Rangers FC renews partnership with Kitman Labs

Kitman Labs, the global enterprise SaaS platform providing the only single, centralised operating system for performance intelligence in Sports have renewed and expanded its partnership with Rangers F.C., one of the longest standing football clubs in Scotland.

The 55-time Scottish Premiership Champions will continue to utilise the Performance MedicinePerformance Optimisation and Coaching & DevelopmentSolutions in iP – combining medical, performance, and now, coaching and talent development data in a single, integrated platform designed to unify the entire Club from the Academy to the First Team, help unlock player health, wellness and performance outcomes and inform talent development strategy across the entire football club.

The Kitman Labs Coaching & Development Solution will enable Rangers to have complete transparency into their talent pipeline and help support strategic planning when elevating new players from the Academy to the Men’s and Women’s first teams. The functionality and advanced analytics capabilities of the platform will allow the Club to optimise player pathways, identify talent earlier in the development cycle, and ensure more informed succession planning.  In addition, the platform will help the Club accelerate their talent development pipeline and better prepare players for the rigours of the first team.

The renewal of this partnership ensures that all practitioners and stakeholders across the Club have the resources and tools to generate the insights and intelligence necessary to support real-time, evidence-based decision-making and that all teams have access to a single, shared source of truth to power collaboration and communication across all disciplines and departments.

Rangers FC’s Director of Football Operations, Creag Robertson, said: “The Kitman Labs technology and team has been integral in generating the actionable insights needed to help us achieve our performance outcomes and make more informed, evidence-based decisions on and off the pitch. We are excited to now roll out the Intelligence Platform to the entire men’s and women’s senior and academy teams.  By unifying our data in a single platform, we now have a clear line of sight into player development and progression and can monitor progress across the club – creating and optimising talent pathways that will ultimately benefit the club for seasons to come.”

“We are extremely proud of our partnership with Rangers F.C., one of the most successful and historic clubs in global football. The Club has been at the cutting edge of utilising data and data science to advance player health and performance outcomes for a number of years. This expanded partnership will help support the Club in their efforts to raise and develop the next generation of talent through their exceptional academy structures on both the men’s and women’s side. “said Stephen Smith, CEO and Founder of Kitman Labs.

Kitman Labs has an established track record of working with top teams and leagues across a variety of sports, including soccer, basketball, rugby, and American football. The company’s technology is in use by some of the world’s most elite soccer organisations, including Bayer LeverkusenFulham F.C., Chelsea F.C., Ipswich Town F.C. and Liverpool F.C.  Kitman Labs recently announced the launch and deployment of The Football Intelligence Platform across all Premier League Academies

Chanel becomes title sponsor of The Boat Race Company

CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race.

The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.

The 2025 edition of The Women’s Boat Race and The Men’s Boat Race will take place on Sunday 13 April along the 4.25 miles of the Championship Course between Putney and Mortlake in London. The Boat Race is attended by over 250,000 spectators on the riverbank, broadcast live on the BBC, and watched by millions globally on television. It has become a treasured highlight in London’s sporting calendar.

The long-term partnership is an expression of a shared philosophy, one of an uncompromising pursuit of excellence which relies on collective effort to succeed. Boat Race Day encapsulates the raison d’être of Oxford and Cambridge: to develop and showcase exceptional talent, in the same way the House of CHANEL supports outstanding creative expertise.

CHANEL has had its roots in sport since it was founded in 1910. Inspired by sporting attire predominately worn by men of the time, Gabrielle Chanel was an active sportswoman herself and used materials such as jerseys, and tweeds and created trailblazing designs. These designs gave women the freedom of movement – to ride horses, cycle, and most importantly to choose how they dressed and who they wanted to be.

CHANEL was the first luxury house to launch its own fragrance in 1921 and its own high jewellery collection in 1932. Decades later in 2000, CHANEL launched the iconic J12 unisex watch – the name inspired by the J Class 12-metre race boats from the early 20th century.

Frédéric Grangié, President of CHANEL Watches & Fine Jewellery, highlights: “We are delighted to sign a strategic partnership with The Boat Race who share the same values of collective endeavour and the pursuit of excellence. It’s an honour to be the first ever official timekeeper in the race’s 195-year history to simultaneously become Title Sponsor and principal Partner.

“Synchronicity in rowing is as crucial to the race as watchmaking craftsmanship to ensure accurate timing. Every rower, like every mechanism in a watch, must work together as one; the balance, the weight and the oar movements must all be impeccably timed.

“We look forward to working with The Boat Race over the coming years to bring this partnership to life, through the world of CHANEL and our iconic J12 watches.”

Siobhan Cassidy, Chair of The Boat Race Company Ltd, comments: “On behalf of the wider Boat Race community, we are so thrilled to welcome CHANEL as our new Title Sponsor.

“We knew when we first met, on June 10 – the same date as the first ever Boat Race in 1829 – that they understood the appeal of our event and we’re very confident that their involvement will help us take the event to new places and new people, as well as enhancing it for our millions of existing followers.”

The Shape of Fan Engagement in English Football: A Review of EPL Club Fan Engagement Reports

Fan engagement is no longer just about what happens on the pitch—it’s about creating meaningful, lasting connections between clubs and their supporters. iSportConnect reviewed the fan engagement reports from 12 English Premier League football clubs* for the 2023/24 season, and it’s clear that clubs are increasingly focused on structured dialogue, inclusivity, and providing more tailored experiences to diverse fan groups. While there are similarities across these clubs, each brings its own unique approach. What remains to be seen is how much power these fans will wield and whether their voices will be loud enough to influence significant decisions.

Structured Dialogue: The Rise of the Fan Advisory Board

A notable trend across the majority of clubs is the creation of Fan Advisory Boards (FAB), a recent requirement which the Premier League placed on its member clubs. Clubs like Tottenham Hotspur, Newcastle United, and West Ham United have all recently announced the establishment of their FAB which is intended to consider issues relevant to its supporters and supporter engagement. Clubs are also required to appoint a Board-level executive responsible for fan engagement, who will report directly to the Board and ensure the effective implementation of the club’s fan engagement policies and the operation of the Fan Advisory Board.

Similarly, Leicester City and Manchester United have integrated their FABs into decision-making processes, providing a formal structure for fans to influence club activities, particularly around matchday experience, ticket pricing, and stadium development. Differences lie in terms of the focus of clubs engagement: Manchester United has been focusing on youth fan sections and ticket subsidies, while Leicester City appears to put more emphasis on fan culture and stadium improvements.

Inclusivity and Representation: Diversity at the Core

Another major theme prevalent in the fan engagement reporting of clubs is inclusivity, with most clubs forming dedicated groups to represent minority fan segments. Nottingham Forest introduced new groups like Proud Forest (LGBTQ+) and Garibaldi Girls (female supporters) to ensure more comprehensive representation within the fanbase. Their commitment to inclusivity is echoed by Chelsea, which launched Jewish and Muslim supporter groups as part of their push for broader fan representation.

Tottenham Hotspur also incorporates inclusivity as a significant theme with Spurs REACH, a supporters’ group focused on promoting race, ethnicity, and cultural heritage within the club. This group was awarded the Fans for Diversity award by the Football Supporters’ Association (FSA) for its work in championing racial diversity and inclusion, demonstrating the club’s leadership in this area.

Meanwhile, Aston Villa promotes inclusivity through community engagement programs like the Premier League Fans Fund Project, which aims to bring local communities closer to the club. 

Some will argue that inclusivity has become a buzzword amongst football clubs. However, as betting brands exit the Premier League from the 2026/2027 season, brand alignment and diversity credentials will likely become ever more important assets.

Matchday Experience: Tailored Approaches

Enhancing the matchday experience is a common priority across the board, though the approaches differ. West Ham United introduced its Fan First Strategy, which includes a focus on fan behaviour, heritage, and improving the overall matchday environment. They’ve also introduced a Junior Supporter Board to give younger fans a direct line to club leadership, a unique approach compared to most other clubs that primarily focus on adult supporters.

Liverpool has gone a different route, focusing heavily on its Red Neighbours programme, which not only enhances the matchday experience but also fosters community involvement. Their commitment to providing fans with a more interactive experience is visible through initiatives aimed at young and local supporters. This is similar to Everton, which has focused on youth engagement and improving the overall fan experience at matches through consultations and the Everton Disabled Supporters’ Association.

Digital and Global Fan Engagement

Several clubs are pushing beyond the local stadium to engage global fans. Newcastle United are holding fan events in countries like Australia and the USA, aiming to expand its international fanbase. This strategy differs from clubs like Fulham and Chelsea, which focus more on maintaining strong relationships with established supporter groups at the local level, although both have expanded their digital engagement efforts to keep global fans connected.

Tottenham Hotspur and Manchester United have embraced digital tools and regular fan surveys to engage their global supporters. Tottenham, for instance, reported that its Fan Forum—featuring the chairman, head coaches, and team captains—was attended by over 4,000 supporters and viewed more than four million times across the club’s communication channels. Such events emphasise the importance of digital engagement, particularly in reaching international audiences.

Differentiating Approaches

While many themes overlap, the clubs differ in the intensity and focus of their engagement strategies. Crystal Palace, for example, has emphasised working closely with the Palace for Life Foundation to focus on sustainability, inclusion, and community engagement. They have established a clear link between their fan engagement strategy and their community outreach programs.

On the other hand, Fulham has built its engagement model around long standing relationships with groups like the Fulham Supporters’ Trust (FST), rather than pushing for a global reach or new fan initiatives. Their focus remains on maintaining close ties with local fans and ensuring that their voices are heard on issues such as ticket pricing and matchday operations.

Tailoring Fan Engagement for the Future

It’s too early to call whether or not the Premier Leagues rules on fan engagement will be a catalyst for greater alignment between the clubs and their fans.

The 2023/24 fan engagement reports reveal a significant shift towards more structured and inclusive fan engagement across these clubs. From the formation of Fan Advisory Boards to the emphasis on inclusivity and the digital matchday experience, it’s clear that clubs are displaying an appetite to invest keeping fans involved in the decision-making process.

The differences in approach—from Newcastle’s global fan outreach to Tottenham’s focus on diversity and inclusivity—highlight that while there are common goals, each club is tailoring its strategy to meet the unique needs of its fanbase. Whether through digital innovation, community-driven programs, or new platforms for fan voices, clubs are showing that fan engagement is not a one-size-fits-all exercise.

*The 2023/2024 fan engagement reports of the following clubs were reviewed for the purposes of this article:

Aston Villa

Chelsea

Crystal Palace

Everton

Fulham

Leicester City (2024/2025 fan engagement report)

Liverpool

Manchester United

Newcastle United

Nottingham Forest

Tottenham Hotspur

West Ham United

Meet iSportConnect’s partners Sportian and Magnifi at SPORTEL Monaco

iSportConnect’s partners Sportian and Magnifi will be in attendance at the SPORTEL Monaco from October 28th to 30th, 2024.

Sportian is exhibiting from booth L07-L08 and demonstrating key components of their connected technology ecosystem. As an added highlight, they are giving visitors the chance to take part in a unique VR experience based on a Formula 1 Pit Stop, with the fastest time winning tickets to next year’s Monaco GP.

Angeles Lalanne, marketing lead at Sportian said: “Sportel is buzzing with technology platforms but trying to piece together so many different offerings is overwhelming and unstrategic. We want to demonstrate the value of the sports ecosystem model, where products from all ends of the organization can be integrated and centralized for quicker and more reliable analysis. Not only does this save costs for our clients, it creates data-led cultures that lead to incredible new innovations.”

This year, Magnifi is poised to push the boundaries of AI-powered sports broadcasting with its cutting-edge innovations and feature updates designed to elevate content workflows and open new revenue streams for our users.

Join Magnifi for an exhilarating experience featuring:

  1. Dynamic Panel Discussion shedding light on the future of Generative AI in Sports Production and Storytelling.
     
  2. The “Pitch Perfect” contest, sponsored by Magnifi, is an exciting platform for showcasing new technologies and innovative solutions that promise to change the game in content creation.  Don’t miss your chance to witness this thrilling 3-minute pitching challenge!
     
  3. Interactive Demos with bespoke walkthroughs of the product, expert insights, and tailored broadcasting solutions across 70+ sports!

Book your meeting here.

New York Knicks signs ‘Experience Abu Dhabi’ as official patch partner

Madison Square Garden Sports Corp. and the Department of Culture and Tourism – Abu Dhabi (“DCT Abu Dhabi”) have announced a new marketing partnership naming ‘Experience Abu Dhabi’ as the Official Patch Partner of the New York Knicks, forging a significant integration between DCT Abu Dhabi and one of the most storied franchises in professional sports.

Furthermore, Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) and Sphere Entertainment Co. (NYSE: SPHR) (together with MSG Sports, the “MSG Family of Companies”) also announced marketing partnerships with DCT Abu Dhabi, the organization driving the growth of Abu Dhabi’s culture and tourism sectors and promoting the city as a global destination. These multi-year marketing partnerships will see the ‘Experience Abu Dhabi’ destination brand prominently integrated across premier sports and entertainment assets in the MSG Family of Companies’ portfolio.

“These are significant, multi-faceted marketing partnerships for both the MSG Family of Companies and DCT Abu Dhabi,” said Jamaal Lesane, Chief Operating Officer, MSG Sports. “These premier sports and entertainment assets in New York and Las Vegas are globally recognized brands, and we look forward to working with DCT Abu Dhabi as we continue to grow this relationship to reach audiences both domestically and internationally.”   

H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Our partnership with the New York Knicks and the MSG Family of Companies aligns with our mission to boost Abu Dhabi’s global visibility as part of our Tourism Strategy 2030. It also serves as an inspiration for our youth, connecting them to the world of professional sports and encouraging them to pursue their dreams with passion and dedication.”

Beginning with the Knicks’ 2024-2025 season, ‘Experience Abu Dhabi’ will become a Knicks global marketing partner, featuring the ‘Experience Abu Dhabi’ logo on all Knicks game jerseys for both home and away games, as well as warm-up jackets and shooting shirts. This visibility extends to retail, with the logo featured on jerseys sold at Madison Square Garden’s in-arena locations and on Shop.MSG.com. As a global marketing partner, ‘Experience Abu Dhabi’ can leverage the Knicks marks outside the U.S. and Canada, expanding the Knicks’ brand presence in international markets. Building on Abu Dhabi’s existing successful marketing partnership with the NBA and USA Basketball, this marketing partnership underscores the emirate’s position as a global premier sports destination and the home of basketball in the Middle East.

As part of this marketing partnership, DCT Abu Dhabi will have global rights to use Madison Square Garden marks. Additionally, ‘Experience Abu Dhabi’ will be a significant advertiser via the MSG Family of Companies’ various assets as an Official Partner of Madison Square Garden in New York, and an Official Partner of Sphere in Las Vegas. This includes custom activations on the Exosphere – the exterior of Sphere in Las Vegas – as well as on digital displays at MSG during concerts and comedy shows as part of the Arena Concert Series. ‘Experience Abu Dhabi’ will also be featured across MSG Networks via pre, post, and in-game commercials for all Knicks games broadcast on the Network, as well as in-game advertising integrations and branded content.

USA Swimming’s Vision for Future Success: Path to LA28, Athlete Well-being, and Empowering Women in Sports Leadership

USA Swimming’s COO and Interim CEO Shana Ferguson spoke with iSportConnect’s Taruka Srivastav increasing engagement with swimming, and ensuring USA Swimming remains a best-in-class National Governing Body. A veteran of the U.S. Marine Corps, Ferguson champions inclusivity in leadership and is driving initiatives to create more opportunities for women in coaching and executive roles in sports.

Tell us about the current strategy for USA Swimming.

USA Swimming’s strategy is focused on achieving success across four guiding Key Performance Indicators:

  • Achieving international success
  • Supporting athletes, clubs and coaches
  • Increasing engagement with swimming
  • Being a best-in-class National Governing Body

We are committed to providing every possible resource, from mental health to Safe Sport, to ensure that USA Swimming remains the most successful national swim team globally. On the grassroots side, we offer several dedicated services to member clubs, coaches and athletes, focused on developing the athlete pipeline and investing in the future of our sport. It is also critical for us to enhance the experience for families involved in the sport by maintaining thorough and consistent communication and keeping our clubs equipped to best serve our members.

Another goal of ours is to make sure more people in the U.S. and worldwide are engaged with our athletes. We often see an increase in engagement around the Olympic Games, as we just saw with Paris 2024, but we hope to maintain this lift throughout the next quadrennial, especially with the Games returning to the U.S. in 2028. We do this through national campaigns and digital platforms like the first-of-its-kind USA Swimming Network (app available on all smart devices) to maximize media coverage and highlight the organization’s success stories through custom content and race footage.

Our overarching goal is to be a best-in-class NGB. We take pride in our balanced budgeting approach that includes innovative revenue streams. This approach, which we have developed and refined over the years, allows us to invest in athletes, coaches, clubs, and essential services, further solidifying our position as a leader in the sports industry.

USA Swimming did well at the recently concluded Paris Olympics but still the golds were less since 1956.

We are incredibly proud to have topped both the overall and gold medal counts in the pool at the Paris 2024 Olympic Games. This achievement is a testament to our athletes’ and coaches’ hard work. While the number of gold medals was fewer than some previous Games, we acknowledge the rise in international competition as a positive development for the sport.

Our team of young newcomers and veterans alike gained invaluable experience for 2028, and our recent success at the Junior Pan Pacific Games underscores our strong pipeline development. As we look to the future, we are committed to utilizing innovative resources and advanced training methods to maintain our dominant position while prioritizing athlete well-being and mental health. Our focus remains on creating a sustainable pathway for long-term success, ensuring that our current stars and the next generation of athletes are equipped with all the necessary resources to succeed.

LA28 is going to be a home run for USA Swimming. What are the plans in action for the same success?

USA Swimming is confident in making the LA28 Games a standout moment for our sport. We are laying the groundwork for continued success with initiatives already in motion. This includes strategic marketing plans such as our “Goggles On” campaign, which aims to build the pipeline by attracting more families and reaching new audiences. We also continuously seek and activate new ways to attract more talent to swimming.

The Paris 2024 Games showcased the power of a domestic games for French athletes and how a strong home crowd can play a positive role in athlete performances and the overall fan experience. We expect strong fan support for LA28 and want to emphasize how integral that support is to the success of our athletes. We will leverage the energy of our passionate and loyal fan bases to fuel performances. The sport of swimming is rapidly expanding, and we are very excited to share our success with new audiences at home.

We’re also thrilled for swimming to be held at Sofi Stadium, following USA Swimming successfully laying the groundwork for this NFL stadium event format during the 2024 U.S. Olympic Team Trials – Swimming at Lucas Oil Stadium in Indianapolis. We were very pleased to see LA28 make this leap and look forward to a fantastic competition in Los Angeles.

What is your (commercial / digital / marketing / content) strategy and what are the main challenges?

USA Swimming utilizes a variety of distribution channels to communicate with members and market the organization to external audiences. This includes an automated marketing system designed to deliver hyper-targeted communications to members. We utilize traditional paid media channels, which include broad/external promotion of marketing campaigns such as “Goggles On.” Our USA Swimming Network is a free OTT application that houses hundreds of hours of content across multiple channels. Our content strategy is centered around celebrating our members through storytelling, and it’s a source of pride and inspiration as we celebrate the successes of our athletes and coaches, prioritizing DEI and athlete safety initiatives.

Who are your delivery partners (sponsors) and what is the scope of the collaboration?

USA Swimming proudly collaborates with 30 dynamic delivery partners across multiple sponsorship levels and diverse industries, from swimsuit manufacturers to automotive and financial services. These partnerships encompass event and broadcast integration, impactful digital communications, engaging sponsored content, vital athlete support, and innovative sampling initiatives. We deeply value our collaboration with these partners, who play a crucial role in our mission and success. Together, we are shaping the future of swimming and driving excellence in our sport.

As a woman in sport, are the opportunities increasing for women at the executive level? What are the challenges you have had to overcome as a woman in a leadership position?

As someone whose first career stop was in the United States Marine Corps, I understand what it takes to be part of an industry with few female leaders. I’ve been delighted to see significant progress with more  women in leadership and executive positions across sports. I believe this creates more inclusive work environments and brings fresh perspectives and drives innovation for the organization and in the industry overall.

Of course, there is more work to be done and challenges to overcome. For instance, at USA Swimming, we recognize the need for more female coaches at the elite levels of the sport. This is a top priority for us, and why we are working to increase resources and develop the pipeline for women in coaching. We’re proud that swimming is a sport where we see very strong participation numbers from women and where pay for athletes has always been equitable across gender, so ensuring this equity goes beyond the pool is critical.

Tennis Will Never Be the Same Without You Rafa

MICHAEL PIRRIE says Rafael Nadal was ‘Simply The  Best’  and thanks the tennis legend on behalf of his disabled brother and millions of fans worldwide for the inspiration, celebrations and memories 

Rafael Nadal’s recent retirement announcement has brought the curtains down on one of the most  glittering and significant careers in modern world sport – possibly the greatest.

Nadal’s exit from the centre courts he so often dominated and defended so absolutely for more than 20 years, was as sudden and dramatic as his initial arrival and the many epic victories that followed.

The retirement declaration caught the sporting world by surprise initially, scrambling in the aftermath to comprehend the meaning of the moment and significance of Nadal’s unprecedented achievements and unique appeal

Nadal has left an indelible impression on sport, on the world’s tennis courts,  and on millions of fans for whom sport will never be the same.

These include myself and my disabled brother, James

Rafa was our hero. We loved Rafa. He brought us together and he brought us closer. We shared a brotherly bond around our fondness and regard for Rafa. 

Everything changed when Rafa was playing in town or on screens around the world. 

We planned our lives as much as we could around Nadal’s progress through tournaments near or far.

I was initially introduced to Nadal by Jamie, who was fascinated by Rafa’s gladiator-like style and appearance. 

Jamie would only watch Rafa and only followed the tennis while Nadal was on court or on screen.

While Olympic legends like Bolt,  Phelps, Biles and others would come and go every four years, Nadal featured in our lives more regularly, at least four times a year at the slams, and these became milestone occasions  for James and I. We could not miss a Rafa match.

We were mesmerised by Rafa. We booked tickets as early as we could, sometimes  in advance of the draw, anticipating Rafa’s likely progress through the tournament.

I was advised by a ticket agent that seating sections for the disabled were more full for Rafa’s matches than for any other player.

We shared gossip about Rafa. My disabled brother was transfixed as a local newsagent told him how, while delivering papers in a nearby street, he had passed Rafa on an early morning jog during the Australian Open.

The news agent said many residents in the street were up early the next morning hoping for another Nadal sighting as the super star’s temporary presence in their community became bigger news in their homes than the contents of their home delivered newspapers.

Rafa’s news became part of our family’s news and  history.

They were the ‘Big Three’ but our allegiance was totally to Rafa. Jamie and I were in awe of Nadal. Rafa’s self-belief,  pursuit of every possible point no matter how impossible, integrity, and humility made us loyal to Rafa

While few of us can accompany a neurosurgeon into theatre or an astronaut into space to witness the human spirit at its best,  we can watch other forms of human excellence in action in more visible and accessible ways like elite sport. For us this involved watching Raphael Nadal

While not exactly sure why Jamie became so attached to Raffa you could probably not have a better hero or role model for your brother than Raphael Nadal

His sportsmanship, humility, and respect for the game and his opponents have endeared him to fans, fellow athletes, and the public alike. Even in defeat, Nadal’s grace and perspective under pressure shone through.

Nadal’s quirks, eccentricities and idiosyncrasies have endeared him and tennis to a wider audience and cross section of society and made tennis more relevant.

A few years ago, we took Jamie to China to see an exhibition match involving his football team, another great passion in his life.

It coincided with the French Open, and so instead of enjoying the bright lights and fabulous Cantonese cuisine and culture on the way back from Shanghai, we spent the days scouring Hong Kong  for sports bars or hotels broadcasting Rafa’s matches.

One night we shared our table with British Airways flight attendants. One of the crew did  fabulous impersonations of Rafa and his famous on court rituals.

These triggered many spontaneous celebrations amongst hotel guests and Rafa fans watching on giant screens queueing into the lobby, and cheering wildly every time Rafa won a shot or serve. Every match point was a talking point

Jamie’s football team may have missed easy goals and lost their match, but Rafa never  disappointed. Nadal won another memorable French Open while we delayed our stop over in Hong Kong to watch Rafa 

Jamie’s trip was a success thanks to Rafa’s win, which is still a talking point and memory wherever Jamie goes.    

Nadal’s success is most often viewed through the numbers amassed in a career that culminated in a staggering 1080 wins and just 227 defeats

The circumstances and character of those performances, often from the ‘last chance salon,’  are central to understanding the Nadal phenomenon

 Rafa captivated the tennis world and many outside the sport as well, intrigued by Nadal and what he brought to tennis and the times 

Jamie and I had always assumed Bruce Springsteen’s  ‘No Surrender’ classic was dedicated to Rafa’s never say die game and attitude; the soundtrack of his life.

Though retirement was inevitably approaching, Nadal’s sign off did not seem so imminent following his appearance at the recent Paris Olympics, despite struggling. 

The sporting world had hoped Nadal would somehow find a way back from the crippling injuries that had long threatened a career built, ironically, around miraculous comebacks conjured from some of the most desperate and seemingly hopeless situations in sport.

Those comebacks made Nadal a global household name and hero to so many of us.

The comebacks also punished and pushed Nadal’s body to the extremes of endurance in sport and ultimately to breaking point.

While it is said that talent alone may not always be enough and success can be a mysterious and elusive destination, Nadal’s  talent was so prodigious that success seemed inevitable from the outset.

Nadal was both a solo superstar and one side of a human triangle of tennis titans.

The rivalry between Nadal and Roger Federer initially and later with Novak Djokovic shaped Rafa’s career.

This fascinated the world as the trio chased each other around the planet in pursuit of titles, trophies, rankings and acclaim

The search for sporting fame and fortune, with overtones of the Messi, Ronaldo and Neymar struggle for football greatness, also forced the sporting public to take sides.

While Djokovic leads Nadal and Federer in slam titles, Rafa’s fans naturally believe a strong case can be made for  Nadal at the peak of the summit.

The Spaniard has a striking winning margin over Federer (24-16) and a near break- even record against Djokovic (29-31).

Federer’s choice of Nadal as his on-court partner at his emotional 2022 farewell in  London provides another perspective.

My brother and I, like all Nadal fans, also  believe Rafa’s wins have been more epic and consequential.

These include Nadal prevailing over Federer in the 2008 Wimbledon final regarded by tennis greats such as John McEnroe as the greatest tennis match ever played. 

Meanwhile Nadal’s 14 French Open victories is the most dominant achievement in the history of sport. 

Rafa returned faith and trust to sport in an era of doping, scandal and controversy and  highlighted the positive influence of sport in society.

The Spaniard played a key role in quelling fears amongst the public and players at major sporting events through his support for vaccinations during the Covid pandemic.

Nadal saved the controversial 2022 Australian Open after Djokovic, his nemesis,  was deported for failing to meet Covid vaccination and visa requirements.

Nadal, who had taken steps to be vaccinated prior to arriving, rescued the embattled tournament with one of the greatest performances of modern tennis, stretching over five brutal sets and more than five hours, described by The Times as “an incredible feat of physical and mental endurance.”

Coming back from two sets and a break point down in a Lazarus-like return from  sporting oblivion, Nadal took sport into new territory, becoming the first male player to secure an unprecedented  21st  grand slam title – the title Djokovic had so desperately coveted.

Nadal’s historic win lifted the mood of gloom across host city of Melbourne, where hospital intensive care units were full of severely ill Covid patients who had declined vaccinations, like Djokovic before he arrived and after he departed.

“The only thing I can say is I believe in what the people who know about medicine say, and if the people say that we need to get vaccinated, we need to get the vaccine. That’s my point of view,” Nadal said.

Nadal’s retirement alters the rivalry dynamic so much that subsequent grand slam victories by Djokovic will be regarded differently because of the absence of the Spanish and Swiss champions.

Nadal’s appeal to fans is vital to understanding his impact and legacies.  

Nadal was a sporting rarity, with a rare, almost universal attraction

Understanding Nadal’s appeal is also central to understanding the appeal and spirit of sport

Rafa Nadal embodied hope and inspiration – the key ingredients of sport.

He gave form and shape to hope and inspiration

Jamie and I could see and feel inspiration and hope when Rafa was on court 

CONCLUSION

Unlike the legendary Spanish Conquistador from the cautionary Procol Harum classic, Nadal’s armour-plated vest has rarely lost its sheen during the heat of countless sporting battles and skirmishes.

As Nadal takes leave from the circuit, returns his racquets to their covers and lowers his shield, there are few visible scars. 

The only surface wounds concern Nadal’s controversial appointment as tennis ambassador for Saudi Arabia as it attempts some reform and reposition itself on the world stage through sport.

The new role, to promote and develop tennis in the hard-line Kingdom, comes amid fears Nadal’s appointment is part of a wider Saudi strategy to use sport and its icons to help soften international opposition to traditional treatment of women and imprisonment and execution of state declared enemies.

Nadal’s involvement in Saudi’s big spending sports development programs, known more widely as ‘sports washing,’  has surprised many given the Spaniard’s vast personal wealth. This includes net career prize money and lucrative sponsor deals and product endorsements, currently estimated at well in excess of $200 million.     

While this may have  dimmed Nadal’s halo for some, the tennis great is well known for his generous financial support and funding of important programs at his own foundation and academy that help the disadvantaged.

As Nadal hangs up his racquet, his legacy is secure. He has inspired a generation of players and fans with his relentless work ethic, kindness and conduct and served as a outstanding role model for sport. 

Nadal was a sporting hero for troubled times. While Abba said ‘Thank You For The Music,’  Jamie and I and Nadal’s fans everywhere say Thank You Rafa for the hope, celebrations and memories. You will be greatly missed. 

Michael Pirrie is an international major events consultant and commentator who has worked on some of the world’s biggest events, including the highly regarded Sydney and London Olympic Games 

Investment firm Forest Road acquires Formula E team

The Forest Road Company, a Los Angeles-based investment firm, through funds managed by Forest Road Asset Management, has acquired 100% of the ERT Formula E team. The team is rebranding as Kiro Race Co and is thrilled to enter Season 11 of the ABB FIA Formula E World Championship (the “Championship”) with a change in ownership and vision, marking a new chapter in its history.

Forest Road brings a wealth of experience investing, operating and advising in industry sectors experiencing growth and transformation. As opportunistic investors with a proven track record in both media and renewable energy, Forest Road is well-positioned to drive significant value for the team and Formula E.

With the backing of Forest Road, as well as David Kaplan and Bennett Rosenthal, Co-Founders of Ares Management, Kiro Race Co is positioned for the long term and will be focused on driving sustained growth. David Kaplan will act as Managing Partner of the team, capitalizing on his decades of investing and operating experience to achieve world-class performance. Together, this new ownership group brings a unique perspective to Formula E and is eager to leverage its extensive network to attract new partners and increase awareness of electric racing in the United States and globally.

Partnership with Porsche Motorsport Strengthens Performance

The team is also announcing a technical partnership with Porsche Motorsport. This collaboration will see Kiro Race Co equipped with Porsche’s twice world championship-winning technology. The Porsche 99X Electric of GEN3 becomes the Porsche 99X Electric WCG3, featuring upgrades to common components to comply with new GEN3EVO regulations. This partnership ensures access to cutting-edge performance and will be instrumental in Kiro’s ambitions to move up the grid.

Forest Road entering Formula E as a team owner, along with Liberty Global’s recent acquisition to become the controlling shareholder of Formula E, reinforces the series’ immense growth potential. Already the world’s fastest growing motorsport, the Championship continues to experience remarkable momentum – global TV viewership jumped 35% in Season 10 alone, and Season 11 will boast the largest calendar to date, featuring 17 races across the globe.

Alex Hui, Team Principal of Kiro Race Co: “This is truly a historic moment for our team. Bringing a US-based asset management group like Forest Road into Formula E is a testament to the series’ growth and our team’s potential. Their investment allows us to build with confidence for the future and compete at the highest level. We are excited to work with them and Porsche Motorsport to achieve our goals.”

Jeremy Tarica, Managing Director of Forest Road: “We are thrilled to enter The Formula E World Championship and start our journey as Kiro Race Co. The Championship is at a pivotal moment of maturation from a macro and micro perspective. As the world embarks on a massive transition to electric vehicles, the race product has achieved a significant breakthrough in technology with the fastest accelerating single-seater cars. We are committed to helping Kiro become a leading force in the industry.”

Jeff Dodds, CEO of Formula E: “This is a fantastic development for Formula E and for Kiro Race Co. It marks the entry of a sophisticated investor group with a strong track record in the sports and entertainment industry. This investment in the team and its ambitious new owners will help us continue to grow the Championship and make it more attractive to fans and partners around the world.”

Mike Fries, CEO of Liberty Global: “This investment further validates our decision to acquire a controlling interest in Formula E at this exciting moment for the championship. We are confident that Kiro Race Co, under the leadership of Forest Road, will further strengthen the series and help it to remain the fastest growing motorsport in the world.”

FIFA names Lenovo as official technology partner

Lenovo was announced as the Official Technology Partner of FIFA at the distinguished company’s Tech World ‘24 event in Seattle, United States. The deal covers the FIFA World Cup 26™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil, as well as other FIFA competitions.

As part of the agreement, Lenovo’s diverse technologies and innovations – including rapidly advancing developments in AI (Artificial Intelligence) – will be incorporated into the 2026 and 2027 tournaments to enhance fan and broadcast experiences, and to democratise data access around the world.

“It’s really wonderful to be here in Seattle with you and so many global tech leaders. Today starts a game-changing collaboration, not only for FIFA and Lenovo, but also for global football, or ‘soccer’, as you call it here in the US,” Mr Infantino told attendees in Seattle, one of the venues for matches in both the FIFA World Club World Cup 2025™ and FIFA World Cup 26.

“Our version of football, the style played by the Seattle Sounders and the (Seattle) Reign, rather than the Seattle Seahawks, is the world’s favourite sport,” the FIFA President added. “To help our brand of football flourish further, FIFA has big ambitions in the tech space and, while we have invented some great innovations in the past, we know that we can offer even more to the football world in the future.

“This is a special moment for FIFA. The FIFA World Cup (in) 2026 will be the greatest show on the planet, an event unlike anything the world has ever seen. And for the FIFA Women’s World Cup in Brazil (in 2027), this will be a ground-breaking event, showcasing again how football unites the world. Over five billion people watched the last FIFA World Cup, and 2026 will beat that number, for sure.”

The FIFA World Cup 26 will be the first edition to feature 48 teams and to be hosted across three countries, while the FIFA Women’s World Cup 2027 will be the first to be staged in South America. For the FIFA President, the two tournaments will provide the perfect platform for FIFA to use technology responsibly and fairly to spread football’s unifying message the world over.

“Our ambition is not just to unite people with football, but to connect billions of people all around the planet with technology and AI. And the support and partnership of Lenovo will help us achieve that goal,” said Mr Infantino. “FIFA is ready to explore and adopt technology and AI to positively impact football, the world and unite it. So, let’s push the boundaries and make football more accessible and more equal to everyone across the world.”

McLaren Racing signs T-Mobile as an official partner

McLaren Racing has announced T-Mobile as an Official Partner of the McLaren Formula 1 Team, and as the Exclusive 5G Partner in the United States, from the 2024 United States Grand Prix in Austin this week.

The U.S. focused partnership connects America’s largest and fastest 5G network with the McLaren Formula 1 Team and paves the way for McLaren Racing to leverage T-Mobile’s 5G to enhance race day operations, deliver best in class connectivity for hosted guests, and unlock immersive new fan experiences at U.S. races. This follows T-Mobile’s track record of delivering operational efficiency and connecting critical data for its partners while also creating unique fan experiences.

The McLaren Formula 1 Team will feature T-Mobile branding on multiple touchpoints for the remaining U.S. races of the 2024 season and beyond, including garage headsets and the race cars of McLaren Formula 1 drivers Lando Norris and Oscar Piastri.

Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said: “We are delighted to welcome T-Mobile to the McLaren Racing family. As our U.S. fan base continues to grow, it is great to be able to work with more partners that will help us increase our presence and ability to activate with our fans in these regions.”