Major League Soccer team San Jose Earthquakes have announced that BMW Northern California will be the official automobile partner of the franchise.

As part of the deal, BMW will serve as the presenting sponsor of the inaugural match at Levi’s Stadium between the Earthquakes and Seattle Sounders FC on Aug. 2.  The partnership will also include significant signage and media rights for BMW.

“We couldn’t be happier to announce our partnership with BMW,” said Earthquakes President Dave Kaval. “They are an industry leader and we have built out a great fan-friendly partnership with them. We are proud to have them as the presenting sponsor of the historic first official event at Levi’s Stadium on Aug. 2. We are looking forward to a memorable event.” 

In addition to serving as presenting sponsor of the match on Aug. 2, BMW will also have vehicle displays at Earthquakes home games throughout the season. BMW dealerships around the Bay Area will host 10 Ticket Test-Drive events during the 2014 season. Fans who test drive a BMW during those 10 events will receive two free tickets to a future Earthquakes home game. An Earthquakes player will be present at all 10 events. 

“BMW of Northern California is thrilled to partner with the Earthquakes for the inaugural event at Levi’s Stadium,” said Donna Gebers, Chair of the Bay Area BMW Coop. “In light of the 2014 World Cup, it’s a very exciting time for soccer in the United States, and we’re proud to be a part of it.” 

NBA superstar Kevin Durant has signed an endorsement with carbonated water drink, clinic Sparkling Ice.

“I’ve always challenged myself on the basketball court, but this offseason is really the first year I’m challenging myself off of it — on the business side,” the Oklahoma City Thunder forward told ESPN.com.

“This is a brand I drink every day that I love and I wanted to be a part of it. I want to help them get to the next level.”

Sparkling Ice has silently blown up over the past couple years, going from $25 million in sales in 2010 to expected revenue of $500 million in 2014.

Michael Yormark, president and chief strategy officer of Roc Nation Sports, said that Sparkling Ice came up in an initial meeting with Durant and his agent Rich Kleiman.

“He told us that this brand was already a part of him and he wanted to have an official relationship,” Yormark said.

Champions League bound Liverpool have announced a two-year partnership with Scandinavian online gaming site ComeOn!.

As part of the partnership ComeOn! will use LFC platforms to offer fans in Norway, Sweden and Finland, where the Club has a large following, promotions and great gaming prices on every LFC fixture.

“This unique agreement will give ComeOn! exclusive rights that no other betting partner in Scandanavia will have. Not only will fans see exciting activations focused on Liverpool FC but they will also enjoy tickets to games at the famous Anfield stadium” commented ComeOn!’s Norwegian spokesperson Paul Myklebust.

Since 2012, the Reds have been evolving their global betting partnership strategy, which allows betting partners to deliver a geo-targeted betting experience, enhancing the offering to betting fans regionally.  This new approach has been a success for the Club, which can be seen in the announcement of this new partnership.

“We’re delighted to be welcoming ComeOn! to what we believe is the world’s greatest football family”, commented Billy Hogan, Chief Commercial Officer at Liverpool FC.

“We have a large fan base in Scandinavia and being able to regionalise our partnerships really helps partners bring fans closer to the Club they love no matter how far away from Anfield they live”, he added.

Serie A team Napoli have announced that they have a new secondary sponsor for their shirts, Garofalo Pasta.

Napoli President Aurelio De Laurentiis was delighted with the deal: “The brand Garofalo represents excellence in our area and is also a Neapolitan brand known throughout the world. I’ve always had desire to redeem the Neapolitan name, and with this union we want to sublimate a partnership that could represent the best of Naples and Napoli united in a great passion.”

Garofalo CEO Massimo Menna commented:: “I am very happy to be here today as a sponsor of a team that has always been in my heart. Garofalo is an established brand with a tradition of over two hundred years. After telling Naples with the first film and art then, today we choose to do it through sports. We chose the Naples Football is not just to have the logo on the jersey that we love and we are proud of, but because the world is our land and our cities “

The San Francisco 49ers have revealed today that Citrix will become a new business partner of the Santa Clara Stadium Authority as well as supporting the team and Levi’s Stadium as part of a 10-year agreement.

The partnership includes Citrix branding of the Owners Club level of suites as the “Citrix Owners Club.” The 49ers and Levi’s Stadium have also invested in Citrix mobility solutions and cloud services that will enable mobile workspace collaboration and productivity across Levi’s Stadium and during day-to-day team operations.

While the stadium will benefit from the use of Citrix technology, viagra sale the partnership will provide Citrix with a location that will act as an extension of the company’s executive briefing center, viagra pills located directly across the street from Levi’s Stadium at the company’s Silicon Valley headquarters. 

“As we strive to find innovative ways to connect with our fans and customers, doctor mobile workspace technology from Citrix will allow us to do just that,” said Jed York, CEO, San Francisco 49ers. “Partnering with a locally-based technology leader like Citrix aligns perfectly with the Levi’s Stadium vision of showcasing all that is special about the Bay Area.”

“We are excited to be partnering with the new Levi’s Stadium team and the San Francisco 49ers and their adoption of Citrix mobility solutions,” said David Henshall, COO and CFO, Citrix. “We host thousands of customers each year from businesses worldwide at our Silicon Valley executive briefing center, which is located across the street from Levi’s Stadium. The close proximity of the stadium makes this an invaluable resource for Citrix, and offers our customers an extraordinary experience that is key to building and expanding our relationships.”

United Airlines Becomes Official Airline

The Santa Clara Stadium Authority and San Francisco 49ers also announced today that United Airlines will be the exclusive domestic and international commercial airline partner of the San Francisco 49ers and Levi’s Stadium in Santa Clara, Calif.

As part of a 10-year agreement, United Airlines will present an exclusive club located on the 300-level of the suite tower designed to accommodate over 3,300 ticketed guests for 49ers games, special public events and private catered events. At 44,000-square feet, the United Club is the largest club space in Levi’sStadium.

“We’re pleased to have United Airlines partner with us and present one of the special locations at Levi’s Stadium,” said 49ers CEO Jed York. “From the spectacular views of the playing field and surrounding foothills to the luxurious food and beverage options, The United Club will offer all the amenities of a first-class viewing area.”

“United Airlines has long history and major presence in the Bay Area, and so we’re delighted to partner with the great San Francisco 49ers franchise,” said Thomas F. O’Toole, United’s senior vice president of marketing and loyalty and president of MileagePlus. “We look forward to visitors at Levi’s Stadium enjoying The United Club this season and for many years to come.”

In addition to club entitlement, the partnership grants United Airlines permanent and digital signage, media, special experiential assets for United MileagePlus members and the right to fly the 49ers team charter business annually.

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West Bromwich Albion have announced two new partners as the new Premier League season is fast approaching. 

Fast-growing logistics company FCL Global Forwarding and 666Bet have agreed to sponsor the team.

FCL will sponsor of the Smethwick End at The Hawthorns for the 2014/15 season.
FCL, Albion’s first-ever logistics partner, enter the second year of their partnership with the club and, having seen the benefits of their association, have strengthened their links by taking on the branding of the entire stand.

FCL Global’s managing director Kulbir Sohi said: “We believe in building long-lasting, meaningful and sustainable relationships with both our suppliers and customers, and these relationships are the cornerstones of our success, increasing our exposure at The Hawthorns represents an important part of this.

“We look forward to working closely with West Bromwich Albion over the coming seasons, in which both ourselves and the club will look to surpass the efforts of the previous 12 months.”

Albion head of commercial sales Iain Wain added: “FCL increasing their exposure at the club is an extremely pleasing development, one that rewards the hard work of the commercial department in making this important relationship a success.

Albion Announce Asian Gaming Partner

Albion also announced a new sponsorship deal with Platinum Asian gaming partner 666Bet.

Albion head of corporate sales Iain Wain is delighted to have 666Bet on board as the club’s platinum Asian gaming partner.

“The signing of 666Bet is a particularly pleasing one as they have chosen us as their first Premier League partner,” he said.

“We are looking forward to a long relationship with this exciting brand.”
666Bet CEO Barry Martin added: “We’re delighted to sign our first betting partnership with West Bromwich Albion, a team with great history and that is firmly established in the Premier League.

“666Bet is a young, dynamic business with fresh ideas and big plans to shake up the betting market and we look forward to a long and fruitful partnership with the Baggies.”

The announcement follows deals in the last month with Jack Wolfskin, BET365 and Intuit Quickbooks.

12BET, patient the global sports betting brand, for sale have confirmed today their two-year sponsorship of Premier League team, Hull City.

The sponsorship is the largest in the club’s 110-year history and will run until the end of the 2015/2016 season.

The 12BET logo will feature on the front of the club’s shirt as they compete in the Barclays Premier League. The sponsorship also comes as the club embark on their first ever campaign in a European competition; ‘The Tigers’ qualified for this season’s UEFA Europa League after their historic exploits in the FA Cup last season.

The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the global sponsorship campaign.

CEO of 12BET Europe, Rory Anderson, commented: “‘The Tigers’ give us a great Premier League platform to engage our target audience around the world. Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.”

Hull City Tigers Commercial Manager, Simon King, said: “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting. This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’

12BET have previously been the principal sponsor of both Sevilla F.C. and Wigan Athletic F.C.