T-Mobile have enhanced their Major League Baseball partnership with the creation of a new fan-chosen MLB award- the T-Mobile MLB Game Changer Award.

This season, T-Mobile will also feature All-Stars Bryce Harper (pictured) and Andrew McCutchen in a national TV campaign, with a new commercial starring Harper premiering nationally on ESPN’s Wednesday Night Baseball.

“T-Mobile set out to fix a broken industry and forever change the game of wireless – so game changers have a special place in my heart,” said John Legere, president and CEO of T-Mobile. “Which is why this award rocks. Because it recognizes those with the grit and guts to step up and change the trajectory of a game, a season or even baseball history.”

“T-Mobile has been a tremendous partner for Major League Baseball, and we applaud their efforts to change the game in wireless,” said Tim Brosnan, Executive Vice President, Business, Major League Baseball. “It’s fitting that T-Mobile, which prides itself on giving consumers freedom and choice, be the driving force behind an award that empowers fans to choose the most significant game-changing moments in baseball each day.”

“Every time you take the field, you want to make that catch or get that hit that changes the course of the game and locks up the win,” said Andrew McCutchen, center fielder for the Pittsburgh Pirates and one of T-Mobile’s player ambassadors for the 2014 season. “I think it’s really cool that fans decide this MLB award, and I’m really excited to try to make that game-changing play that fans will want to vote for at the end of the day.”

Two-time Masters winner Bubba Watson has signed his first sponsorship deal since the victory in April.

The Masters champion of 2012 and 2014 has struck an endorsement deal with leading manufacturer of premium bedding toppers and pillows, airweave, inc.

Watson was first introduced to airweave at the Thailand Golf Championship in 2012, by airweave CEO and President Motokuni Takaoka, a participant of its Pro-Am tournament. Takaoka presented airweave toppers to Watson and his team as a token of their new friendship. When Watson joined the HSBC tournament in Shanghai in 2013, and checked in to the official hotel, he knew instantly when he touched the mattress pad that it was airweave on the bed. He contacted Takaoka, who was there as a sponsor, and their friendship and beginning of their partnership was born.

“As a professional golfer, I am on the road all the time and it can be difficult to get quality sleep in a different bed each week,” said Watson. “airweave has helped me consistently get a good night’s sleep, and makes the routine of being on the road a lot easier.”

Watson – who is currently ranked No. 4 in the Official World Golf Ranking and who earned his second “green jacket” in April following six top 10 finishes to start his 2014 campaign – will be featured in airweave global marketing and advertising initiatives. The company has also pledged to support The Bubba Watson Foundation, Inc. and its mission of enhancing the everyday lives of people in need.

“It is an honor to formalize our relationship with Bubba and to have one of the most dynamic golfers in the world attest to the quality of our product,” said Takaoka. “Recovery through sleep is a critical factor in maintaining peak performance and airweaveprovides the peace of mind and body that a good night’s sleep brings.”

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US department store Belk has announced today a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC).

The agreement includes endorsements, appearances, and numerous co-branded marketing initiatives. In the month of October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

“The Dallas Cowboys Cheerleaders’ stylish reputation, Southern flair and influence in Texas as well as around the world made the partnership with DCC a natural fit for Belk,” said Jon Pollack, EVP  of marketing, sales promotion and eCommerce at Belk. “We look forward to working with America’s favorite cheerleaders for years to come.”

Belk will provide the official wardrobe for Director of the Dallas Cowboys Cheerleaders, Kelli Finglass, and Choreographer,Judy Trammell, as they film season nine of their hit reality TV show, “Dallas Cowboys Cheerleaders – Making the Team.” The show begins taping when auditions start on May 10, and Kelli and Judy will continue to wear fashion brands from Belk on gamedays throughout the 2014-2016 football seasons.

Finglass and Trammell, along with the cheerleaders, will be featured in a series of radio commercials to air during pre-game and in-game broadcasts.

“The synergy DCC and Belk share was apparent from the beginning. The company’s commitment to the communities in which it operates, fashion, style, and Southern values mirrors what the Dallas Cowboys Cheerleaders represent,” said Finglass. “This partnership was a perfect fit, and we’re excited to work along side Belk in our upcoming football seasons.”

MK Dons have today signed a sponsorship deal with Suzuki GB PLC, which will see the Suzuki logo carried on the first-team shirts for the next two years.

Suzuki GB PLC will become the Club’s official title partner at the start of the 2014/15 season and, along with the first-team kit, will sponsor the replica shirts and training kit through to the end of the 2015/16 campaign.

The package also extends to high visibility for Suzuki in pitch-side, programme and magazine advertising, at promotional events, on official club stationery and on the backdrops used for the team’s media interviews. Suzuki will also be involved in a community project with local schools through the club’s Sports and Education Trust.

MK Dons chairman Pete Winkelman told mkdons.com: “I am delighted Suzuki has joined us as our official shirt and title sponsor for the new season. Suzuki is a fantastic, worldwide brand based in Milton Keynes and I am excited at the prospect of seeing their logo on the front of our 2014/15 playing kits, which will also feature our 10-year anniversary emblem.

“We look forward to working with Suzuki and ensuring that our partnership will benefit not only both companies but the community of Milton Keynes as well.”
Globally, Suzuki is a top ten car brand with sales of 2.8 million units as well as a leading motorcycle brand selling 2.6 million units annually. The UK product range is vast and consists of nine different car models, 41 on and off road motorcycles, nine ATV’s and 26 different types of Marine outboard engines.

Suzuki’s Managing Director Yoshinobu Abe, who is based Suzuki GB’s headquarters which are less than four miles across the city from stadiummk, said of the agreement: “Suzuki has been based in Milton Keynes since 2005 and we are proud to be part of the city’s successful commercial sector.

“We are delighted to establish this exciting new partnership with the Dons which will help us further develop our commitment to the local community and support our great local team both in its sporting and also community ambitions.
“As well as reaching out to people outside our business, we also see the sponsorship as a great way of building pride and engagement with our 150 head office staff, many of whom live in and around the city.”

The new-look club kit will be revealed towards the end of May and will make its debut for the soon-to-be-announced pre-season friendlies in July and August.

Infiniti Red Bull Racing have announced a partnership today with SCOTT Sports, a leading manufacturer of high-end cycling, running, moto and wintersports products.

As official team supplier for Infiniti Red Bull Racing, SCOTT will supply various accessories to the pitcrew such as the super-lightweight SCOTT Picton full face helmet and SCOTT LCG goggles.

“Racing is in our blood, no matter if moto or muscle power,” says SCOTT Sports vice president Pascal Ducrot. “We share the same passion, that’s why we are super excited to team up with Infiniti Red Bull Racing and are proud to supply the most innovative F1 team with our products.”

“The new partnership with SCOTT is a great fit for the team,” says Christian Horner. “SCOTT has worked hard to create a bespoke pit crew helmet solution which will be a good step forward for us, both in terms of safety and performance. This is another example of Infiniti Red Bull Racing seeking expertise from a class-leading supplier to help us improve our operation.”

Reigning Indian Premier League (IPL) franchise Mumbai Indians has announced Usha International as its official partner.

India’s leading household consumer durables company will collaborate with Mumbai Indians and sports personalities such as Saina Nehwal is a part of its larger effort in promoting sports and engaging with the younger audience.

“Usha International promotes a wide array of sporting initiatives across the country as it blends well with their brand ethos ‘PLAY’. I am excited to be associated with this company and was real fun in supporting Mumbai Indians at their home ground match, viagra 60mg ” said Usha International brand ambassador Saina Nehwal.

Wealth management company Rathbone Brothers has expanded its partnership with English Lacrosse by becoming the title sponsor of the 2017 FIL Women’s Lacrosse World Cup.

The FIL Rathbones Women’s Lacrosse World Cup will be hosted at Surrey Sports Park the 13 – 22 July 2017. This will be the 10th Women’s World Cup and more than 26 nations are expected to compete for the world title. The nine day event will welcome over 10, stuff 000 spectators, 700 elite athletes and 2,000 festival lacrosse participants.

In February this year, Rathbones announced an extension to their partnership with English Lacrosse until 2017 and now this sponsorship of the 2017 Women’s World Cup will allow English Lacrosse to stage a truly world class event.

Rathbones’ partnership with English Lacrosse aims to raise the profile of junior women’s lacrosse and to encourage participation in this exciting team sport.

Philip Howell, CEO of Rathbones, commented: “We are very proud to be sponsoring the 2017 Women’s World Cup and developing our partnership with English Lacrosse. Rathbones’ investment will support the growth of the sport and ensure the best possible experience for players and supporters at events.”

Mark Coups, CEO of English Lacrosse, is delighted with the sponsorship, “Rathbones have proved to be a perfect partner for English Lacrosse. The partnership has currently generated over 3,000 new lacrosse players and will continue to provide playing opportunities to new participants, creating a genuine World Cup legacy.  The FIL Rathbones 2017 Women’s Lacrosse World Cup will display the finest international lacrosse; the investment by Rathbones allows us to host a world-class event and true celebration of the sport.”