NBC Olympics, a division of the NBC Sports Group, has extended their digital alliance with Yahoo! to include content and promotion surrounding the XXII Olympic Winter Games from Sochi, Russia.

The alliance focuses on access for Yahoo’s audience in the United States to all of NBC Olympics’ exclusive digital video highlights and live streamed events on NBCOlympics.com, the creation of a digital Olympics daily show, and the showcase of various Yahoo! products through the lens of NBC’s coverage of the Games.

“Yahoo’s massive U.S. audience will now have easy, one-click access to NBC Olympics’ exclusive and robust digital Olympic video assets,” said Rick Cordella, Senior Vice President & General Manager, NBC Sports Digital.

The NBC Olympics/Yahoo alliance around the Sochi Games represents another significant step in the one-year-old, NBC Sports/Yahoo Sports relationship that includes collaboration around premium sports news and events coverage, online and on-air; creation of original, short form video programming as well as cross-promotion of popular Yahoo Sports’ products, including Yahoo Sports Fantasy and Rivals.com.

“Bringing together Yahoo and NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world,” said Ken Fuchs Vice president of Yahoo! Global Media and head of Yahoo! Sports and Games. “For the first time, our audience can jump right into watching highlights and live events on the NBC Olympics experience from Yahoo.”

As part of the agreement, Yahoo Sports experts will work in conjunction with NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo users. In addition, NBC Olympics and Yahoo will integrate Yahoo content and products such as Yahoo Search, Flickr and Tumblr to tap into the pulse of the American Olympic fan during the Sochi Games.

Total Sports Asia (TSA), cough Asia’s global leader in sports content and branding solutions, ed today announced the arrival of Owen Leed as Chief Revenue Officer.

This newly created global role looks to the future growth opportunities for TSA where the role is to find new ways to access new revenue streams across all the services the company offers.

TSA has a phenomenal track record over the past 16 years and its goals are now firmly set on incremental business growth going forward. In addition to revenue acquisition, diagnosis the role will  also support Marcus Luer, TSA’s Chief Executive Officer, on follow up work on new projects across the region and globally.

Owen joins the company with a 25 year track record of agency, client and media owner experience spanning the globe and many industry sectors. He has worked in senior roles at a host of Advertising and Marketing agencies and has also worked in various fields including Tourism as the Chief Marketing Officer of South African Tourism where he created and hosted sporting activities in South Africa and then spent several years launching and managing A1GP World Cup of Motorsport teams and events in South East Asia.

Chief Executive Officer and Founder, Marcus Luer said “We see huge potential in Owen and his role to take our core business and core expertise further across the world. As an Agency we have gone from being an Asian focused player in our first 10 years to an agency which works across the world over the past 5 years. We are involved in over 70 events worldwide, have broadcaster deals in every TV market on the planet and Sponsorship deals which span from San Francisco to Delhi and Sydney. In that sense we are truly operating on a global level already and looking to expand even further. We now boast 8 offices in Asia alone and nearly 100 people and plan to double our size in the next three years.”

“I am delighted to join TSA. I have known and admired the company, its leadership and its people for the best part of a decade since arriving in Asia.  I look forward to working with such a dynamic and innovative business to help increase and strengthen its client base world-wide and to be a part of achieving its future ambitions.” commented Owen.

Key players from across the sponsorship industry meet today at Future Sponsorship 2012. 

Taking place from 28-29^th November at Ulker Sports Arena in Istanbul, discount | and supported by Turkish Airlines and Euroleague Basketball, help Europe’s leading sponsorship conference will bring together senior level executives in the sponsorship industry from across the world.  Turkish Football Federation, ambulance Turk Telecom, Sky Deutschland, Liverpool FC, Coca Cola, Ulker, Ramsey, Efes and AON are just some of the organisations attending the event. 

With an impressive, international speaker line-up, this year’s seventh edition of the conference will focus on the prospects and growth of the sponsorship industry and how rights holders and sponsors can drive revenue growth through creative and innovative partnerships, looking at the global market as well as a focus on the emerging Turkish sponsorships.

Topics and Discussion Points Include:

Sponsorships that Break the Mold and Shape the Future 
Getting Creative with Strong, Successful Activation Techniques and More Innovative Ways to Drive Revenue

How have Sky, as a Broadcaster worked with British Cycling to turn a traditional sponsorship into a unique property? 

Tapping into Growth Markets, Effective Global Growth Strategies and Marketing Overseas

The ONE Team: Creating Positive Change through Reinforcing Social Responsibility Values and

Integrating Communities

Sponsorship and the Law:  Can Sponsors Get Armstrong Money Back?

What Is a Sponsors Role in Delivering a Sustainable Olympic Games with Successful Legacy?  

Destination Marketing Strategies. Promoting and Encouraging a Legacy from London 2012

What Is the True Value of an Olympic Sponsorship to the brand? 

The impressive speaker line-up includes:

–          Jordi Bertomeu, CEO, Euroleague Basketball

–          Faruk Cizmecioglu, CMO, Turkish Airlines

–          Stewart Kellett, Recreation and Partnerships Director – British Cycling

–          Tricia Thompson – Sky’s Director of Cycling

–          Laurent Colette, CMO, FC Barcelona

–          Ragip Balciogu, MD, BEKO UK

–          Sally Hancock, Director of Olympic Marketing and Sponsorship, Lloyds TSB

–          Suzi Williams, Marketing and Brand Director, BT Group

–          Olly Dale, Senior VP, Fenway Sports Group and Sales Director, Liverpool FC

–          Norman Brodie, General Manager, Cadbury London 2012

–          Carsten Schmidt, Chief Officer Sports, Member of the Management Board, Sky Deutschland AG

and many more..! 

Further speakers and the full conference agenda can be seen at www.future-sponsorship.com

FOX Sports has extended its media rights agreement with Europe’s soccer governing body UEFA to showcase the Champions League & Europa League in the United States and Caribbean, for three additional seasons from 2015-16 through 2017-18.

FOX Sports has been the English and Spanish language rights holder in the United States and Caribbean for the Champions League since the 2009-10 season and Europa League since 2012-13. The new agreement with UEFA — the governing body of soccer in Europe — ensures comprehensive coverage of both tournaments on multiple channels and platforms including FOX Sports, FOX Sports 1, FOX Sports 2, FOX Deportes, FOX Sports Regional Networks and FOX Soccer Plus.

“We are elated to continue our partnership with UEFA and serve as home of its flagship properties through at least 2018,” said David Nathanson, General Manager and Chief Operating Officer of FOX Sports 1 and FOX Sports 2. “The combination of UEFA Champions and Europa leagues provides viewers with the complete club competition experience at the highest level.

“The fact that all the leading European teams and players continue to be seen on one destination speaks to FOX Sports’ commitment to showcase the world’s best. No other sports television franchise has an elite international soccer schedule that even comes close.”

In total, FOX Sports plans to carry 146 UEFA Champions League games annually throughout the term of the agreement on FOX; FOX Sports 1, America’s new national sports network; FOX Sports 2; FOX Soccer Plus; and FOX Sports Regional Networks on a live and delayed basis. FOX Sports also provides a robust offering on its authenticated/premium broadband platforms FOX Sports GO and FOXSoccer2GO including all matches carried live and on-demand.