Volkswagen have signed a partnership deal with ACF Fiorentina.
The German automobile manufacturers become both and Institutional and Official Automotive Partner od the Serie A team.
As part of the deal, sale a number of communication initiatives will be launched in the name of the partnership with Fiorentina and their fans. These will involve participation from some of the biggest names at the club.
German Basketball Bundesliga champion FC Bayern have renewed their partnership with online gaming brand bwin.party.
The deal will extend a partnership that has been in operation since 2011 to 2016.
The operator also has a partnership with FC Bayern Basketball’s sister football club, cialis Bayern Munich.
Daniele Sano, head of sponsorship and events at bwin.party, said: “We are delighted to extend the partnership with FC Bayern Basketball, as we are also a long-term premium partner with the football club.
“The cooperation with a strong brand like FC Bayern Munich fits our position as a leading sports betting company in the German and international market.”
The former Belkin cycling team will be provisionally known as TEAMLottoNL next season after finalising two-year sponsorship deals with two new backers.
The Dutch squad announced at the end of July that it had agreed a “declaration of intent” with Lotto, store the Dutch lottery, and BrandLoyalty, a marketing firm, and those contracts have now been signed.
Lotto will be the title sponsor of the team, with BrandLoyalty a sub-sponsor. However, the search for a second title sponsor continues.
Team managing director Richard Plugge said: “Thanks to the initial support of De Lotto and BrandLoyalty, we can keep developing our vision, which is to build a new future for cycling under the motto #RideTheFuture. Right now we are still looking for a second title sponsor.”
The deal secures the future of the cycling team, which had been under threat after Belkin announced it would be withdrawing its backing at the end of 2014.
The PGA TOUR has revealed that Humana has dropped its title sponsorship of the Humana Challenge from 2015.
A search for a new sponsor already has begun and the TOUR, treatment in consultation with Desert Classic Charities and the Clinton Foundation, anesthetist is currently in active discussions with a number of prospects to become title sponsor in 2016. The future of the tournament is secure and the PGA TOUR is confident that a sponsor will be found to replace Humana.
“Humana has been a wonderful sponsor that has worked diligently to maintain and elevate this tournament through a focus on health and well-being, while continuing to have a positive economic and charitable impact on the Coachella Valley,” said PGA TOUR Commissioner Tim Finchem. “The PGA TOUR, Desert Classic Charities, and the Clinton Foundation greatly appreciate Humana’s contributions as title sponsor and look forward to working together to make the 2015 tournament a great success.”
Humana, which became title sponsor of the former Bob Hope Classic in 2012, is committed to working with the PGA TOUR, Clinton Foundation and the tournament to ensure a smooth and successful transition to the next title sponsor.
“We are proud of the work we’ve done, and continue to do, to make the Humana Challenge a successful event, especially when it comes to the health and well-being elements of the tournament and our impact on the Coachella Valley,” said Tom Noland, Senior Vice President, Corporate Communications at Humana. “We remain excited that the partnership we formed with the TOUR, the Clinton Foundation and Desert Classic Charities helped to maintain the historic tournament and we expect the 2015 event to be one of the best ever.”
Noland cited the current national health care environment and a shift in the company’s business priorities as reasons for discontinuing the tournament sponsorship after the 2015 Humana Challenge.
“Humana’s business is changing rapidly. As we continue to shift toward a direct-to-consumer focus, we have to align our marketing and sponsorship commitments to areas that are the best fit for our business, brand and members,” Noland said.
Supacore will provide compression gear for matches, training, recovery and rehabilitation to the three-time Hyundai A-League Champions throughout the 2014/15 campaign, which will also include contesting the 2015 AFC Champions League against the best teams in Asia.
The partnership was launched at Supacore’s ‘The Cost of Injury in Sport’ event in Melbourne with Brisbane Roar Managing Director Sean Dobson and club captain Matt Smith.
“We’re very excited to be working with Supacore, an exciting, innovative brand with technologically advanced garments that will assist our Brisbane Roar players prepare and perform at their best,” Dobson said.
“Ahead of a season that will include lot of matches and travel, the quality of the compression apparel that our players use is of the utmost importance and we’re pleased to have the support of Supacore going into such an important year for the club.”
Supacore’s innovative CORETECH technology improves core support and stability, allowing for the high-tech, durable garments to improve lymphatic and blood flow throughout muscle tissue for optimal recovery and improving muscle performance during training and matches.
The partnership extends to more than football with Supacore committing as a supporting partner of Brisbane Roar’s community engagement program, ONE GOAL Rewards and Supacore CEO Michel Abeysekera said he was looking forward to working closely with Brisbane Roar players and staff.
“Supacore’s innovation team is always looking to further enhance the range and we know working with Brisbane Roar will keep us ahead of the game,” he said.
Supacore is also the compression partner of fellow Hyundai A-League club Adelaide United as well as 2012 AFL Premiers Sydney Swans.
English Premier League club West Bromwich Albion have announced a partnership with Freebets.com, the UK’s number one online betting service and affiliate.
The agreement will see Freebets.com become the Baggies’ Official Digital Betting Partner for the next two seasons and Freebets.com will enjoy a range of branding opportunities, coupled with sponsorship of the club’s East Stand.
Freebets.com will also benefit from significant advertising and branding presence at The Hawthorns on matchdays during the campaign, access to hospitality facilities, and an online presence on wbafc.co.uk.
Adrian Wright, Sales & Marketing Director for West Brom, said: “We envisage our partnership with Freebets.com in the online betting market will create a host of exciting opportunities for both parties.
“We are delighted to present our supporters with an Official partner that will offer both excellent value and a personal service.”
Freebets.com Managing Director Iain Coward added: “It’s a very exciting time to be getting involved with West Bromwich Albion after their acquisition of 11 new players in the summer, and we’re thrilled to have signed this partnership with an ambitious Premier League club.”
The company already has a strong presence in horseracing, as an official betting partner of both Cheltenham Racecourse and the Arena Racing Company, and sponsors the Trophy Chase at Cheltenham in January.
Peterborough United’s Ben Alnwick is the latest athlete to join the Precision Goalkeeping stable.
Alnwick joined Sky Bet League One’s Peterborough in the summer and has been an ever-present in Darren’s Ferguson’s side during the 2013/14 campaign.
The 27-year-old has previously represented Tottenham Hotspur, Sunderland, Barnsley, Charlton Athletic and Leyton Orient throughout his career and is another Football League custodian to wear the Precision Goalkeeping brand.
Alnwick, who gained 20 youth international caps for England between the Under-16 and Under-21 age groups, will wear the Precision Goalkeeping Brasilierao Contact Rollfinger glove, as he continues to help Posh earn a place in the Sky Bet Championship.
“I am thrilled to have signed with Precision Goalkeeping and look forward to a great partnership,” said Alnwick.
“I have been very impressed by the quality of the gloves when using them on the training pitch and I’m excited about wearing them in the Football League this season and beyond.”
David Sanderson, brand and marketing director at Precision Goalkeeping, added: “We are pleased to have signed Ben to our goalkeeping stable. “He is quickly establishing himself as one of League 1’s best goalkeepers as a regular in the Peterborough line-up.”
The Precision Goalkeeping stable also includes Kasper Schmeichel, Kieren Westwood, Frank Fielding, Andy Lonergan, David Forde, Darren Randolph, Brian Jensen, Robert Olejnik, Ian McLoughlin, Trevor Carson and Republic of Ireland goalkeeping coach and former international Alan Kelly.
BK Racing partnered with Uponor for the NASCAR Sprint Cup Series race at Dover International Speedway on Sunday.
Uponor rode-along with the No.26 car driven by Sunoco Rookie of the Year contender Cole Whitt.
Uponor is a leading manufacturer and supplier of plumbing, fire sprinkler, radiant heating and cooling systems for commercial and residential building markets across North America and Europe.
“We are very proud to showcase the Uponor brand at Dover International Speedway,” said Anthony Marlowe co-owner of BK Racing. “The innovative products Uponor provides are great. We are confident that Cole Whitt’s prowess will enable us to grow our sponsorship.
“I’m really excited to have Uponor on board at Dover,” said Whitt. “2014 has been great to partner with many excellent companies and Uponor and their customers will enjoy a great ride this weekend.”
ESPN Star Sports (ESS), the broadcast rights holder for the AFC Asian Cup 2011 soccer tournament, will telecast all 32 matches from the event across its network and in high definition on ESPN HD.
The games will also be available on ESS’ broadband network ESPN Player as well as mobile coverage on mobileESPN showing daily news and goals from the event.
ESS is hoping the AFC Asian Cup 2011 will be a major draw for football fans featuring teams such as World Cup representatives – Korea Republic, Japan, Australia, and DPR Korea.
India also qualified for the Asian Cup for only the third time in its history after 27 years and will play Australia in its opening fixture on Monday, January 10.
The AFC Asian Cup Qatar 2011 features the best 16 teams in the region, including defending champions Iraq and starts this Saturday 8 January 2011. With the likes of China and India both competing in the competition, viewership for the event is expected to draw encouraging numbers.
The Minnesota Wild has announced a new multi-year partnership with Jack Daniel’s, capsule which includes a Jack Daniel’s Old No. 7 Club at Xcel Energy Center.
This is the first-ever partnership between the Wild and Jack Daniel’s.
The Jack Daniel’s Old No. 7 Club officially opens for business on the weekend, cialis as the Wild hosted the Winnipeg Jets in the first home preseason game of the season.
The Old. No. 7 Club sits in the place formerly held by Headwaters Restaurant and Bar on the RBC Wealth Management Club Level. The menu has been updated to include several offerings that incorporate Jack Daniel’s.
The partnership also includes digital dasherboards, sampling during Wild games, television spots, and a month-long retail promotion.