Go FAS Racing Signs New Sponsor for Sonoma NASCAR Race

7-Eleven, Inc. with AmeriGas will be the primary sponsor on the No. 32 car owned by Go FAS Racing and driven by Boris Said in the NASCAR Sprint Cup Series road course race at Sonoma (Calif.) Raceway on Sunday, June 22.

“I’m thrilled to be back in a car sponsored by 7-Eleven,” commented Said. “We were partners at the 2008 Sonoma race with 7-Eleven and Slurpee on the car and I am pleased to be able to continue that partnership again this year with 7-Eleven and AmeriGas. I’m looking forward to having a great weekend back on the track. I’ve always enjoyed Sonoma and have had some solid top-10 finishes there. I’m looking forward to adding to that number on Sunday.”

Said has competed in 14 Sprint Cup races at Sonoma, earning one pole position and five top-10 finishes. In 47 career Sprint Cup Series starts, Said has earned two top-five finishes, eight top-10s and two pole positions (Sonoma in June 2003 and Daytona Beach, Fla., in July 2006).

“AmeriGas is excited to partner with 7-Eleven for this sponsorship in Sonoma with Go FAS Racing,” said Andy Patton, AmeriGas’ vice president of corporate development. “This is a way to market our partnership together to NASCAR fans around the country. Fans everywhere are using our product for grilling and camping at races and 7-Eleven provides for quick and easy propane exchange.”

“Ever since Boris and I started together in 2006, we have had a shot to win in Sonoma. I know with Boris in the car this weekend we will have another opportunity to compete for a win,” said Frank Stoddard, owner of Go Fas Racing. “We’ve been working over the past few years to have 7-Eleven back with us and with the support of AmeriGas this year we were able to bring it all together. We’re all looking forward to the race weekend and hopefully some great results for 7-Eleven and AmeriGas.”

USA Water Ski Signs Boatbound Partnership

National water ski and wakeboard federation USA Water Ski has signed a partnership with boat rental marketplace Boatbound.

The deal will include support of USA Water Ski’s “Life on the Water” initiative, for sale making boats and towed sports more accessible and affordable.

The USA Water Ski and Boatbound partnership will leverage Boatbound’s boat rental marketplace to give those that do not own a boat access to an extensive inventory of boats at affordable price points, buy enabling users to get out on the water, wherever they may be, for less.

“From weekend warriors to professional athletes hosting clinics around the country, our members need boats and Boatbound has them,” said Bob Crowley, executive director of USA Water Ski. “Boatbound enables people to water ski, wakeboard, barefoot and share life on the water with friends anywhere, anytime. We are pleased to have Boatbound on board as a new partner.”

“We’re big fans of all water sports and through this partnership hope to continue to build the sport by giving USA Water Ski members access to awesome ski and wakeboard boats where they can hone their skills, backing up-and-coming athletes, and promoting Team USA,” said Aaron Hall, Founder and CEO of Boatbound.

Trusted Choice Becomes Presenting Sponsor of 2014 FIL World Lacrosse Championship

The 2014 FIL World Lacrosse Championship has secured Trusted Choice as their new presenting sponsor for the event to be held July 10-19 at Dick’s Sporting Goods Park in Commerce City, generic Colo.

“Trusted Choice is proud to sponsor the 2014 FIL World Lacrosse Championship and welcome 38 nations to the largest lacrosse event in the history of the sport,” said Robert Rusbuldt, Trusted Choice president and Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) president & CEO. “From hundreds of little league baseball teams to the annual Trusted Choice Big ‘I’ National Championship junior golf tournament, to a PGA tour sponsor, Trusted Choice and the Big ‘I’ have a long history of supporting sports at all levels and this is a wonderful opportunity for us to showcase this tradition on an international stage.”

Since the start of this international competition format in 1967, this is only the third time the United States has hosted the games and the first time it has been west of Baltimore. The United States is the reigning World Champion (2010 in Manchester, England) and has been historically dominant having won the gold medal in all but two championships since 1967. The championship takes place every four years and is being hosted and managed by US Lacrosse, the sport’s national governing body.

“We are pleased and fortunate to have Trusted Choice as the presenting sponsor of the 2014 FIL World Lacrosse Championships,” said Bill Schoonmaker, vice president of strategy and business development for US Lacrosse. “Their commitment to quality and independence is a fantastic fit for our event and we look forward to working with them and their national network of independent agents.”

American Tactical to Sponsor Tommy Regan in NASCAR Camping World Truck Series

American Tactical has announced the sponsorship of Tommy Regan, sale and Regan Motorsports.

Tommy Regan will be making his debut in the NASCAR Camping World Truck Series on July 11, ambulance 2014 at the Iowa Speedway.

Regan Motorsports will be the first-ever NASCAR reality TV show and will also be starring Tommy Regan. The full fourteen episode season will air on the Velocity Channel (Discovery Networks) and begins on June 29, 2014 at 10:30am EST.

“We decided to do something unique and different in our industry,” says Tony DiChario, President and Founder of American Tactical. “We feel that being a part of this race team will help us reach out to a new fan base and expose the product line on a broader scale.”

Swindon Town Secures New Shirt Sponsor

English League One team Swindon Town have announced Imagine Cruising as their new main sponsor from 2014/2015 season.

Imagine Cruising’s Managing Director, Robin Deller, says that he is looking forward to working with Swindon Town after they were announced as the Club’s new mainline sponsors. 

“We are excited to be sponsoring Swindon Town and playing our part in the local community,” he said. “As a young business we look forward to working closely with the club in a number of ways which will benefit both our awareness and growth as well as creating events and opportunities for the club and their supporters.”

Swindon Town’s General Manager, Steve Anderson, said: “Swindon Town are always keen to establish and build relationships with local businesses and Imagine Cruising fit that bill perfectly,” he said.

“We are delighted to have Imagine Cruising on board and are excited by the ideas and plans they have to work in and engage the local community.”

“As a growing business in the Swindon area, their ambition and drive for success mirrors that of the Club and we very much look forward to our partnership blossoming over the next two years and hopefully beyond.”

UNIQLO to Become Title Sponsor of ITF Wheelchair Tennis Tour

The International Tennis Federation (ITF) has signed a partnership with UNIQLO with the Japanese retail company becoming a sponsor of ITF’s major wheelchair tennis properties in a three-year deal.

The agreement sees UNIQLO become the title sponsor of the ITF Wheelchair Tennis Tour and Wheelchair Doubles Masters, health as well as an international sponsor of the NEC Wheelchair Tennis Masters. The partnership will start on 24 June at the BNP Paribas Open de France wheelchair tournament in Paris.

Commenting on today’s announcement, ailment ITF President Francesco Ricci Bitti, said: “It is great news for wheelchair tennis that a high profile global brand like UNIQLO has become the title sponsor of the Wheelchair Tennis Tour. We have been impressed with UNIQLO’s enthusiasm, creativity and vision, and we believe that they will be an outstanding partner for both the ITF and wheelchair tennis, one of the fastest growing Paralympic sports. We welcome their involvement and look forward to working with UNIQLO over the next three years.”

Fast Retailing Chairman, President & CEO Tadashi Yanai said: “We are extremely pleased to have partnered with the International Tennis Federation as the title sponsor of the Wheelchair Tennis Tour. Shingo Kunieda, Japan’s two-time Paralympic champion and wheelchair world No. 1, six-time Grand Slam champion Novak Djokovic and Japanese No. 1 Kei Nishikori are already UNIQLO Global Brand Ambassadors, and we wish to use the sponsorship of the Wheelchair Tennis Tour to help increase the popularity of the sport worldwide.”

The UNIQLO Wheelchair Tennis Tour comprises over 160 tournaments in more than 40 countries, including wheelchair tennis events at all four Grand Slam tournaments.

The UNIQLO Wheelchair Doubles Masters is the ITF’s flagship wheelchair tennis doubles event, and in 2014 will be held in Mission Viejo, California on 5–9 November. First staged in 2000, the season-ending event currently features the world’s top eight men’s pairs, top six women’s pairs and top four quad pairs.

Axxess Pharma Named Primary Sponsor of NASCAR Sprint Cup Driver Cole Whitt

Axxess Pharma Inc., a specialty pharmaceutical and nutritional supplements company, has announced today through its wholly-owned subsidiary, AllStar Health Brands Inc., that it has partnered with BK Racing, LLC, Cole Whitt Racing, LLC and Wide-Open Sports Marketing, Inc.

Axxess Pharma will serve as primary sponsor of the No. 26 BK Racing NASCAR Sprint Cup Series Toyota Camry. AllStar Health Brands high demand TapouT Muscle Recovery product will be fully branded on the Hood, Upper Rear Quarter Panels, TV Panel and below Roof Number.

Dr. Daniel Bagi, President of AllStar Health Brands, stated, “We are excited to expand the reach of our all natural TapouT sports brand, to NASCAR’s highly engaged and brand-loyal consumers. NASCAR, specifically Cole Whitt and BK Racing are a natural fit for the promotion of our company and our high demand TapouT product line.”

Cole Whitt of Cole Whitt Racing, LLC, stated, “We are honored to have Axxess Pharma as our primary sponsor for the remainder of 2014. Their TapouT Muscle Recovery product is a perfect fit for our BK Racing crew. We look forward to promoting the product at all of our NASCAR races and branding the product through Facebook and Twitter.”

Golfer Matthew Fitzpatrick Forges New Relationship with DUBAi

Newly turned professional golfer Matthew Fitzpatrick has secured a new partnership with DUBAi.

Fitzpatrick, health the first player since the legendary Bobby Jones more than 80 years ago to win top amateur honours at both the Open and US Open championships, pharm has teamed up with golf in DUBAi, ground-breaking promoters of the Omega Dubai Desert Classic.

Mohamed Buamaim, Vice Chairman and CEO of golf in DUBAi, hailed the partnership as a milestone in the long and rich history of his company and the European Tour.

“We feel it is vitally important to invest in and support players on the European Tour because they are its lifeblood past, present and future,” said Buamaim. “We want to give young people the opportunity to be the best and we see Matt as somebody who will not only fulfil his massive potential, but also demonstrate the quality of character, richness of spirit and strength of self-belief which golf in DUBAi holds so dear.”

Buamaim outlined why he believes the 19-year-old Yorkshireman and Dubai are a perfect fit. “Matt is emblematic of the city in that he is young, dynamic and willing to undertake great challenges as he pits himself against the best in the world,” he added. “We feel we have begun a relationship which will be of great benefit to all in general and golf in particular”.

Fitzpatrick, who makes his debut in the paid ranks at this week’s Irish Open in Fota Island, was equally enthusiastic about becoming a golf in DUBAi ambassador. “To have the backing of one of golf’s most prestigious companies is an ideal start for me,” he said.

“Dubai is home to some of the most impressive golf facilities in the world and has made a massive impact on European golf in recent years. I am proud to represent golf in DUBAi and hope to repay their faith in me with many strong performances over the coming season and beyond.”

Marathonbet Named West Ham United’s New Betting Partner

Bookmaker Marathonbet has signed a partnership to be West Ham United’s new Betting Partner. 

This long term partnership runs from the beginning of the 2014/15 campaign, and will also see them become the title partner of the Club’s annual prestige home pre-season match, The Marathonbet Cup.

West Ham United Commercial Director Felicity Croft said: “We are delighted to announce our new partnership with Marathonbet, a global brand with a long and successful association within football.

“With Marathonbet coming on board as the Club’s Global Betting Partner, this is an exciting time for both parties. I am sure the first-ever Marathonbet Cup will prove to be a prestigious pre-season match and the perfect way to kick-off the partnership.

“We look forward to growing the relationship and working closely with Marathonbet in offering fans some exciting new promotions and joint initiatives during this term.”

Marathonbet CEO Graham Luke said of the partnership: “We’re delighted to have reached an agreement with West Ham United. The club is known throughout the world for its proud history and its loyal, passionate fanbase.

“The future of West Ham United also looks very bright with the club preparing to move to the Olympic Stadium. The club’s ambitions echo our own as we look to grow and expand into new territories. This global agreement is a key vehicle in helping us reach our strategic goals.”

Tiger Woods Inks Endorsement Deal with Nutrition Company

Leading golfer Tiger Woods has signed a multi-year endorsement deal with nutrition company MusclePharm Corporation.

This agreement includes sponsorship of Tiger Woods’ golf bag. The partnership officially begins July 1st, 2014 with Woods fighting to return to the course for the British Open later that month.

Woods will also be featured in MusclePharm advertisements and commercials. He will further support the brand via appearances and social media promotion.

“Tiger Woods is more than a golfer,” said Brad Pyatt, Chairman and CEO of MusclePharm. “He is an elite athlete possessing legendary work ethic and determination, as well as a focus on remaining in top physical shape. We are excited to work with Tiger to bring more attention to nutritional science and how it can enhance strength and overall athletic performance — and most importantly — fuel athletes safely.”

“One of the keys to success as an athlete is making sure you are fueling your body properly, which is at the core of MusclePharm’s mission,” said Tiger Woods. “This golf bag venture is a great way to launch this partnership. I look forward to working with MusclePharm to help people achieve their peak physical form.”

In addition to Woods, MusclePharm’s stable of endorsers includes professional football players Eric Decker and Colin Kaepernick. MusclePharm is also the Official Supplement Provider of Ultimate Fighting Championship (UFC) and USA Wrestling.

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