The 2013 FIA European Rallycross Championship, drugs including in the UK and Eire with British Eurosport, AB Motors in France and Sport1+ in Germany.
The new deals have been negotiated on behalf of IMG Motorsports by IMG Media, both divisions of IMG Worldwide, the global sports, fashion and media company.
Among those to have signed up to broadcast live coverage and/or extended highlights programming in addition to British Eurosport, AB Motors in France and Sport 1+ in Germany are Sport 10 in Belgium, Sport TV in Portugal, NTV Plus in Russia, RTL in Hungary, Balkan broadcaster SportKlub, Sport Italia in Italy and Fox Sports / Speed in Australia. In addition, coverage will be available to viewers in Asian territories via EDGEsport, the 24-hour premium action sport channel produced by IMG Media. A full list of broadcasters confirmed for 2013 is listed below.
Combined with distribution via Trans-World Sport and Action Sports World, both weekly sport magazine programmes which together reach over 50 broadcasters worldwide, it extends the potential reach of the Championship to over 450 million homes.
Martin Anayi, Managing Director of RallycrossRX for IMG Motorsports, said: “This is very promising news for the Championship. The broadcast deals which have already been confirmed and those ongoing discussions nearing agreement will not only increase exposure of the Championship exponentially but will also grow the global appeal of the sport in general.
“Coupled with the top line-up of drivers that have signed up, worldwide fans of the sport have much to look forward to.”
In addition to the TV broadcast coverage, IMG has secured deals with SNTV, the world’s largest sports news agency, to ensure that news content of the RX Championship is delivered to over 400 broadcasters and digital partners who subscribe to the sports news service.