USA Cycling Sign Osmo Nutrition as Official Hydration Sponsor

USA Cycling has announced today a three-year partnership with Osmo Nutrition as the official hydration sponsor to USA Cycling and Team USA Cycling.

Within this partnership, rx Osmo Nutrition will provide hydration and recovery products to USA Cycling athletes, teams and programs around the world as they train and race for Team USA Cycling. Osmo will also have a presence at several USA Cycling national championships where they will provide samples to competitors.

“Success for our athletes is about maximizing their power and endurance,” said Rob Borland, Chief Marketing Officer of USA Cycling.  “If you’re thirsty, you’ve already lost 11 percent of your power, and there is no place for that in a bike race. Osmo’s scientifically based formulation is proven to deliver the hydration our athletes need to stay healthy and win races.”

Dr. Stacy Sims, Chief Research Officer and Co-Founder of Osmo Nutrition commented: “We are so happy to be working with USA Cycling. Since 2008, I have been working with Jim Miller and USA Cycling athletes by applying sport and nutrition science testing to achieve top end performance gains. It has been exciting to watch the positive impact that science and Osmo Nutrition has on the athletes, allowing them to reach their performance potential. We look forward to continued growth and success together.”

MBNA Continues as Official Credit Card Partner of Liverpool

UK credit card provider MBNA have renewed their partnership with Liverpool FC. 

MBNA, a partner with Liverpool for the last 16 years, has committed to a new multi-year deal with the Club and will remain the Official Credit Card Partner of Liverpool Football Club in the UK until the end of the 2018/2019 season.

As part of the renewal, MBNA is offering UK-based LFC fans the opportunity to watch the Reds in action in the final game of the season against Newcastle on Sunday, 11 May 2014.

Billy Hogan, Chief Commercial Officer, Liverpool Football Club commented, “Liverpool FC and MBNA have worked together in partnership for over 16 years, and it’s fantastic that this is set to continue until 2018. Through our relationship we’ve been able to bring the Club closer to the fans and it’s fantastic that with MBNA, we’re able to carry on giving fans such exclusive LFC rewards and giveaways. At Liverpool FC, we have a number of strong and successful long-term relationships with partners, which are all really important to us as a Club.”

Michael Donald, Marketing and Commercial Executive for MBNA, said: “We have an immense sense of pride in our relationship with Liverpool FC and we are delighted that tens of thousands of UK fans choose to carry the Liverpool FC Credit Card – and bear the badge of the Club – in their wallets every day. As a company, we want to make life easier for fans to show their support for Club and colours through the credit card programme, while at the same time offering them the chance to take advantage of some money can’t buy competitions and rewards.”

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Wilson Sporting Goods Seals Robinson Cano Endorsement Deal

Wilson Sporting Goods Co., the official ball glove of MLB, has announced a new partnership with Seattle Mariners second baseman, Robinson Cano.

Cano will provide input for Wilson’s infield baseball glove model, the A2000 1786.

Wilson said in a statement: “From David Wright to Dustin Pedroia, the Wilson Advisory Staff is loaded with the best players in Major League Baseball. Today, Wilson is thrilled to add Robinson Cano to the Wilson Advisory Staff.”

Cano is an active second baseman with the most double plays and his five All-Star Game appearances. He was a member of the Yankees 2009 World Series championship team and the Dominican Republic’s 2013 World Baseball Classic championship team, for which he won Most Valuable Player award. 

Great Clips Continues Sonoma Raceway Sponsorship

Leading salon brand Great Clips has signed a two-year extension to continue as the title sponsor of a NASCAR practice day at Sonoma Raceway.

Great Clips Fast Friday will feature two Sprint Cup Series practice sessions, cialis which mark the only opportunity for drivers to fine tune their stock cars before qualifying on Saturday.

“Great Clips is more than excited to be partnering with Sonoma Raceway again this year. We have a rich history and relationship with racing and are pleased to partner with a raceway that has such a great reputation, buy ” said Tyler Brandt, marketing manager of Great Clips, Inc. “Our local salon owners and staff are thrilled to be a part of this exciting weekend and are working very hard to support Sonoma Raceway and the Great Clips brand. To cap off a great race weekend, Great Clips will also adorn the hood as the primary sponsor of Kasey Kahne’s No. 5 Chevrolet SS during Sunday’s race.”

In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the third consecutive year. Great Clips will set up mobile salons at the raceway during the NASCAR Sprint Cup Series and Verizon IndyCar Series event weekends. 

“This is a wonderful program. Great Clips has been wonderful a partner, and the haircuts at the races have been a big hit with our fans and provided a nice boost to Speedway Children’s Charities,” said Steve Page, Sonoma Raceway president and general manager.

The agreement also includes hospitality, signage and other assets during race weekend. Great Clips also receives the right to use the Sonoma Raceway name and logo for promotional purposes, as well as Toyota/Save Mart 350 event tickets for retail promotions throughout Northern California.

Cruising Yacht Club of Australia Ink New Partnership

Cruising Yacht Club of Australia have announced that Sydney multimedia agency Moment Media has become the naming rights sponsor of the CYCA’s Youth Sailing Academy for the next three years.

Moment Media is a digital media agency that was founded by Ron Creevey that represents multiple digital companies under its umbrella including The Masses, Local.Mobi and NeZii.

“On behalf of the CYCA Board, members and youth sailing academy students, I would like to thank Ron Creevey, founder and CEO of Moment Media and his team for their sponsorship of the CYCA’s Youth Sailing Academy,” Commodore Howard Piggott said. “Thanks to Moment Media’s support we can continue to deliver the benchmark in youth training for fleet and match racing disciplines using the clubs fleet of ten Elliott 7’s,” he added.

“Moment Media has achieved a great deal in 2014 including the upcoming launch of our first movie from Heath Ledger’s production company, The Masses, and the pending launch of Sydney’s most innovative recording and broadcast studio under the iconic Coke sign in Kings Cross that will play host to Kyle and Jackie O for VIP interviews along with major movie and music launches,” said Ron Creevey, founder of Moment Media. “To now be linked to another iconic Sydney institution, the Cruising Yacht Club of Australia, as the naming rights sponsor of the exciting youth sailing academy for the next three years is an absolute honour and in-line with the company’s youth focussed vision.”

Carlisle United Selects Sondico as Kit Supplier

English League One club Carlisle United has announced a new partnership with kit manufacturer, anesthetist Sondico.

The football brand take over from FILA whose current deal will run until the end of the season.

Sondico will supply United’s first-team and centre of excellence with kit, training wear and accessories for the next three years.

Carlisle United’s Managing Director, John Nixon said, “We’re excited to be announcing Sondico as our new kit manufacturer.

“The brand makes quality football kit and we can’t wait to show the fans the shirts for next season. We’ll go into next season with excitement and anticipation.”

Neil Burke, Sondico Sales Director, added, “Carlisle is a traditional English football club, it’s potential is fantastic and we hope to be part of an exciting future for the club.

“We’ve announced a few new deals over the last couple of months, exciting times for Sondico.”

WatchandWager to Sponsor Churchill Downs for Kentucky Derby

WatchandWager.com has agree a partnership with Churchill Downs for Saturday’s Kentucky Derby

The deal will allow the online casino and sports betting provider’s customers to wager on races controlled by Churchill, effective from 29th April 2014, the start of the Churchill Downs racetrack meeting in Lexington, Kentucky.

This contract is particularly significant as it encompasses the rights for this Saturday’s Kentucky Derby at the Churchill Downs racetrack itself. The contract also allows for wagering and video streaming rights from the following racetracks: Churchill Downs, Arlington Park, Calder, Canterbury Park, Fairgrounds, Finger Lakes, Hoosier Park, Indiana Downs, Miami Valley, Oaklawn Park and The Meadows.

“We are delighted to work with Churchill again to cover the Derby and the other important race meetings under their control this year. It’s a testament to our investment as a licensed US ADW and racetrack operator that one of the leading content providers in the US, and indeed the world, continues to extend our partnership.” said Ed Comins, President of WatchandWager.com LLC. “We look forward to a great Kentucky Derby on Saturday.”

Buffalo Bills Extends Tim Hortons Partnership

The Buffalo Bills have announced a five-year extension with Tim Hortons Cafe & Bake Shop, decease including the branding of one of Ralph Wilson Stadium’s six new gates.

The Tim Hortons gate will include a one-of-a-kind, ampoule three-dimensional Tim Hortons Cafe & Bake Shop coffee cup atop the gate pylon, purchase serving as a landmark for patrons to be completed along with the ongoing Ralph Wilson Stadium renovations by the 2014 season. In addition, LED video board technology at the gate will provide fans with NFL content, gameday information and unique, exclusive promotional content from Tim Hortons Cafe & Bake Shop while entering the stadium. 

The renovation will also mean Tim Hortons Cafe & Bake Shop will now serve Timbits at six branded concession stands and will continue to serve its premium blend coffee at various locations around the stadium.

“We know Buffalo Bills fans appreciate a good cup of coffee and we’ve been proud to serve them for more than a decade,” said Mike Meilleur, Executive Vice President, Tim Hortons U.S. “Our partnership with the Bills has been integral to our growth here in Buffalo and is very much part of the fabric of this company.”

“The evolution of this partnership and Tim Hortons unwavering support and dedication to our organization over the past 10 years has been incredible,” said Bruce Popko, Bills Chief Revenue Officer. “Their commitment to the region coupled with a tremendous product offering directly attributes to the loyalty they’ve accrued over the years. We look forward to embarking on this unprecedented venture that will be sure to reward Bills fans for years to come.”

GDF Suez Becomes Official Partner of Roland Garros

French multinational electric utility company GDF SUEZ has renewed its partnership with the French Tennis Federation for a further five years.

A partner of FTF for the past 22 years, cialis GDF SUEZ will continue to be an Official Partner of French Internationals. 

At the signature of the partnership, cough Valérie Bernis, Executive Vice-President in charge of Communications, Marketing and Sustainable Development at GDF SUEZ, remarked: “We are very proud to be continuing and bringing a new dimension to our support for tennis, and more particularly women’s tennis. This new partnership with Roland-Garros for the next five years will contribute to expanding the international scope of the GDF SUEZ brand.”

Jean Gachassin, Chairman of the French Tennis Federation, added: “We are delighted and honoured to have GDF SUEZ joining us as an Official Partner of Roland-Garros. This international-scale group, with a long-standing commitment to women’s tennis, will support our tournament in its quest for ever greater responsibility. Indeed, sustainable development is a sector to which the French Tennis Federation is particularly committed, and the Roland-Garros tournament is of course at the heart of this strategy and the many actions undertaken.”

GDF SUEZ will become the Energy and Sustainable Development Partner of the Paris Grand Slam. The Group will bring all its experience and know-how as an energy company for the benefit of the tournament. 

Singha Named Official Beer of MotoGP

Brewery Singha has secured the exclusive pouring rights to provide beer to fans at MotoGP events in specific territories.

The Thai beer will also be served at European rounds in the MotoGP VIP Village in 2014, except for those events held in Spain. 

The agreement will also see Singha branding featured prominently at key corners of World Championship circuits, providing extensive television exposure.

Pau Serracanta, Managing Director of Dorna’s Commercial Area, commented, “I’m delighted to announce this new agreement with a fantastic beer partner which has ambitious plans to grow internationally as a brand and has chosen our sport as the perfect platform to reach millions of fans around the world. We are sure that we will enjoy a long and fruitful relationship with Singha over the coming seasons.”

“It is our great pleasure to be the first ever official beer sponsor of MotoGP, the No.1 Motorcycle World Championship”, said Voravud Bhirombhakdi, Director of Event Marketing and Business Partnership, Singha Corporation Co., Ltd., “Our vision is to become a global beer brand and this partnership will create brand exposure globally through speed, technology and innovation. We look forward to a much anticipated season with MotoGP.”

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