Murray Stars in Facebook & YouTube Viral for Head Tennis

Andy Murray, Britain’s tennis number 1, has starred in a new short film created by racquet partner, Head Tennis, which has been launched on YouTube and Facebook. 

The viral is named ‘Get Closer’, and is the first part of Head’s unique Facebook campaign enabling fans to interact with the Scot Murray throughout the Wimbledon championships. 

The new viral depicts a fictional day in the life of Andy Murray – following the tennis star at home, on the court and even in the shower as he interacts with his fans who give him a giant Facebook ‘like’.

Head Tennis has invited fans to watch the Get Closer film online on its Facebook page, where they can ‘like’ the page in order to gain access to exclusive content, special prizes and Andy’s tweets throughout Queens and Wimbledon.

Murray will then select his favourite cheers and personalised messages to be emblazoned on the tennis racquet bag he takes out onto centre court during the tournament. 

Johan Eliasch, CEO of Head N.V. said: “Using digital and social media in HEAD’s brand communication, we want to bring our consumers and our athletes closer together in an emotional and fun way. 

“We are proud to be partnering with Andy on such a unique campaign during the most prestigious tournament in the tennis calendar.”

Andy Murray added: “The viral was great fun to make and there are plenty of random characters that crop up throughout, I definitely haven’t had too many days like that! In the lead-up to and during Wimbledon it really means a lot to me to have support and encouragement, it makes a big difference on the court.”

BOA Sign MoU with Brazil Olympic Committee

The British Olympic Association (BOA) and Brazil Olympic Committee (COB), whose cities are organising the next two summer Games, have signed a Memorandum of Understanding (MoU) after agreeing to work more closely and identifying areas of mutual cooperation.

BOA chairman Colin Moynihan and COB President Carlos Nuzman signed the agreement after claiming that they were uniquely positioned to enter into a strategic partnership to mutually benefit sports and athletes from both nations.

Under the terms of the MoU, the Committees will share information and best practice in a range of areas, including sharing information about facilities, training conditions, venues and other key information about sport performance, working on preparation camps before London 2012 and Rio 2016 and assist each other and in particular certain member National Federations (NF) of sports in preparations for the next two Games.

Additionally, they will work together to facilitate the establishment of strategic partnerships and operational assistance between the countries NFs, sharing best practice and collaborating with each other in relevant performance and administration issues in relation to London 2012 and Rio 2016.

Moynihan stated: “I am delighted that we have signed a Memorandum to reflect the strong spirit of cooperation and collaboration we enjoy with our counterparts in Brazil.

“The next six years will undoubtedly be the most exciting and ambitious period in both our organisations’ histories and there will be many opportunities to share advice and best practice for the ultimate benefit of our athletes and sports.

“As the host National Olympic Committee for London 2012, the BOA’s primary focus is to ensure the success of Team GB at London 2012 whilst creating a legacy infrastructure for success in Rio 2016 and beyond.

“[This] agreement will help greatly towards achieving this objective.”

John Coates Becomes Chairman of Coordination Commission for Tokyo 2020 Olympics

International Olympic Committee (IOC) have announced today that IOC Vice-President John Coates will be the Chairman of the Coordination Commission for the Tokyo 2020 Olympic Games.

Frank Fredericks was also elected as Chairman of the Coordination Commission for the 3rd Summer Youth Olympic Games in Buenos Aires for 2018.

Coates and Fredericks will lead two experienced teams of commission members, drug also named today, anabolics who will be responsible for assisting their respective local Organising Committees as they prepare for their editions of the Games. The members of the Coordination Commissions represent the stakeholders of the Olympic Movement, including the athletes, the National Olympic Committees, International Sports Federations, and the International Paralympic Committee, and act as a link between them, the Organising Committees and other Olympic Movement stakeholders, thereby ensuring the coordination necessary to help deliver successful editions of the Games.

IOC President Thomas Bach also decided that Arne Ljungqvist, Gerhard Heiberg and Hein Verbruggen will continue in their roles as chairmen of the Medical Commission, Marketing Commission and OBS, respectively, until after the Sochi 2014 Olympic Winter Games to ensure continuity in the preparations. The terms of all three had been set to expire after the IOC Session in Buenos Aires. 

The members of the Coordination Commission for the Games of the XXXII Olympiad – Tokyo 2020 are as follows:

Chairman
John COATES

Vice-Chair
Alex GILADY

Members (in alphabetical order)
Sebastian COE (ANOC)
Mikaela COJUANGCO-JAWORSKI
Kirsty COVENTRY (Athletes’ Commission)
Anita DEFRANTZ
Guy DRUT
Habu GUMEL
Nicole HOEVERTSZ
Robin MITCHELL
Lydia NSEKERA
Andrew PARSONS (IPC)
Irena SZEWINSKA
Marius VIZER (ASOIF)
Zaiqing YU

The members of the Coordination Commission for the 3rd Summer Youth Olympic Games – Buenos Aires 2018 are as follows:

Chairman
Frank FREDERICKS

Members (in alphabetical order)
Danka BARTEKOVA (Athletes’ Commission)
Lingwei LI
Barry MAISTER
Henry NÚÑEZ (ANOC)
Adham SHARARA (ASOIF)

Gold Coast to Host 2014 Pan Pacific Swimming Championships after Council Deal Agreed

Gold Coast are set to host the 2014 Pan Pacific Swimming Championships after the State Government and the city council reached an agreement to spilt the $41 million cost to redevelop the Gold Coast Aquatic Centre.

The last time Queensland hosted the world-renowned event was in 1987, in Brisbane.

The redevelopment will be completed in time for the Commonwealth Games, dousing speculation the swimming events might be held in Brisbane.

The Bulletin understands the Gold Coast City Council will hand over the first funding instalment before the State Government matches it.

It will see the pool more than double its capacity from 170,000 visits to 400,000 a year.

The project will include a new 10-lane, 50m competition pool, new learn-to-swim pool, elevated spectator concourse-viewing terrace, new change rooms, gym and toilet facilities, community meeting rooms, event facilities, permanent seating for 1000 people and refurbishment of the existing eight-lane, 50m pool and dive pool.

Commonwealth Games Minister Jann Stuckey, said: “This is a wonderful win for the Gold Coast and demonstrates how the Newman Government and Gold Coast City Council are working together to deliver this upgrade ahead of schedule.

“The 2014 Pan Pacific Swimming Championships will provide a great opportunity to showcase the Gold Coast, as well as bringing significant economic benefit to the city and the state.

“It has been more than 25 years since the Pan Pacs were held in Queensland and, thanks to this bipartisan collaboration, we will have the opportunity to highlight our expertise in hosting world-class sporting events ahead of the 2018 Commonwealth Games.”

Cr Tate said today’s announcement would bring confidence to Gold Coasters that the 2018 Commonwealth Games would deliver “significant legacy infrastructure” for the city. The project would deliver 350 jobs, he said.

“Moving the project forward for the Pan Pacs will also ensure we have world-class training facilities available for our elite swimming and diving squads for their preparations ahead of the 2016 Brazil Olympics and the 2018 Games,” he said.

“It also means the new facilities will be reopened to our community much sooner than originally scheduled.”

The State Government called for registrations of interest late last month from 26 contractors to undertake the redevelopment work.

A shortlist of builders will be invited to tender for the project and public consultation will take place in coming months.

Construction is likely to start in February 2013 and take around 16 months. The new Gold Coast Aquatic Centre will open to the community in Spring 2014 following the Pan Pacific Swimming Championships.

G4S Failures ‘completely normal’ says British Culture Secretary

British Culture Secretary, Jeremy Hunt, says it is “completely normal” for a contractor to fail to meet its contractual obligations following G4S recent Olympic security failures came to light.

G4S revealed earlier this week they would be unable to meet its obligations to provide security personnel for the London Olympics. In response the government immediately called upon 3,500 military personnel, many of whom have recently returned from Afghanistan, to fill the void.

The Independent revealed that the government were informed of concerns regarding G4S’s capacity to provide security in a confidential report as early as September last year. However, the Home Secretary, Theresa May, told the House of Commons on Thursday that the problems had not become apparent until the previous day. She said: “We were receiving reassurances from G4S until very recently, and the absolute gap in numbers was crystallised finally only yesterday.”

Hunt told BBC1’s The Andrew Marr Show: “”We, of course, have been monitoring the situation at G4S. Their management told us right up until last week that everything was on track. The moment that they didn’t, we put in place a contingency plan.”

He added: “G4S have been quite honourable. They have put their hands up. Nick Buckles, the chief executive, has said they got it wrong, they have apologised, they are going to cover all the costs, he has apologised to the troops who are going to be drafted in at the last moment.” 

“I think it is completely normal that you are going to find some contractors on a project of this size who aren’t able to deliver what they have promised.”

 

LTA Launches Improved Mobile Tennis App

The Lawn Tennis Association (LTA) has teamed up with its official statistics and information partner Thomson Reuters to bring all the action from the forthcoming grass court tournaments via an exclusive app suitable for iphone, blackberry and android devices.

The app is free of charge to download and will be launched today, providing live scores, results, breaking news, action and latest player shots, as well as videos from ahead of three major events this summer, kicking off with the AEGON Championships and the AEGON Classic on June 6.

Robert Schukai, Global Head, Mobile Technology at Thomson Reuters said: “We are the world’s leading source of intelligent information for businesses and professionals. Be it on a trading floor, in a law firm or in this case on a tennis court, our mission is to deliver the right information into the right hands at the right times. That’s why we’re proud of our partnership with the LTA in our role as official statistics and information partner.

“We want to help tennis fans stay well informed throughout the British Tennis Series with news, live scores, and video, so once again we’re pleased to have worked very closely with the LTA to develop this year’s British Tennis app for use on mobile devices. We think it will help tennis fans get even more enjoyment from this wonderful series of tournaments.”

Bruce Philipps, LTA Communications and Commercial Director added: “It’s really exciting to be able to offer this app once again so our fans can receive up to the minute information from all three of our AEGON grass court tournaments.

“It demonstrates the LTA’s commitment to technology in the digital age. It is a great opportunity for us to link with fans and players alike, and offers the public a free way to keep up to speed with all the action of our British players at the key pre-Wimbledon events this summer.”

UK Athletics End 14-Year Fast Track Commercial Partnership

A 14-year partnership between UK Athletics (UKA), the governing body for athletics, and commercial partner Fast Track is to end after the latter were informed that its existing contract will not be renewed at the end of the indoor season next March.

UKA is moving the organisation and commercial responsibility for the sport’s flagship televised events in-house during the build-up to the London 2012 Olympics and will take over the running of the country’s major events from the summer of 2012, including the Diamond League meeting at Crystal Palace, using its own in-house team which it plans to set-up over the course of the next year.

Fast Track, which is now part of the Chime Communication group, has previously organised the televised domestic meetings on behalf of the governing body as well as securing new commercial and television partners and servicing existing clients.

A UKA spokeswoman stated: “We have been towards this point for several years. We are very grateful for the work that Fast Track have done for the sport since 1998 and we will part on good and amicable terms.”

UKA also stated that the decision to bring the organisation of the top meetings in-house will save the governing body “a substantial amount.”

Jon Ridgeon, the managing director of Fast Track, added: “We’re disappointed but we understand the change in philosophy in UKA and we’re proud of what we’ve done for them.”

Wolves Announce USD64m Molineux Redevelopments

Soccer club Wolverhampton Wanderers of the English Premier League has announced a major multi-million redevelopment of the club’s 28,525 capacity Molineux Stadium.

The news will see the stadium enter multiple phases of construction, all of which will be overseen by main contractors, The Buckingham Group. According to an official statement on the club’s website the project has been scheduled in such a way in order to allow Wolves to ‘pause and reflect’ if required.

Club Chairman Steve Morgan revealed the news, stating: “We know there is a balance to be struck. This decision is about a statement of our commitment, belief and ambition and about the planned success for Wolves over the medium to long-term but we will also continue our policy of investing in our talented, young squad because there is no point in having a great stadium if we don’t have a great team to play in it.”

The first phase will begin with the demolition of the Stan Cullis Stand in May 2011 as part of a US$25.6m project to create an all new two-tier stand, the north east quadrant of which will act as a permanent base for away supporters. Due for completion in time for the start of the 2012/2013 soccer season, when complete the stadium’s overall capacity will rise to approximately 31,700.  

Phase one will also see redevelopment projects which will include a new Wolves megastore, museum, cafe, a family information centre, pitch facing hospitality facilities and a larger accessible lounger for disabled supporters.

Phase two of construction will raise the total cost of construction to roughly $64m and will consist of the rebuilding of the Steve Bull Stand over a two-season period and will aim to increase the stadium’s maximum capacity to 43,000, though Wolverhampton Wanderers officials have stressed that the final number is subject to change.

Phase three will see the club’s attention turn to adding a new top-tier on the Jack Harris Stand. Detailed financial plans have, as yet, not been costed.

Morgan added: “New facilities, better seats, much wider concourses and increased catering offerings will also give our fans a great match day – and non-match day – experience of visiting Molineux and supporting the team. This is a brave and decisive leap forward but one which will open up an exciting and historic new chapter for the benefit of everyone connected to this wonderful football club and City.”

Football Federation Australia Extend Nine Licenses for A-League Teams

Football Federation Australia (FFA) has today renewed the licences of the nine Australian clubs in the Hyundai A-League until 2034.

The current licences of the clubs had an existing term running until 2020.

FFA CEO David Gallop said the licence extension to 2034 would provide the clubs with long-term certainty for their planning and investment.

“FFA and the clubs have made the stability and sustainability of the A-League the top priority, generic ” said Gallop.

“Today’s decision is consistent with our long-term strategy. The extension will give the clubs the certainty they need over a 20-year timeframe to invest, generic and will also underpin and enhance the value of the licence.

“The Hyundai A-League is enjoying another great season with attendances, TV ratings, digital audiences and membership all increasing. The licence extension is a sign of confidence that the business model is on the right track for long-term success.”

Today’s decision is not applicable to Wellington Phoenix, whose licence term runs until 2016.

The New Zealand club’s participation in the Hyundai A-League beyond 2016 is subject to approval from FIFA, the AFC and FFA. The issue will be addressed in separate discussions with the club.

In relation to the sale of the Western Sydney Wanderers, FFA reaffirms that no final decision has been made and that discussions are continuing with prospective buyers.

50 Sponsorship Deals of the Week: 10/01/14

1

Leeds United Ink Innovative Partnership with San Francisco 49ers

Friday, 10 January 2014

2

Sauber F1 Renew Partnership with Tequila Brand Jose Cuervo

Friday, 10 January 2014

3

Golf Star Martin Kaymer Reveals Mercedes-Benz Endorsement

Friday, 10 January 2014

4

Deltran Battery Expands Rahal Letterman Lanigan Racing Sponsorship

Friday, 10 January 2014

5

Dubai Duty Free Renew Omega Dubai Desert Classic Sponsorship

Friday, 10 January 2014

6

Jack Daniels Inks Texas Rangers Partnership

Friday, 10 January 2014

7

Rheem Becomes Primary Sponsor for RAB Racing’s James Buescher

Friday, 10 January 2014

8

Hamilton Tiger-Cats Sign New Spirit Sponsor

Friday, 10 January 2014

9

ASICS Reveals New Brand Ambassadors for 2014

Friday, 10 January 2014

10

DICK’S Sporting Goods to Title Sponsor High School National Basketball Tournament

Friday, 10 January 2014

11 

Lotto Bayern Renew FC Nuremberg Partnership

Thursday, 09 January 2014

12

Burns Pet Nutrition Sponsors Welsh Champion Hurdle

Thursday, 09 January 2014

13

Ferodo Racing Signs Sponsorship Deal with Michelin Clio Cup Race Series

Thursday, 09 January 2014

14

Radwanska Becomes Ambassador for Luxury Watch Manufacturer Rado

Thursday, 09 January 2014

15

NASCAR’s BK Racing Extend ZAK Products Partnership

Thursday, 09 January 2014

16

Novak Djokovic Becomes Brand Ambassador for Peugeot

Thursday, 09 January 2014

17

Hitachi to Sponsor Helio Castroneves for 2014 IndyCar Season

Thursday, 09 January 2014

18

Marcel Siem Signs New Sponsorship Deal to Use Wilson Clubs

Thursday, 09 January 2014

19

Another Official Sponsor Secured for Men’s EHF EURO 2014

Thursday, 09 January 2014

20

NHL’s Devils and NBA’s 76ers Become First US Professional Sports Teams to Partner with Gambling Company

Thursday, 09 January 2014

21

Sochi Medal Hopeful Marie-Michele Gagnon Becomes Sunshine Village Ambassador

Wednesday, 08 January 2014

22

Bayern Munich Announces Two-Year Partnership with Henkel

Wednesday, 08 January 2014

23

Muc-Off Named Official Supplier of Team Sky

Wednesday, 08 January 2014

24

J.P. Morgan Extends Round the Island Race Sponsorship

Wednesday, 08 January 2014

25

Diamondback Cycles Announce Partnership with Optum Pro Cycling

Wednesday, 08 January 2014

26

TD Bank Acquire Naming Rights to Ottawa’s Lansdowne Park Sports Complex

Wednesday, 08 January 2014

27

Tim Hortons Cafe to Serve Coffee & Hot Chocloate at Phoenix Coyotes’ Jobing.com Arena

Wednesday, 08 January 2014

28

Supercross’ Jeremy McGrath Becomes iON Cameras Ambassador

Tuesday, 07 January 2014

29

Abu Dhabi Ocean Racing Partners with Musto

Tuesday, 07 January 2014

30

Vijay Singh Signs New Endorsement Deal

Tuesday, 07 January 2014

31

Jeremy Lin Leaves Nike for Adidas

Tuesday, 07 January 2014

32

Samsung to Focus on Second Screen Innovation in PGA of America Deal

Tuesday, 07 January 2014

33

Grundfos Seals Shirt Sponsorship Deal with Leicestershire Cricket

Tuesday, 07 January 2014

34

Best Selling Author John Greene Sponsors AFC Wimbledon

Tuesday, 07 January 2014

35

Virgin Trains Announce Partnership with Great Events

Tuesday, 07 January 2014

36

BMW Germany Confirms its Commitment to Winter Sport as Sponsor of the FIL World Cup

Tuesday, 07 January 2014

37

NAPA Auto Parts to Sponsor Chase Elliott for 2014 NASCAR Season

Tuesday, 07 January 2014

38

Circle K Signs Deal as New Title Sponsor of 2014 NHRA Winternationals

Tuesday, 07 January 2014

39

University of Northwestern Ohio Renew ARCA Racing Deal

Tuesday, 07 January 2014

40

PIVOT to Sponsor San Jose Earthquakes New Stadium & Jersey

Monday, 06 January 2014

41

Northern Arizona University Becomes Official Education Partner of Phoenix Suns & Mercury

Monday, 06 January 2014

42

Henrik Stenson Inks Greens Plus Endorsement Deal

Monday, 06 January 2014

43

New York Rangers’ Henrik Lundqvist Endorses Bread & Boxers

Monday, 06 January 2014

44

Just Retirement Named New Title Sponsor of World Indoor Bowls Championships

Monday, 06 January 2014

45

Liverpool Announces First Sponsorship Deal with Indian Firm

Monday, 06 January 2014

46

Millennium Development to Back Action Express Racing in 2014

Monday, 06 January 2014

47

Engelbert Strauss Becomes Official Sponsor of EHF Euro 2014

Monday, 06 January 2014

48

Shift4 Extends Sponsorship of PGA Tour’s Ryan Moore

Monday, 06 January 2014

49

BetVictor Renew Title Sponsorship of Welsh Open

Monday, 06 January 2014

50

Tully’s Coffee Named Official Coffee of TUDOR United SportsCar Championship

Monday, 06 January 2014