Leading sports marketing and sponsorship agency, price Generate, erectile has been appointed to find a title partner and support sponsors for one of the world’s most exciting arena tours, Arenacross.

Arenacross is the exciting combination of motocross racing and freestyle motocross with four events during January and February next year starting at The O2 Arena and then moving to The LG Arena Birmingham, The Odyssey Arena Belfast and concluding at The Echo Arena Liverpool. Fans can expect to see the world’s leading riders take part in the most spectacular elements of outdoor motocross racing, including huge jumps on purpose-built dirt tracks, in the countries’ leading entertainment venues .

The series of action packed events will be watched live by nationwide actions sports and family audience of over 40,000 and over one million viewers will tune in as part of a four-part TV series broadcast on Channel 4 and British Eurosport. There will also be further opportunities for sponsors to be integrated and take advantage of an exciting national print, digital and broadcast campaign. In addition, there will be a live experiential tour across all four cities.

Matt Bates, Managing Director of Events 22, said “We are very excited to be working with Generate to align title and support sponsors for this epic series of events and focus on the amazing potential for brand partnerships. We currently have Monster Energy as a partner and we understand what big sponsors are looking for and can be flexible in the way we structure our partnerships”.

Andy Muggleton, Director of Generate Sponsorship, said, “Arenacross will appeal to brands looking to engage with a family and action sports audience.  In recent years the sport has seen a huge growth in audience figures and the platform will enable sponsors to align with an event that attracts significant exposure through press, TV and an advanced social media network.  Generate are thrilled to be working with a world leading action sports event “.

British Prime Minister David Cameron has revealed UK Sport will receive £500m ($783m) over the next four years to maintain funding for Olympic sports and keep them at the same level before the 2016 Games.

UK Sport will receive £500m over the next four years to maintain funding for Olympic sports at same level before the 2016 Games as during the runup to London, David Cameron has announced.

The prime minister also used the closing day of the London Olympics to reveal he has appointed Lord Coe as his Olympic legacy adviser.

Coe, chair of the London 2012 Olympic organising committee who first led the successful bid for the London Games, will spearhead an Olympics Legacy unit in the Cabinet Office to secure the long-term benefits of hosting the Games, focusing particularly on economic and business gains.

The prime minister outlined the moves as part of government plans to build on the legacy of the Olympics for Britain.

Speaking on BBC News on Sunday, Cameron said the decision to provide £125m every year until 2016 aimed “to reward the success of the UK’s outstanding elite sport system” following the British team’s record-breaking medal success at the London Games.

“The motto of these Games has been ‘inspire a generation’. Nothing has been more inspirational than seeing our elite athletes win gold this summer,” he said.

“There’s a direct link between elite success and participation in sport. I want one of the legacies of these Games to be our athletes triumphing in Rio in 2016, and in future Olympic Games. Guaranteeing this funding will help ensure that happens.”

UK Sport, the body that distributes cash to Olympic and Paralympic sports as well as providing a number of specialist services, had previously only been guaranteed funding up until 2014.

The lion’s share of the money will come from the national lottery, with Treasury funding of £40m a year committed for the next two years.

A Downing Street statement said: “As an exception, exchequer funding is now being committed to 2016/17, to give athletes financial certainty in the crucial final two years in the runup to Rio 2016.”

The French Rugby Federation (FFR) has revealed plans to build a new 82,000-seater stadium in the Paris suburbs at an estimated cost of €600m ($755m).

The stadium, that will be situated 25km south of Paris, will replace the Stade de France as the side’s home ground and is set to be completed in 2017. The hi-tech facility, currently the site of a disused racecourse, will feature a retractable roof and removable pitch with the development also set hotels and shops.

The decision to initiate a move away from what has been their playing base for the last 14 years was prompted by the FFR’s growing frustration at the constraints of the Stade de France where they must pay a reported €5m ($6.3m) per game in rental charges and also schedule matches around France’s football fixtures and concerts that take precedence.

As a result, it is understood that the FFR make only €2m ($2.5m) for each 82,000 sell out while in comparison the Rugby Football Union bank a reported €6m ($7.5m) after each Twickenham clash.

FFR president Pierre Camou said: “It conforms to what we want. One of the most modern stadiums in the world: pitch, roof, multi-functional, with exceptional comfort levels for spectators.”

Serge Blanco, who led the stadium project, said: “This Ris-Orangis site opens new horizons for our game in France. It will provide a new-generation stadium that will become a showcase for French rugby.”

 

Dublin is to take centre stage for European club rugby next year as it will host the Heineken Cup and Amlin Challenge Cup.

Tournament organisers, ERC, announced today that the RDS will be the venue for the Amlin Challenge Cup final on Friday, May 17, 2013 with the Heineken Cup curtain closer going ahead the following day at the Aviva Stadium.

This decision is expected to provide a major boost to Ireland’s economy with research from the Cardiff 2011 finals showing that the economic impact to the Welsh capital amounted to €30m ($38.5m).

With both 2013 finals being played in close proximity, up to 70,000 supporters will have the opportunity to visit the city.

Speaking at the event today Leo Varadkar, Minister for Transport, Tourism and Sport said he expects a carnival atmosphere when the finals take place in Dublin.

“I am delighted to be here today and I’m really looking forward to Dublin being transformed into the European Capital of Rugby next year.

“Only last week we officially launched the Gathering Ireland 2013, which encourages everyone with an Irish connection to return home next year.

“I believe next year’s Heineken Cup and Amlin Challenge Cup Final will provide a real festival feel during The Gathering, and will be a great addition to our events calendar for The Gathering for next year.”

ERC Chief Executive Derek McGrath said the decision to host both finals in Dublin is a product of the success of Irish provinces in European rugby.

“The decision of the ERC Board to stage both the Heineken Cup and the Amlin Challenge Cup finals in Dublin reflects the hugely positive impact Irish provinces and fans have had on European club rugby,” he said.

“ERC has already begun working with Fáilte Ireland and our local partners to ensure that the tens of thousands of supporters who will visit the city will enjoy a hugely positive experience of everything Dublin has to offer.”

NFL team Detroit Lions are looking to strengthen their brand after using social media marketing platform Social Toaster.

The program, sale ed entitled Lions Pride, case enables Lions fans to share Lions web content directly with Lions Pride — a Detroit Lions fan club — and their social networks.

Over 3,000 Lions fans have joined Lions Pride since its October 19th launch. It is estimated that those fans have a reach of over one million people.

Fans that participate in the program earn points for each piece of Lions information they share to their social networks, and also for each person that visits the Lions website as a result of that shared content. In return, participants have the chance to win various prizes, including Lions tickets and sideline passes.

Detroit Lions New Media Coordinator Chrissie, said: We were instantly intrigued with SocialToaster’sconcept. The platform allows us to release news and information in a non-traditional way and it rewards our fans for participating. Since our soft launch we have seen steady growth in our numbers and have already received plenty of fan feedback, showing that fans are not only signing up, but they are engaged in the process as well.”

Detroit native and SocialToaster CEO Brian Razzaque, said “We’re really excited to welcome the Detroit Lions to our rapidly expanding client list. They’ve been extremely supportive and have clearly demonstrated that they understand the unique value of our platform in terms of enabling them to tap into their existing supporters. It’s exciting to see good things coming out of Detroit, and we’re looking forward to being a part of that into the future.”

Baltimore-based company Social Toaster’s are already familiar with NFL surroundings after created a similar campaign with the Baltimore Ravens in September of this year.

The Freestyle Football Federation (F3) has commissioned an exciting team of young animated characters from Northern Creative Studio to globally promote its fast- growing sport emphasizing ball skills and imagination. The partnership is launching ahead of the World Freestyle Football Championships taking place in London on October 22, cialis 2014. 

F3’s slogan is “All You Need Is A Ball” and the new characters embody the free-wheeling fun spirit of freestyle. The first of the new characters are Anton, order who’s too cool for school, arthritis and the sparkplug Max. 

“Our sport isn’t football, it’s freestyle and it’s fun – and these new characters capture that spirit for digital media,” said F3 President Daniel Wood. “Freestylers are individuals, they’re creative and they’re passionate about the ball. With Anton, Max and their teammates, Northern Creative Studio is giving us characters who are just like our players – they live for freestyle and play anywhere.” 

The World Freestyle Football Championships, featuring the world’s top 16 freestyle footballers, will take place at Indigo at the O2 in London from 5pm-9pm on October 22. Tickets are available for only £10. Booking is now open at  www.axs.com.

League One team Bristol City have announced that John Pelling will become their new chief executive from June 1.

The 50-year-old, who has been heading up the Robins’ academy since October, will also sit on the board of directors with current CEO Doug Harman remaining as a director after Pelling’s appointment.

The former Nottingham Forest’s finance director, told the club’s official website: “I am delighted to be joining the board of Bristol City as chief executive. It is an exciting time with the stadium redevelopment project due to provide the club and its supporters with the facilities that they deserve.

“My seven months at the academy have given me a great introduction to the club. I feel that the club provides a great opportunity to give promising players a platform to develop their talents.

“I now look forward to working with club staff as we move towards a bright future.”

Vice-chairman Jon Lansdown added: “John boasts more than 15 years of Board-level experience principally with Nottingham Forest.

“His time in charge of the academy has been very successful and we’re delighted to welcome him on to the board from June 1.”

Iran have been given the gree light to host the Asian Kabaddi Championship at Tehran next year.

Mohammad Abassi, here Sports and Youth Affairs Minister of Iran, announced the developments.

Abassi praised the conduct of the 2nd World Kabaddi Championship by the Punjab Government and urged Deputy Chief Minister Sukhbir Singh Badal to lead the Asian Kabaddi Federation for the betterment of this game.

He expressed hope that in the years to come the Circle Style Kabaddi would be part of Asian Games.

“The ties between India and Iran are getting stronger with the organisation of such sports events. We have accepted the offer of Punjab Government to participate in the three- nation Indigenous Wrestling Competition going to be organised next year,” he said.