Adidas to Supply Bosnia and Herzegovina’s Kit for 2014 World Cup

German sports giant adidas has announced today a long-term kit partnership with the Football Federation of Bosnia and Herzegovina.

The deal commences from June 1st 2014 and will see Bosnia and Herzegovina wearing new adidas kits during the 2014 FIFA World Cup Brazil, order where the team will make its first major tournament appearance as an independent nation.

Highly regarded as an up-and-coming nation in world football, remedy Bosnia and Herzegovina recently rose to 17th in the FIFA World Rankings after winning its 2014 FIFA World Cup Brazil qualifying group ahead of Greece.

Bosnia and Herzegovina will wear the new kits for the first time on June 3rd in Chicago when the team take on fellow adidas federation Mexico in a friendly match, ambulance while the kits will go on sale two days earlier on June 1st.

adidas already possesses close links with Bosnian football, with existing partnership deals with high profile Bosnian players including: Edin Džeko of Manchester City; Miralem Pjani? of Roma and national team captain Emir Spahi? of Bayer Leverkusen.

Claus-Peter Mayer, VP Global Sports Marketing Football at adidas, said of the announcement: “This is a great deal for adidas to have signed with an emerging football nation of huge potential and demonstrates our continued investment in football around the world. As the global leader in football, the 2014 World Cup in Brazil will see our cutting edge technology displayed on a world stage, including the latest adidas federation kits – the most advanced and lightest we have ever produced.”

Elvedin Begi?, president of the Bosnia and Herzegovina Football Federation said: “This is a landmark moment for our nation – making our first appearance in a major tournament and partnering with adidas. We are proud to be working with such a historic and prestigious brand. The proven performance and continuous innovation of adidas gives an extra lift to Bosnian football.”

Roush Fenway Racing Inks EcoPower Partnership

Roush Fenway Racing (RFR) today announced a multi-year team-wide partnership with Safety-Kleen and its premium re-refined motor oil brand, cheap EcoPower.

EcoPower will serve as the official oil partner of NASCAR’s winningest team, cialis as well as the primary sponsor for multiple races with the No. 17 Sprint Cup Ford and driver Ricky Stenhouse Jr. The No. 17 EcoPower Ford Fusion will make its debut at Michigan International Speedway in June.

“We are pleased to have EcoPower on board as our official oil partner,” said team owner Jack Roush. “The partnership reflects Roush Fenway’s commitment to both sustainability and using highest quality products. EcoPower protects engines and protects the environment.

“We have had great success in our race cars with re-refined oil and we look forward to continuing that success with EcoPower, while promoting environmental responsibility throughout this season and into the future.”

“The environmental benefits of re-refined oils have been rigorously evaluated and proven,” said Curt Knapp, Safety-Kleen executive vice president, marketing and oil re-refining sales. “Fleet operators and consumers want to be absolutely confident that the oil will protect their valuable investment. We can’t think of a stronger, more authentic endorsement for EcoPower than Jack Roush using it in his race cars to achieve peak protection and performance.”

Derbyshire Cricket Signs Largest Ever Sponsorship Deal with 3aaa

UK’s leading national training providers 3aaa (Aspire Achieve Advance Ltd) has become Derbyshire County Cricket Club’s first ever stadium naming rights partner.

The six-figure deal is the largest commercial partnership in the history of the Club. It will see the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire’s NatWest T20 Blast shirt sponsor.

Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire’s off-field commercial and administration team.

Derbyshire CCC Chairman Chris Grant continued: “We are delighted to be in partnership with 3aaa. The deal announced today is by far the largest commercial partnership financially in the history of the Club and is another step forward for us in narrowing the revenue gap with other counties.

“Everything we’ve done and continue to do on and off-the-field over the last six months is designed to bring long term success on the pitch and this ground-breaking partnership is the next step in achieving this goal.”

Peter Marples, 3aaa Director, added: “We are delighted to embark on this breakthrough partnership with Derbyshire and proud to be supporting our local County Cricket Club.

“As 3aaa continues to expand, we wanted to secure a major sponsorship deal to raise our profile and strengthen our brand awareness. We felt Derbyshire, with their ambitions for success and commitment to elite performance, were the perfect fit. 

“As a Derbyshire based business, we are also keen to contribute to businesses at the heart of the local community; this partnership will help achieve that objective.”

ATP Extends ENEL Partnership

The ATP has extended their partnership with Italian power company, professional viagra ENEL.

The leading international electricity provider serves 61 million customers across 40 countries.

ENEL has been a Gold Partner of the ATP World Tour since 2007 and will continue to benefit from on-site brand activation at selected ATP World Tour tournaments through 2016.

In 2013, ENEL-sponsored ATP tournaments were watched by over 167 million TV viewers and attended by 562,000 fans. The new partnership will be centred around some of the most prestigious events on the ATP World Tour, including two ATP World Tour Masters 1000 events – the Sony Open Tennis in Miami, and the Internazionali BNL d’Italia in Rome – and the season-ending Barclays ATP World Tour Finals at The O2 in London.

The partnership will continue to promote the ENEL brand and services, not only in those key markets, but around the world through the ATP’s global TV coverage, which has increased 75% since 2008.

“We thank ENEL for their loyalty and look forward to celebrating our 10 years of collaboration. Renewing a partnership for a third time, as we are with ENEL today, is extremely rewarding,” said Laurent Delanney, ATP Commercial Director. “It means a lot, especially in such a competitive and fast changing environment. This renewal shows that we are successfully adapting and tailoring our sponsorship packages to our partners’ objectives.

“I am also proud that ENEL’s decision to continue our collaboration is based on facts and figures,” added Delanney. “To give an example, in 2013, ENEL’s exposure generated by the TV broadcast of their sponsored ATP tournaments increased by 26% in comparison with the previous year. Our sponsorship programmes deliver tangible results for our partners.”

{jcomments on}

Motul Extends MotoGP Partnership

Motul, a worldwide specialist in the field of motorcycle lubricants and lubrication has extended its partnership with MotoGP.

The global series provides the perfect technical showcase for the marque, and allows the company to develop the products of tomorrow such as the new motorcycling range which was introduced in 2013. The 18-race series enjoys a worldwide TV audience that reaches 207 countries and this is the core audience which is so crucial to Motul’s marketing and sales strategies. 

Motul’s President of the Management Board, Hervé Amelot, commented on the renewal: “We are proud to be side by side with Dorna in the expansion of the ever so popular MotoGP. If, thanks to Motul’s live research and development in the very demanding MotoGP field, the performance of the best and most modern bikes participating in the MotoGP can be enhanced, we will have fulfilled our mission.”

Following on from the increase in 2013 of the company’s commercial support of the Championship, Motul is continuing its successful partnership with MotoGP’s organiser Dorna. This year corner signage will be increased yet further and visible at 17 of the 18 tracks visited, starting with the Qatar race on 23rd March. 

Motul also renewed its partnership with the Monster Energy Grand Prix de France for the 19th consecutive year at Le Mans. The race on May 18th is considered to be one of France’s major international sporting events.

Pau Serracanta, Managing Director, Commercial Area at Dorna Sports added: “I am very pleased about the renewal of the agreement with Motul. It is a brand with a significant history in the MotoGP World Championship, providing advanced technology to different top-flight teams in the over the years, demonstrating not only its quality, but also its proven reliability.”

Pittsburgh Pirates Retains Highmark Blue as Exclusive Health Insurance Provider

Major League Baseball’s (MLB) Pittsburgh Pirates have renewed their partnership with Pittsburgh-based Highmark Blue Cross Blue Shield, to be the “Exclusive Health Insurance Provider” of the team.

The multi-year contract extension ensures a continued relationship with the health insurance provider that has been a major partner of the team for more than a decade.

As part of the agreement, Highmark will have a significant visible presence at PNC Park during games and will receive fixed and camera-friendly signage spots to promote its brand.

“Highmark is a wonderful supporter of Pirates baseball and has been through the years,” Pirates President Frank Coonelly said. “Like the Pirates, Highmark Blue Cross Blue Shield is committed to the people and traditions that make Pittsburgh unique and special. We are honored to be a part of Highmark’s longstanding commitment to the Pittsburgh community.”

The health insurance provider also will serve as the presenting sponsor of many family-friendly promotional events throughout the season as the agreement focuses on health and wellness initiatives geared toward children and families.

“Pirates baseball remains a cornerstone of our community. It is one of those long standing traditions that draw the Pittsburgh community together,” said Deborah Rice-Johnson, president of Highmark Blue Cross Blue Shield. “We are proud of our partnership with the Pirates because we both share a legacy of commitment to the Pittsburgh region.”

New for 2014, Highmark is now the presenting partner of two unique areas of PNC Park, including the Right Field Bleachers and the Kids Play Land area. Throughout the 2014 season, each time the Pirates hit a home run into the Right Field Bleachers, Highmark will make a $100 donation to a local non-profit organization.

Highmark will also serve as the presenting partner of the kids’ area, located inside the Right Field Gate to PNC Park, which features a miniature PNC Park configuration as well as a multi-purpose play set.

Bubel to Supply Towels for 2014 World Superbike Championship

Towel brand Bubel have signed an agreement with Dorna WSBK to become an Official Supplier of the eni FIM Superbike World Championship for the 2014 season.

Superbike riders will be provided with a Bubel towel, ailment with dedicated Championship designs, immediately after the qualifying and the races.

Sergio Ortiz, Bubel Marketing Manager, believes that the brand fits perfectly with the WSBK spirit: “Superbike means technology, sport, excitement, performance. We share lots of values, and we felt that we had to be part of this Championship. Not only those riders making it to the podium will have their Bubel towel; as soon all Superbike’s fans will have the chance to buy their own Bubel with unique designs”.

“For its specific features, Bubel is the best towel choice, not only for surfers, but for bikers, as well” said Marc Saurina, WSBK Commercial and Marketing Director. “We’ve already seen some Bubel towels on the podium with the Kawasaki Racing Team line up last year, and for 2014 old-style towels will be replaced by Bubels at each WSBK round. From the parc fermé to the race podium and at the post-race press conferences, Bubel will accompany our riders around the world. We’re pretty sure this item will be loved by motorcycle fans.”

Ice Hockey’s Hilary Knight Endorses Bite Tech

Mouthwear supplier Bite Tech has announced today that Olympic women’s hockey player, Hilary Knight, will be the latest addition to their team group of athletes who use their products.

The 2-time Olympian used a custom Bite Tech Performance Mouthpiece as she competed for the gold medal at the 2014 Sochi Winter Olympics.

“This product is incredible”, said Knight. “While I am competing, I am able to experience the full benefits of the mouthpiece from its ergonomic design. I have a better sense of balance without sacrificing my ability to communicate”.

Knight’s impressive resume includes 2 Olympic appearances where she earned 2 silver medals with Team USA, four World Championships, two NCAA National Championships, an MVP title in the 2011 National Championship game and three All-American titles in women’s hockey. 

“We are pleased to have Hilary join our roster of elite athletes that experience improved athletic performance as a result of wearing our Bite Tech Performance Mouthpiece”, said Jeff Padovan, CEO of Bite Tech. “Our multi-patented technologies deliver a range of physical benefits, enabling all athletes to perform better and ultimately achieve their personal best.”

Fortune 500 Company Mutual of Omaha Sign Seven New Ambassadors

Financial services and Fortune 500 company Mutual of Omaha have announced seven professional swimmers, sale currently training for the 2016 Olympic Games in Rio de Janeiro, as their new ambassadors.

The line-up of athletes includes Matt Mclean, Anthony Ervin, Allison Schmitt, Caitlin Leverenz, Jimmy Feigen, Conor Dwyer and Michael Andrew. 

All athletes except 14-year-old Andrew competed at the London 2012 Olympics.

These seven athletes join Josh Davis, Matt Grevers, Misty Hyman, Ian Crocker, Jason Lezak and Dana Vollmer on Mutual’s Gold Medal Team, a select group of active and retired swimmers, sponsored by Mutual of Omaha, who make personal appearances and conduct swim clinics for young swimmers across the country.

The Gold Medal Team is a key component of Mutual of Omaha’s sponsorship of USA Swimming, the national governing body of amateur swimming that fields the U.S. National Team.

“Mutual of Omaha enthusiastically welcomes these seven athletes to our team,” said John Hildenbiddle, senior vice president of Brand Management and Public Relations at Mutual of Omaha. “We look forward to cheering them on in their successes and reaching out to the swim community through our sponsorship.”

LA Dodgers Chris Perez Inks 3N2 Endorsement Deal

Los Angeles Dodgers relief pitcher Chris Perez has signed an endorsement deal with sporting goods company 3N2.

Perez, who previously played for the St. Louis Cardinals and Cleveland Indians, will wear 3N2 footwear and apparel as a Dodger during the 2014 Major League Baseball (MLB) season.

Perez joins a roster of 3N2 athletes that includes the Philadelphia Phillies’ AJ Burnett, Milwaukee Brewer and former National League MVP Ryan Braun, and two-time Olympic Softball medalist Natasha Watley.

“Chris is a passionate guy – about life and about baseball. Los Angeles is a great fit for him. He leaves it all on the diamond, and the LA fans will love him,” says 3N2 CEO Sean Murphy. “He’s also a great fit for 3N2 – we look forward to a long relationship.”

Perez said, “I’m really excited to join the 3N2 brand. They’ve been great to me so far and I’m looking forward to the partnership that lies ahead.”