50 Sponsorship Deals of the Week: 15/02/13

1

Cricket Scotland & Parkmead Agree Shirt Sponsorship

Friday, 15 February 2013

2

Cairn Secure Hockey India Sponsorship

Friday, 15 February 2013

3

Clover to Title Sponsor 2013 SA Cycling Road Championships

Friday, 15 February 2013

4

North Queensland Toyota Cowboys Renews Queensland Country Partnership

Friday, 15 February 2013

5

Zone3 Joins Triathlon Ireland as Official Swim Partner

Friday, 15 February 2013

6

American Ethanol Remains Title Sponsor of Iowa Speedway Nascar Race

Friday, 15 February 2013

7

Grundig Secures Stadium Naming Rights at FC Nurnberg

Friday, 15 February 2013

8

Wilson Security Renews Brad Jones Racing Sponsorship

Friday, 15 February 2013

9

Joe Gibbs Racing Extends Sport Clips Primary Sponsorship

Friday, 15 February 2013

10

 Huddersfield Town to Receive High-Tech Physiotherapy Products in New Sponsorship

Friday, 15 February 2013

11

 Fifth Third Named Official Bank of Kennesaw State Athletics

Friday, 15 February 2013

12

 MetLife Becomes Official Insurance Company of 2013 World Baseball Classic

Friday, 15 February 2013

13

Bridgestone Re-enter V8 Supercars with Nissan Motorsport Sponsorship

Friday, 15 February 2013

14 

Mtel Extends Bulgarian Tennis Federation Sponsorship

Friday, 15 February 2013

15

Butterfly Sponsors Table Tennis Pro Jishan Liang

Friday, 15 February 2013

16

USA Track & Field Partner with Neustar to Launch New Road Running Championships

Thursday, 14 February 2013

17

KPMG Elevates Sponsorship of Golfer Stacy Lewis

Thursday, 14 February 2013

18

Cortech Expands AMA Pro Racing Sponsorship

Thursday, 14 February 2013

19

FireIce Extends Title Sponsorship of Jay Payne’s NHRA Car

Thursday, 14 February 2013

20

AdvancePierre Foods Sponsors Richard Childress Racing

Thursday, 14 February 2013

21

TranSystems Agrees IndyCar Partnership with Rahal Letterman Lanigan Racing

Thursday, 14 February 2013

22

PlayCore Partners with Brooke Pancake to Promote Youth Development

Thursday, 14 February 2013

23

USA Triathlon Agree New Sponsorship Deals

Thursday, 14 February 2013

24

Leavine Family Racing Secure TeaZa Sponsorship

Thursday, 14 February 2013

25

DHL Renews Title Sponsorship of Western Province Rugby

Thursday, 14 February 2013

26

STIHL Continues Sponsorship of British Superbike Championship

Thursday, 14 February 2013

27

Olympic Triathlete Simon Whitfield Seals ABG Sponsorship

Thursday, 14 February 2013

28

Team England Secure Tommy Hilfiger Deal

Thursday, 14 February 2013

29

Bayern Munchen Extend Lufthansa Partnership for Five Years

Thursday, 14 February 2013

30

Piaget Renews Title Sponsorship Rights of USPA Gold Cup

Wednesday, 13 February 2013

31

G-Force Becomes Title Sponsor of ARCA Racing Series

Wednesday, 13 February 2013

32

Mid-Ohio Sports Car Course Gets New Official Energy Drink Sponsor

Wednesday, 13 February 2013

33

CarPlan Remains Official Car Care Supplier of Marussia F1

Wednesday, 13 February 2013

34

Canadian Triathlete Angela Naeth Signs FuelBelt as Sponsor

Wednesday, 13 February 2013

35

Asics Replaces Honda as LA Marathon Title Sponsor

Wednesday, 13 February 2013

36

Suttons Named Official Car Partner of South Sydney Rabbitohs

Wednesday, 13 February 2013

37

Schalke Unveil New Deal with Coca-Cola

Wednesday, 13 February 2013

38

Infostrada Signs Statistics Partnership with IOC Until 2020

Wednesday, 13 February 2013

39

RAM to Title Sponsor South African T20 Tournament

Wednesday, 13 February 2013

40

Wales Rugby Signs Two Year Sponsorship Extension with Admiral

Tuesday, 12 February 2013

41

GameStop to Sponsor Matt Kenseth in Nascar’s Nationwide Series

Tuesday, 12 February 2013

42

SKINS Sponsors Four NHL Teams

Tuesday, 12 February 2013

43

Skoda Becomes Official Car of RideLondon Cycling Festival

Tuesday, 12 February 2013

44

Sir Chris Hoy Endorses SIS Brand

Tuesday, 12 February 2013

45

Padraig Harrington Becomes Brand Ambassador for Clune Construction

Tuesday, 12 February 2013

46

Manny Robles III to Endorse LiveWire Ergogenics

Tuesday, 12 February 2013

47

BTCC’s IP Tech Signs New Sponsor for 2013

Tuesday, 12 February 2013

48

Ticketmaster to Open Ticket Marketplace for New York Yankees

Tuesday, 12 February 2013

49

Revolution3 Triathlon Signs New Partner

Monday, 11 February 2013

50

New Zealand’s Rugby Referees Agree New Sponsorship Deal

Monday, 11 February 2013

European Athletics Reveal 8 Bidding Cities for Major Events

European Athletics has announced that a total of eight cities have submitted their bids for the 2016 European Athletics Championships, pills 2015 European Athletics Indoor Championships and the 2013 European Cross Country Championships.

The 2016 European Athletics Championships is subject of interest from Split, Amsterdam, Bydgoszcz and Istanbul after submitting their bids for the flagship event.

Prague, Belgrade and Istanbul have submitted their bids to host the 2015 European Athletics Indoor Championships. The deadline for submission of the bids was Monday 28 February.

Meanwhile the cities of Belgrade, Antalya and Dudince have also submitted bids to host the 2013 European Cross Country Championships.

Christian Milz, Director General of European Athletics, stated: “These championships along with the SPAR European Team Championships are our most important events and a vital platform for European Athletics to communicate our messages and values across the continent, so it is very encouraging for us to receive such high quality bids.”

Sky Sports Increase Cricket Coverage to Include England’s Next Two Sri Lanka Tours

English cricket will continue to be showcased on Sky Sports after the British pay broadcaster announced it will broadcast the next two tours  to Sri Lanka.

Sky Sports will offer live coverage of England’s visits to Sri Lanka in November this year and then again in 2018.

The agreement means Sky Sports viewers can now enjoy over 380 scheduled days of live England cricket between now and 2020. The schedule includes Test matches, One-Day Internationals and T20 fixtures home and away, beginning with March’s tour of the West Indies.

The agreement – secured with Taj Television Ltd – is the eighth rights announcement made by Sky Sports in the last three weeks.

On Monday, Sky announced a new three-year deal for the IPL from 2015 following agreements for British & Irish Lions, PGA Tour golf, Super League, WWE, Scottish Football, Cricket New Zealand and speedway.

Barney Francis, Sky Sports managing director, said: “Sky Sports is the home of televised cricket and the home of the England cricket team and this deal strengthens our schedule even further.

“We’ll offer two fascinating tours to Sri Lanka as part of an unprecedented offering of over 380 scheduled live days of England cricket over the next seven years.

“Added to our live coverage from around the world, we have never offered such choice of cricket to Sky Sports customers.”

Rajesh Sethi, Ten Sports CEO, added: “We are delighted to have a strong relationship with Sky and it always makes for exciting viewing when England are in Asia. This deal means viewers in the UK and Ireland will enjoy the next two England tours in Sri Lanka, it is great news for fans of the game.”

England will travel to Sri Lanka this November for five One-Day Internationals and two T20 matches. The second tour begins in October 2018 and is scheduled to comprise three Tests, five One-Day Internationals and one T20.

Gerard Kennedy Appointed Chief Financial Officer of Golf Australia

Golf Australia has announced the appointment of Gerard Kennedy as the company’s new Chief Financial Officer and Company Secretary.

Kennedy joins Golf Australia from NRL club Melbourne Storm where he was most recently the General Manager of Operations.

Golf Australia CEO Stephen Pitt said Kennedy would be an excellent addition to the team.

“Gerard has a variety of experience across the finance and company operations divisions of Melbourne Storm and an obvious passion for working in sport, viagra ” Pitt said.

“His experience will be beneficial to Golf Australia and we look forward to welcoming him.”

Kennedy will begin at Golf Australia on 29 April.

15 Sports Broadcasting Deals of the Week: 15/02/13

1

Resurrection Fighting Alliance Signs New Broadcast Deal

Friday, 15 February 2013

2

ONE World Sports Acquires Broadcasting Rights to Japan’s Yomiuri Giants

Thursday, 14 February 2013

3

Buffalo Sabres Break TV Records

Thursday, 14 February 2013

4

ITU World Triathlon Series Sees Record Broadcast Figures

Thursday, 14 February 2013

5

Saran Media Awarded Premier League Rights in Turkey

Wednesday, 13 February 2013

6

FOX Soccer Add More CONCACAF Events to Broadcast Schedule

Wednesday, 13 February 2013

7

Sportsnet Renews Vancouver Canucks Broadcast Deal

Tuesday, 12 February 2013

8

Global Agrees PGA Tour Broadcasting Deal

Tuesday, 12 February 2013

9

IMG Secures Balkan States Premier League Media Rights

Tuesday, 12 February 2013

10 

Rightster to Launch Australian Football League TV

Monday, 11 February 2013

11

Channel 4 Agrees Broadcasting Deal for Next Two Paralympic Games

Sunday, 10 February 2013

12

UCI Agrees NHK Global Media Japanese Broadcast Deal

Friday, 08 February 2013

13

Premier League Ink New Italian Broadcast Deal with Pitch

Friday, 08 February 2013

14

NTV Plus Wins Production Contract for UIPM World Cup Series

Friday, 08 February 2013

15

LPGA and SendtoNews Agree Video Highlights Deal

Friday, 08 February 2013

Munich 2018 Bid Signs Metro Group as Partner

The Munich bid to host the 2018 Winter Olympics has received a boost ahead of the arrival of the International Olympic Committee (IOC) Evaluation Commission after signing up Metro Group as its latest corporate partner.

The IOC delegation will begin its four-day inspection of the Bavarian city’s plans for the 2018 Winter Olympics later today, March 1, having arrived in Germany on Sunday. With officials having already visited rival bidders from Annecy in France and PyeongChang in South Korea, Munich is the final stop on the IOC’s inspection tour.

International retail network Metro Group has been recruited as Munich 2018’s 11th national sponsor, and Munich 2018 CEO Bernhard Schwank said: “It is great to be able to unveil this latest asset for Munich 2018 on the eve of the Evaluation Commission visit. Metro Group’s show of commitment at this crucial time confirms that German business has faith in Munich’s chances of winning this bid.”

Meanwhile the second instalment of the ‘Living Bid Book’ series has illustrated the bid committee’s vision for CO2 compensation and the first ever climate-neutral Winter Games in Olympic history, with environmental expert to the bid, Boris Schwartz stating: “We would like to take this opportunity to set new standards in sustainability. It is very important that we make the most of Bavaria’s outstanding natural treasures whilst putting the least possible strain on the environment.”

Meanwhile Munich Olympic bid officials have indicated they will resume talks with a land owner unwilling to cede his property for the 2018 Winter Games, according to the Associated Press. Some farmers in Garmisch-Partenkirchen, the planned site of the Alpine skiing events, have refused to give up their landed needed for the sports facilities.

ONE World Sports Acquires KHL Rights

ONE World Sports has secured the broadcast rights for the Kontinental Hockey League (KHL).

The high-definition coverage starts with four regular-season games in February, abortion immediately following the Olympic Winter Games, and continues in April with live or same-day coverage of the league’s two conference finals and championship series. KHL content will be distributed across all the network’s platforms, spanning the linear channel and broadband and mobile via the network’s “Watch ONE World Sports” app.

“The addition of the KHL provides some of the best hockey the world has to offer to the ONE World Sports’ line-up” said Alexander “Sandy” Brown, president and CEO of ONE World Sports. “With a significant number of NHL alumni in the KHL, we anticipate that our coverage will attract hockey fans across North America. Additionally, our multiplatform rights give those fans the opportunity to watch the games and highlights on the screen of their choice.”

Generate: 10 years, 10 Lessons in Sponsorship

10 YEARS, allergist 10 LESSONS

 

10 years, apoplectic 10 lessons in sponsorship

 

Generate is ten this year, sildenafil citrate uk price so we figured it was a good a reason as any to boil the kettle, sit back with a cuppa and think about what we have learnt in the ever changing world of sponsorship during our journey so far…

1. Digital Digital Digital ? social media arrived and has taken up a permanent space in everything we do – it?s a challenging journey and one that keeps all businesses on their toes ? particularly rights holders, who are losing ground in this space and will eventually lose control of the ultimate commodity from a sponsorship perspective – the fan

 

2. Sponsorship remained in rude health during the recession?.. but brands are working much harder to make a bigger impact with less budget

 

3. It?s an ambush! Brands got smarter and there are great examples of those who have received a higher return on ambush activity than the official sponsors – think ?Paddy Power?, the Tongan rugby player in the RWC 2007 or Bavaria in the FIFA World Cup 2010

 

4. Personality sponsorships are risky but will always play a part ? Tiger Woods and Lance Armstrong damaged the image of their respective sports, but interestingly the brands they were associated with have come away unscathed ? Nike sales/image were not damaged

 

5. Increased Clutter (i.e. insurance and rugby) means the industry has had to come up with clever ways of creatively engaging with target audiences and brands (no longer just a badging exercise)

 

6. A shift in power has evolved from rights holder to sponsor ? in a tough economic climate brands are pushing to get more rights for less money ? branding alone is not enough

 

7. Polarisation of rights holders?the big get bigger, whilst the rest fight it out in the battlegrounds?.apart from the niche, who are prepared to take a different approach ? think darts and hockey

 

8. The move away from a pure transactional model of rights holders selling / brokering sponsorship deals. The process is more flexible and consultative, centred around both parties? objectives and mutual gain ? this also includes measurement and a move away from justifying spend via Equivalent Media Values

 

9. The UK witnessed a second coming of American sport?they tried in the 80?s and early 90?s and now they are back?NFL, NBA, MLB

 

10. Having a meaningful relationship with your fan base became even more crucial?CSR is increasingly important?it is no longer all about the number of logo?s or indeed the size of the logo? it?s also about what you give back

Hambantota 2018 CWG Bid Promise to be Ready by 2016

The Sri Lankan city of Hambantota, bidding to host the 2018 Commonwealth Games, claimed yesterday, February 27, that all the facilities needed to host the event, including the venues and infrastructure, would be built and finished nearly two years ahead of schedule if their bid is successful.

Ajith Nivard Cabraal, the co-chairman of Hambantota 2018 and the Governor of the Central Bank of Sri Lanka, made the bold claim, stating: “We are making 2016 a byword for our Hambantota 2018 bid.

“Our commitment to all CGAs (Commonwealth Games Associations) is that all of the venues and the entire infrastructure for the Games will be completed by December 2016.

“This means that we can use 2017 for all the test events throughout the venues, including the Games Village.”

Cabraal’s pledge was made in an attempt to allay fears that if the the Commonwealth Games Federation (CGF) choose Hambantota, ahead of only rivals Gold Coast, they face the prospect of similar problems that overshadowed the build-up to last year’s event in New Delhi.

The promise to create a compact “Sports City” has been made by Sri Lankan Officials. They revealed that the construction will be developed alongside existing major infrastructure developments, including the new sea port and second international airport, with work already underway, as well as a high-capacity public transport system and new road network.

The Sri Lankan Government are convinced that the promise can be a vote winner when the CGF meets at its annual meeting in St Kitts and Nevis on November 11 to choose the host city.

Mahindananda Aluthgamage, Sri Lanka’s Sports Minister and the co-chairman of Hambantota 2018, stated: “Sports City will be instrumental for Hambantota in winning the bid to host the Commonwealth Games in 2018.

“All the athletes participating in the Games will find it tailor-made to suit their specific sporting requirements.

“They will relish the opportunity to compete in venues full to capacity with spectators, with a great atmosphere and in facilities that exceed their expectations and enable them to strive for personal best performances and medals.”

British Eurosport to Broadcast Inaugural FIA World Rallycross Championship

British Eurosport have announced they will televise the 2014 FIA World Rallycross Championship after extending their agreement with promoter, clinic IMG Motorsport.

British Eurosport, who televised the FIA European Rallycross Championship last year, will broadcast all rounds bar Finland, Sweden, Canada and France.

Highlights and repeats will also form part of the comprehensive package, with a season preview and review similarly in the pipeline. The commentary team will continue to be led by respected ‘Voice of Rallycross’, Andrew Coley.

“British Eurosport’s commitment to televising the entire FIA World RX Championship this year – the vast majority of it live – is a tremendous boost to our rapidly growing series,” said Martin Anayi, Managing Director of the FIA World Rallycross Championship for IMG Motorsport, a division of IMG, the global sport, fashion and media company.

“With its exhilarating blend of flat-out, wheel-to-wheel rallying and circuit racing, rallycross’ popularity is very much in the ascendancy, and the fact that UK-based fans will be able to follow all of the breathtaking action on TV is excellent news. Rallycross is well-acknowledged to be one of the most thrilling sports to witness trackside, but it is also one that lends itself perfectly to the small screen.

“All of us at FIA World RX are immensely enthusiastic about the prospect of working closely alongside British Eurosport again this season, and we are looking forward to seeing the increased coverage and promotion that will accompany it – as, I’m sure, are all of the championship’s fans.”

“Rallycross was a popular fixture on British Eurosport’s scheduling in 2013, and the advent of the new FIA World Championship this year is another great fillip for the sport,” added British Eurosport Managing Director, David Kerr.

“We are looking forward to collaborating with FIA World RX promoter, IMG, to further spread the reach of this exciting sporting discipline.”