According to UK Home Secretary Theresa May, pharm an increase in the maximum penalty for ticket touting at the 2012 London Olympics is set to be enforced from £5, capsule 000 (US$8,000) to £20,000 ($32,000).

With around 6.6 million tickets set to go on sale to the public next week, May released a statement saying: “The change will ensure that there is a more substantial deterrent to serious and organised criminal groups.”

The Home Office said an amendment to the London Olympic and Paralympic Games Act would be put to Parliament shortly while Assistant Commissioner Chris Allison, national Olympic security co-ordinator, said letters had been sent to people who might try to illegally sell Olympic tickets, warning them they were being watched.

Allison stated: “Touts are part of organised criminal networks, often involved in other crimes, and we are committed to dismantling them layer by layer.”

May added: “The 2012 Games will be a once-in-a-lifetime opportunity to experience the Games on home soil.

“By increasing the fines for touting, we are sending a clear message to criminals and prospective criminals that it is not worth their while and they are not welcome.

“The focus of the government and everyone involved is to deliver a safe and secure Olympic and Paralympic Games that London, the UK and the world can enjoy. It will not be spoiled by ticket touts.”

London 2012 chairman Lord Coe also commented: “We want to get London 2012 tickets into the hands of enthusiastic sports fans so that our venues are packed to the rafters at Games-time and provide a fantastic atmosphere for the athletes.

“The message is loud and clear that ticket touts are not welcome and will face large fines.”

Puma confirmed a one-year extension to its technical kit partnership with the Premier League club, impotent Tottenham Hotspur.

The contract, rx which will now run until the 2011/2012 season, prostate will see Puma continue to supply the club with their technical and replica kit and training wear.

Roger Harrison, Puma UK marketing director commented: ‘Our partnership has proven to be very successful in the past. Tottenham Hotspur continues to grow and they continue to be a great fit for the Puma brand. This agreement underlines our strong commitment to expand our position in the global football market.’

In addition to sponsoring Tottenham Hotspur, Puma also has kit sponsorships with Newcastle United, Cardiff City, Burnley, Coventry City, Dundee, Hibernian, Motherwell, Preston Northend and Stirling Albion.

The British Broadcasting Corporation (BBC) saw a dramatic fall in the number of people tuning in to watch this summer’s Wimbledon tennis championships, it has been revealed.

While this year saw a rain-free Championships, an average of just 5.1 million viewers tuned in between 1330 and 1820 on Sunday to watch the men’s final between Rafael Nadal and Thomas Berdych. This figure is significantly down on the 2009 final between Roger Federer and Andy Roddick, which attracted an average audience of 7.1 million, while the 2008 final between Federer and Nadal pulled in an average of 7.4 million viewers.

The women’s final also saw a rating slide, with an average audience of 2.2 million tuning in to see Serena Williams beat Vera Zvonareva. The 2008 women’s final, in comparison, attracted ana verage audience of 3.9 million, peaking at 4.9 million.

The BBC fared better on the football front, with Sunday’s FIFA World Cup quarter-final match between Argentina and Germany pulling in up to 7.0 million viewers, which was a 51.2 per cent market share.

American tennis tournament SAP Open has clinched a three-year deal with a Japanese apparel company.

Under the agreement, Yonex will be the official equipment supplier for the tournament held in San Jose until 2013. Besides the company’s tennis racquets, footwear, apparel and accessories, tournament officials, ball kids, volunteers and tournament staff will also be kitted out in Yonex apparel as part of the deal. In addition, fans will have the opportunity to purchase Yonex tennis equipment, apparel and footwear throughout tournament week.

SAP Open, for male players, is owned and operated by Silicon Valley Sports & Entertainment, which also owns the San Jose Sharks and oeprates the city-owned HP Pavillion arena.

The 2011 SAP Open will be played 7-13 February at the HP Pavillion in San Jose.

Rowing has been included in the competition programme for the 2015 Southeast Asian Games (SEA Games) in Singapore.

The chairman of the SEA Games Federation executive committee, ambulance Tan Eng Liang, therapy announced that rowing – along with boxing, try equestrian and volleyball – had been added to the 30 sports that were approved for the programme last year following the 2013 SEA Games in Myanmar.

FISA Executive Director Matt Smith was delighted to hear the news, “This is great news especially as rowing is growing rapidly throughout Asia. This is a great legacy for Singapore following the very successful 2010 Youth Olympic Games rowing event held on Marina Reservoir.”

Rowing at the 2015 SEA Games will be held at Marina Bay, which means distances of 500m and 1000m will be raced.

Missing out on inclusion in the games was karate, weightlifting and wrestling, while floorball and petanque were chosen.

The SEA Games is a biennial event open to the 11 countries that make up Southeast Asia. It attracts about 7000 athletes. The 2015 SEA Games will be held in June and will include 36 Olympic and non-Olympic sports.

The Stade de France, cough home to the French national rugby & soccer teams, has appointed Infront Sports & Media as the Official Agency.

Swiss-based Infront will be responsble for the commercialisation of hospitality packages for all events held at the Stade de France in 2014 and 2015.

Under the agreement, Infront France will offer VIP hospitality for all events carried out at the Stade de France in the two coming years. These include:

•    the RBS Six Nations Championship – France vs England on Saturday 1 February, France vs Italy on Saturday 9 February and France vs Ireland on Saturday 15 March
•    the matches of Racing Metro 92 and Stade Français Paris – Racing Metro 92 vs Stade Toulousain on Friday 24 or Saturday 25 January and Stade Français Paris vs Stade Toulousain on Saturday 22 March
•    the friendly matches of the French national football team – France vs Netherlands on Wednesday 5 March
•    the Final of the French League Cup – Saturday 19 April
•    the final of the French National Cup – Saturday 3 May
•    the Final of the Top 14 – Saturday 31 May

This mandate further extends the Infront Group’s hospitality portfolio and will be carried out through its subsidiary Infront France.

The Dannon Company has announced its Dannon Oikos Greek yogurt brand is set to reappear in Super Bowl advertising on February 2, viagra sale 2014.

The decision to return to the big game is a reflection of Dannon’s continued commitment to growing the company’s Oikos brand, clinic which has more than doubled since the first time Dannon advertised during the Super Bowl in 2012.

“Dannon Oikos is becoming a household name because people love its great taste and nutritional benefits, especially its protein, and the brand is a real innovator in the yogurt category,” said Sergio Fuster, Chief Marketing Officer for The Dannon Company. “Millions of Americans are embracing Greek yogurt for its nutritional benefits, and Dannon Oikos has all of those benefits along with great taste. Men and women alike are huge fans of Oikos, and advertising during the single largest television viewing event in the USA is a natural fit.”

“It’s a big decision to advertise during Super Bowl and it shows our commitment as the leading yogurt maker to help Americans make better food choices and to encourage Americans to eat yogurt every day,” said Michael Neuwirth, Senior Director of Public Relations for The Dannon Company. “After our strong showing within the top-10 of Ad Meter two years ago, we’re ready to again create a really exciting experience for viewers that promotes a more healthful and nutritious offering than what is traditionally advertised during the big game.”