50 Sponsorship Deals of the Week: 02/11/12

1

LeBron James Endorses Samsung’s Galaxy Note II

Friday, 02 November 2012

2

Blake Griffin to Join Nike’s Jordan Brand

Friday, 02 November 2012

3

Constellation Extends Title Sponsorship of Senior Players Championship Until 2017

Friday, 02 November 2012

4

Dell Extends Naming Rights to Dell Diamond Stadium

Friday, 02 November 2012

5

Tata Becomes IT Consulting Sponsor of 2012 New York City Marathon

Friday, 02 November 2012

6

Hertz to Sponsor College Basketball’s Battle On The Midway

Friday, 02 November 2012

7

Neuanfang für das deutsche Herrentennis

Friday, 02 November 2012

8

BigMat Drops Title Sponsorship of UCI’s FDJ Cycling Team

Thursday, 01 November 2012

9

GoPro Signs On as Presenting Sponsor of Mavericks Invitational

Thursday, 01 November 2012

10 

O2 Ends Long-term Cork GAA Sponsorship

Thursday, 01 November 2012

11

Mazda Named Official Vehicle of Canadian Snowboard Team

Thursday, 01 November 2012

12

Familia Camarena Tequila Remains Official Sponsor of Phoenix Suns

Thursday, 01 November 2012

13

Walmart to Sponsor College Basketball’s Carrier Classic

Thursday, 01 November 2012

14

UFC Joins Ticketmaster’s Client List

Thursday, 01 November 2012

15

ECCO Extends Sponsorship of European Tour Rookie JB Hansen

Thursday, 01 November 2012

16

Diamond Foods Continues New York City Marathon Sponsorship

Thursday, 01 November 2012

17

KLM Open Title Sponsorship Extended Until 2018

Thursday, 01 November 2012

18

Gloucestershire Cricket Announce Significant Globe Sports Partnership

Thursday, 01 November 2012

19

Australian Baseball Partners with Be the Influence

Thursday, 01 November 2012

20

Tencent Sponsors Nanjing Summer Youth Olympics

Thursday, 01 November 2012

21

UFC Heavyweight Champion Junior dos Santos Close to Nike Deal

Wednesday, 31 October 2012

22

Exclusive: Webber Looks to Increase West Ham Fan Engagement with Lycamobile Deal

Wednesday, 31 October 2012

23

Cheerios to Sponsor Richard Childress Racing in 2013

Wednesday, 31 October 2012

24

Brazilian Club Gremio Looking to Sell Naming Rights to Stadium

Wednesday, 31 October 2012

25

Swiss Milk Brand Emmi Extends FIS Alpine Ski World Cup Sponsorship

Wednesday, 31 October 2012

26

Ainscough Becomes Wigan Warriors New Shirt Sponsor

Wednesday, 31 October 2012

27

Heavy Haulage to Title Sponsor Tekno Autosport at V8 Supercars Abu Dhabi Event

Wednesday, 31 October 2012

28

Nascar Continues to Go Green with Green Earth Deal

Wednesday, 31 October 2012

29

HotelPlanner.com Becomes Official Hotel Booking Partner of Liberty Bowl

Wednesday, 31 October 2012

30

HSBC Head of Sponsorship Frustrated by No Shows and Appearance Fees

Wednesday, 31 October 2012

31

F3 Nutrition Inks Endorsement Deal with UFC’s Alistair Overeem

Tuesday, 30 October 2012

32

New Orleans Hornets Signs Two New Corporate Partners

Tuesday, 30 October 2012

33

Andrew Luck to Promote Healthy Lifestyles in Riley Hospital Endorsement Deal

Tuesday, 30 October 2012

34

Ram Truck to Sponsor Snowcross World Champion Tucker Hibbert

Tuesday, 30 October 2012

35

Weston Jewelers Remains Official Jeweler of Florida Panthers

Tuesday, 30 October 2012

36

Bank Windhoek Extends Athletics Namibia Sponsorship

Tuesday, 30 October 2012

37

SRU Looking to Sell Murrayfield Stadium Naming Rights

Tuesday, 30 October 2012

38

NBA Extends Panini Trading Card Agreement

Tuesday, 30 October 2012

39

NetCracker to Sponsor US Paralympic Alpine Skier Andrew Kurka

Tuesday, 30 October 2012

40

Italian Betting Company Cogetech Sponsors AC Milan

Tuesday, 30 October 2012

41

Diageo Secures Naming Rights to Australian Masters

Tuesday, 30 October 2012

42

Green Bay Packers Announce Oneida Sponsorship Extension

Tuesday, 30 October 2012

43

Eye Care Specialist OPSM Secures Cricket Australia Partnership

Tuesday, 30 October 2012

44

Fast Food Supplier Rajas Sponsors Bradford Bulls

Tuesday, 30 October 2012

45

Hua Hin Resort Sponsor 2012 FIFA Futsal World Cup

Tuesday, 30 October 2012

46

Ottawa Senators Sponsor Latest PGA Tour Golfer Brad Fritsch

Tuesday, 30 October 2012

47

Gatorade to Support PlayFootball

Tuesday, 30 October 2012

48

Footjoy Sponsor European Tour’s Race to Dubai Final Event

Monday, 29 October 2012

49

Fans designen das Trikot des FC St. Pauli

Monday, 29 October 2012

50

BNZ to Sponsor Maori All Blacks

Monday, 29 October 2012

Former IOC member joined the Annecy 2018 as the ambassador

The announcement that Pernilla Wiberg has joined the Annecy 2018 bid committee to help promote the project around the world was made global at the bid’s official presentation at the Association of National Olympic Committees (ANOC) Assembly in Acapulco, arthritis Mexico.

A member of the IOC from 2002 to 2010, the Swedish skier boasts an exceptional career record, having taken Olympic golds in the giant slalom at Albertville in 1992 and the combined at Lillehammer in 1994, and a downhill silver at the Nagano Games in 1998; and World Championship titles in the giant slalom in 1991, slalom in 1996, and in the combined in 1996 and 1999, silver in the slalom in 1999 and a downhill bronze in 1997. Wiberg was overall winner of the World Cup in 1997 and has 24 World Cup victories in the five events and 61 podium finishes to her name.

“I found the Annecy plans very appealing,” said Wiberg. “I had never come across a bid that gave such serious consideration to the opinions of sportsmen and sportswomen. I like the proposed tightly-knit network of sites, and I love this wonderful, perfectly-sized town. This is what the Olympic Winter Games needs.”

Fox Sports Secures Australian Rights to FIFA Club World Cup

Fox Sports have announced an Australian broadcast deal to showcase next month’s FIFA Club World Cup tournament in Morocco.

The seven-team tournament, which was first contested in 2000 and has been held each year since 2005, features the club champions from each of FIFA’s six continental confederations along with the host nation’s national champions.

The tournament will be played over eight match days from December 11- 21 and Fox Sports will deliver live, uninterrupted and High Definition coverage of all eight matches including the final.

The 2013 tournament is headlined by UEFA Champions League winners Bayern Munich (Germany) and CONMEBOL Copa Libertadores champions Atletico Mineiro (Brazil), as well as recent AFC Champions League victors Guangzhou Evergrande (China).

The opening match will feature hosts Raja Casablanca (Morocco) against OFC Champions League winners Auckland City FC (New Zealand) on December 11.

Fox Sports CEO, Patrick Delany, commented on the new deal: “It’s going to be a fantastic summer for football fans on Foxtel with every game of the Hyundai A-League and Barclays Premier League continuing throughout the summer months as well as La Liga and the FIFA Club World Cup on Fox Sports and the UEFA Champions League over on ESPN.”

“The success of football as the “it” sport of the summer and the fact that we have the best team steering our coverage has led to really strong ratings.”

Previous winners of the FIFA Club World Cup include English giants Manchester United (2008) and Spanish kings Barcelona who lifted the trophy in 2009 and 2011.

Former Goldman Sach Partner Jason Cahilly Becomes NBA’s New CFO

Jason Cahilly has been appointed the new chief financial officer (CFO) and vice president of strategy of the National Basketball Association.

The former Goldman Sachs Group Inc. (GS) partner will report to Adam Silver, medicine the NBA’s deputy commissioner who takes over the top job in February 2014. He will begin work on Jan. 14, symptoms according to the NBA, prostate which has annual revenue of more than $5 billion.

“He is a proven leader with deep financial and strategic experience across the media and entertainment industry,” Silver said in a statement.

Cahilly spent 12 years at Goldman Sachs. He succeeds Carol Sawdye, who left the league to become the chief financial officer of PricewaterhouseCoopers LLP.

15 Sports Broadcasting Deals of the Week: 02/11/12

1

DIRECTV & Sky Get Premier League Rights in South America, Mexico & Central America

Friday, 02 November 2012

2

BBC’s Live Commentary Coverage of England’s Tour of India to Go Ahead

Thursday, 01 November 2012

3

Taj TV Secures TV Rights to West Indies Cricket Until 2020

Thursday, 01 November 2012

4

TV Media Sport to Distribute 2013 Moscow IAAF Rights in Sub‐Saharan Africa

Wednesday, 31 October 2012

5

ESPN & FOX Get Premier League Rights in Brazil from 2013

Wednesday, 31 October 2012

6

Klitschko Brothers Set for Major Windfall after RTL Broadcast Deal

Wednesday, 31 October 2012

7

Super Sports Gets Premier League Rights in China

Tuesday, 30 October 2012

8

Pitch to Distribute RMG & Ascot TV Rights

Tuesday, 30 October 2012

9

BT Inks Serie A, Ligue 1, MLS & Brasileiro Rights Deals for New Channel

Tuesday, 30 October 2012

10

 Sportsnet & TSN Get Premier League Rights in Canada

Tuesday, 30 October 2012

11

 Univision Deportes Gets Exclusive Spanish & Portuguese US Broadcast Rights to Gold Cup

Tuesday, 30 October 2012

12

 MP & Silva to Distribute Oceania Rights for 2014 World Cup

Tuesday, 30 October 2012

13

 Time Warner Cable SportsNet to Air West Coast Conference Sports Events

Tuesday, 30 October 2012

14

 IMC Secures Rights to Show the Premier League in Caribbean

Monday, 29 October 2012

15

 ESPN STAR Sports Gets South Asia Rights to England Home Soccer Matches

Monday, 29 October 2012

Cricket Australia Ink ABC Radio Broadcast Deal as Ashes Begin

With the Ashes underway, Cricket Australia have today announced the signing of a new five-year broadcast rights agreement with ABC Radio. 

Under the agreement cricket followers will be able to continue tuning in to ABC Radio broadcasts of all international cricket played in Australia (Test, one-day international, international T20 and women’s international T20), beginning with today’s first Commonwealth Ashes Test in Brisbane.

The live, uninterrupted ball-by-ball coverage on ABC Local Radio and digital (DAB+) will also include broadcasting the finals of the KFC Big Bash League, RYOBI One-Day Cup and Women’s National Cricket League.

Cricket Australia Executive General Manager – Media, Communications & Marketing Ben Amarfio said: “We appreciate that there’s been a lot of public interest throughout the negotiation process, which goes to show just how passionate Australians are about cricket and the overall coverage of the game.

“We are very pleased to be extending Australian cricket’s long association with ABC Radio which for so many people across the country is the ultimate sound of summer.

“ABC Radio’s high-quality ball-by-ball coverage will continue taking the game to millions, playing an important role in our ongoing efforts to make cricket Australia’s favourite team sport.

“We are particularly pleased that the ABC will be broadcasting women’s cricket, helping promote the talents of our leading female players to audiences across Australia.

“We look forward to continuing our long-standing partnership.”

Canadian Paralympic Committee CEO Henry Storgaard to Step Down

The Canadian Paralympic Committee (CPC) board of directors announced CEO and director general Henry Storgaard would be stepping down from his role within the organization effective Jan. 18.

“I have enjoyed being part of a growing organization filled with passionate and inspiring individuals,” Storgaard said in a press release. “I personally look forward to new opportunities and challenges within sport, but Paralympic athletes will always have a special place in my heart.”

Storgaard was praised by CPC president David Legg, who will be stepping into the role on a temporary basis until the position is filled full-time.

“Henry has led the organization towards great heights and the Paralympic community is very grateful for it,” said Legg. “His leadership, passion and resilience in guiding CPC through the past Paralympic quadrennial has positioned it well for the future.”

Since joining the organization in 2009, Storgaard has helped oversee a positive transition. He helped lead the CPC from a $1-million deficit to an annual budget of $9.4 million with a $1.3 million reserve fund, according to the release.

Team Canada flourished at the 2010 Vancouver Winter Paralympics, securing a record 19 medals — including 10 gold — and finishing a best-ever third in total medals. Canada placed 20th overall in total medals at the London Games this past summer.

A search for Storgaard’s permanent replacement will commence at the end of January, with the committee hoping to have the job filled by April.

Storgaard began his extensive career in sport as marketing director of the Canadian Ski Association. He’s worked on several major sporting events including the 1988 Calgary Winter Olympics and Canada Games.

British Cycling & Sky Join Future Sponsorship Conference in Istanbul

British Cycling and its Principal Partner Sky will join Europe’s leading Future Sponsorship Conference in Istanbul, pills which takes places from 28-29 November 2012. 

Stewart Kellett, British Cycling’s Recreation and Partnerships Director and Tricia Thompson, Sky’s Director of Cycling, will be taking part in the two day conference, presenting together on their successful partnership as part of the session ‘Getting Creative with Strong, Successful Activation Techniques and More Innovative Ways to Drive Revenue.’

Following cycling’s greatest ever summer with 16 gold medals in London, the first British winner of the Tour de France and Sky and British Cycling’s recent announcement that they have beaten their goal of getting one million more Britons on their bikes and cycling regularly by 2013, the presentation will explore how Sky has worked with British Cycling to turn a traditional sponsorship into a unique partnership and discuss initiatives such as the ‘Inspiration to Participation’ vision and how this will affect the sponsorship model going forward.

British Cycling’s Director of Recreation and Partnerships, Stewart Kellett, said:

“British Cycling and Sky have a unique relationship that has delivered unprecedented levels of success for the sport leveraging Olympic, Paralympic and international success to support a campaign to get one million more people on a bike and to have a British winner of the Tour De France. We are looking forward to telling our joint story of success, brand building and employee engagement.” 

Supported by host partners, Turkish Airlines and Euroleague Basketball, Future Sponsorship will address the major challenges in the sponsorship world and will gather high level brands, rights holders and agencies to shape the future of the sponsorship industry.  

Other top speakers signed up to the anticipated event include Jordi Bertemou, CEO, Euroleague Basketball, Temel Kotil, CEO, Turkish Airlines, Michael Payne, IOC’s Former Marketing Director, Michael Payne, Sally Hancock, Director of Olympic Marketing and Sponsorship, Lloyds TSB, Ragip Balciogu, MD, Beko UK, Norman Brodie, General Manager, Cadburys London 2012, Paul Samuels,Senior Vice President of AEG Global Partnerships, Europe and Christian Struck, Director of International Brand Management, Grundig AG.

The programme will address a host of critical topics including market projections and trends, tapping into growth markets and effective growth strategies for marketing overseas.  We will see brands and rights holders share expertise from China, Brazil, Europe and the Middle East, as well as insights from Turkey on their plans and ambitions to grow its sports culture. 

Other sessions will include presentations, case studies and panel debates on dealing with problem messages in CSR, looking at successful and not so successful sponsorships from the UEFA Euros and the Olympics, discussing the true value of sponsorship to brands on a panel.  Discussions will also take place around music festival and entertainment sponsorship and the future of the industry – sports, media and entertainment.  

To register interest in Future Sponsorship 2012 go to www.future-sponsorship.com

Oklahoma City Thunder Seal Skyview Broadcast Partnership

The National Basketball Association’s (NBA) Oklahoma City Thunder have announced a new multi-year broadcast solutions agreement with Skyview Networks.

Skyview, an integrated play-by-play broadcast systems specialist, will provide its satellite distribution service and its latest software release to the franchise: AdView Inventory Management. With AdView, the Oklahoma City Thunder will have a panoramic view of all available and sold inventory, as well as detailed reporting and affidavits for clients.

“We are excited to partner with Skyview Networks to coordinate our distribution and inventory management. With Skyview’s extensive major league sports radio experience and expertise, we are able to raise the quality of service we offer to affiliates within our Thunder Radio Network,” said Dan Mahoney, Vice President, Corporate Communications and Community Relations for the Oklahoma City Thunder.

In September 2013, Skyview began upgrading the Oklahoma City Thunder’s radio affiliate network to its next-generation satellite distribution platform, including wise satellite receivers. These receivers provide the network flexible broadcast capabilities including record and play-back, time-shift and auto-failover to a backup internet stream.

AdView Inventory Management provides the franchise many tools to better manage radio broadcast inventory, including real-time access to logs from anywhere an internet connection is available. The system also provides detailed scheduled reports and affidavits of performance for advertiser clearance, greatly reducing the workload of the billing process.

“We are proud to partner with the Oklahoma City Thunder. It is exciting to be a part of this growing brand and we feel confident that our systems will aid network expansion and, with AdView, greater inventory tracking,” said Matt Stys, Vice President of Business Development for Skyview Networks. “We look forward to building a solid relationship as we continue to partner on play-by-play broadcast solutions.”

Joanna Manning-Cooper Joins England Rugby 2015 as Communications & Marketing Director

Joanna Manning-Cooper has been named the new Communications & Marketing Director of England Rugby 2015, allergy the organisers of Rugby World Cup 2015.

The new position will be part of the ER2015 leadership team and will be responsible for ticketing and volunteering campaigns, hospital promoting the tournament, pilule managing the ER2015 brand, implementation of the Rugby World Cup brand, media relations, running the press office and coordinating press operations.

Joanna Manning-Cooper has 20 years of integrated communications and media experience, including six-and-a-half years at LOCOG, where she was Head of Public Relations and Media, responsible for global PR and media activity to promote the London 2012 Olympic and Paralympic Games. Prior to LOCOG, she was director of global communications for the Financial Times.

Debbie Jevans, Chief Executive of ER 2015, said: “We want Rugby World Cup 2015 in England to be the best World Cup ever. With less than 1,000 days to go to the tournament we are strengthening our senior team, and Joanna has been appointed following a competitive recruitment process for this important new role within the ER 2015 leadership team.

“Joanna did an exceptional job for London 2012, and her skills and experience in major sporting events will be a great asset as we promote Rugby World Cup 2015 to the world.”