Roush Fenway Racing today announced that it has extended its partnership with Zest and the No. 17 Ford Fusion driven by two-time NASCAR champion Ricky Stenhouse Jr., order into the 2015 NASCAR Sprint Cup Series (NSCS) season.

Zest first joined Roush Fenway in 2012 and has served as a primary partner on the No. 17 Ford in NSCS competition the past three seasons. The company will again serve as a primary for Stenhouse for multiple races in 2015, as well as a season-long associate for the No. 17 entry.

“It’s great to know that the No. 17 team will keep running ‘Zestfully Clean’ next year,” said Stenhouse. “Zest has really been a mainstay on the car for a few years and I always enjoy hearing feedback from fans at the track whenever we race it, because it carries such a unique look and features a truly iconic brand that fans really get excited about.

“I’ve really enjoyed getting to meet and work with everyone that supports the Zest brand, as well as a lot of their customers,” added Stenhouse. “Their commitment and support has meant a great deal to me and my team, and it’s awesome that we’ll be able to continue to build on the success of this partnership going forward.”

“Ricky Stenhouse Jr., and his No. 17 Roush Fenway team have been terrific ambassadors on and off track for Zest,” said Jim Daniels, president and CEO of High Ridge Brands, owners of the Zest brand. “This partnership delivers great value for Zest, and the passion of NASCAR fans is unmatched. It has been a privilege to be able to stand by Ricky, Jack Roush and the entire team as Ricky continues to grow into one of the sport’s marquee drivers.”

Health insurance providers AOK PLUS has been renewed their deal as the exclusive partner of Bundesliga 3 team Dynamo Dresden.

As part of its commitment, ampoule the AOK PLUS brand will be present in TV-related advertising services. In addition, price the partnership includes an extensive junior package, clinic which also includes the shirt sponsorship for the U23 team. The two-year partnership was brokered by SPORTFIVE.

Dr. Stefan Knupfer, Deputy Chairman of the Board of AOK PLUS, commented: “As a health insurance company, of course we are very proud to be the exclusive health partner of SG Dynamo Dresden. The success of the previous cooperation is for us the basis for future more intensive cooperation. Especially in the deep roots in the region, we see the basis for a long-term, successful partnership.”

Robert Shepherd, Commercial Director of SG Dynamo Dresden, said: “We are very pleased that we were able to gain a strong partner in the past as a new exclusive partner with the AOK Plus. The intensification of cooperation is an important support for our sporting reboot. The strong commitment of AOK, especially in the junior academy shows that these partners would like to support the project begun with full force.”

Frozen snacks and appetizers brand Farm Rich has been announced as the primary sponsor of David Ragan’s Ford Fusion at Atlanta Motor Speedway on Aug. 31 for the Atlanta 500.

Kroger is teaming up with Farm Rich for the Atlanta race week, hosting Ragan for autograph appearances and other in-store promotions in the Atlanta area in the weeks leading up to the race. The Kroger logo will appear on the No. 34’s rear quarter panel.

“The Atlanta race is special to me every year, of course, because it’s my home state and Atlanta Motor Speedway is one of the tracks where I grew up racing,” Ragan said. “Farm Rich has been a great partner, really embracing the sport and its fans, and this race will be a big deal for them because of its Georgia ties. You can call us the ‘Georgia home team’ that week.”

“Racing fans across Georgia and around the country love to support David, and he has a great reputation among fans and fellow drivers. We’re thrilled to support him and the ‘Georgia home team’ once again, in one of NASCAR’s biggest races of the year, and right here in our own home state,” said Shannon Gilreath, Farm Rich senior brand manager. “We can’t wait to see the Farm Rich No. 34 run on Labor Day!”

The Atlanta 500 will be televised live on ESPN on Aug. 31.

The Belkin Pro Cycling team and speed skating team BrandLoyalty have signed a formal declaration of intent with Lotto, herbal part of De Lotto, viagra today. 

As part of the deal, order Dutch Lottery will become the title sponsor and sub sponsor, of the cycling team, as well as the speed skating team.

“We aspire a collaboration of two years, with the option to add another two years,” said Arno de Jong, marketing director of De Lotto. “This would make Lotto the name-giver of the first combined cycling/speed skating team. We are currently working on the details. Everything is focused on Lotto and BrandLoyalty joining forces to make sure the first professional speed skating/cycling team will start next season.”

“BrandLoyalty has always declared its intention to support Jac Orie’s speed skating team for a longer period of time,” said Marco van Bilsen, BrandLoyalty marketing director. “Next to this, it was a common goal to create a model that would provide more security and continuity. This was a reason for BrandLoyalty to make room for this unique construction.”

The teams will both continue to operate with dedicated, distinct support organization. Speed skating coach Jac Orie will maintain his staff, as will Richard Plugge, general manager of the Belkin cycling team.

However, De Jong allowed that there will likely be opportunity for the two disciplines to work together: “With this construction, the teams can collaborate organizationally as well as commercially and the collaboration can lead to the transmission of knowledge between the teams, which will ultimately lead to an optimal facilitation of the athletes.”

Chicagoland Speedway today announced Janssen Pharmaceuticals, Inc., the official cardiovascular partner of NASCAR, as the title sponsor of this year’s first Chase for the NASCAR Sprint Cup race.

The MyAFibStory.com 400 will take place on Sunday, September 14, 2014 in recognition of National AFib Awareness Month, running throughout September.

Atrial Fibrillation, or AFib, is a condition caused by an irregular heartbeat that impacts as many as 2.7 million Americans. 

“The first race in the Chase for the NASCAR Sprint Cup provides a unique and elevated stage within the sport, one that delivers an excellent opportunity to raise awareness of atrial fibrillation with the MyAFibStory.com 400,” said Scott Paddock, President of Chicagoland Speedway. “We are proud to be partnering with Janssen, and we have a number of events and activation opportunities planned to educate and encourage race fans on AFib, risks and warning signs and treatment for the condition.”

Janssen became involved with NASCAR in an official capacity earlier this year, sponsoring both a NASCAR Nationwide Series™ Race at Auto Club Speedway and Brian Vickers’ No. 55 Toyota, NASCAR Sprint Cup Series™ Sprint Cup ride at the Southern Californiafacility.

“Millions of Americans are living with AFib, and could have an increased risk for an AFib-related stroke if it is not being treated properly,” said Gregg Ruppersberger, Group Product Director, Janssen. “That’s why we and Chicagoland Speedway are partnering to educate people about the risk factors and warning signs for AFib, stroke, blood clot prevention and treatment options. Together, we can make a difference for people who are at risk for or living with AFib.”

Leavine Family Racing has announced a multi-race partnership this season with Thrivent Financial for the No. 95 NASCAR Sprint Cup Series race team and driver Michael McDowell.

The NASCAR race team sponsorship is a first for Thrivent and will include five races with LFR, starting with a primary paint scheme at Bristol Motor Speedway on Aug. 23, and four associate sponsorships on the No. 95 Ford Fusion this season.

Thrivent is a not-for-profit, Fortune 500 financial services membership organization of Christians, with approximately 2.4 million members and over 100 years of experience.

“Our collaboration with Leavine Family Racing gives us the unique opportunity to align with a growing race team while reaching a broader Christian community through a faith- and family-first driver,” said Craig Stacey, director of content marketing, Thrivent Financial. “We are particularly drawn to McDowell’s genuine and routine interactions with his Christian fan base during which he talks about a balance of family and faith.”

Jeremy Lange, vice president of marketing and partnerships for Leavine Family Racing, commented, “We’re proud to bring another Fortune 500 company into NASCAR and provide Thrivent Financial with a unique marketing opportunity through our race team. I’m excited about the growth we’ve seen throughout our entire organization this season and believe the addition of Thrivent is another key element to continued success.”

Stacey added, “NASCAR is a great platform to showcase how our financial experience and counsel can help members strengthen their families and the Christian communities where they live, work and worship.”

Germany’s top-tier basketball league, the Beko Basketball Bundesliga (BBL), has agreed a commercial deal with sports betting company Ruleo Alpenland.

As the league’s official betting partner, Ruleo Alpenland will promote Btty, its new sports betting app, as part of the partnership.

The company will activate the partnership through the league competition as well as the Champions Cup, All Star Day and Top Four events.

Ruleo Alpenland’s brand will also be integrated into the Bundesliga’s official website and social media platforms such as Facebook and Twitter.

“In recent years the league has gained tremendous popularity and is especially popular among the young, mobile target group,” Ruleo Alpenland managing director Hendrik Knopp said.

“With Btty we can offer a new, exciting, pleasant and responsible gaming experience.”

Boyne Golf has reached a sponsorship agreement with Joey Garber, drug who has made his debut this summer as a professional golfer.

“It makes me feel like I’m staying close to home in some aspect,” said Garber, 23 and a recent graduate of the University of Georgia where for part of the last year he was the nation’s top-ranked collegiate player.

“Boyne has great golf facilities, obviously a wealth of golf courses, and tremendous instruction. I remember getting dropped off by my mom and great golfers and teachers were all around. My relationship started with Boyne at a very young age and has grown and contributed to where I’m at now. I’m very thankful they believe in me and want to create a partnership.”

Bernie Friedrich, Boyne Resorts’ senior vice president of golf and retail, said Garber is an exceptional athlete and person.

“We couldn’t be prouder to have him representing our brand,” he said.