Atlantic Multipower Partners with Movistar & Cannondale Pro Cycling

Sports nutrition company, ampoule Atlantic Multipower has announced a new partnership with Movistar Pro Cycling Team and renewed its sponsorship of Cannondale Pro Cycling for the sixth consecutive year.

In addition, Multipower Sportsfood will remain the Official Sports Nutrition Partner for the Giro d’Italia in 2014 and 2015.

Cannondale Pro Cycling and Movistar Pro Cycling Teams both enjoyed considerable success in 2013 and will be fuelled with high performance and recovery sports nutrition products to help boost their 2014 results.

The Movistar team became UCI World Champions in 2013 and boast no less than four national champions and ten race winning riders including Colombian Nairo Quintana who finished runner up in the Tour de France and Alejandro Valverde who finished third in the Vuelta a Espana last year.

2014 marks the team’s 35th anniversary, and led by Quintana, will be participating in this year’s three Grand Tours, the Giro d’Italia (9 May – 1 June), the Tour de France (5 July – 27 July) and the Vuelta a Espana (23 August- 14 September).

In 2013, Cannondale Pro Cycling’s leading rider Peter Sagan took 22 of the team’s impressive 36 victories, in addition to securing the two in a row coveted Green Jersey in the Tour de France. The talented Slovakian has already secured his first victory of the season for Cannondale in 2014, after taking the win on stage four of the Tour of Oman.

Alexander Schmelz, Director of Marketing and Innovation at Multipower Sportsfood: “We are excited about our partnerships with Cannondale and Movistar, two teams at the peak of world cycling, and we will be supporting them with the best nutrition products to ensure they reach their goals for 2014.

“We will be working very closely with all riders and their support team to gather invaluable product feedback. We can then utilise their insight to develop our endurance products so that everyone from pro riders to amateur cyclists can benefit in the future.”

Eusebio Unzué, General Manager of Movistar comments: “We are really pleased to be working with Multipower and I know the team are looking forward to using their products. When sportsmen and women train hard, it is important that they fuel themselves with the right nutrition. It is great to have Multipower as our provider of sports nutrition products and I’m sure they will help us achieve our goals of retaining our UCI World Championship crown and achieving success in the Grand Tours.”

Roberto Amadio, Team Manager of Cannondale Pro Cycling added; “We are delighted to continue our ongoing partnership with Multipower, who have provided sports nutrition to the team for the past five years. We are feeling positive about the 2014 season, and are looking to secure some good results.”

GAIN Horse Feeds to Sponsor Railway Stakes at Curragh Racecourse

GAIN Horse Feeds have agreed to sponsor the Railway Stakes taking place at Curragh Racecourse on Dubai Duty Free Irish Derby Day, nurse Saturday 28th June, cough for the next two years.     

First run in 1851, order the Group 2 contest with total prize money of 100,000 euro is one of the most highly rated races for 2 year olds in Europe. Previous winners of six furlong contest including Mastercraftsman, George Washington, Rock of Gibraltar and Sudirman who landed the race last year, while the legendary Nijinsky won the race in 1969.

Mary Delaney, Head of Equine, GAIN Horse Feeds commented: “GAIN Horse Feeds has a very strong relationship with the Curragh racecourse and we are delighted to partner with them to sponsor the GAIN Railway Stakes. Many of our customers are deeply involved in both the racing and bloodstock industries and we see this collaboration as a unique opportunity to underpin our commitment to these sectors”.

Paul Hensey, General Manager of The Curragh Racecourse added: “I am delighted that GAIN has agreed to continue their partnership with the Curragh by supporting such a prestigious race on our showcase day of the year.  We have enjoyed a very positive association with them since 2012 and we have seen some of our top races won by horses feed on their products in recent times including last year’s Irish Derby winner Trading Leather.”

Steinlager Renews All Blacks Sponsorship

Steinlager, pills a New Zealand lager, has extended its support today of the All Blacks, which will take its sponsorship through both the 2015 and 2019 Rugby World Cups.

This coincides with the step up in sponsorship of the All Blacks Sevens team, which will see Steinlager as the official sponsor of the team as they strive for gold at the 2016 and 2020 Olympics.

The agreement includes an extensive partnership for the 2017 British & Irish Lions Tour of New Zealand and also secures naming rights to the three test match Steinlager Series’ for 2014, 2016, 2018 and 2020.

Steve Tew, New Zealand Rugby CEO, said: “It’s fantastic to have Steinlager sign on to continue this wonderful partnership between two of New Zealand’s most iconic brands. Steinlager is our longest serving sponsor and we would like to thank them for their unwavering support since 1986.”

Rory Glass, Managing Director at Lion, added: “We couldn’t be more thrilled to renew this iconic sponsorship with our world champion All Blacks. This sponsorship will take Steinlager’s support of the All Blacks through to well over 30 years, making it one of the longest running sponsorships in New Zealand sport.”

“During this time rugby has turned professional, the All Blacks have played 382 tests, won two Rugby World Cups, two test series against the British and Irish Lions, three Northern Hemisphere Grand Slams, 20 Bledisloe Cups and 12 Tri Nations/Four Nations trophies. They’ve had their first series victory in South Africa and most recently secured the first unbeaten season of the professional era.”

“With every success came a cold Steinlager to celebrate and we intend to keep it that way.”

St. Louis Cardinals Announce AT&T as Ballpark Village Sponsor

Major League Baseball’s St. Louis Cardinals have announced wireless provider AT&T as the naming rights sponsor for Ballpark Village’s two-story seating deck atop Cardinals Nation.

As part of the multi-year agreement, the Cardinals Nation ticketed deck will be known as the AT&T Rooftop. Tickets for the AT&T Rooftop go on sale tomorrow at 10 a.m. at cardinals.com.

“We’re very excited to be expanding our long-time partnership with the Cardinals beyond the walls of Busch Stadium and into Ballpark Village,” said John Sondag, President-AT&T Missouri. “AT&T’s mission is to connect people with their world and the things they love so we are very excited about helping connect Cardinal fans to a new game-day experience at Ballpark Village.”

As part of Cardinals Nation at Ballpark Village, the AT&T Rooftop offers fans a unique way to enjoy a game in style. With the all-inclusive ticket, fans will enjoy an upscale buffet and full-service bar inside the exclusive indoor club, then step outdoors for a great view of the game from reserved seats on the rooftop overlooking Busch Stadium.

“Watching the game from the AT&T Rooftop at Cardinals Nation will be one of the most unique experiences in baseball,” said Bill DeWitt III, President of the Cardinals. “Fans have been looking forward to this opportunity ever since Ballpark Village construction began, so we anticipate ticket demand will be high.”

“Sponsorships like this allow us to help connect our customers with their passions, and all of us at AT&T know how passionate St. Louis is about the Cardinals,” said Mark Wright, VP – Media Services and Sponsorships at AT&T.

“We’re thrilled to help the Cardinals enhance the fan experience within Ballpark Village and we’re looking forward to a great season.”

England Cricket Secures Hardys as Official Wine Partner

Australian wine producer Hardys has been revealed as England Cricket’s Official Wine partner, the England and Wales Cricket Board have announced today.

In a three-year sponsorship deal, Hardys will promote their products and offer samples to fans at England’s home international fixtures as well as promoting their association with England Cricket through advertising and marketing campaigns.

Fifth generation Hardy family member William (Bill) Hardy said: “We are very excited to partner with England Cricket. It is a sport close to my heart and has been enjoyed by the many generations of the Hardy family.”

David Collier, Chief Executive of ECB, said: “The ECB is thrilled to embark on this partnership with Hardys wine. Hardys is an established brand that will offer the nation’s cricket fans quality wine to enjoy during international matches. This is another example of our expanding commercial partnerships, and will allow us to invest more in the development of cricket game-wide.”

 

Michael Clarke to Endorse Rawlings Sporting Goods

Australian cricket captain Michael Clarke has signed a multi-year endorsement deal with Rawlings Sporting Goods Company, Inc

Clarke joins Rawlings international roster of professional athletes who play integral roles in the development of their on-field equipment and training products.

Clarke will travel to the United States this April to collaborate with Rawlings product management team on the development of his signature fielders’ glove line, set to debut worldwide later this year.

“Cricket and baseball share many game-related characteristics, with fielding as a primary pillar in both sports,” said Kurt Hunzeker, senior director of brand marketing for St. Louis-based Rawlings.  “With that in mind, Rawlings expansion into cricket is a logical next step, and Michael is the perfect ambassador for Rawlings.  His innovative leadership, aggressive style and unparalleled passion align perfectly with the Rawlings brand, and we look forward to a long-lasting partnership with one of the best athletes in the world.”

While this marks the first-ever endorsement deal for Rawlings in the sport of cricket, the brand has enjoyed significant sales increases in the past three years of its iconic fielders’ gloves, the same gloves used by baseball players throughout the world, in cricket-centric markets such as India and South Africa, in addition to Clarke’s native Australia.

“I’m honored to be able to partner with such an iconic American brand,” Clarke said.  “I’m excited about this partnership with Rawlings, my visit to the United States next month, and developing the Michael Clarke line of Rawlings fielders’ gloves.”

Clarke’s endorsement agreement continues Rawlings’ aggressive push in the global sporting goods marketplace.  In January, Rawlings signed new 3-year pacts with the Australian Baseball League and Baseball Australia, establishing Rawlings as the Official Baseball, Batting Helmet and Catchers’ Gear Provider for both organizations.  Last month, Rawlings announced its new partnership with the Chinese Baseball Association, establishing Rawlings as the Official Apparel and Equipment Sponsor for the national governing body.

MLB Partners with Dating Site

Major League Baseball have signed a unique partnership with dating site, cialis Match.com.

The online dating service announced Thursday it is launching 29 fan pages – one for every U.S. team – under a promotion with MLB that allows the website’s users to connect with singles who are fans of particular clubs. 

Match.com President Amarnath Thombre said the first question self-identified New York Yankees fans often ask of singles on the site is: “Who hates the Red Sox?” 

Noah Garden, Major League Baseball Advanced Media’s executive vice president of revenue, said “the Match.com conversation is one we’ve had on and off over the years to see if there’s something we could do together.” 

MLB hopes the pages spur ticket sales. 

“The idea is put like people together with similar interest and passion,” he said. “There’s still always room for more butts in the seats.”

NASCAR’s JD Motorsports Inks Two New Partners

JD Motorsports have announced today two new partners for upcoming Nationwide Series races.

K1 Speed, which operates the nation’s leading go-kart racing facilities, has joined JD Motorsports as a key sponsor for Nationwide Series races at Auto Club Speedway and Texas Motor Speedway.

K1 Speed colors will debut on the team cars, driven by Landon Cassill and Jeffrey Earnhardt, in Saturday’s TreatMyClot.com 300 at Auto Club Speedway in the fifth race of the Nationwide season. K1 also will be a team partner for the Nationwide race at Texas April 4.

Saturday’s race will mark K1’s first association with a national-series NASCAR team.

“We’re proud to have K1 come on board with us this week and at Texas,” said Johnny Davis, owner of JD Motorsports with Gary Keller. “A lot of NASCAR fans really enjoy riding and racing go-karts, so it’s a natural fit for them and for us. We’re looking forward to going racing with the K1 folks.”

JD Motorsports also sealed Shakey’s Pizza Parlor, one of the country’s most popular pizza restaurants, as a sponsor for Gary Keller and driver Jeffrey Earnhardt for Saturday’s Nationwide Series race at Auto Club Speedway in Fontana, Calif.

Shakey’s will be prominently displayed on the team’s No. 4 Chevrolet for the TreatMyClot.com 300, the fifth race of the Nationwide season.

Shakey’s, based in Alhambra near Los Angeles, has 60 locations, most in southern California. Shakey’s also has restaurants in Washington, Hawaii and Alabama.

The restaurant, which is celebrating its 60th anniversary, is sponsoring a NASCAR team for the first time.

“Shakey’s is thrilled to sponsor Jeffrey Earnhardt’s NASCAR team this weekend,” said Nick Mayer, the president and CEO of Shakey’s USA. “We could not envision a more perfect partnership than pizza and racing. Like NASCAR, Shakey’s has been providing great family fun for over 60 years.” 

Earnhardt, grandson of the late NASCAR superstar Dale Earnhardt Sr., is in his first full season racing in the Nationwide Series.

“It’s great to have the folks from Shakey’s Pizza riding along with us this weekend,” Earnhardt said. “Pizza and beer are two of NASCAR fans’ favorite things, so I know there’ll be a rush on their restaurants around the track this weekend. We hope we can make that pizza the fastest it’s ever been.”

Practice is scheduled at Auto Club Speedway Friday, with qualifying and the race set for Saturday.

Roush Performance Parts to Sponsor NASCAR’s Chris Buescher

ROUSH Performance Parts (RPP) has announced it will serve as the primary partner on the No. 60 Ford Mustang – piloted by NASCAR Nationwide Series (NNS) rookie Chris Buescher – for 10 races during the 2014 season.

RPP will make its debut on Buescher’s Ford Mustang at Auto Club Speedway on Saturday, erectile March 22.

“We are thrilled to have ROUSH Performance on board, clinic ” said Buescher. “I have had the opportunity to drive quite a few ROUSH Stage III Mustangs and experience first-hand what RPP’s line of aftermarket products add to a car’s performance. They really provide maximum performance and hopefully having them on my Mustang in California can help ‘supercharge’ our efforts.”

B&G to Sponsor Charleston Race Week

B&G a world leader in marine instruments, autopilot systems and tactical software solutions – announced its sponsorship of Sperry Top-Sider Charleston Race Week.

Taking place April 10-13, 2014, Charleston Race Week is a homegrown regatta open to monohull sailboats from 20 to 80 feet. 

“B&G sets the standard for sailing technology and we are proud to sponsor Sperry Top-Sider Charleston Race Week – one of the largest regattas of its kind in the world to help us launch Zeus2 family of chartplotters,” said Leif Ottosson, CEO, Navico. “With features such as SailSteer and SailTime incorporated into our Zeus2 multifunction displays, and B&G Academy’s free online tutorials, we are dedicated to helping sailors at every level make the most of their passion. We are happy to lend our support for this event that does so much to raise the awareness of an incredible sport.”

“We refer to our event as a regatta unlike any other, and sponsorship by B&G is a perfect fit because their products are also in a class by themselves,” said Randy Draftz, event and race director, Sperry Top-Sider Charleston Race Week.