Rising PGA Tour star Jordan Spieth has secured an endorsement deal with telecommunications giant AT&T.

Spieth, the reigning PGA Tour Rookie of the Year and a fast-rising star at just 20, was looking forward to the partnership.

“It’s going to be a great partnership going forward,” Spieth said Wednesday, the eve of the HP Byron Nelson Championship.

Spieth on Wednesday made it clear that he intends to be part of AT&T and the Nelson as long as they want him.

“I’ll play it until I’m 70 if I can,” Spieth said of the Nelson. “It’s an awesome, awesome partnership that’s going to start with AT&T being a title sponsor of this event, which I think is an incredible move on both parts.

“This is the tournament that I love probably the most, the dearest to my heart and one that I’m going to continue to play in.”

AT&T officials said that as part of the “multi-year” commitment with Spieth, he will make personal appearances and participate in social media, advertising and other promotions..

“AT&T is proud to welcome Jordan to our family,” said Mark Wright, vice president of AT&T media services and sponsorships. “We expect him to be a great ambassador for our brand. He’s a terrific young man and a tremendous golfer with unlimited potential.”

English Championship Play-Off finalist Derby County has announced JUST EAT, hospital the world’s leading online takeaway ordering service, price as their new main shirt sponsor.

The two parties have signed an undisclosed three-year deal which will see JUST EAT’s company logo displayed on the front of the Rams’ shirts starting from the beginning of the 2014/15 season.

Derby’s relationship with JUST EAT will include a wide range of activity including experiential stunts during matchdays, joint activity on the Rams and JUST EAT’s social media channels, plus sponsorship of a specific Derby County Community Trust Project.

Derby County’s President & Chief Executive Sam Rush said: “We are delighted to have an international brand of JUST EAT’s stature becoming our shirt sponsor for the next three seasons.

“The deal is a reflection of the progress we have made as a Club in recent times and we’re looking forward to working closely with JUST EAT in the months and years ahead.

“There are plenty of benefits for our fans within the sponsorship agreement as well and we’re pleased to have JUST EAT on board with us.”

Graham Corfield, UK Managing Director of JUST EAT, said: “This announcement is our first significant venture into sports sponsorship and signifies an exciting new partnership for the brand. We’re hugely thrilled to be sponsoring Derby County Football Club at such a promising time in the club’s history.

“There’s a real synergy between live sport and takeaway food and we think we have a lot to offer as a brand in the football world. We can’t wait for next season to kick-off and will be cheering the Rams on in the Play-Off Final.”

JUST EAT will replace BuyMobiles.net after four years as Derby’s main shirt sponsor.

Buymobiles.net Managing Director and founder Paul Sisson is a life-long Derby County fan and he will remain a corporate client at the iPro Stadium, with BuyMobiles.net retaining a Proud Partner status.

 

Northwestern Mutual announced today it will become the presenting sponsor of the historic Rose Bowl Game beginning in 2015, as part of an expansive partnership with ESPN.

The deal, which runs through 2020, includes positioning across ESPN’s coverage of 23 college sports championships.

“Northwestern Mutual is very proud to become presenting sponsor of the Rose Bowl game. As a company that has helped Americans achieve financial security for nearly 160 years, we have enormous respect for the game’s historic place in college sports,” said John Schlifske, chairman and CEO of Northwestern Mutual. “This sponsorship is a natural fit for our company, because many of our clients and prospects follow college sports and many of Northwestern Mutual’s top financial representatives are former NCAA student-athletes.”

Ed Erhardt, president of ESPN Global Customer Marketing and Sales, added, “The Rose Bowl Game is one of the most celebrated events of the year. We look forward to working with Northwestern Mutual in this, the inaugural year of the College Football Playoff, and beyond.”

As part of the presence with the Rose Bowl Game, Northwestern Mutual will be the sponsor when the bowl hosts the College Football Playoff Semifinal in the inaugural year of 2015, as well as in 2018. Northwestern Mutual will be prominently featured on in-stadium signage including the mid-field logo, tickets and uniform patches. The deal also includes commercial inventory throughout the Rose Bowl Game telecast, as well as each of the other “New Year’s Six” Bowls and College Football National Championship.

Northwestern Mutual became an NCAA Corporate Partner in 2012, and in April announced an arrangement to extend the terms through August 31, 2020. The company’s marquee partnerships portfolio also includes the Men’s and Women’s NCAA Golf Championship on Golf Channel, Forbes and the SEC on CBS.

 

Three-time Global Rallycross championship team Olsbergs MSE has announced Kobalt Tools as the primary sponsor for its 2014 Red Bull Global Rallycross campaign with driver Patrik Sandell.

Champion rally driver Sandell, who is returning to rallycross for a second year after a successful debut season with Ford and Olsbergs MSE, will pilot the Kobalt Tools OMSE Ford Fiesta ST in the series, which opens May 17-18 in Barbados.

The Swedish driver said he’s excited to be back on the Ford factory team in 2014 with the backing of such strong partners. “I’m excited to partner with Kobalt Tools in its first season of Red Bull Global Rallycross,” said Sandell. “Teaming up with Kobalt and Ford is a great honor and I think we will have a fantastic year together.”

“As Global Rallycross continues to grow and gain momentum, it’s a perfect time to get in front of our customers in a space where they’re passionate,” said Reggie Thomas, Kobalt director of brand management. “Kobalt Tools are known for being tough and standing up to any challenge. Teaming up with talent like Patrik and OMSE for our first year in GRC is a perfect fit.”

Rallycross is a tough sport and car-to-car contact is typical. Olsbergs MSE team technicians are equipped with Kobalt mechanics, hand and power tools to keep the team cars in top shape all year.

“We’re very excited to have Kobalt Tools with us on the team,” said Olsbergs MSE team owner Andreas Eriksson. “Having such a powerful motorsport brand join us demonstrates the growing presence of the sport of rallycross.”

NFL franchise San Francisco 49ers have announced Northern California Toyota Dealers Association as a new partner in a multi-year deal.

As part of the agreement, asthma the car manufacturer  become the exclusive auto partner of both the team and Levi’s Stadium. The partnership will commence with the 2014 NFL season.

“Toyota’s roots in innovation and sustainability run deep,” said Henry Hansel, president of Northern California Toyota Dealers Advertising Association. “Given the 49ers new home in Santa Clara combines cutting-edge technology that one would expect from Silicon Valley, with an eco-friendly focus uncharacteristic for an outdoor stadium, a partnership seemed like a natural fit for Toyota. Toyota will be behind the 49ers every step of the way as they focus on nabbing a sixth Super Bowl victory.”

Another element of the partnership will be the Toyota Plaza, comprising the Northeast Entrance Gate to the stadium, complete with Toyota signage and vehicle exposure.

“Toyota has utilized innovative technology to develop groundbreaking sustainable advancements in their industry for years,” said Jed York, CEO of the San Francisco 49ers. “Together we will present an unparalleled fan experience at the Levi’s Stadium.”

French car manufacturer Citroën has extended its partnership with Arsenal FC for a further three years.

The new deal means that Citroën will continue in its role as the club’s Official Automotive Partner and will further strengthen a successful association that began in 2008.

Retaining significant branding presence around Emirates Stadium, see Citroën will build upon its integrated partnership programme, medical with a range of new marketing, digital, dealer and promotional activities. Citroën will also continue to amplify the association outside the UK, within its home market of France.

As part of the agreement, Citroën will provide a number of vehicles for Arsenal coaches and staff. They will be able to choose from Citroën’s award-winning vehicle line-up, including the New C4 Picasso and Grand C4 Picasso MPVs, and the distinctive DS line. The soon-to-be-launched New C1 and C4 Cactus models will also be made available to the Club’s fleet in due course.

Citroën’s versatile LCV range, including the recently revealed New Relay, will continue its pivotal role in the transportation of equipment around the country, as well as supporting the Club’s community outreach programmes.

Linda Jackson, Citroën UK’s managing director, told arsenal.com: “Citroën and Arsenal have enjoyed a positive and successful partnership since 2008 and we’re delighted to be continuing that association. This is a very exciting time for the Citroën brand and we look forward to sharing our fresh thinking and excitement for our new models with Arsenal and the Club’s loyal fan community.”

Vinai Venkatesham, sales and marketing director at Arsenal, added: “Citroën continue to bring tremendous enthusiasm to our association and we have enjoyed a hugely successful partnership since 2008. We are delighted to be extending and strengthening our partnership with Citroën yet further, which will run until at least 2017. We look forward to working closely with them to develop new ideas and engaging projects focused at Arsenal fans as well as the wider football community.”

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Southampton FC, cialis who finished eigth in the Premier League this season, recipe have ended their partnership with kit supplier adidas, it has been revealed today. 

In a statement Southampton said: “Following months of discussions at the end of last year, the decision was made at the start of December 2013 that the Club would terminate its contract with its Official Technical Supplier, adidas.

“In February and March of this year, the Club worked hard to repair the relationship with adidas but, despite these healthy discussions, it has become clear that, due to the short lead times involved, adidas were unable to produce a Southampton kit in time for next season.

“As a result of this the Club has had to find an alternative solution, and we will be unveiling exciting news regarding our 2014/15 kit within the next couple of months.”