FIFA Chief Excited Over Introduction of Goal-Line Technology at Club World Cup

With goal-line technology set to be debuted at the Club World Cup in Japan, FIFA secretary general Jerome Valcke has welcomed the introduction of the system.

The game between Sanfrecce Hiroshima and Auckland City will stage the system.

The issue of goal-line technology has veered from one extreme to the other in recent years, with FIFA unsure whether it would undermine officials rather than help them. However, world football’s governing body will try out two systems – UK-based Hawk-Eye and GoalRef, from Germany – in Japan to see if they can be implemented at a wider level.

“It’s a big day,” Valcke told FIFA’s website. “Tomorrow will be the first time that goal-line technology will be officially used in a game. The tests are done; and the instillation tests were successful.

“This is also an important day for us, because we will use one of the two systems we are using here in the FIFA Confederations Cup next year.”

He added: “This is a kind of revolution. It is the first time that this kind of technology is coming into football. It will be restricted to the goal-line specifically. The IFAB (International Football Association Board) is there to ensure the 17 laws of the game are protected.

“It was their decision, and they were clear, to say that the technology is limited to the goal-line. We must ensure that when the ball goes into the goal, the referee must get the information that the ball has gone in. The referee has the final decision.

“The technology won’t change the speed, value or spirit of the game. There is no reason to be against this technology.”

The Hawk-Eye system is the same as that used in cricket and tennis, which relies on a series of seven cameras to create a 3D picture of each goal, while GoalRef uses electro-magnetic sensors.

Valcke also said he had full confidence there would be no errors from the technology.

“It needs to be the most accurate system we can have at the moment,” he said. “There can be no mistakes with this and that is why the IFAB took two years to make sure the system was perfect.”

Mizuno Golf UK Appoints Revolution Sports Marketing Group to Propel Brand

Recognised golfing brand Mizuno Golf UK has appointed Revolution Sports Marketing Group (Revolution) to work with the brand as it makes its first major push into the sports and consumer media sectors.

Mizuno was founded in 1906, medic and is one of the world’s most established and technologically advanced golf brands – its clubs are used by Luke Donald, denture as well as England’s Chris Wood. Revolution has been retained to work across the stable of Mizuno golf products but with a focus on its Swing DNA fitting system and the new range of MP-59 irons.

Graeme Gorrie, professional ed UK Marketing Manager, commented: “Mizuno has a long heritage in golf and its clubs are well known to those in the know, but the time is now right to expand the brand’s appeal and we are delighted to be working alongside Revolution to take Mizuno into new markets.”

Rod Kohler, PR Director at Revolution, added: “Mizuno is a premium golfing brand and everyone who plays the game should be aware of its history and outstanding range of products. We look forward to working closely with the in-house team to take the brand into the major sport and lifestyle media.”

by Ismail Uddin

Lord Coe Unveils New Sports Centre to Host International Teams for London 2012

Sebastian Coe has unveiled a new £8.25 million ($13.1 m) sports centre at St Mary’s University College in Twickenham which is to play host to three international teams in the build-up to London 2012.

Teams from China, Ireland and South Africa are all due to base themselves at St Mary’s before the Olympics.

With £500,000 ($796,000) of National Lottery investment from Sport England, the sports centre will further support and enhance the ever growing number of sport and health related academic programmes the University College has to offer, as well as facilitating the numerous student, staff and community activities that take place on campus, officials there claimed.

Lord Coe, London 2012 chairman, said: “Since visiting St Mary’s in April, when I was walking round what was effectively a building site, the progress that has been made here is astonishing and this really is an extraordinary facility.” 

St Mary’s has established itself as one of London’s top-performing sporting institutions, providing a comprehensive sports development programme that focuses on elite performance sport, special events, recreational opportunities, coaching and broader sports development activities.

Charles Johnston, Sport England’s Property Director, said: “This Lottery investment will ensure we build a lasting legacy beyond next year’s Olympic and Paralympic Games by giving students, staff and the local community the opportunity to enjoy and play sport in this first-class facility.”

Among the athletes who have used St Mary’s to prepare for major events are Britain’s Mo Farah, the world 5,000 metres champion.

Professor Richard Fisher, head of St Mary’s 2012 Preparations and Sport Strategy, commented: “Sport plays an important role in the student experience at the University College and the facilities are a key part of delivering this.”

“In turn, these facilities and support services attract professional athletes to train on campus, including athletes from the South African, Irish and Chinese Olympic teams who will be using St Mary’s as their 2012 Pre-Games Training Camp. They also enable the University College to provide an even better service to the local community.”

FIA Assist Indycar in Examining Wheldon’s Death

IndyCar Series have taken help from Federation Internationale de l’Automobile (FIA) in a bid to investigate the accident that led to the death of British driver Dan Wheldon in Las Vegas on Sunday.

Wheldon died after a 15-car crash at the 1.5-mile oval, which was hosting its first IndyCar event for 11 years.

As well as the FIA, the Automobile Competition Committee of the United States is involved in the probe.

IndyCar announced on Tuesday that it hopes to be able to announce its initial findings into the reasons behind the multi-car crash that occurred on the 11th lap of the race, causing several cars to become airborne.

A statement from the IndyCar series organisers, read: “The safety of our drivers, their crews, IndyCar staff, racetrack staff and spectators is always our paramount concern.

“As part of our standard safety protocol, a full investigation has been launched by IndyCar, with assistance from the Automobile Competition Committee of the United States (ACCUS) and Federation Internationale de l’Automobile (FIA), the national and international governing organisation, to determine the factors involved in this accident.

“We hope to have preliminary findings to report within the next several weeks. In the meantime, it would be inappropriate to comment further until the investigative team has had the opportunity to conclude its work.”

IndyCar has also cancelled the two-day test the Ganassi team was scheduled to run with the 2012 Dallara at Las Vegas this week, which Dario Franchitti was scheduled to take part in.

Franchitti’s wife Ashley Judd tweeted: “I appreciate @IndyCar canceling my husband’s test at Las Vegas track. The new car needs development – but not now, and never again there.”

A memorial service for Wheldon, who was 33, will be held on October 23 in downtown Indianapolis.

Lack of Sponsorship/Sales Force Int’l Showjumping Event Cancellation

A lack of sponsorship and poor ticket sales have led to the cancellation of an international showjumping event scheduled to be held at the Sheffield Arena next month between 22-24 April.

The Yorkshire International Showjumping Event has been reluctantly cancelled due to facing “substantial financial losses” according to its organisers.

British Showjumping, herbal which had several national finals at the show, diagnosis revealed that it had been left in “a difficult position”.

A statement from the organisers said: “This decision has not been taken lightly but is a result of insufficient levels of sponsorship in an increasingly difficult economic climate, mind together with a general lack of support by potential visitors to the event… in terms of advance ticket sales.

“This is an incredibly sad day, but the costs of running a three-star international jumping event at a major indoor venue are significant.

“Balanced against the limited support we have received to date, we could not possibly contemplate bearing the substantial financial losses we were facing.”

Sponsors, athletes, officials and contractors who had agreed to support the event were released from their obligations to the event in order to seek alternative opportunities.

The statement continued: “There is no way we could consider running an event and not being in a position to pay everybody at the end of the day. added.

“It is generally acknowledged that there is a lack of international jumping shows within the UK, never more so than in the run-up to an event such as the London Olympics in 2012.

“We intend to pursue other options to run an international jumping show at a venue in Yorkshire at some time in the not-too-distant future.”

60 Sponsorship Deals of the Week: 18/07/14

1

Game Golf Becomes Official PGA Supplier

Friday, 18 July 2014

2

Jenahura to Sponsor European Tour Golfer Jamie Elson

Friday, 18 July 2014

3

Gremio Inks SAP Partnership

Friday, 18 July 2014

4

Lotto Rheinland to Sponsor FC Kaiserslautern

Friday, 18 July 2014

5

Hero to Title Sponsor Indian Super League

Friday, 18 July 2014

6

Akambo Named Official Wealth Management Partner of Melbourne FC

Friday, 18 July 2014

7

New York Giants Punter Steve Weatherford to Endorse Taste Guru

Friday, 18 July 2014

8

Rileys to Title Sponsor Chisora & Fury Heavyweight Fight

Friday, 18 July 2014

9

Hamburg Extends Adidas Kit Partnership Until 2024

Friday, 18 July 2014

10

Lotus F1 Partner with Interwetten for German & Hungarian Grand Prix

Friday, 18 July 2014

11 

Exeter City Retains Flybe as Shirt Sponsor

Friday, 18 July 2014

12

Wigan Athletic Sign Intersport as New Shirt Sponsors

Friday, 18 July 2014

13

Formula Drift’s Matt Coffman Signs New Sponsor

Friday, 18 July 2014

14

Buick to Title Sponsor Liverpool & Roma Pre-Season Clash

Thursday, 17 July 2014

15

Ronda Rousey to Endorse Monster Headphones

Thursday, 17 July 2014

16

Hisense to Sponsor FC Schalke

Thursday, 17 July 2014

17

BMW Named Official Automobile Partner of San Jose Earthquakes

Thursday, 17 July 2014

18

Kevin Durant to Endorse Sparkling Ice

Thursday, 17 July 2014

19

Liverpool Partner with Scandinavian Online Gaming Brand

Thursday, 17 July 2014

20

Napoli Sign Garofalo Pasta as Secondary Shirt Sponsor

Thursday, 17 July 2014

21

StarHub Named Founding Partner of Singapore Sports Hub

Thursday, 17 July 2014

22

West Bromwich Albion Add to Partner Portfolio with Two More Sponsors

Thursday, 17 July 2014

23

Worcestershire Cricket Appoints Official Auditors

Thursday, 17 July 2014

24

Hull City Announce 12BET as New Shirt Sponsors

Thursday, 17 July 2014

25

Nissan Becomes Official Automotive Partner of Manchester City

Thursday, 17 July 2014

26

Dr Pepper Snapple to Sponsor San Francisco Giants

Thursday, 17 July 2014

27

adidas Adds NBA Draft Picks Joel Embiid & Marcus Smart to Endorsement Roster

Thursday, 17 July 2014

28

San Francisco 49ers Announces Citrix as New Patner, United Airlines Named Official Airline

Wednesday, 16 July 2014

29

ENEOS Becomes Women’s Baseball World Cup 2014 Title Sponsor

Wednesday, 16 July 2014

30

Toyota to Sponsor Special Olympics World Games Los Angeles 2015

Wednesday, 16 July 2014

31

TI Automotive to Sponsor SRT Motorsports for Brickyard Grand Prix

Wednesday, 16 July 2014

32

Rothaus to Sponsor VfR Aalen

Wednesday, 16 July 2014

33

FC Barcelona Inks Tecate Sponsorship Deal in Mexico

Wednesday, 16 July 2014

34

Buffalo Bills Announces Yancey’s Fancy as Official Partner

Wednesday, 16 July 2014

35

Westfield Powersports to Sponsor Red Bull Indianapolis GP Vendor Marketplace

Wednesday, 16 July 2014

36

NFL Star Joe Haden Inks Unequal Endorsement Deal

Wednesday, 16 July 2014

37

Repsol Extends Honda MotoGP Title Sponsorship

Wednesday, 16 July 2014

38

Buildcorp Gets Naming Rights to ARU’s National Rugby Championship

Wednesday, 16 July 2014

39

West Bromwich Albion Retains Jack Wolfskin as Official Partner

Wednesday, 16 July 2014

40

Huawei Agrees FC Schalke Sponsorship

Wednesday, 16 July 2014

41

Bikini Ready to Sponsor BB&T Atlanta Open

Wednesday, 16 July 2014

42

CTEK Power Extends Northstar Miller Racing Sponsorship

Wednesday, 16 July 2014

43

Bora Acquires Naming Rights to NetApp-Endura Cycling Team

Wednesday, 16 July 2014

44

Manchester United Announces Nissin as New Global Partner

Wednesday, 16 July 2014

45

South African Airways to Sponsor Team South Africa Until Rio 2016

Tuesday, 15 July 2014

46

PGA Tour Names Bedding Provider as New Official Sponsor

Tuesday, 15 July 2014

47

MLB Signs iON Cameras Partnership

Tuesday, 15 July 2014

48

Friends Life Becomes Tour of Britain’s First Title Sponsor

Tuesday, 15 July 2014

49

Bet25 Becomes Brondby’s New Shirt Sponsor

Tuesday, 15 July 2014

50

Allianz Extends Relationship with Golf Ambassadors Paul McGinley & Beatriz Recari

Monday, 14 July 2014

51

Sentient Jet Becomes Private Aviation Partner of Breeders’ Cup

Monday, 14 July 2014

52

Worcestershire Cricket Announce Harrison Clark Rickerbys as Official Legal Partner

Monday, 14 July 2014

53

IMG Academy to Title Sponsor Junior World Golf Championships

Monday, 14 July 2014

54

Adidas Replaces Nike as Manchester United’s New Kit Sponsor in £750M Deal

Monday, 14 July 2014

55

Manchester City Partners with Local University & Council

Monday, 14 July 2014

56

Kia Becomes England Women’s Cricket First Sole Major Sponsor

Monday, 14 July 2014

57

Golf Australia Names Accor Hotels as Exclusive Accomodation Partner

Monday, 14 July 2014

58

England Captain Alastair Cook Agrees Sponsorship Deal with Law Firm

Sunday, 13 July 2014

59

Mexican Football Federation Extends Adidas Partnership

Sunday, 13 July 2014

60

Sheffield Wednesday Adds Azerbaijan Land of Fire as New Shirt Sponsors

Friday, 11 July 2014

Birmingham City Owner Carson Yeung Drops Club Roles as Money Laundering Trial Intensifies

Birmingham owner Carson Yeung has walked away from his roles as president and director of the Championship club as he awaits the verdict in his money laundering trial in Hong Kong.

The team’s holding company announced to the Hong Kong Stock Exchange that the 53-year-old had quit his directorships and now “holds no positions in the group”.

“Yeung resigned to devote more time to his other personal commitments,” said Birmingham International Holdings.

Yeung has been succeeded as BIHL chairman by Cheung Shing, another of the company’s executive directors.

Ma Shui Cheong, who has also been appointed to the main club board at St Andrew’s, has been appointed vice-chairman of BIHL.

BIHL expressed its gratitude in a prepared statement, which said: “Mr Yeung, with his foresight, aspiration and clairvoyance, has steered the board successfully through landmark projects such as the acquisition of Birmingham City Football Club, for which the board is profoundly indebted.

“Mr Yeung unequivocally confirms that he has no disagreement with the board and that there are no other matters relating to his resignation that are required to be brought to the attention of the shareholders of the company.”

Yeung has been standing trial on five counts of money laundering involving more than £57m deposited in five bank accounts from 2001 to 2007.

Prosecutors claim the money was “criminal proceeds,” and a verdict on the case is due on 28 February.

Birmingham’s 2011 Carling Cup success ended 48 years without a major trophy but the club were relegated from the Premier League the same year.

Oslo Confirms 2022 Winter Olympics Bid

Oslo, the capital city of Norway, have confirmed they will bid for the Olympic and Paralympic Winter Games in 2022.

The decision was made by Oslo City Council. If successful it will be the third time Norway will host the Winter Games.

With the concept ‘Games in the City’, Oslo wishes to stage ultra-compact and urban winter games in the city itself. Oslo will cooperate with Lillehammer on the alpine disciplines, and bob, luge and skeleton.

“Oslo is the only capital city in the world that can host all the Winter Olympic disciplines, with a few exceptions, in the city itself. We will invite the world to Oslo and show that the winter games can be staged in an urban environment,” says Governing Mayor of Oslo, Stian Berger Røsland.

Oslo’s concept, ‘Games in the City’ involves the whole of Oslo. The arenas will be developed in a semi-circle around the city, all located a mere 10-15 minutes from the Olympic Village. The public celebrations will take place downtown of Oslo.

Oslo 2022 will also build on established traditions and experience, and cooperate with Lillehammer on hosting the alpine disciplines at Kvitfjell/Hafjell, including bob and skeleton.

“The whole world knows Lillehammer after the very successful Winter Games in 1994. In 2016, Lillehammer will host the Youth Olympic Games, and we wish to build on existing expertise. Together, our two former Olympic cities will invite the world to enjoy an intimate and spectacular event in 2022,” said vice mayor Department of Environment and Transport, Ola Elvestuen.

Over the past year, the City of Oslo has made extensive preparations and spent NOK 90 million on conducting thorough, quality-assured background work in connection with the application process. The whole Norwegian sports community has recently endorsed the application to host the Games. On 19th of June, Oslo will submit its application for a state guarantee to the Norwegian government. 

“I’m very optimistic and believe nothing can stop us from proceeding with the bid process,” Governing Mayor of Oslo, Stian Berger Røsland added.

{jcomments on}

Linktel to Deploy Wi-Fi at Rio de Janeiro Beaches in Preparation for Sporting Events

Linktel Corporate, buyBrazilian telecommunications operator, has just signed a partnership with Orla Rio to deploy a Wi-Fi network to offer internet access on the Rio de Janeiro beaches with the World Cup and Olympics to visit the city in the next few years.

The project, “Orla Rio Digital,” will provide free Wi-Fi for the local population and tourists. This service takes place as part of the preparation for the 2014 World Cup and 2016 Olympic Games. By the end of 2012, the service will be available in Leme and Copacabana beaches. In 2013, it will be extended to Leblon, Ipanema, São Conrado and some parts of Barra da Tijuca.

“To ensure full time access, complete redundancy, control content and control access we are now preparing for the 2014 World Cup and 2016 Olympic Games. As millions of tourists come to Rio de Janeiro for these sporting events, clients/users of services such as Boingo, iPass, Trustive, Swisscom and Skype, will enjoy their easy experience of connecting to the Internet. The Wi-Fi service offered by Linktel has a similar technology used at international airports such as Heathrow, (London) and JFK (New York),” said José Antonio Ferreira Pinto, New Business Director at Linktel.

The foreign tourists also will use the service in roaming Linktel through international agreements with the major Wi-Fi operators from around the world. “Users will access their e-mails and social communities. All paying Skype customers will be able to use their credits via Wi-Fi to talk to their friends and business partners from around the world,” added Pinto.

Luis Antonio Abreu, Vice President of Orla Rio, commented: “In coming years the Wi-Fi Linktel services will be available from Leme to Prainha. By the end of 2012, this service will be available in Leme and Copacabana. In 2013, it will be available for Arpoador, Leblon, Ipanema, São Conrado and some part of Barra da Tijuca. Then, it will be deployed on other beaches.”

FIVB Appoints IMG, Dentsu & XYZ to Promote Commercial Rights

The International Volleyball Federation (FIVB) announced the appointment of IMG, Dentsu and XYZ to market its commercial (marketing and media) rights for the period 2013-2020.

It is the first time in the FIVB’s history that such a comprehensive marketing and media group has been engaged to work with the international volleyball’s governing body with the exclusive marketing and media rights agreement, which contains a relevant minimum guarantee, ensuring that the FIVB remains in control of its global marketing and media strategy.

All three agency partners will collectively work across marketing for the FIVB, while IMG and Dentsu have been appointed to handle the media rights sales to all FIVB events.

The FIVB President Jizhong Wei signed the partnership agreement during the FIVB Executive Committee meeting in Lausanne with the President of IMG Media Michel Masquelier, the general manager of the Dentsu International Sports Department Soichi Takahashi and the XYZ Olympic Sports vice-president Fernando von Oertzen.

“This outstanding marketing alliance heralds another significant step in this new and exciting era for FIVB marketing,” President Wei said. “We are extremely proud to work together with three distinguished companies which bring unparalleled strength and depth when it comes to media and marketing and an extensive global reach to deliver on our very important marketing goals.”

The unprecedented decision, made recently by the FIVB Board of Administration, to work with three world-class marketing agencies  – with IMG, Dentsu and XYZ providing unrivalled expertise and experience in volleyball and beach volleyball, and sports marketing across every market where the game is played – was formed to deliver on the FIVB’s vision of creating a ground breaking volleyball and beach volleyball Global Partner programme and follows on from the impressive initial phase of the FIVB’s new marketing strategy which has seen rebranding of FIVB events over the past two years and the introduction of the popular FIVB Heroes campaign. 

IMG Media head of sales worldwide Ioris Francini said at the signing: “We are delighted to be working with the FIVB and alongside both Dentsu and XYZ over the next eight years with the shared goal of expanding and growing the marketing and media rights of all the sports’ assets. All three companies have well established relationships with FIVB and our objective is to increase the value of the sports, enhance the global awareness of the players and teams, widen the horizons of volleyball outside its core constituencies and develop the marketing programme by attracting global sponsors and the best official suppliers. It will be an exciting time for volleyball and its followers.”

Dentsu Inc. sports division director Kiyoshi Nakamura said: “We are delighted to be a part of this unprecedented historical consortium of IMG, XYZ and Dentsu that will be responsible for the central commercialisation of the FIVB’s programme of events and the sport of volleyball that continues to be extremely popular in Japan and across the rest of Asia.”

XYZ President Bazinho Ferraz, added: “Working with Dentsu and IMG on behalf of volleyball builds unprecedented and impressive potential to market and take FIVB properties to every corner of the world. It is a unique and historical opportunity to experience volleyball and beach volleyball’s cross cultural value at the highest level.”