Former Octagon regional Managing Director and Australian rules footballer Glenn Lovett has joined sports marketing research agency Repucom as president of global strategy.
Lovett hails from Melbourne, medstore Australia but is based in the UK, reporting in to Repucom’s chief operating officer Jeff Stein.
In his new role, Lovett will be responsible for several key areas of Repucom’s business, including its products, knowledge and insights and consulting services.
He was most recently managing director for Europe, Middle East and India at sponsorship agency Octagon. He was also a co-founder of the sports consultancy Crowe-Lovett (now Gemba Group) and held roles at Nike Australia and Red Bee Media.
“Glenn is a proven professional with diverse international experience and we are very pleased to welcome him to our company,” added Repucom founder and chief executive Paul Smith. “With more than 20 offices in 17 countries, Repucom has a rapidly expanding and evolving business model with a growing range of services that go hand-in-hand with our global client integration strategies. Glenn will play a central role in these initiatives and in the strategic development of our business.”
Lovett was delighted with his new post: “Having observed the remarkable development of Repucom over a number of years, I am delighted to have the opportunity to become part of it and to be involved at a senior international level. The truly global nature of the role and the compelling growth strategy at the heart of Repucom make this an incredibly exciting challenge for me.”