50 Sponsorship Deals of the Week: 07/12/12

1

Chelsea Secures New Japanese Financial Services Partner

Friday, 07 December 2012

2

STX to Supply NCAA Lacrosse Championships

Friday, 07 December 2012

3

JLT Group Co-Sponsors Rapha Condor Cycling Team

Friday, 07 December 2012

4

San Jose State Retains Berger Lewis Partnership

Friday, 07 December 2012

5

Volvo Renews Dun Laoghaire Regatta Sponsorship

Friday, 07 December 2012

6

Falken Renews AMA Supercross Sponsorship

Friday, 07 December 2012

7

Casco Sponsors World Cycling Centre

Friday, 07 December 2012

8

Stena Extends Match Cup Sweden Sponsorship

Friday, 07 December 2012

9

Westfield Health to Sponsor Rotherham United’s New York Stadium

Friday, 07 December 2012

10

 Marine Travel Remains Official Travel Partner of Clipper 13-14 Round the World Yacht Race

Thursday, 06 December 2012

11

 Abu Dhabi Secures Historic Partnership with WRC’s Citroen Racing

Thursday, 06 December 2012

12

 Exclusive: NFL UK Already on the Hunt for New Sponsors for Wembley Games

Thursday, 06 December 2012

13

 Tradestaff to Title Sponsor 2013 World Softball Championships

Thursday, 06 December 2012

14

 Commonwealth Bank to Sponsor KFC T20 Big Bash League

Thursday, 06 December 2012

15

 HotelPlanner.com Partners with 2012 New Era Pinstripe Bowl

Thursday, 06 December 2012

16

 Yas Viceroy Named Official Hotel Partner of Mubadala World Tennis Championships

Thursday, 06 December 2012

17

 Rajasthan Royals to Open New Cricket Development Centres after New Deal

Thursday, 06 December 2012

18

 DHL Becomes Major Sponsor for IndyCar’s Ryan Hunter-Reay

Thursday, 06 December 2012

19

 Matco Tools Renews Don Schumacher Racing Sponsorship

Thursday, 06 December 2012

20

 Shop-Vac Continues Associate Sponsorship of FLW into 2013

Thursday, 06 December 2012

21

 Alpari Sponsors BlackMatch Racing Team

Thursday, 06 December 2012

22

 SAP Becomes Official Technical Partner of Extreme Sailing Series

Wednesday, 05 December 2012

23

 Infinite Labs to Sponsor Four MMA Fighters

Wednesday, 05 December 2012

24

 Ford Named Official Car & Truck of Lucas Oil Pro Motocross Championship

Wednesday, 05 December 2012

25

 Warrior Sports Becomes Official Kit Supplier to Sevilla

Wednesday, 05 December 2012

26 

Wonderful Pistachios to Sponsor Pacquiao/Marquez Bout

Wednesday, 05 December 2012

27

Gilbert Renews Sponsorship’s with Emirates Western Force & RugbyWA

Wednesday, 05 December 2012

28

Toyota to Sponsor Nascar Races at Richmond International Raceway

Wednesday, 05 December 2012

29

Rolex Becomes Official Timekeeper of F1

Wednesday, 05 December 2012

30

ZAMST to Sponsor NBA’s Stephen Curry

Wednesday, 05 December 2012

31

Speedo Extends USA Swimming Sponsorship But Loses Exclusivity

Wednesday, 05 December 2012

32

ACN to Sponsor Bronko Nagurski Football Award

Wednesday, 05 December 2012

33

Fitness First Sponsors NRL’s Cronulla Sharks

Tuesday, 04 December 2012

34

Wish Communications to Sponsor Castleford Tigers Stadium

Tuesday, 04 December 2012

35

Fuzzy’s to Title Sponsor IndyCar’s Triple Crown

Tuesday, 04 December 2012

36

USA Field Hockey Extends Asics Sponsorship

Tuesday, 04 December 2012

37

EFG International to Title Sponsor Gulf Sailing Event

Tuesday, 04 December 2012

38

PepsiCo to Title Sponsor V8 Supercars’ Ford Performance Racing

Tuesday, 04 December 2012

39

Rapala USA Renews FLW Sponsorship

Tuesday, 04 December 2012

40

Marouane Felliani to Endorse Warrior Brand

Monday, 03 December 2012

41

Suzuki Malaysia Could Sponsor Harimau Muda A Squad

Monday, 03 December 2012

42

AT&T to Replace HP as Title Sponsor of Byron Nelson Championship

Sunday, 02 December 2012

43

ASB Becomes Official Court Partner of Professional Squash Association

Sunday, 02 December 2012

44

Nikon to Sponsor 2012 FINA World Short Course Championships

Friday, 30 November 2012

45

Kinetica Sports Becomes Official Nutrition Supplier of Bradford Bulls

Friday, 30 November 2012

46

New York Life Extends Hofstra University’s Athletic Department Sponsorship

Friday, 30 November 2012

47

Cardo Systems to Sponsor Cyclocross Race at CXLA Weekend

Friday, 30 November 2012

48

McDonald’s Named Official Restaurant Sponsor of NFL

Friday, 30 November 2012

49

Roger Federer Sparkles with Moet & Chandon Sponsorship

Friday, 30 November 2012

50

Glasgow 2014 Venue The Hydro Gets Heineken as New Beer Supplier

Friday, 30 November 2012

Philadelphia Phillies Inks Comcast SportsNet Broadcast Deal

The Philadelphia Phillies have signed a new broadcast deal with Comcast SportsNet.

According to reports the deal is for 25 years. Comcast SportsNet will broadcast the majority of Phillies games, but NBC10 is expected to get its share of Sunday broadcasts. WPHL will no longer carry games.

“We’re pleased to confirm that NBCUniversal and Comcast SportsNet have signed a new long-term deal with the Philadelphia Phillies that will expand Comcast SportsNet’s role as the Phillies’ primary TV partner,” Comcast said in a statement, confirming a Philadelphia Daily News report. “Although the terms of the comprehensive deal are confidential, details surrounding the 2014 schedule of games will be provided in the coming months.”

A 25-year deal falls in line with contracts signed in recent years between networks and other Major League Baseball clubs, like the Dodgers (a reported 25-year, $7 billion deal), Angels (a reported 20-year, $3 billion deal) and Rangers (a reported 20-year, $1.6 billion deal). How the Phillies’ new deal impacts their payroll remains to be seen.

The Phillies’ current deal with Comcast expires following the 2015 season.

Cleveland Golf Appoints Scott Carlyle as New Senior Executive

Cleveland Golf/Srixon has announced that Scott Carlyle has been named Vice President of Business Development for Cleveland Golf/Srixon – U.S.A.

“I have tremendous confidence in Scott’s leadership abilities,” said Todd Harman, President of Cleveland Golf/Srixon – U.S.A. “His experience, knowledge and attention to detail make him the right individual for this critical role in our organization.”

Carlyle, who graduated from the University of California-Berkeley with a Bachelor’s of Science degree in Civil and Environmental Engineering, also received a Master of Business Administration from Pepperdine University. He started his career at Cleveland® Golf in 2004, serving as a Project Engineer for Woods. Carlyle has held several prominent roles since then, including Product Manager for wedges and Business Unit Leader for wedges and irons.

“My passion is to understand the ever-increasing overlap between information systems and marketing – and to glean meaningful insights that will improve our business,” said Carlyle. “Even as global economic conditions are slow to recover, our strong global presence and resources provide our company a unique opportunity to innovate and energize interest in our brands. The timing is fortunate to coincide with the early success of our new product launches that are building excitement for 2013. For these reasons, I am really excited to be a part of the guiding team that will reaffirm our competitiveness on our path to sustainable earnings growth.”

15 Sports Broadcasting Deals of the Week: 07/12/12

1

EBU Extends Amaury Sport Organisation Broadcast Deal

Friday, 07 December 2012

2

Iowa State Athletics Agrees Mediacom Deal

Thursday, 06 December 2012

3

2012 AIBA Youth World Boxing Championships to Be Streamed on YouTube

Thursday, 06 December 2012

4

NBA to Return to UK Screens after ESPN Deal

Wednesday, 05 December 2012

5

Eurosport Asia-Pacific to Broadcast Turkish Airlines Euroleague Matches

Tuesday, 04 December 2012

6

Sky Sports Agrees New Deal to Broadcast PSA World Series Squash Finals

Tuesday, 04 December 2012

7

Sport1+ to Air NBA Coverage in Germany Until 2014

Monday, 03 December 2012

8

StarHub to Offer ESPN Star Sports Channels in Singapore

Monday, 03 December 2012

9

IMG Agrees Premier League Rights Deal for Airplanes & Ships

Monday, 03 December 2012

10

 SBS to Stream Qantas Socceroos’ 2013 East Asia Cup Qualifying Matches

Monday, 03 December 2012

11

 Eurosport Asia Pacific Gains Kontinental Hockey League Broadcasting Rights

Monday, 03 December 2012

12

 Memphis Grizzlies Agrees Broadcast Solutions Partnership with Skyview

Friday, 30 November 2012

13

 Kontinental Hockey League to be Broadcast in Asia after Eurosport Deal

Friday, 30 November 2012

14

 Sky Sports to Air 2013 FIM Speedway Club Championship

Friday, 30 November 2012

15

 Celestial Tiger Entertainment Inks Deal to Broadcast Lingerie Football League in Asia

Friday, 30 November 2012

Youth Olympic Games to cost three times more than original estimate

It will cost Singapore US$387 million to host this year’s inaugural Youth Olympic Games, three times the original estimate of US$122 million, it has been revealed.

The Ministry of Community Development, Youth and Sports (MCYS) has said that the increased spending was used to upgrade existing venues to allow international broadcasting, as well as this, numbers of volunteers for the Games has risen from 7,000 to 20,000.

However, permanent secretary of the MCYS, Niam Chiang Meng, has defended the increased spending, saying: “The benefits will outweigh the cost, we are quite sure of that. That’s why we decided to go for it. This is the biggest thing that Singapore can ever host. You cannot host an Olympic Games. You cannot host a World Cup. This is it.

“If you want to host this, better host the first one, but hosting the first one, means you are the guinea pig. There are a lot of unknowns, uncertainties.”

UEFA Seals Abu Dhabi Media Rights Deal

UEFA has announced a media rights agreement with Abu Dhabi Media Company for the international European Qualifiers which will kick off in September 2014. 

The AD Sports-branded channels will ensure a wide and comprehensive coverage of the European nations’ qualification matches for UEFA EURO 2016 and the 2018 FIFA World Cup across the Middle East and North Africa (MENA) region. AD Sports will also broadcast an extensive highlights programme each matchnight during the so-called Week of Football.  

In line with UEFA’s platform-neutral approach, all matches will also be available via the super.ae internet and mobile applications. 

In announcing the rights award, UEFA commented: “We are pleased to welcome Abu Dhabi Media on board as a broadcast partner of the European Qualifiers. The AD Sports channels represent a great platform to ensure exposure for national-team football. We are looking forward to working together to make the European Qualifiers a great viewing experience for football fans across the region.” 

iSportconnect and World Sports Congress Announce Event Partnership

 

iSportconnect, and the world’s leading sports business platform, pills are delighted to announce a partnership with the Worlds Sports Congress 2013.

The deal see’s iSportconnect become official social media partners for the inaugural World Sports Congress taking place in London on the 26th and 27th February 2013.

The first edition of the World Sports Congress, organised by International Research Networks (IRN), will be a high profile meeting with exclusive networking opportunities bringing together the most senior-level players in the sporting industry.

The congress focuses on discussing and developing strategies to ensure financial stability when planning, designing and constructing sporting infrastructure, guaranteeing that revenue is maximised and return on investment is secured.

iSportconnect Chairman and former CEO of Wembley stadium, Michael Cunnah, will be moderating a panel at the congress, along with other prominent speakers from the industry.

iSportconnect’s Marketing & Partnership Manager Xavier Cureau said “I am very much looking forward to the inaugural World Sports Congress as it is shaping up to be a great event. I look forward to promoting the event across the Sports business community and look forward to working with the IRN team.”

IRN Production Director, Pooja Samani, commented, “the World Sports Congress is the first event to be held in our new World Sports Series, and we are very glad to be working with iSportconnect and look forward to a successful inaugural event”.

About iSportconnect

iSportconnect is an exclusive online platform that brings together thousands of sports business professionals worldwide.

The site provides news, market data and analysis, columns and features, forums, listings of events and jobs and great opportunities for online networking.

There are no introductory fees and no limits on communication.

The site is complemented by events where attendees can network face-to-face and discuss relevant topics with a panel of experts.

For more information visit: dev.isportconnect.com

About IRN

IRN is a business information group and elite organiser of senior level summits, forums, training, publications and business events, covering an array of sectors including global finance, commodities, risk management, project and trade finance, oil and gas, regulation, legal, governmental and technology.

The IRN summit formula is based upon learning and sharing knowledge by exchanging ideas. A combination of formal and informal networking is the key quality of all IRN conferences. For more information visit www.irn-international.com.

 

Eurosport Secures Premier League Broadcast Rights in Romania

The Premier League has announced an agreement with Eurosport Group for the European sports broadcaster to display live coverage of the leaguein Romania, herbal for 2013-2016.

Coverage will start this weekend with Eurosport broadcasting matches played on December 21st.

The deal secures rights in Romania for the remainder of the 2013/14 season, ed and the 2014/15 and 2015/16 seasons.

The Romanian version of Eurosport will broadcast LIVE Premier League matches on every match day. The coverage will also feature extensive highlights of all matches.

The Eurosport Group has also acquired all Internet and mobile broadcast rights. Fans in Romania can watch live matches via the Eurosport Player, the company’s online simulcast service on PC, mobile, tablets and connected televisions. All access to Barclays Premier League coverage will be geo targeted to users in Romania.

Valentin Macovescu, Director of International Relations at Eurosport Group, said: “We are delighted to have secured the Premier League rights for all media. This exceptional competition enhances our premium sports content offer in Romania. Beyond prestigious clubs and football stars, England’s Premier League is recognized as one of the most popular sporting competitions in the world. We look forward to bringing our Romanian subscribers this exciting league.”

Premier League Chief Executive, Richard Scudamore, said: “Eurosport has invested in Premier League broadcasting rights in the past and we are extremely pleased to be working with them again. It has an excellent track record in sports broadcasting and I am sure it will deliver a premium offering that will showcase the Barclays Premier League to football fans in Romania.”

Soccerex host ‘most Global Convention yet’

Last week saw the third edition of the Soccerex Global Convention take place in Rio de Janeiro, adiposity bringing together the world of football for five days of exclusive networking, prescription learning and business. The event was seen around the globe with extensive media coverage online, sales in print and through broadcast and delegate numbers exceeded 4,000 for the third year running.

The event was the ‘most global yet’ with attendees from over 100 countries and a conference programme that featured thought leaders from 20 different nations sharing their knowledge, including the likes of Jérôme Valcke, General Secretary, FIFA, Sergio Cabral, Governor, Rio de Janeiro, Aldo Rebelo, Brazil’s minister of Sport, José Maria Marin, CBF President and 2014 LOC Chairman, Jeffrey Webb, President, CONCACAF, Football Agent Pini Zahavi, Michael Brown, CEO 2015 AsiaCup LOC, Domingos Soares de Oliveira, CEO, S.L Benfica, Adrian Bevington, Club England Managing Director and Director of Communications, Maurício Assumpção, President, Botafogo, Ricardo Fort, Global Head of Sports Marketing and Sponsorship, Visa, David Dein, Former vice-chairman Arsenal and the Football Association, Gérard Houllier, Former Technical Director, French Football Federation & current Head of Red Bull Soccer, Alex Horne, General Secretary, English Football Association and many more.

As always football was at the core of the event with over 60 past and present international players and managers taking part over the five days – including 10 World Cup winners and 5 Champions League winners including the likes of; Carlos Alberto Torres, Ronaldo, Mário Zagallo, Roy Hodgson, Bebeto , Zico, Aldair, Juliano Belletti, Djalminha, Ruud Gullit, Carlos Alberto Parreira, Ricardo Tavarelli, Roberto Ayala, Paulo Montero, Ronald de Boer, Chelsea’s new signing, Wallace, Deco, Wagner Love, Botafogo players Doria and Jefferson, Denilson, Caniggia, Jay Jay Okocha, Caju, Paul Breitner and Gaizka Mendieta  to name just a few.

Recent Paris Saint-Germain signing Lucas Moura was also in attendance and was announced as a Soccerex ambassador, joining the likes of Brazilian superstar Neymar, 1970 FIFA World Cup winner Carlos Alberto Torres, England and Manchester United legend Bryan Robson, 1978 World Cup winner Osvaldo Ardiles, Portuguese football legend Eusébio and three time European champion Phil Thompson.

Soccerex is an event with a focus on business and whilst it is impossible to calculate the amount of business done at this early stage, previous editions of the event have seen estimates in excess of £250 million. With an expanded sold out exhibition area and growing delegate numbers this figure is expected to increase once again this year.

Duncan Revie, Soccerex CEO commented: ‘Once again, Rio de Janeiro welcomed us with open arms and initial feedback shows that our delegates embraced the opportunity and found the event to be a huge success. The Football Festival was amazing, the exhibition was packed and we had all of the biggest names in football setting the agenda. No other event can pull together this level and number of big business and football names and we are proud that Soccerex has once again shown itself to be the leading football business event in the world.’

Rogge unconcerned by 2012 budget cuts

International Olympic Committee president, Jacques Rogge, has said he is unconcerned by the US$40 million cuts to the London 2012 Olympic Games budget announced by the British Government.

The new Conservative-Liberal Democrat coalition government announced the cuts as part of a wider US$9 billion programme of savings in public spending.

However, Rogge said: “I think the budget of the Olympic Delivery Authority (ODA), including the cuts requested by government, is a sound budget.

“They have a lean but very workable budget. The same goes for the London 2012 Organising Committee. We are in a period where every pound has to be really very well spent.

“The Prime Minister reassured me of the government’s continued support for London 2012 and we are looking forward to continuing the bi-partisan approach so vital to a successful Games.”

Rogge is currently in London on a three-day visit to inspect the progress of the Olympic Games. Yesterday he toured the Olympic Park, where over 65 per cent is already Games-ready. He also met Prime Minister David Cameron.