35 Sponsorship Deals of the Week 17/06/12

1 AFL Renews Long-Term Partnership with CUB Friday, 15 June 2012
2 Netherlands Cricket Get Two New Sponsors Friday, 15 June 2012
3 Bacardi UK & Pringle of Scotland Sponsor BNP Paribas Tennis Classic at the Hurlingham Club Friday, 15 June 2012
4 Stafflex Remains Huddersfield Town’s Official Recruitment Partner Friday, 15 June 2012
5 Nissan Announces Rio 2016 Paralympics Partnership Friday, 15 June 2012
6 Swiss Super League to Get New Title Sponsor for Next Season Friday, 15 June 2012
7 Lloyd Green Solicitors Agrees Unique Sponsorship of Essex Cricket’s Physio Team Friday, 15 June 2012
8 Singapore soccer club agrees sponsorship deal with Ebchip Friday, 15 June 2012
9 Shift4 Sponsor PGA Tour Golfer Scott Piercy Friday, 15 June 2012
10 Sussex Cricket Renews Sponsorship with Construction Firm Friday, 15 June 2012
11 Huddersfield Town Get Local Kit Sponsors Thursday, 14 June 2012
12 Angry Birds Enters NFL Market with Philadelphia Eagles Partnership Thursday, 14 June 2012
13 English Fast Bowler Finn Named Investec Ambassador Thursday, 14 June 2012
14 S-League could lose Yeo’s sponsorship Thursday, 14 June 2012
15 Opel becomes Sydney Roosters shirt sponsor Thursday, 14 June 2012
16 Diamond to Continue to Supply Mosconi Cup Wednesday, 13 June 2012
17 Ultimate Sports Nutrition Partners with Worcestershire Cricket Wednesday, 13 June 2012
18 Virgin to Sponsor IndyCar’s TrueCar Racing Wednesday, 13 June 2012
19 Nottingham Forest Get New Local Shirt Sponsors Wednesday, 13 June 2012
20 Britain’s Number One Andy Murray Partners with Swiss Watch Brand Wednesday, 13 June 2012
21 Digonex to Provide Ticket Pricing Services for Derby County Wednesday, 13 June 2012
22 SnapSports to Supply United States Futsal Federation Wednesday, 13 June 2012
23 Tommy Hilfiger Sponsors Golf Club at Chelsea Piers Wednesday, 13 June 2012
24 UGL Services Signs Facility Agreement with Sun Life Stadium Tuesday, 12 June 2012
25 Korrio Becomes D.C United’s Automated Platform Provider Tuesday, 12 June 2012
26 K&N Filters Extends XDL Championship Partnership Tuesday, 12 June 2012
27 NFL Announces Duracell Sponsorship Deal Tuesday, 12 June 2012
28 London Wasps Announces New Official Charity Partner Tuesday, 12 June 2012
29 Chinese companies reject Euro 2012 corporate sponsorship opportunities Tuesday, 12 June 2012
30 USOC Renew Oakley Partnership to 2020 Monday, 11 June 2012
31 RBC Royal Bank Extends Title Sponsorship of Caribbean Amateur Golf Championships Monday, 11 June 2012
32 Toyota to Title Sponsor SheROX Triathlon Series Monday, 11 June 2012
33 Weatherseal Becomes Official Home Improvement Partner of SPL Monday, 11 June 2012
34 USGA Partners with Chevron for US Open Monday, 11 June 2012
35 BNP Paribas Renews Sponsorship of Hurlingham Club Tennis Tournament Monday, 11 June 2012

Chinese Government Unveils New Soccer Development Programme

The Chinese government will take a more hands-on approach to soccer because of the nation’s prolonged lack of achievement in the sport.

Five cities-Qingdao, Chengdu, Guangzhou, Dalian and Wuhan- have been chosen by the General Administration of Sport of China and the Chinese Football Association (CFA) for a pilot development programme.

According to CFA Vice-President Wei Di, his association is now working with the five cities to achieve specific targets.

Those targets include the improvement of the local soccer associations, training, competition and evaluation systems and the policy-making of the local sports authorities.

“The pilot cities had to have a strong soccer history, a considerable foundation, the support of local government and an energetic local association,” Wei said.

“We reached specific agreements with these five cities after a lot of research and discussion,” he said. “We expect to advance the programme to the provincial level next year.”

Wei said the CFA has allocated US$1.6 million to the five cities this year to help them organise more soccer activities and encourage retired players get involved in coaching. The CFA said it is likely to provide more funds in 2013 for venue construction and renovation.

The CFA’s decision to its resources with local soccer bodies and sports bureaus could be a significant step forward in giving more associations a say in the sport’s decision-making process.

“The CFA is changing the way it works. Instead of sending instructions to local associations, it is bringing all parties together to discuss how to improve Chinese soccer and boost the sport’s development,” said Gu Jianming, President of the Chengdu Football Association. “I think this is a major change for the CFA.

“As the head of a local association, my responsibility is to find out how to popularise soccer around the city, and to serve people and fulfill their needs in participating in the sport. The pilot cities will benefit (from the program), and the CFA will support them by supplying policies, capital and talent evaluation (of players, coaches and referees).”{jcomments on}

Singapore Sports Council Appoints Six New Members

Singapore Sports Council has appointed six new members.

In a statement, denture the Ministry of Community Development, Youth and Sports also announced the reappointment of its Chairman, Richard Seow, and Deputy Chairman, Cheah Kim Teck.

The six new members are Mr Kon Yin Tong, Lim Eng Lee, Mr Hugh Lim, Mr Razali Saad, Prof Tan Cheng Han and Ms Jessica Tan Soon Neo.

They replace BG Chia Choon Hoong, Dr Janice Khoo, Mr Lee Hong Chuan, Ms

Ong Toon Hui, Dr Saiful Nizam bin Subari and Dr Benedict Tan, who have stepped down

In addition to the Chairman and Deputy Chairman, six other members- Mr Bernard Tan, Ms Liew Wei Li, Mr Low Teo Ping, Mr Andreas Sohmen-Pao, Dr Teo-Koh Sock Miang and Mr Yam Ah Mee- have been reappointed.

The newly-appointed and reappointed members will serve two-year terms in office. {jcomments on}

10 Sports Broadcasting Deals of the Week 17/06/12

 

1 Viasat Extends TV Agreement with the Asian Tour Until 2015 Friday, 15 June 2012
2 MTG Get Nordic & Baltic Rights to Major Golf Tournaments Thursday, 14 June 2012
3 SKY & BT Get UK Premier League Rights Worth Billions Wednesday, 13 June 2012
4 Al Jazeera Get First Ever Cricket Broadcast Package in ESPN Star Sports Deal Wednesday, 13 June 2012
5 ESPN Brazil Extends Broadcast Rights with World Superbikes Wednesday, 13 June 2012
6 ONE World Sports Renews Deal for AFC Rights Tuesday, 12 June 2012
7 French Rugby Federation Gain New Broadcast Partners Tuesday, 12 June 2012
8 Octoshape & America One to Provide Video Streaming for Tennis Channel’s French Open Coverage Monday, 11 June 2012
9 ISF’s Women’s World Championship to be Streamed Online Sunday, 10 June 2012
10 TSN Broadcast Belmont Stakes Sunday, 10 June 2012

 

Balls to Broadcast Premier League in Philippines

Filipino cable television network Balls has announced it has reached an agreement with MP & Silva, cialis the official rights holder of the Premier League in the Philippines, to broadcast the upcoming 2013-2014 season.

In addition to the coverage of the BPL, football fans can also look forward to additional programming in the form of weekly magazine shows such as Premier League World, to keep fans updated on behind the scenes news about the most popular football league in the world.

Said Jojo Neri-Estacio, Channel Head of BALLS: “We are delighted to work with MP & Silva to showcase the BPL, and are excited to begin our wonderful partnership to showcase the Barclays Premier League. Filipino football fans are passionate about the BPL and the appetite continues to grow with many dedicated and loyal fans keen to watch the new upcoming season, and our goal to serve football fans with the best coverage possible.”

Manchester City Reduce Losses

Manchester City have announced losses of £97.9m for the 2011-12 season.

Although the sum is still enormous, the figures represent a significant improvement from the previous season when they lost £197.5m.

City reported turnover in the 2011-12 season of £231.1m – the highest in the club’s history – up from £150m.

Failure to progress from the Champions League group stage has had a big impact on turnover – this year and last.

But City are confident even the huge losses will not have an impact on their ability to meet UEFA’s strict Financial Fair Play guidelines as £15m comes from infrastructure and youth development costs.

More importantly, around £80m comes from contracts that pre-date 2010, from which City expect to get some kind of relief.

City’s annual statement for the year ending May 31 2012 said the “capital base of the club has also been strengthened through the issuing of £169m in new equity during the year, avoiding debt-based funding and continuing to ensure that the club is virtually debt free”.

Chief executive Ferran Soriano said: “What I have found is a club on the verge of a historic transformation, reinforced by a genuine commitment to doing things well.

“It is a club with a rich history and the potential for an even brighter future.”

City posted marginal increases in gate and TV revenue, but they made big strides in the commercial sector – revenue went up from £64.7m to £121.1m.

Chairman Khaldoon al-Mubarak said: “The hard work of everyone involved at Manchester City over the last four years has begun to create an obvious momentum,” he said.

“However, 2011-12 will always be remembered as a particularly significant year in the history of the Club, a season when Manchester City demonstrated an ability to win in even the most challenging of circumstances.

“It is important to recognise the personal and ongoing influence of Sheikh Mansour bin Zayed on the rapid transformation that is taking place.”

Chantal Petitclerc Becomes Canada’s Chef de Mission for Glasgow 2014

Chantal Petitclerc, one of Canada’s most decorated athletes of all time, has been appointed Team Canada’s Chef de Mission for the 2014 Commonwealth Games in Glasgow, Scotland.

The only Canadian athlete to win gold medals at Commonwealth, Olympic and Paralympic Games, Petitclerc holds world records in three different wheelchair racing events.

“I have such a strong attachment to the Commonwealth Games, dating all the way back to 1990 when I was a silver medalist in Auckland, New Zealand-the first time that events for elite athletes with a disability were included on the sport programme,” said Petitclerc, whose appointment was announced today on CBC’s Sports Day in Canada broadcast. “In 2006, I was honoured to serve as Team Canada’s flag bearer at the Opening Ceremony for the Commonwealth Games in Melbourne, Australia. It was truly one of the highlights of my career.”

Petitclerc also has two 800-metre gold medals from the Commonwealth Games in Manchester, England (2002) and Melbourne (2006). Her trophy case includes a staggering 21 Paralympic medals (including 14 gold) and the Lou Marsh Trophy as Canadian athlete of the year.

“There are so many reasons to be thrilled with Chantal’s appointment as our Chef de Mission in Glasgow,” added Dr. Andrew Pipe, President of Commonwealth Games Canada. “A former flag bearer, multiple medalist, and someone with a deep appreciation for the athlete experience at the highest levels of international competition. Not to mention the fact that Glasgow 2014 will feature more events for elite athletes with a disability than any previous Commonwealth Games.”

Dr. Pipe went on to praise Petitclerc’s proven abilities as a spokesperson and motivational speaker. “Should Canada decide to launch a bid for the 2022 Commonwealth Games, Chantal will most certainly be one of our most influential ambassadors,” he said.

Petitclerc will assume her duties immediately in preparation for a first site visit that is expected to take place in February.

The lifecycle of African players debated at Soccerex Seminar Lagos

The African continent has produced an amazing list of players that have graced football’s biggest stages in recent years such as Yaya Touré, Samuel Eto’o, Didier Drogba, Emmanuel Adebayor, Frédéric Kanouté and Nwankwo Kanu with many more plying their trade in leagues across Europe and the rest of the World. But what does the career path of today’s African stars look like? For every player making it to a top European league, how many players are left behind?

Soccerex will be tackling these issues as part of an in-depth panel on the Lifecycle of an African player for the inaugural Soccerex Seminar Lagos, 27–28 September 2012.

The panel will dissect these issues and discuss the challenges and opportunities facing the next generation of African talent with an expert group of speakers that will include Anthony Baffoe, the Founder and General Secretary of the Professional Footballers Association of Ghana. Anthony has enjoyed a successful and popular football career during his time in the German Bundesliga playing for FC Köln and Fortuna Düsseldorf. He also played for Ghana at the African Cup of Nations in 1992 and 1994. Besides his role at the PFA in Ghana, he holds various functions for CAF and FIFA including as FIFA ambassador against racism.

Joining him will be a representative from the Congolese giant Tout Puissant Mazembe. TP Mazembe has reached international fame by becoming the first African club to make it to the final of the FIFA Club World Cup in 2010 by beating Internacional of Brazil. They were the first club outside of the powerhouses of Europe and South America to make it to the final.

Scandinavia, well-known for brining talented players from abroad, nurturing them and moving them on to the larger stages of Europe, will be represented by Rolf Magne Walstad, the Sporting Director at Brann Bergen. The club is known for its track record of identifying talent from Africa and currently have Kim Ojo, Bentley Akabueze and Oumar Niasse in their ranks. Rolf himself has a deep understanding on African football and was Sporting Director at FC Lyn Oslo when they signed Nigerian John Obi Mikel who went on to gain 160 appearances for Chelsea.

They will be joined by Marko Saranlinna, an established FIFA Player Agent from Finland who has in particular worked with young African players searching for a way towards European club football for more than 10 years.

The session will be part of an agenda designed to promote industry best practice and highlight the growth potential of the region. The conference line up for the event will address key regional and international issues such as Football in West Africa, The Business of Football, Doing Business in West Africa and Social responsibility.

For more information on the Soccerex Seminar Lagos please go to www.soccerex.com/lagos.

FOX Sports Gets Exclusive Broadcast Rights to US Open in Australia

With the US Open tennis championships set to begin next monday, FOX Sports has secured a new broadcast agreement with the United States Tennis Association (USTA) which will see it broadcast the next four Flushing Meadows events exclusively in Australia.
The landmark agreement gives FOX Sports exclusive Australian television rights for a Grand Slam tennis event for the first time, which was enabled by the delisting of the US Open from the Federal Government’s sports anti-siphoning scheme.

FOX Sports has provided complete LIVE coverage of the US Open since 1998 but has shared the Australian TV rights with a free-to-air broadcaster on each occasion.

As part of the deal, FOX Sports will introduce a nightly prime time review show Tennis Today to complement it’s coverage of each day of the 2013 US Open.

“We are pleased to continue our long association with Fox Sports Australia for another four years,” said Gordon Smith, USTA Executive Director and Chief Operating Officer. “They have been a valued partner in an important territory for tennis.”
The US Open will begin on Monday 26th August.

AC Milan Sign Commercial Partnership with Guangzhou Evergrande

Serie A giants AC Milan have sealed a commercial partnership with Chinese club Guangzhou Evergrande.

Representatives of the current Chinese Super League champions, viagra who are coached by Italian World Cup-winning manager Marcello Lippi, cough struck a deal following three days of meetings with Milan vice-president Adriano Galliani in northern Italy.

The partnership will allow both clubs to arrange mutually beneficial player loans and first-option schemes, ailment with work set to start on youth football programmes as Milan continue to strengthen their business links to potential Chinese investors.

A statement on www.acmilan.com read: “Adriano Galliani was in high spirits when he received the president of Guangzhou Evergrande, Liu Jong Zhuo, at Via Turati.

“The commercial partnership between the two clubs was sealed with smiles and a handshake. Galliani gave the Chinese club president a replica shirt with 8-Liu printed on it as a gift.”