sponsorship that includes signage on the main putting green area as well as on the LCD Scoreboards throughout the course. 

Veritas Golf Company CEO, James P. McCarthy, said: “We are really excited to be part of the Allianz Championship this year at Broken Sound’s Old Course. This is a premiere event and the folks at Allianz along with Hollis Cavner, Bryan Naugle and their staff from Pro Links put on a first class event. Being associated with an event of this stature is definitely a great beginning to a long partnership with Hollis and Bryan at Pro Links.”

He continued, “The Golf Channel filmed an impromptu segment with Commissioner Beman on the Tour putting green showcasing the RX2. People have been fascinated everywhere we have gone. That is a huge reason why PGA.COM gave us their number one status as a new product coming out of the PGA Show.”