Australian Football League (AFL) team St Kilda have announced it has extended its partnership with major sponsor LEDified for a further two years.

The next generation lighting company will continue its major sponsorship of the club for the 2014 and 2015 seasons with the option of extending the deal into 2016.

The agreement will see LEDified continue to feature on the Saints’ guernsey as well as the club’s ball sponsor.

St Kilda President Peter Summers said the extension of the partnership with LEDified was a crucial development for the club ahead of the 2014 season.

“St Kilda and LEDified began a strong partnership in 2013 and we are delighted that it will continue for at least the next two years, canada drugs viagra. ” Summers said.

“LEDified is an innovative company that provides Australian households and businesses with energy efficient, rx industry-leading LED lighting technology. It is an exciting company for our club to be so strongly aligned with and we look forward to extending our partnership.”

LEDified CEO Suren Chandrajit said the company was thrilled to continue the partnership with St Kilda.

“There is an exciting new energy at the St Kilda football club and we are delighted to be on board once again as a major sponsor of this proud club, online ” Mr Chandrajit said.

“This partnership once again gives LEDified national exposure through an association with a foundation club in the Australian game. Like the Saints, LEDified is committed to building a culture of excellence and success.

“We are looking forward to continuing to build our relationship with the St Kilda team and its wider corporate and supporter networks.”

Scottish Championship club Falkirk FC have announced a new sponsorship deal with customer experience company, stomach Webhelp UK.

The deal will see company, which employs more than 850 at its headquarters in nearby Larbert, have its name displayed on the back of Falkirk FC’s home and away kit during the 2014/2015 season.

Allison Hill, head of recruitment for Webhelp UK, said, “We are pleased to support Falkirk FC, a club with an excellent history and one which means so much to the people of the Falkirk district and many of our team members.”

Kieran Koszary, Falkirk FC business development manager, said, “Having been in Larbert for more than ten years, Webhelp UK has consistently demonstrated its commitment to invest in the local area by creating new employment opportunities.”

“By sponsoring Falkirk FC at an exciting time for the club, it has now also shown its support for the local community.”

“I have been delighted with our partnership with Alison and her team so far and look forward to the future with Webhelp UK backing for both next season’s shirts and the football club.”

“I would also like to thank Clark Eriksson for their sponsorship over the years and look forward to working with them on other platforms next season.”

Rajasthan Royals have inked a new partnership with Australian education institute, doctor Deakin University.

The university will be Rajasthan Royals’ official Sports Education Partner during the upcoming Pepsi Indian Premier League 2014.

Through the association, treat the organisations will work on promoting Sports Education in India. Deakin University will initiate research in Management and Science aspects in Sports, put together a case study and offer its students IPL internships and scholarships.

Speaking about the association with Deakin University, Raghu Iyer, CEO, Rajasthan Royals, said, “We are excited about our association with the highly respected Deakin University. This unique partnership will enable us to promote Sports Education in India while serving as a worthy case for research and learning. We thank Deakin University for associating with us and look forward to helping create ever-growing value in the years to come.”

The Vice-Chancellor of Deakin University, Professor Jane den Hollander, said Deakin was honoured to form such a strong partnership with an organisation that shared its commitment to excellence: “We are delighted to partner with one of the world’s best Twenty20 teams.”

Clayton Homes has announced they will be a partner of the Duck Commander 500, unhealthy this year’s annual spring NASCAR Sprint Cup Series race at Texas Motor Speedway.

This race is the most-attended, physician single-day sporting event in Texas and expects a crowd of more than 150, medicine 000 on April 6.

“Clayton Homes and the Robertsons share a strong passion for family values and a love of racing,” said Kevin Clayton, CEO of Clayton Homes. “We are honored to be a part of this racing event with the Robertsons at Texas Motor Speedway.”

The ongoing relationship has inspired Clayton Homes to create the limited edition Si-Pad home, an optional Ms. Kay’s Kitchen feature and an entire Commander series of popular home models. Two Clayton homes will be on display for race fans to tour throughout the Duck Commander 500 weekend of festivities.

The FIA World Rallycross Championship have announced today that Cooper Tire Europe will supply all 12 rounds of the Championship in a new three-year deal.

World RX, doctor which is promoted by IMG Motorsport, purchase has made a number of significant announcements over the past few months including the signing of former Formula One World Champion Jacques Villeneuve and several broadcasters who are set to air race action live to fans across the globe.

Cooper, along with its sister brand – Avon Tyres – is the rallycross tyre of choice for competitors across the world, having supplied tyres to European Rallycross Champions for the past two decades.  In addition to World RX, Avon Tyres is also exclusive tyre supplier to the French Rallycross Championship, an agreement which began in 2013 and is set to last a further two years.

Martin Anayi, Managing Director of FIA World Rallycross Championship for IMG Motorsport, welcomed the Championship’s newest partnership: “We’re extremely excited about the inaugural World RX season and we’re thrilled to have Cooper on board for the next three years.”

Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, added: “Rallycross is a very demanding sport which provides unique challenges. For competitors to tackle the changing surfaces, from tarmac to gravel, they need a tyre which is capable of handling both rough and smooth surfaces. Meeting this unique challenge is something that Cooper excels at and particularly prides itself on. We’re very much looking forward to being part of the FIA World Rallycross Championship and this new chapter of rallycross history.”

The all-new FIA World Rallycross Championship will kick off with the season-opening round at Montalegre in Portugal (3-4 May).

BT have announced today they will be the title sponsor of running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon.

The inaugural event, staged by Competitor Group Inc, will be held on May 25, 2014 for an expected 8,000 runners of all standards. 

The course itself is a scenic tour of the city, starting and finishing at the iconic waterfront and passing many famous landmarks along the way – from hallowed sports grounds like Everton FC and Liverpool FC to legendary music venues like The Cavern, and the largest collection of museums and galleries in the UK outside of London. 

To keep runners inspired along the route, there will be live bands and DJs playing everything from alternative to classic rock, punk, funk and blues along every mile of the course. At the finish line, runners and spectators will be treated to a main stage festival starring local acts. 

Suzi Williams, BT Group marketing and brand director, said: “At BT, we understand Liverpool’s two great passions – sport and music – and the BT Rock ‘n’ Roll Liverpool Marathon is the ideal way to celebrate both.  It’s set to be a fantastic day for locals and visitors alike, whether they’re competing or just soaking up the great atmosphere across the city.” 

Josh Furlow, executive vice president of global events at Competitor Group, added: “We are excited to welcome BT as the title partner of the inaugural Rock ‘n’ Roll Liverpool Marathon, which provides a unique, world-class running event and rock concert all-in-one. We look forward to working closely with BT, Liverpool City Council and the local running community to organise a city-wide festival weekend celebrating music and sport.”

As well as supporting the BT Rock ‘n’ Roll Marathon in Liverpool this May, BT is the title sponsor of the BT Great CityGames in Manchester on May 17, 2014 which will bring some of the world’s best athletes to the city centre.

USA BMX have announced that A3 Nutrition Bars and A3 Road Rash Ointment has become a National Series sponsor.

A3 will have a presence at all 30 events in the USA BMX National Series, arthritis and will be available for purchase at many USA BMX tracks throughout the United States. A3 will be sampling products, giving away branded merchandise, and partnering with USA BMX to spotlight an A3 “Unbreakable” Award Athlete each weekend of the national series.

“We have a great series scheduled in 2014 and A3 is a great brand that aligns well with our membership”, said Nick Adams, CMO of USA BMX. “This partnership is great for our members and track operators. We are very happy to have a company that offers a healthy energy A3 (Anytime, Anywhere, Anyplace) is a growing company with a simple mission, to help high intensity athletes of all ages set a new standard in performance.

“We are excited to team up with USA BMX this year as we integrate healthy and safe nutrition products at BMX tracks throughout the country. Our goal is to educate riders on the benefits of healthy nutrition practices to help foster positive performance growth in all age categories for the long term,” stated Chris Ahearn, A3 Bar Brand Manager. 

“The family oriented atmosphere is contagious and is something we feel fits very well with our A3 brand messages. As a whole we are greatly looking forward to providing a fueling advantage for riders for years to come as well as support tracks along the way,” continued Ahearn.

In addition to the commitment A3 is making to the USA BMX National Series, A3 products will also be available at concessions and pro-shops at USA BMX tracks throughout the United States. A3 will also be spotlighting tracks throughout the season and providing samples so that those not at national events can still experience the benefits of A3 Bars and A3 Road Rash.

Sausage manufacturer Muhlen Gruppe has extended its partnership with FC Schalke 04 until the end of the 2016/17 season.

Through its Böklunder brand, sale the company will continue to be a premium partner of the Bundesliga team who it first partnered with in 2001.

“FC Schalke 04 enjoys as one of the biggest football clubs in Germany through its national and international sporting success of a high level of awareness and an excellent reputation, medic ” explained Michael Gleich, diagnosis Director of Strategic Marketing for Muhlen Gruppe. “These figures are extremely well suited to implement our business objectives as part of a quality sports sponsorship. Both sides benefit enormously from the partnership and can use a range of synergies.”

Alexander Jobst, Chief Marketing Officer of FC Schalke 04, also commented: “We are delighted to continue trusting and successful partnership with Böklunder long term and see us encouraged , also in the future to continue our successful marketing channel with strong company.” 

The sponsorship agreement provides Böklunder in the next three years extensive marketing rights such as TV-relevant LED perimeter advertising and the right to select the “break-Kids” at home games.