Australian Football League (AFL) club Essendon FC have renewed its partnership with transport company Toll Group for a further two years.

A Premium Partner since 2011, ambulance Toll is represented on the Bombers game day shorts, and provides the Club with its property van.

Toll Group Managing Director Brian Kruger said the partnership approach taken by Essendon was a large factor in continuing Toll’s support.

“This new partnership ensures both organisations are able to add value to each other through the sharing of knowledge and experience,” Mr Kruger said.

“Following our discussions about the changes within the Club, and Essendon’s plans to continuously improve, Toll has great confidence in the future of the Club on and off the field, and is pleased to continue our support.”

Essendon Chairman Paul Little said the official announcement of Toll¹s ongoing association with the Club was welcome news.

“The Club is excited that our very strong partnership with Toll will continue for the next two seasons,” Little said.

“We are very appreciative of the genuine partnership that we have with Toll and thank them for their ongoing support of Essendon.”

Pan-European club ice hockey competition, adiposity the Champions Hockey League has announced Intersport as an Official Partner from August 2014.

Infront Sports & Media, the exclusive marketing and media partner for the Champions Hockey League signed the international sports retailer in an agreement that runs for three years, until the end of the 2016/17 season.

The marketing platform of the Champions Hockey League was developed by Infront and includes three levels of sponsorships. The second level features four Official Partnerships, which will be implemented across the entire competition from the first game through to the final.

The package includes perimeter board advertising across all 149 games in TV camera view and full integration across all communication and promotional materials – including the website and streaming platform. In addition, Intersport will be featured through promotional spots on video cubes within major arenas and receive a hospitality contingent across all stages of the competition. It also receives the right to use the Champions Hockey League logo for its communication efforts and at point of sale.

Franz Julen, CEO of Intersport International Corporation (IIC), said: “As a partner of several of the biggest sports events and as the world’s largest sports retailer Intersport wanted to be the first on board when one of the most promising international sports products is launched. The Champions Hockey League guarantees a high level of sporting competition and fan emotion when international teams face one another. Thanks to the centralised sponsorship platform introduced by Infront, we are now able to associate the Intersport brand alongside the top European ice hockey clubs and their fans in key Intersport markets like Austria, Finland, Germany, Sweden and Switzerland.”

Bruno Marty, Infront’s Executive Director Winter Sports, added: “Like no other marketing platform in club ice-hockey, the Champions Hockey League provides season-long pan-European exposure combined with regional activation options. It makes a perfect fit for Intersport as a Pan-European retailer and the company is ideally positioned to exploit this highly engaging and multi-national sports platform – offering wide reach into all major winter sports markets in a highly effective way.”

International jockey William Buick has extended his sponsorship deal with insurer Markel International for a further two years. 

William Buick, order 25, find commented: “I am delighted that Markel International has decided to extend its  sponsorship. I have enjoyed four successful years with Markel and I hope to continue that success by riding more high profile winners both in the UK and abroad.”

William Stovin, President and Chief Operating Officer of Markel International, commented: “We are delighted to confirm our sponsorship renewal of William Buick for a further two years. He has enjoyed great success for the last four years and achieved some excellent  brand exposure for Markel both here and abroad. We wish him the very best of luck for the coming Flat season.”

The Royal Yacht Squadron has confirmed that Rolex will be supporting the Club’s Bicentenary Regatta, clinic the spectacular international sailing event that will celebrate 200 years of the historic club’s existence in July 2015.   

The multi-format regatta which takes place from 25th to 31st July 2015 in the UK’s Solent will attract yachts both large and small, cialis classic and modern, from J-Class to J80 by offering a choice of racing fleets for competitors to take part in.    The whole event will consist of four days of inshore racing from either the Squadron line or a committee vessel with also a clockwise Race Around the Island (RATI).

Rear Commodore Yachting David Aisher commented: “The Bicentenary Regatta next year will be a fitting tribute to the Royal Yacht Squadron’s close involvement in yachting since its inception. The varied fleets will represent years of continual development in the yachts themselves and the equipment that they carry. The owners and their crews will bring together the many international relationships that have developed over the two centuries of our existence. It will be a celebration of yachting at its best. We look forward to welcoming all who are coming and the competition on the water that will take place.”

SKF is to be the co-primary sponsor of Ryan Blaney’s No. 22 Ford Mustang for Nationwide Series race at Richmond International Raceway.

SKF will be a featured co-primary sponsor on the No. 22 Ford Mustang driven by Ryan Blaney as he attempts to capture his first NASCAR Nationwide Series victory of the 2014 season in this Friday’s ToyotaCare 250 at Richmond International Raceway.

“I’m excited to be piloting the No. 22 SKF/Discount Tire Ford Mustang this weekend in Richmond, anabolics ” said Blaney. “It’s also a great way to get track time leading up to next weekend’s Kansas Cup Race where I’ll drive the No. 12 SKF Ford Fusion. It will be an exciting two weeks for me and SKF.”

In addition to being a co-primary sponsor for two Nationwide series races (Bristol and Richmond), ambulance SKF also will be a primary sponsor of Team Penske’s No. 12 Ford Fusion for three Sprint Cup Series races, cough at Kansas Speedway on May 10, at Michigan International Speedway on June 15, and at Talladega Superspeedway on October 19, which will take place during the Chase for the Sprint Cup Championship.

Throughout the 2014 racing season, SKF will be featured in the NASCAR Sprint Cup and NASCAR Nationwide Series, as well as the Verizon IndyCar Series. Race fans will see the SKF brand showcased in the Sprint Cup Series on the No. 2 Miller Lite Ford driven by Brad Keselowski and the No. 22 Shell-Pennzoil Ford driven by Joey Logano; and in the Nationwide Series on the No. 22 Ford Mustang driven by Brad Keselowski, Joey Logano and Ryan Blaney.

In addition, SKF will be showcased in the IndyCar Series on the No. 3 Team Penske Dallara/Chevrolet driven by three-time Indy 500 Champion Helio Castroneves.

Point of view camera maker iON America has announced the signings of FIA World Rallycross Championship drivers Liam Doran and Petter Solberg to multi-year endorsement deals.

The dual signings of Doran and Solberg is the second major World RX announcement as earlier this week, iON Cameras signed on to become the Official Camera of World RX and the Official Partner of the Championship’s new Spotters’ Tower.

Solberg was introduced to racing at a young age. He first debuted in the 1998 World Rally Championship and in 2003 became the first Norwegian to win the World Rally Championship.  In his career, Solberg has amassed 13 WRC victories.

“iON is an up and coming brand working in a very competitive industry” added Solberg.  “Fans will finally be able to see the world of racing like they have never seen before.  World Rallycross is going to be an opportunity to produce exciting content.”

Doran, one of the leading athletes in off-road motorsports racing and a two-time X Games gold medalist, burst onto the racing scene as a 14 year old in 2000 when he competed in a junior mini rallycross race.  His career took off with a gold medal finish in the 2011 Rally Car Racing X Games competition.  He also took home the gold medal in the 2013 X Games Rallycross event.

“Rallycross is an incredibly fast and aggressive sport, and we need the best possible products and support to have a chance of winning,” said Doran.  “We have been lucky to work with some fantastic companies so far, and the deals this season undoubtedly make my job of pushing the team and making the car faster much easier.”

“When we first decided to partner with World RX, our vision was to bring the fans closer to the sport,” said Giovanni Tomaselli, CEO at iON Cameras LLC.  “Both Liam and Petter have emerged as major forces on rallycross’s biggest stage.  Throughout each competition, both gentleman have displayed supreme athleticism and skills and now by utilising the iON technology, all fans will have the opportunity to experience exciting content from both drivers as they compete for the World RX title.”