Arsenal Renew BT Sport Partnership

FA Cup winners Arsenal have extended their partnership with BT Sport for a further two years. 

The partnership enables BT Sport to continue to promote its football coverage, tadalafil including exclusively live Barclays Premier League football, ed through Arsenal’s digital channels in the UK and Ireland.   

In addition, allergist the agreement will give the broadcaster access to Arsenal’s first-team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.

Vinai Venkatesham, Arsenal’s Sales and Marketing Director, said: “We are delighted to extend our relationship with BT Sport as an official partner for a further two years.  We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.”

David James, marketing director, BT Consumer said: “We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.

“Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.”

UFC’s Robbie Lawler Inks Adidas Endorsement Deal

UFC fighter Robbie Lawler has signed an endorsement deal with German sportswear maker, abortion adidas. 

Lawler earned the No. 1 contender spot in the welterweight division with an impressive victory over Matt Brown in the main event of UFC on FOX 12 at the SAP Center in San Jose, denture California at the weekend. 

We are honored to announce the signing of Robbie Lawler to our global combat sports team, allergist and to have the opportunity to work with him,” said Scott Viscomi, Managing Director of adidas Combat Sports USA, via Forbes.com.

”Robbie is an outstanding athlete and individual who we have the utmost respect for. He is one of the most exciting athletes in the Ultimate Fighting Championship and his fights never fail to excite the crowd. We look forward to working closely with Robbie to cement our commitment in contributing to the growth of the global MMA market.”

The endorsement deal was first announced by the Combat Sports division of adidas on social media.

Leeds United Sign Zebra Claims Partnership

Leeds United have secured a new commercial partner with a four-year partnership with Zebra Claims Limited.

Under the new agreement, therapy Zebra will receive a comprehensive package of marketing and branding rights at the stadium and across the clubs various digital marketing platforms.The new partnership will lead to the creation of an initial 90 new jobs that will be based from office space inside Elland Road.

Zebra Claims is of one of the largest providers of personal injury claims services in the UK ranging from noise induced deafness, cheap road traffic accidents to employer’s liability and public liability, helping tens of thousands of injured people every year get the compensation that they deserve.

Adrian Gowing, CEO of Zebra Claims commented “We are delighted to be working in partnership with a world class football brand like Leeds United. Our partnership with the Club will help to raise the profile of our brand and the awareness of the services we can provide.”

Leeds United Director of Commercial Affairs said: “We are delighted to welcome Zebra Claims into our commercial partners programme ahead of the new season. The new agreement further increases the diverse range of brands that benefit from their involvement with of our commercial partners programme and importantly creates new employment opportunities within Leeds.”

Roush Fenway Racing Extend Fastenal Partnership

Roush Fenway Racing announced that long-time partner Fastenal will team with two-time NASCAR champion Ricky Stenhouse Jr., see serving as the anchor sponsor on the No. 17 Ford in the NASCAR Sprint Cup Series (NSCS) for a multi-year agreement beginning next season.

Fastenal first joined with Roush Fenway in 2010 and has served as a primary partner for multiple Roush Fenway teams and drivers in both the NASCAR Nationwide Series (NNS) and NSCS.

“Fastenal is a first class partner and we are extremely pleased to have them team with Ricky Stenhouse Jr. and the No. 17 team starting next year, asthma ” said Roush Fenway co-owner Jack Roush. “Ricky has accomplished a great deal in a short time, and continues to improve each week. We have very high expectations for his success in the future and I’m thrilled that Fastenal will be a part of that.”

Stenhouse, who earned NSCS rookie of the year honors in 2013, will move into his third full-season of Sprint Cup competition in 2015. Considered one of the most talented up-and-coming drivers on the circuit, Stenhouse posted back-to-back NNS championships in 2011 and 2012.

Fastenal is currently in its third season as a primary partner on the No. 99 NSCS entry driven by Carl Edwards, and was the primary partner on the No. 60 NNS team that captured the owner’s championship in 2011. Fastenal has also served in a limited role as a primary partner for the No. 16 and No. 17 NSCS teams the past two seasons.

“We appreciate everything Carl has done and wish him nothing but the best,” said Fastenal President Lee Hein. “That said, we’re looking forward to continuing our partnership with Roush Fenway Racing as the anchor sponsor of the No. 17. We already have a strong relationship with Ricky, and we’re 100% confident that he’ll do a great job representing our company on and off the track.” 

Dixie Chopper Sponsors Jeffrey Earnhardt for NASCAR Race at IMS

Lawn mower manufacturer Dixie Chopper sponsored driver Jeffrey Earnhardt in the Lilly Diabetes 250 Nationwide Series race at Indianapolis Motor Speedway on Saturday. 

“We’re very pleased to have Dixie Chopper on board with us for Indy, price ” Davis said. “It’s one of the biggest races of our season, and having the Dixie Chopper folks to partner with makes it an even bigger event for us.”

Dixie Chopper vice president and general manager Chris Vernon expressed delight at joining the festivities at Indianapolis Motor Speedway, one of the world’s most famous race tracks.

“We are thrilled to sponsor Jeffrey Earnhardt in the JD Motorsports No. 4 Chevrolet for this weekend’s Nationwide Series Lilly Diabetes 250 at Indianapolis Motor Speedway,” Vernon said. “Aligning Dixie Chopper, an Indiana-based company that manufactures ‘The World’s Fastest Lawn Mower,’ with one of the most respected and successful names in motorsports is a natural fit.”

Matchbook Becomes Official Betting Partner of Brentford FC

Newly promoted Championship club Brentford FC has announced a new partnership agreement with the sports betting exchange, Matchbook.com.

Matchbook is now the Official Betting Partner of Brentford FC.

As part of the agreement the Matchbook.com logo will be prominently displayed on Brentford’s home and away kit for the upcoming 2014/15 campaign.

In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with their logo.

Mark Devlin, Brentford FC Chief Executive, said: “We are delighted to welcome Matchbook as an official partner of Brentford Football Club.

“Matchbook is a young, innovative and successful company and the partnership is a very good fit for us.

“With the first match in The Championship for more than 20 years just days away, they join us at exciting times for the Club.

“We look forward to working closely with everyone at Matchbook on what I’m sure will be a mutually beneficial partnership.”

Mark Brosnan, Matchbook CEO, was equally enthusiastic about the partnership’s potential, commenting: “We are delighted to be partnering up with such an ambitious, progressive club as Brentford.

“The vision on show there certainly resonates with the ideals and values present at Matchbook.

“They exhibit a similar drive for long term success and we can certainly identify with having a loyal, passionate following, as they do.

“We are excited about what the new season has in store for both us and Brentford.”

St. Louis Rams Renew HotelPlanner Partnership

HotelPlanner.com has extended their partnership with the NFL’s St. Louis Rams for the third consecutive seson.

As the Rams’ preferred hotel reservations provider for the 2014 season, prescription HotelPlanner.com will provide cutting-edge hotel group-booking services to the team. HotelPlanner.com will work with the Rams personnel to secure quality accommodations that cover all aspects of team travel. HotelPlanner.com will leverage partnerships established with hotels that can meet the unique needs of the Rams. HotelPlanner.com’s staff is responsible for ensuring the team has the best hotel stay in each of the cities they visit during the 2014 season.

“HotelPlanner has provided outstanding customer service consistently to the St. Louis Rams and our fans over the past 5 seasons. We are pleased to not only continue our business relationship, symptoms but to expand the relationship into new categories and grow the partnership further. We look forward to the years ahead, salve ” detailed Executive Vice President and Chief Revenue Office of the St. Louis Rams, Bob Reif.

Tim Hentschel, CEO of HotelPlanner.com, commented, “We’re pleased to continue our partnership with the St. Louis Rams. We believe this will be an exciting year for Rams football, and we look forward to working closely with the team to make this year a success!”

Dallas Cowboys Appoints Carnival as Official Cruise Lines Partner

National Football League (NFL) franchise Dallas Cowboys has signed a multi-year partnership with Carnival Cruise Lines, Texas’ largest cruise operator.

As part of the deal, Carnival will be the Official Cruise Line of the legendary NFL franchise and expanding the cruise operator’s already wide-ranging commitment to the Texas market. Carnival, which will homeport a third year-round ship in Galveston next year, will enjoy extensive branding and visibility through Dallas Cowboys-owned properties and bring its signature brand of fun to fans.

In its new role as the Official Cruise Line of the Dallas Cowboys, Carnival will add fun and memorable fan experiences to tailgaters at home games with its new “Fun Crew,” which tours the lots at AT&T Stadium on branded golf carts, offering exciting prizes to Cowboys fans, including the chance to win one of many cruise vacation giveaways. The Carnival brand will also be highly visible on digital marquees in the stadium and on other Cowboys media and online properties. Fans can also get in on the fun through a host of social media promotions and activities, giveaways and more.

“Carnival is far and away the most popular cruise line in Texas and millions of Texans have enjoyed exceptional vacations sailing with us from our homeport in Galveston,” said Jim Berra, chief marketing officer for Carnival Cruise Lines.  “Partnering with one of the most successful and storied franchises in professional sports makes perfect sense for us as the avid Cowboys fan base is among the most spirited in the country, much like Carnival guests.”

“We’re thrilled to bring Carnival Cruise Lines aboard as our Official Cruise Line,” said Jerry Jones Jr., chief marketing officer of the Dallas Cowboys. “We look forward to enhancing the game-day experience for every Cowboys fan with the unique brand of fun and entertaining activities Carnival will be bringing to our home games.”

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World Kabaddi League Selects New Title Sponsor

The World Kabaddi League (WKL) has today unveiled a new title sponsor along with franchise anmes and logos.

Wave Group will be the title sponsor for the inaugural edition of the league. The announcements were made in the presence of World Kabaddi League President and Deputy Chief Minister of Punjab Sukhbir Singh Badal, WKL Commissioner  Pargat Singh, WKL CEO  Raman Raheja, WKL league franchise owners Yo Yo Honey Singh, Akshay Kumar, Sonakshi Sinha, Rajat Bedi, Wave Group Chairman Rajinder Chadha, and MSM Sony Entertainment N P Singh. The franchisee owners- Fastway Sports Development Pvt. Ltd, Tut Group, Mr Purewal, Hayre Group, Mr. Sanan from R & AAR Communications Pvt. Ltd. (Focus Haryana) were also present at the event.

WKL Commissioner Pargat Singh, Commissioner  said “Kabaddi is an extraordinary sport. It’s a sport that requires no equipment and very little space. There’s a lot of excitement in this sport which has an intrinsic potential to become a top spectator sport. World Kabaddi League aims to build an ecosystem to showcase our sporting talent at an international level. We believe kabaddi will offer an engrossing and engaging experience to the audience.” 

WKL CEO Raman Raheja said, “World Kabaddi League is all set to take off and we all are very excited. We are thankful for the support we have gotten from all the stakeholders for the league. We are grateful to the Wave Group who have always promoted sports in India and this time they have associated with us to promote Kabaddi and help us in taking it to the global level. The support which we have gotten from the team owners is exceptional and I am sure that it will be a great entertaining league for everyone.”

Wave Group Chairman Rajinder Singh Chadha  said, “Wave Group has strong association with sports in India. We have always promoted off beat sports. Kabaddi is the rustic charm of our country. Most of the Indians associate themselves with kabaddi. We are proud to be associated with World Kabaddi League. We believe the global format of World Kabaddi League will bring paradigm shift in the sports entertainment industry.”

CenturyLink to Sponsor Denver Broncos

Super Bowl runners up Denver Broncos have announced a three-year contract with CenturyLink Inc. that makes the company an official partner of the Denver Broncos.

CenturyLink will install a new 1 gigabit per second (Gbps) Internet circuit for the Broncos, viagra 60mg with bandwidth up to 10 Gbps, buy at Sports Authority Field at Mile High in Denver. The new circuit, which will provide the Broncos with more than five times their current bandwidth, will deliver ultra-fast Internet traffic that will enhance fans’ Wi-Fi experience at games or other events in the stadium.

“Becoming an official partner of the Denver Broncos connects CenturyLink with Denver’s largest and most avid fan base,” said Scott Russell, CenturyLink’s vice president and general manager for the Denver market. “CenturyLink is helping the Broncos accomplish one of its goals by providing a significant technology enhancement that will positively impact the gameday experience.”

CenturyLink’s sponsorship with the Denver Broncos will include in-stadium signage, gameday promotions, banner ads on DenverBroncos.com and gameday television and radio spots. Additional features of the partnership include VIP events and hospitality opportunities.

“The Denver Broncos are very excited to partner with CenturyLink,” said Denver Broncos President and CEO Joe Ellis. “We look forward to utilizing their technology while allowing them to use the Broncos brand to connect with their many customers and employees, so many of whom are passionate fans.”