English football icon Stuart Pearce has become the new ambassador for UK’s leading company sports bar Rileys throughout the World Cup 2014. 

Commenting on the partnership, Stuart Pearce said: “I’m delighted to become the official World Cup ambassador for Rileys. They have a huge customer following and offer fans that are unable to get out to Brazil somewhere to watch the games with a fantastic atmosphere.”

As part of his ambassador role, Pearce will be actively blogging and tweeting, as well as feeding information to Rileys customers during this summer’s tournament, which kicks offs on 12 June.

Maurice Kelly, CEO of Rileys commented: “Stuart Pearce is undoubtedly one of the most iconic footballers in history so we are thrilled to welcome him as an ambassador for Rileys throughout this year’s World Cup. We look forward to working with Stuart in the coming weeks, and sharing his knowledge with our customers.”

The FIA World Rallycross Championship have announced a new partnership with iON Action Cameras. 

The deal will see iON Cameras become the Official Action Camera of World RX, cialis in addition to becoming the Official Partner of the Championship’s new Spotters’ Tower: World RX’s first interactive pit wall to be featured in the Championship’s international broadcast. Utilising highly advanced technology, iON Cameras will be able to capture thrilling in-car race footage and behind the scenes action, bringing fans closer to the extreme nature of the sport than ever before.

Martin Anayi, Managing Director of The FIA World Rallycross Championship for IMG Motorsport, was delighted to welcome iON Cameras as the Championship’s newest partner: “There’s a lot of synergy between iON Cameras and World RX because we both believe in giving fans access to amazing content in an extreme sporting context.  It makes perfect sense, therefore, to create a partnership to help bring the fans even better access to our unique sport, which I firmly believe is the most exciting form of motorsport on offer around the world right now.”

Anayi added: “The iON Cameras brand is at the top in terms of the technology and its product range so we are thrilled to have them as a partner. They are innovating, growing and pushing the boundaries all the time so the product fits our target audience extremely well. In addition, having iON Cameras come on as our official partner on the new Spotters’ Tower means that fans will get even closer insight into the team aspect of the sport than ever before.”

Giovanni Tomaselli, CEO at iON America LLC, echoed Anayi’s sentiments: “Both World RX and iON Cameras are undergoing a significant period of growth and we felt that a partnership would be mutually beneficial.  We firmly believe that iON Cameras can help enhance a TV product that is already appealing to broadcasters across the world.  The technology behind iON Cameras is perfectly suited for World RX and we’re very much looking forward to our product being the Official Action Camera of the FIA’s newest World Championship.”

University of Louisville have secured a new contract with apparel supplier adidas.

The new deal extends the partnership between the two for another four years, medstore through 2018-19.

The Portland, clinic Or. based company will supply uniforms, help footwear, and accessories for all 23 of Louisville’s athletic programs.

“It’s a very exciting day for us in the athletic department,” University of Louisville athletic director Tom Jurich said. “The number one objective I had going into this, was how do we insure that our student-athletes have the premiere uniforms and apparel as we move forward, and this contract accomplishes all off those things.”

In addition to athletic outfitting, Adidas will provide ‘extensive investments in the the Cardinals’ athletic programs including advertising campaigns, equipment room expansion, digital/video technology, support for national champion spirit squads, a formalized sport administration internship program… and co-branding opportunities… including TaylorMade equipment within the UofL Golf Club.’ according to the press release issued from the athletic department on Thursday.

The deal will also benefit fans, with additions such as new spirit shirts for student season ticket holders and ACC inaugural year fan giveaways.

Pirelli has been revealed as the inaugural tyre supplier for Formula 4, anabolics with Italy leading the way by providing the first national championship for the new FIA-mandated series.

The latest addition to Pirelli’s extensive motorsport portfolio, which takes in more than 250 championships worldwide, means that the Italian rubber is now seen at every level of motorsport from the grass roots to the very pinnacle: Formula One.

The first official Formula 4 test will take place next week at Adria, following a shakedown earlier this week at Vairano.

Pirelli will supply tyres to the new seven-round championship exclusively, with Tatuus building the chassis, Abarth providing the engine and Magneti Marelli in charge of electronics: an all-Italian effort forming a blueprint for entry-level motorsport.

Pirelli’s motorsport director Paul Hembery commented: “We’ve always made it a priority to support young drivers and help them progress their careers, which is why we also supply the GP3 and GP2 series. Now, we’re delighted to extend that ladder of opportunity to Formula 4, meaning that Pirelli can be a constant in every young driver’s career, from the very beginning all the way to Formula One.

“With drivers taking less and less time to reach the top of the sport, it’s important to provide them with a cost-effective yet competitive tyre product that showcases the very best of their abilities, which is the intention of the FIA in creating this championship.”

With the Indian Premier League (IPL) season just underway, cialis the Kings XI Punjab has announced Tata Motors Prima as its title sponsor.

The franchisee has also on board Trip Factory, McDowells, Britannia, Pepsi, Flying Machine, Prayag Bath Fittings, Frontline Securities, R N Sports and Amazon as their new sponsors, while it continues its existing relationship with Arise India, ACC Cement, Kingfisher and TK Sports for this year.

Kings XI Punjab COO Fraser Castellino said, “I am pleased to have Tata Motors Prima as our title sponsor and look forward to a long and fruitful relationship with them. I would also like to welcome our other partners on board and thank them for putting their faith in the team. With such associations this year, the franchises’ excitement and energy levels have further been boosted for the tournament. I am hopeful that these partnerships will be mutually beneficial to all the parties involved.”

“Tata Motors Prima is delighted to sponsor the Kings XI Punjab team, one of the most exciting franchises in the Indian Premier League for this upcoming season. We bring the same passionate commitment to our customers as this star line-up brings to their cricket. We wish “The Lions” the very best for this season of IPL,” said Tata Motors commercial vehicles executive director Ravi Pisharody.

Tata Motors Prima is the title sponsor while Trip Factory and Prayag Bath Fittings are official team sponsors. Arise India has come on board as the mobile handset partner and Kingfisher as the good times partner. Britannia is the official goodness partner, while Pepsi is the official beverage partner. It has associated with Flying Machine as the official style partner, Frontline Securities as the official security partner, RN Sports as the official talent hunt partner, TK Sport as the official kitting partner and Amazon as the official online partner.  McDowells and ACC Cement continue to be the official team partners.

UK football brand Mitre has been announced as the Official Football Supplier to the AFF Suzuki Cup 2014 co-hosted by Singapore and Vietnam.

The AFF Suzuki Cup is a biennial football competition organised by the AFF (Asean Football Federation) and contested by the national teams of South East Asia. 

Mitre vice president of product and marketing, Chirag Patel: “This partnership is a great opportunity for us to build brand awareness on a global scale, whilst creating new sales opportunities in countries where football is watched and loved by millions.

“Football is proven as the number one sport in the region and the AFF Suzuki Cup provides us with a new platform to demonstrate the technological advancement of our products whilst encouraging purchase amongst amateur players and fans. Mitre is dedicated to being at the heart of football and improving the quality of play at every level.”

Singapore will stage the region’s most prestigious tournament at its new 55,000-seat National Stadium, which is due to open in the coming weeks. The group in Vietnam will be played at the My Dinh National Stadium in Hanoi.

The World Baseball Softball Confederation (WBSC), the world governing body for baseball and softball, has announced a sponsorship deal with Japanese manufacturer Mizuno as the Official Sponsor of the first-ever World Baseball Softball Congress, which will be staged in the North African city of Hammamet, Tunisia on the 10th of May.

“The WBSC is proud and privileged to partner with a globally recognised and leading sports brand like Mizuno, with whom International Baseball and Softball have grown and developed worldwide over the last five decades,” said WBSC co-Presidents Riccardo Fraccari and Don Porter.

“We cannot think of a more ideal partner than Mizuno for reasons of posterity and to help capture the historic nature and significance of the first-ever World Baseball Softball Congress — and the global evolution in baseball and softball that has led us to this historic point,” the co-presidents added. 

Delegates from WBSC’s 200+ National Federations — who will be converging in Hammamet from141 countries and territories around the world — will be provided with Official WBSC Apparel supplied by Mizuno. 

Mizuno will also deliver unique WBSC-branded promotional/display items to produce a Baseball-Softball theme and stage for the 2014 World Baseball Softball Congress.