Extended line-up for Goodform’s Sports CRM Summit 2014

Leading sports CRM agency, Goodform, has announced a packed itinerary and speaker line-up for its Sports CRM Summit, which this year will be hosted by BBC Radio 5 Live sports presenter, Jonathan Overend. Now in its sixth year, the Summit will be held for the first time at The International Conference Centre in Birmingham and features speakers from across the sports industry, including; Rugby World Cup 2015, British Athletics, Silverstone, Derby County Football Club, British Rowing, Cardiff City Football Club, The Ticket Factory plus many more.

The Sports CRM Summit is designed to provide a platform for sports industry professionals to explore the latest CRM strategies and tactics to achieve objectives, such as; maximising fan engagement, increasing participation levels, improving commercial processes and revenues and enhancing the customer experience.  Data management and optimisation strategies will also feature throughout the Summit as sports organisations continue to seek to drive value and engagement from their databases.

This year the Summit will also focus on the customer journey and the ‘live experience’ in the digital age, exploring the tactics that sports brands can employ to engage with their audience before, during and after the event. Paul Thandi, Chief Executive of the NEC Group will be speaking from a venue perspective about merging the physical with the virtual experience.

Delegates will hear real life case studies and tangible examples which can be applied to professional clubs, associations, leagues, national governing bodies and venues looking to improve their CRM, digital, data and insight strategies. The format of the day will feature keynote speakers, panel discussions and tailored workshops, giving delegates the chance to get involved through lively and interactive sessions.

Commenting on his involvement in the Summit as a keynote speaker, Niels De Vos, Chief Executive of British Athletics said, “I am delighted to be taking part in this year’s Sports CRM Summit. At British Athletics we have placed considerable focus over the last few years on building up our data and insight capabilities to increase our knowledge of athletics fans and participants. I am looking forward to sharing some of our learnings and strategies with delegates at the Summit in September.”

Alison Dalrymple, Managing Director of Goodform also added, “We are pleased to be joined by such established industry names for our sixth Sports CRM Summit.  By introducing a more dynamic programme this year, delegates will have the opportunity to interact directly with relevant and experienced speakers and panel members.  Hearing first hand stories of CRM brings the projects to life for people and should provide real ‘takeaways’ from the day for delegates.”

Jonathan Overend concluded: “I’m passionate about clubs and venues encouraging more participants and spectators to enjoy sport and that’s why this event is so exciting. From my point of view, in the national media, I’m especially keen to hear how digital developments are adding to the live spectator experience.” 

The early bird rate is £199 plus VAT, available to delegates who book before Friday 30th May.  For more information or to book your place online visit www.goodform.info or call 01926 458 180.  Or email Jennie Spillane, Marketing Manager: jennie@goodform.info

Former Japanese Prime Minister Yoshiro Mori to Head Tokyo 2020 Olympic Committee

According to reports former Japanese Prime Minister Yoshiro Mori will become the head of the Tokyo 2020 Olympic organising committee after accepting the request.

Hakubun Shimomura, ampoule the Education and sports minister, impotent said Mori expressed informal consent in a meeting Sunday night, therapy Kyodo news agency reported.

Tokyo won their bid to host the games last September beating off stiff competition from Madrid and Istanbul. With preparations beginning to stage the prestigious event, the Japanese Olympic Committee is expected to establish the organising committee on January 24.

According to reports, the 76-year-old Mori initially rejected the request, citing his age.

Mori served as prime minister for one year from April 2000.

Mori has close ties with Japanese sport. He is president of the Japan Rugby Football Union and helped Tokyo to be chosen for the 2020 bid.

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Relations with Rio 2016 Not Damaged says LOCOG Chief

Paul Deighton the chief executive of LOCOG has issued a statement suggesting relations between the London 2012’s organising committee and Rio 2016 committee has not been affected following a Rio 2016 employee stealing files.

A Rio 2016 official downloaded files without consent and was subsequently fired. She claimed she was only following orders but this was quickly refuted. 

Deighton said in a letter: “The unauthorised copy of files from the London Organising Committee of the Olympic and Paralympic Games (LOCOG) did not result in any major security breach or the compromise of any personal data. The case involved only a very small number of people and it was dealt with efficiently and effectively by the senior management at the Rio 2016T Organising Committee for the Olympic and Paralympic Games.

“This episode in no way reflects the actions or behaviour of the vast majority of the Rio 2016 Team who we have become firm friends with. All documents were quickly returned and there has been no impact on the close relationship we have always enjoyed with Rio 2016 Team, the Mayor and the Governor of Rio, and the Government of Brazil.

“We will continue to share any information our Rio 2016 colleagues and wider stakeholders would like us to in the same way other OCOGs and Governments have generously given their time and expertise to us. We believe Rio will host a great Games in 2016 and are delighted to help in any small way we can. We continue to have workshops, visits, telephone calls and knowledge transfer sessions with all departments and we are looking forward to the IOC Debrief session in Rio in November.”

“But it does not stop there. We are at the disposal of Rio 2016 Team and their partners and want to share our structures, our experiences, our plans and our lessons with our counterparts in Rio. There is much that we can share and we have nothing but respect, friendship and cooperation with the Rio 2016 Team.

“After all we share the belief that the Olympic movement and sport can make a difference to the lives of people, young and old, wherever they might live in the world. It is our belief in this that unifies us in wanting to make each Games better than the last, ensuring the values of the Olympic and Paralympic movement.”

ICEdot to Provide Event Services for Running Series Warrior Dash

ICEdot, ampoule an emergency identification and notification service, announces its partnership with Red Frog Events, Producer of the Warrior Dash and Event Medical Staffing Solutions (EMSS), to provide its ICEdot event service for the remaining 2012 Warrior Dash races.

The Warrior Dash, an extreme 5K with obstacles, is the world’s largest running series and will use EMSS to staff the race with first responders who are trained in using the ICEdot service.

The Warrior Dash is an adventure race that tests participants’ strength and endurance with a 5K, staggered with twelve obstacles throughout the course. Due to the nature of the race, there is the possibility of unpredicted injury and Warrior Dash is taking the precaution to make participants’ emergency information easily accessible in the event of an emergency. By utilizing the ICEdot events service, Warrior Dash is ensuring that they are taking all precautionary and safety measures that they can take when it comes to the safety of their participants.

“Warrior Dash is excited to align with ICEdot and believes that this will help increase the safety of our participants, which is our number one priority,” said Race Director Kendra Alley.

The ICEdot event service protects race participants by syncing their name, emergency contact and any health information they want communicated in an emergency with their bib number. In case of an emergency, first responders on the scene text the number located on the participant’s bib to instantly receive their emergency profile.

“We’re thrilled to be working with Warrior Dash and EMSS. Warrior Dash consistently exceeds the standards in race organization and EMSS is the premiere event medical service. It’s an honor to have both of these organizations use our service as it sets a clear precedent that there are no limits when it comes to participant safety,” said Chris Zenthoefer, ICEdot CEO.

Event Medical Staffing Solutions is the nation’s leading provider of event medical services, specializing in athletic and motorsport events and concerts. EMSS has been providing emergency medical professionals for Warrior Dash events since August 2009. Going forward, all EMSS medical professionals will be trained to use the ICEdot event service.

“The ICEdot technology gives EMSS access to the most critical time-sensitive information in the case of an emergency at a Warrior Dash race,” said Adam Scull, Vice President of EMSS. “We are now able to completely bypass the time consuming steps of linking an injured participant’s bib number to their name, locating the participant’s medical records and notifying emergency contacts. ICEdot allows medical attention to be provided quickly and accurately.”

Brazil President Expects Nine Stadiums to be Ready for World Cup 2014 after Blatter Doubts

Brazil President Dilma Rousseff has hit back at Sepp Blatter’s call for the opening match to be held in Rio after work on nine of the stadium projects for the World Cup will be completed next year she says.

“We are monitoring the execution of works. The renovation and construction of stadiums are on pace,” Rousseff said in her weekly address on Tuesday, according to O Globo Esportes, in response to criticism of delays in the preparation of the 12 host venues.

Brazilian sports minister Orlando Silva has previously promised that 10 stadia would be ready for the Confederations Cup, which is played in June 2013, and all 12 World Cup venues by the end of that year. 

FIFA remains concerned about the sluggish modernisation programme for the host stadia and various transport upgrades, particularly airports. 

But last month the FIFA president expressed confidence the projects would be delivered on time.

The biggest worry appears to be construction of the new Itaquerao Stadium in Sao Paolo that is slated to host the World Cup opener.

But Sao Paulo’s World Cup leader Gilmar Thaddeus has promised that the city will deliver on its pledges for the 2014 tournament.

“We are working seriously, fulfilling all the commitments made to receive the opening match,” Thaddeus was quoted in the Brazilian daily Folha de S. Paulo.

Blatter had earlier this week suggested the opening match of the World Cup could be played at the Maracana in Rio de Janeiro which is currently undergoing a major facelift for the tournament.

“Brazilian football is Rio. And for the world, Rio is the most attractive city to open the World Cup without any doubt at all,” Blatter told the Estado de Sao Paulo newspaper.

What is certain is that Corinthians’ 65,000-seater will not be finished in time to host matches at the 2013 Confederations Cup. 

FIFA will choose the venue for the World Cup opener at its executive committee meeting in Zurich, Oct. 20 to 21.

IAAF Election Re-run Provides Reprieve for Bubka

Sergey Bubka kept his place as vice-president of the International Association of Athletics Federations (IAAF), along with London 2012 chairman Sebastian Coe, having earlier in the day thought his vice-presidency position was to be taken away from him after receiving the lowest votes.

The vote had been re-run after technical problems with the electronic voting system had emerged earlier in the day at the world governing body’s Congress during the election for the treasurer.

Following what IAAF general secretary Pierre Weiss described as “crisis talks” during the lunch break, the electronic system was abandoned and a manual method used instead.

But only after there had been a further delay when a photocopier being used to prepare voting papers broke down.

Each of the 200 countries was then called up one-by-one to cast their votes into the ballot box.

In the first go Bubka had polled only 118 of the 199 votes in the election for the vice-president and was the one out of the five candidates who failed to get one of the four places.

The Ukrainian had trailed Qatar’s Dahlan Jumman Al Hamad and Canada’s Abby Hoffman, who both got 175, the United States’ Bob Hersh with 171 and Coe, with 167.

Even after it was held again, confusion continued with the scrutineers initially having to try to reconcile a discrepancy of two votes and needed to do a recount, which took nearly an hour.

In the end Bubka, the 1988 Olympic pole vault champion and world-record holder, who is considered the rising star of sports administration, had his political ambitions rekindled by scraping through as the fourth of the five candidates.

The biggest loser in the re-run was Hoffman, who polled only 122 votes in the second ballot, which was topped by Hersh with 175. Hamad got 171 and Coe 169, with Bubka receiving 159. A total of 201 votes were cast with two being invalid.

At the previous election in Osaka four years ago Bubka had finished top of the poll in the same election and been appointed as the senior vice-president.

Diack, contrary to what he had said earlier, did call for a re-run of his own election even though he was the only candidate.

On this occasion, he polled 169 votes with 29 against out of the 198 valid votes cast.

It was hardly a day when the IAAF reinforced its claim to be the number one Olympic sport and showed that it was a forward-thinking organisation.

But Diack claimed it had no reason to feel ashamed.

“I’m not embarrassed by the election,” he said.

“Technology has failed us and we had to go back to manual voting. This was just a technical glitch and we just have to live with it.”

Others were less forgiving of the situation.

“I’ve won General Elections and I’ve lost General Elections in about a quarter of the time,” said Coe.

The person with the most reason to complain was Hoffman, who thought she had been elected as the IAAF’s first female vice-president only to have it snatched away at the last second.

“The whole election process was a pretty messy affair,” she told insidethegames.

The 64-year-old Canadian 1966 Commonwealth Games 880 yards champion and former director general of Sports Canada did not buy into the theory that she had only been elected initially thanks to problems with the electronic voting system.

“Whatever the dynamics was underpinning the elections in the morning, when I had enough votes to be elected, it was a completely different dynamic in the afternoon,” she said.

“The reality is that the one [election] in the afternoon was the one that counted.

“But I’m not happy obviously about how things unfolded during the day.”

Hoffman believes that once reality set in among the delegates that they had voted in a woman ahead of such a high-profile figure as Bubka it led to a change of mind.

“Some people could say that the idea of having a female vice-president seemed like a good idea but when the prospect of it became a reality it wasn’t so appealing,” she said.

“I lost over 50 votes between the morning and the afternoon – was that the result of technical issues or something more that went on?

“But I think it’s quite clear to everybody that Sergey Bubka, having been the odd man out in the morning, pulled out all the stops to get himself back in position.

“But he still ended up with the lowest votes of all the candidates so I think there was something definitely going on there that was nothing to do with the computer system.”

Hoffman admitted that the whole day had bought Athletics into disrepute.

“I feel worse just in terms of the reputation of the sport we couldn’t pull off a proper election campaign,” she said.

“That’s not a pretty picture for us.”

Diack must now turn his attention to the difficult task of who to appoint as his senior vice-president.

He knows that if he chooses either Coe, the former double Olympic 1500 metres champion, or Bubka he will be seen to have anointed them as his successor for when he steps down in 2015.A decision is likely at the next meeting of the IAAF’s ruling Council on September 4 at the end of the World Championships.

Rugby World Cup 2011 Anti-Doping Programmer Appointed

Drug Free Sport New Zealand will deliver the Rugby World Cup 2011 Anti-Doping testing programme, erectile the International Rugby Board appointed today.

New Zealand’s Anti-Doping agency will be responsible for the execution of the sample collection and analysis programme that will operate across the 20 participating teams over the seven-week Tournament.  

A WADA Code signatory, clinic Drug Free Sport New Zealand (DFSNZ) will work in partnership with the IRB to supply qualified and experienced sample collection officers who will be responsible for the witnessing and processing of blood and urine samples collected throughout Rugby World Cup 2011.

All samples collected will be sent for analysis at the WADA accredited laboratory in Sydney, herbal Australia.

IRB chairman Bernard Lapasset said: “The International Rugby Board and Rugby World Cup Limited is committed to a zero tolerance policy towards drug cheats in Rugby and the appointment of a globally renowned Anti-Doping agency to deliver the Rugby World Cup 2011 programme underscores this stance.

“Drug Free Sport New Zealand and the IRB share the same values of integrity, discipline and respect and we will also be using Rugby World Cup 2011 as an educational platform for the global Rugby family. We are looking forward to working with DFSNZ on what will be a critical area of Tournament delivery.”

50 Sponsorship Deals of the Week: 23/05/14

1

Rahal Letterman Lanigan Racing Sign Valpak Partnership

Friday, 23 May 2014

2

England Cricketer Chris Jordan Becomes Octopus Investments Ambassador

Friday, 23 May 2014

3

Michelin to Replace Bridgestone as MotoGP Tyre Supplier

Friday, 23 May 2014

4

Isuzu Named Official Pick-Up Truck of Super League

Friday, 23 May 2014

5

Dogecoin Extends Phil Parsons Racing Sponsorship

Friday, 23 May 2014

6

Cargill Beef to Sponsor Roush Fenway Racing in Sprint Cup Series

Thursday, 22 May 2014

7

Chip Ganassi Racing Secures PNC Sponsorship Deal

Thursday, 22 May 2014

8

STX Sponsors NCAA Lacrosse Championships

Thursday, 22 May 2014

9

Ajax Sign Huawei Partnership

Thursday, 22 May 2014

10

Royal Philips Named Official Lighting Partner of Bayern Munich & Allianz Arena

Thursday, 22 May 2014

11

Huddersfield Town Inks Digital Content Deal with Red Touch Media

Thursday, 22 May 2014

12

Ashaway Racket Continues as Official String of Women’s Squash Association

Thursday, 22 May 2014

13 

Bloomberg to Title Sponsor Hong Kong Scottish Rugby Team

Thursday, 22 May 2014

14

Honda Performance Inks Supply Deal with ZF Friedrichshafen for North American Racing Series

Thursday, 22 May 2014

15

Dynamo Dresden Extend with Sponsor Despite Relegation

Thursday, 22 May 2014

16

Sunoco to Title Sponsor Indianapolis 500 Rookie of the Year Award

Thursday, 22 May 2014

17

Helio Castroneves to Endorse 50 Cent’s Headphone Brand SMS Audio

Wednesday, 21 May 2014

18

French Champions PSG Retain PMU Partnership

Wednesday, 21 May 2014

19

Threadneedle Sponsors Triathlete Vanessa Raw

Wednesday, 21 May 2014

20

Jacksonville Jaguars Safety Johnathan Cyprien Inks Endorsement Deal with TITIN

Wednesday, 21 May 2014

21

Delaware Office Of Highway Safety Announces Title Sponsorship at Dover NASCAR Race

Wednesday, 21 May 2014

22

M&T Bank Secure Naming Rights to Baltimore Ravens’ Stadium Until 2027

Wednesday, 21 May 2014

23

Sahara Force India Extend Alpinestars Partnership

Wednesday, 21 May 2014

24

Baku 2015 European Games Announces Procter & Gamble as First Official Partner

Wednesday, 21 May 2014

25

Australian Rugby Union Inks IHG Renewal

Wednesday, 21 May 2014

26

Ian Poulter Becomes Global Ambassador for Energy Drink Brand

Wednesday, 21 May 2014

27

FIM Extends Intertek Partnership Until 2016

Wednesday, 21 May 2014

28

Hunt Brothers to Sponsor JR Motorsports Kevin Harvick at History 300

Wednesday, 21 May 2014

29

Speed Stick GEAR to Sponsor BK Racing’s Cole Whitt for Six Races

Wednesday, 21 May 2014

30

Skittles Become Official NFL Sponsor

Tuesday, 20 May 2014

31

Under Armour Inks Rugby Canada Deal as Official Technical Partner

Tuesday, 20 May 2014

32

South Africa Announces Sponsors for Hockey World Cup Campaign

Tuesday, 20 May 2014

33

Web.com Tour’s Utah Championship Gets New Presenting Sponsor

Tuesday, 20 May 2014

34

Softball New Zealand Partner with Golden Homes

Tuesday, 20 May 2014

35

BMX Rider Terry Adams Signs Endorsement Deal with Tiger Balm

Tuesday, 20 May 2014

36

Buffalo Bills Signs PremCom Partnership

Tuesday, 20 May 2014

37

Complete Cover to Sponsor British Superbike Rider Dave Johnson

Tuesday, 20 May 2014

38

Halfords Announced as Official Mechanics Partner of 2014 Sky Ride Big Bike Events

Tuesday, 20 May 2014

39

Champions Hockey League Acquires New Presenting Sponsor

Tuesday, 20 May 2014

40

Golfers John Parry & Zane Scotland Secure New Sponsor

Tuesday, 20 May 2014

41

Mistic to Sponsor KVSH Racing’s Sebastien Bourdais at Indy 500

Tuesday, 20 May 2014

42

American Ethanol to be Presenting Sponsor of NASCAR’s Return to St. Louis

Tuesday, 20 May 2014

43

Spindrift Racing Seals Mirabaud & Zenith as New Sponsors

Tuesday, 20 May 2014

44

Acer Signs Marketing Deal with NBA in Philippines

Monday, 19 May 2014

45

Triathlete Mary Beth Ellis Signs Endorsement Deal with Skins

Monday, 19 May 2014

46

BMW Secures European Tour Sponsorship Extension

Monday, 19 May 2014

47

Stanley Black & Decker Named FC Barcelona’s Official Global Partner

Monday, 19 May 2014

48

BT Sport Expands Welsh Rugby Support with Scarlets, Ospreys, Blues & Dragons Sponsorship

Monday, 19 May 2014

49

Football Federation Australia Seal BLK Partnership

Monday, 19 May 2014

50

ANZ Renews New Zealand Cricket Sponsorship

Monday, 19 May 2014

Wayne Taylor Racing Announce New President & COO

Wayne Taylor Racing (WTR), price order whose drivers Max Angelelli and Jordan Taylor in September clinched the 2013 GRAND-AM Rolex Sports Car Series Daytona Prototype-class championship, pills announced the appointment of Michael Levinsohn as President and Chief Operating Officer of the team.

Levinsohn is a seasoned corporate executive and entrepreneur with 25 years of experience running both public and private companies. He will be responsible for all commercial activities pertaining to WTR while Taylor focuses on the team’s racing program.

“Michael and I have known one another for more than 25 years and he has always expressed an interest in becoming involved with motor racing,” said Taylor, the three-time sports car racing champion who formed WTR in 2007 and has seen his team capture 17 victories and 44 podium finishes in 89 races, as well as the 2013 championship and runner-up finishes in the championship twice.“

Levinsohn is the founder of Seattle-based Archer Mobile, a leading mobile marketing services and solutions company, as well as 121 Mobile Solutions, a privately held consulting company. He has advised brands and wireless carriers around the world on business development and customer relationship management programs. 

“Joining WTR is a wonderful opportunity, particularly coming off the championship-winning season in 2013,” Levinsohn said. “Wayne and Max have built the best team in sports car racing and, with Ricky (Taylor) and Jordan in the No. 10 car for 2014, we have the foundation for another successful year. I am looking forward to working with everyone involved in WTR, including our commercial partners and the Indianapolis-based crew.”

WTR will campaign the championship-winning No. 10 Velocity Worldwide Corvette Dallara DP when the 12-race Tudor United SportsCar Championship opens Jan. 25-26 with the traditional Rolex 24 At Daytona. 

IOA Announces Election Date

The Indian Olympic Association (IOA) today announced the date of its elections and said it wants “perfect relations” with the International Olympic Committee, adiposity which had threatened to take action if the national body did not provide sufficient information about the matter.

IOA Acting President, discount Vijay Kumar Malhotra, story said that the elections will be held on November 25 and a General Body Meeting has been called on October 18 to announce the poll process.

“The IOC had asked us to furnish information on two issues, one, the date of elections and the other to ensure voting right majority of National Sports Federations (NSFs) whose disciplines are in included in Olympic Games in the electoral college of the IOA,” Malhotra said.

“The Executive Board today unanimously decided to hold the elections on Novemeber 25. And  we have decided to form a standing committee to ensure that the NSFs whose sports are in Olympic Games have majority voting rights in the electoral college.”

“We will also appoint a retired judge of a High Court or Supreme Court as returning officer so that the elctions are held in a transparent way under the IOA constitution and IOC rules and guidelines,” he added.

The IOC, had sought clarification on the composition of the IOA General Assembly and the date of elections and warned it would take action if these directives were not followed.{jcomments on}