Guinness Replaces RaboDirect as PRO12 Title Sponsor

Guinness has replaced RaboDirect as the new title sponsor of the PRO12 league ahead of the 2014/15 season.

RaboDirect have been replaced after sponsoring the competition for the past three seasons.

PRO12 CEO John Feehan said: “We are delighted that Guinness, allergy an international brand with a strong pedigree in rugby, will be our title sponsor and we are looking forward to working with Guinness in actively developing the profile and stature of our competition which boasts some of the biggest names in world rugby.”

The fixture list was also released, with the opening round of games taking place on the first weekend of September.

Oxford United Announce Avec Sport Partnership

English League Two team Oxford United have announced a new partnership with Avec Sport at the launch of their new home and away kits.

Avec Sport will become the main kit supplier as well as to the women’s team and continuing their support to the Centre of Excellence. 

Oxford United Commercial Director Tony Davison said: “The kits have been really well received and it was a great launch for United in Business. New Chairman Darryl Eales, Chief Executive Mark Ashton and new head Coach Michael Appleton were there to meet fans and our business partners and the launch was extremely positive. 

“A lot of work went in to finding the right designs. Working with Avec Sports means that we can wear bespoke kits – something specific to Oxford United. We will be unveiling the sponsor on the home shirt soon and it is great to be working with Isinglass on the change kit once again.”

FC Porto Partner with New Balance

FC Porto have announced a partnership with footwear brand New Balance. 

Under the agreement, viagra the Dragons and other fans of the American brand may acquire a wide range of products in all FC Porto Stores.

The concept “Same Flame New Balance” was chosen to lead this new relationship, which already has a unique identity merging iconic elements of both parties. 

Dyson Inks Deal to Become Bath Rugby’s Title Partner

Bath Rugby have announced today a new partnership with Dyson with the vacuum manufacturer becoming the new title partner of the Aviva Premiership club for the next two seasons. 

The partnership marks the first of its kind for Dyson, cialis pills with the organisation deciding the time was right to support a world-class local team with international ambitions.

James Dyson, pills Inventor and Founder of Dyson, adiposity said: ‘‘When I wasn’t busy toiling with prototypes, I was off to see Bath Rugby play just up the road. 21 years later, I’m surrounded by over 2,000 people at Dyson who, with an average age of 26, are keen on playing sport.

“Bath remains our local club – many Dyson people live there and keenly support the team. Bruce Craig and his family, armed with his infectious enthusiasm and tactical skill, are transforming the club. It has been a joy and inspiration to witness Bath Rugby’s rapid regeneration and see the Club’s ambitious expansion plans first-hand.”

Bruce Craig, Owner and Chairman of Bath Rugby, said: “For us, this new partnership is a positive sign of the progress the Club has made recently and is a huge encouragement as we strive to achieve our ambition to become the best Club in Europe.

“We are excited about what Dyson can bring to the Club. They are a forward-thinking, innovative organisation and I’m sure they will help challenge how we do things, both on and off the field. We will certainly be taking inspiration from their history of tenacity and taking on the big boys, as we face some of the finest sides in England and Europe next season.”

NBA Rookie Andrew Wiggins Signs with Adidas

German sportswear giant adidas have signed 2014 NBA Draft No. 1 overall pick Andrew Wiggins to an endorsement deal.

The company did not discuss the deal’s duration or how much it’s worth. According to ESPN, cialis the multi-year pact comes with a guarantee of $2 million per year.

Selected by the Cleveland Cavaliers, the 19-year-old, 6-foot-8-inch wing out of The University of Kansas is expected to make an immediate impact in the NBA with his superior athleticism, smooth transition game and strong ability to drive the lane.

Ironman Champion Linsey Corbin Agrees New Endorsement Deal

Ironman Champion Linsey Corbin has partnered with KAMUT Brand khorasan wheat for optimum running nutrition.

As part of the deal, sale Corbin will promote and use the brand.

Corbin recently took first place at the Ironman in Austria on June 29 where she competed in a 2.4-mile swim, cialis professional 111.9-mile bike and a 26.2-mile run. In addition to coming in first, Corbin set a new American record as the fastest female over the Ironman distance and raced the fifth fastest time in the history of Ironman in the women’s category.

Axxess Pharma to Sponsor BK Racing’s Cole Whitt

BK Racing and Sunoco Rookie of the Year Contender Cole Whitt has agreed a sponsorship deal with Axxess Pharma Inc., a specialty pharmaceutical and nutritional supplements company.

Axxess Pharma will serve as primary sponsor of the No. 26 Toyota Camry this weekend at New Hampshire Motor Speedway and Phoenix International Raceway in November. Axxess Pharma will serve as an associate sponsor for the remainder of the 2014 NASCAR Sprint Cup season.

Dr. Daniel Bagi, President of AllStar Health Brands, commented: “We are excited to expand the reach of our all natural TapouT sports brand, to NASCAR’s highly engaged and brand-loyal consumers. NASCAR, specifically Cole Whitt and BK Racing are a natural fit for the promotion of our company and our high demand TapouT product line.”

Whitt added: “We are honored to have Axxess Pharma as our primary sponsor for the remainder of 2014. Their TapouT Muscle Recovery product is a perfect fit for our BK Racing crew.”

Virgin Atlantic Sponsors Two Caribbean Premier League Teams

Virgin Atlantic Caribbean has agreed a deal to sponsor two teams at this year’s Limacol Caribbean Premier League (CPL).

The airline is sponsoring the Antigua Hawksbills and St Lucia Zouks.

Andre Bello, sales, marketing and corporate communications manager, Virgin Atlantic Caribbean said: “I think the 2013 series managed to capture the imagination of Caribbean fans, and introduced a broader audience to the game.

“We wanted to have an opportunity with even more cricket enthusiasts this year, and so have sponsored the teams from two of our markets.”

The five-week CPL tournament begins on Friday in Grenada where the Hawksbills will play the Guyana Amazon Warriors.

Jamie Stewart, Commercial Director, CPL T20 said, “It is a real pleasure to welcome back one of the world’s great brands to the “biggest party in sport”. Virgin Atlantic is a name that is synonymous with fun and excitement and that is what the CPL is all about. We welcome their support this year of the Antigua Hawksbills and St Lucia Zouks, two squads both with excellent chances of lifting the title.”

In addition to the team sponsorship Virgin will be sponsoring the Zouks’ and Hawsbkills’ Man of the Series competition for fans.

Bello explained: “We want to add another dimension to the event and invite fans to vote via the teams’ Facebook pages for their favourite player of the series.” The player with the most votes will win a trip to London

RSG Becomes Bristol City’s New Shirt Sponsor

RSG have been named the main shirts sponsors of English League One team Bristol City FC and BBL outfit Bristol Flyers Basketball team for the coming 2014/15 season.

Both teams are part of the group of sports companies owned by Stephen Lansdown. Bristol Sport is responsible for all the clubs’ commercial operations.

CEO of Bristol Sport Andrew Billingham said “We are really pleased that RSG has extended its commitment to our stable of teams. RSG has recognized the power of the Bristol Sport family by sponsoring multiple clubs.

“We are delighted they’ve chosen to invest in Bristol City and the Flyers and look forward to working with them to achieve their sponsorship objectives.”

Speaking about the investment RSG chief executive Mike Beesley said “We are thrilled to be involved with Bristol City once again. We sponsored them in the 2011/12 season and previously for two seasons in the nineties (as RSG company Sanderson).

“It’s exciting to be back supporting the Robins and also this time the Flyers Basketball team. I know many of my staff will be at Ashton Gate and at the WISE Basketball Arena to cheer them on. I can’t wait to see what this season brings.”

Bristol Flyers Basketball team will play from September in the British Basketball League (BBL).

Super Bowl Champions Seattle Seahawks Sign Outerwall Partnership

Reigning Super Bowl champions Seattle Seahawks have signed a partnership with Outerwall Inc. to expand philanthropic support for Seattle youth services.

Outerwall, together with its consumer lines of business, Redbox entertainment, Coinstar money services, and ecoATM electronics recycling kiosks, will team up with the Seattle Seahawks Spirit of 12 Partners by donating up to $100,000 to the program’s community-based nonprofits.

“The values of Outerwall align perfectly with our mission and commitment to the community,” said Seahawks President Peter McLoughlin. “The Spirit of 12 Partners is a wonderful and highly successful program that has supported many children in the Pacific Northwest during the past 10 years.”

As part of the partnership, Outerwall will participate in the Seahawks “Stats for Kids” program, which raises money for charity through on field performances. 

“Outerwall is committed to making meaningful contributions to support organizations that align with our mission to create a better everyday for our customers and communities,” said J. Scott Di Valerio, chief executive officer. “As the cornerstone of our partnership with the Seahawks organization, we are directly supporting each of the Spirit of 12 nonprofit partners, which have a long track record of youth development and making every day better.”