A Three-Headed Trident: Tech, Legal Expertise, and Partnerships—The Modern Weapon Against Digital Piracy in Sports

The growing availability of platforms to watch sports has been a boon for fans, but it has also led to challenges due to media rights being distributed across multiple subscription-based services.

When combined, the total cost of accessing all these platforms has become increasingly burdensome for viewers. Many fans have expressed frustration over the rising prices, but these concerns are often overlooked. The skyrocketing value of media rights has only exacerbated the problem, with no signs of slowing down in the near future.

This rise in costs has driven many fans to turn to illegal streaming as an alternative, with numerous websites offering live sports events for free. While some of these providers have faced legal action and shutdowns, the high demand for free access ensures that fans determined to bypass subscription fees will continue seeking such options. Consequently, broadcasters are losing out on significant revenue from potential subscribers, a growing issue that remains a pressing concern for the industry. 

The NFL, NBA, and UFC have claimed in a joint statement that live piracy means the global sports industry is losing up to $28 billion in additional potential annual revenue.The sports industry is projected to surpass $680 billion in revenue by 2028; however, this figure could be even higher if not for the impact of piracy, as revealed by GlobalData, a leading data and analytics company.

The fight against sports piracy is evolving rapidly, with advanced tools like AI-driven detection platforms, robust legal frameworks, and strategic online collaborations forming a powerful triad. 

A Comprehensive Suite of Tools Enhanced by AI: Transforming the Fight Against Digital Piracy

“The success of anti-piracy platforms lies in their innovative use of technology, offering end-to-end solutions to combat piracy across various digital channels, including websites, apps, social networks, OTT platforms, and IPTV services. At the heart of this transformation is Artificial Intelligence (AI), which has redefined how piracy is detected, analyzed, and prevented,” says Pablo Lo Giudice, Anti Piracy Product Manager at Sportian.

Key AI-Driven Advancements:

  • AI-Powered Detection Tools: Advanced AI algorithms gather and analyze technical intelligence on domains and IPs involved in piracy. This not only speeds up the identification of unauthorized streams but also provides critical insights into the methods and networks employed by pirates.

  • Rapid Data Processing for Dynamic Blocking Orders: AI’s ability to process vast amounts of data in real time allows for the creation of dynamic blocking orders. These orders adapt to the evolving tactics of piracy networks, ensuring continuous and effective intervention.

  • Real-Time Monitoring & Technical Analysis: AI-powered systems monitor blocked domains and platforms 24/7, capturing evidence and producing actionable reports that reflect the changing landscape of digital piracy. This ensures that responses are not only swift but also precise, targeting the root of the issue.

Pablo further adds, “The integration of AI has amplified the capacity to detect and address piracy by over sixfold, making interventions both timely and impactful. This isn’t just about removing illegal clips—it’s about leveraging AI-driven technical analysis to dismantle piracy operations at their core.”

Legal and Strategic Breakthroughs: Fighting Piracy One Jurisdiction at a Time

The fight against digital piracy has not only advanced technologically but also made critical strides in the legal and regulatory domains. Countries such as Indonesia, Denmark, Malaysia, Peru, France, and Spain have adopted dynamic blocking orders, which serve as a powerful weapon in piracy prevention.

What Are Dynamic Blocking Orders?

Dynamic blocking enables internet service providers (ISPs) to swiftly block unauthorized content in real time. This agile approach ensures that emerging piracy threats can be tackled instantly, minimizing damage to rights holders and their assets.

Key Legal Milestones and Challenges:

  • Localized Victories, Global Impact: The adoption of dynamic blocking orders in various countries has set new benchmarks for combating piracy. These legal tools provide a robust framework for immediate and effective action, giving rights holders the power to protect their content.

  • The Uphill Battle of Regional Disparity: Despite these advancements, the absence of uniform region-wide piracy rules presents a significant challenge. Each country requires its own legal process, making the fight against piracy a piecemeal effort. Rights holders and organizations must navigate complex, varying regulatory landscapes, slowing down their ability to act on a global scale.

Combining Legal and Technological Prowess

While legal breakthroughs like dynamic blocking orders are crucial, their effectiveness is magnified when paired with technological tools such as AI-powered detection systems. Together, they form a comprehensive approach to combat piracy, ensuring both immediate intervention and long-term deterrence.

By addressing regulatory inconsistencies and fostering international collaboration, the sports industry can strengthen its fight against piracy and establish a more unified global strategy for content protection.

Expanding the Fight Against Piracy

In addition to technological and legal measures, these platforms have expanded their reach by forging partnerships with major leagues and tournaments in sports like football, tennis, and mixed martial arts. Integration with more than 70 global search engines, social media platforms, and ISPs ensures rapid response times for content removal.

Emerging platforms like TikTok and Telegram, where piracy has proliferated, are now also within the scope of these anti-piracy efforts. Intelligence capabilities have grown to detect and dismantle piracy groups, infiltrating forums and neutralizing threats from within.

Pablo elaborates, “The battle against piracy transcends individual sports or entities. From broadcasters and rights holders to fan groups and governing bodies, every stakeholder has a role to play in safeguarding the value of sports content.”

 Collaboration is not just a strategic advantage—it’s a necessity:

  • Broadcasters and Rights Holders: By working together, they can pool resources, share best practices, and align strategies to counteract piracy at scale.
  • Fan Groups: Educating fans on the consequences of piracy and promoting legitimate platforms fosters a culture of respect for intellectual property.
  • Cross-Sport Knowledge Sharing: As piracy methods evolve, the lessons learned from one sport can quickly be adapted and applied across others, ensuring a more effective collective response.

Global Partnerships for Rapid Response

For Sportian, integration with over 70 global search engines, social media platforms, and ISPs has been pivotal in allowing its Piracy Guard services to ensure swift takedowns of unauthorized content. These partnerships enable platforms to respond rapidly, limiting the reach and impact of piracy.

By fostering a united front, the sports industry can not only tackle current challenges but also future-proof itself against the ever-evolving threat of digital piracy. The fight is collective, and the solutions must be too.

Proactive Prevention Measures

Recognizing that prevention is more effective than remediation, these platforms now offer proactive security assessments for rights holders. These assessments identify vulnerabilities within digital infrastructure, coupled with regular ethical hacking and vulnerability scans, helping organizations stay ahead of evolving threats.

A Transformational Era for Anti-Piracy Solutions

The evolution of piracy prevention tools reflects the growing sophistication and scope of efforts to combat digital theft. These platforms have become comprehensive hubs for piracy prevention, combining state-of-the-art technology, legal acumen, and strategic partnerships to secure the future of sports content.

The Road Ahead

As piracy methods continue to evolve, the tools and strategies to combat them must also adapt. Investments in AI-driven technologies, legal frameworks, and proactive measures promise to keep the industry one step ahead. For sports organizations and rights holders, these solutions offer a robust and reliable partner in the fight against digital piracy, ensuring that the integrity and revenue of global sports remain protected. Sportian has developed two new tools in the last year that have added huge data-gathering capabilities to support de-indexing and legal pursuits, using AI to increase volume and speed. To its existing suite of tools, it has launched Nexus, a tool that collects technical information about domains and IPs serving illegal content and automating communication between rights holders, ISPs and regulatory bodies. Its second new product, Sentry, carries out real-time monitoring of domains blocked by ISPs, gathering evidence and launching new reports as their status changes.

Sportian Piracy Guard (formerly Content Protection) has grown to become the anti-piracy hub for the sports sector, protecting over $9.8bn in assets for dozens of the world’s largest sporting events across web, app, social networks, OTT and IPTV.

With a suite of new detection, analysis and removal tools available in one package, Sportian can offer the most complete single solution for piracy on the market. Having made advances to its data gathering and geolocation tools through AI, the volume of piracy detected has jumped by more than 6x while at the same time, the sophistication of content blocking has increased.

Of the nearly 13m illegal streams, users, apps and services Sportian has detected this year, it successfully removed over 98% at the point of detection, showing the value of the combined stakeholder approach to not just spot, but remove piracy before it can spread. 

Man City Women inks global partnership with Revolut

Manchester City Women has announced a new global partnership with leading financial technology company, Revolut.

It marks Revolut’s first investment in women’s football and adds to Manchester City Women’s growing network of commercial partners.

Revolut’s global presence will provide new opportunities to elevate the visibility of Manchester City Women both in the UK and internationally.

As part of the agreement, the Revolut brand will be visible on the training kit sleeve of Manchester City Women, while captain Alex Greenwood will become a Revolut ambassador, solidifying its presence on and off the pitch. 

In addition to the introduction of digital and physical assets that will feature Revolut branding throughout the season, the partnership will be further celebrated with a Revolut takeover at the highly anticipated City v Chelsea game taking place at the Etihad Stadium in March.

Manchester City Women and Revolut will also collaborate to provide both fans and Revolut customers – both new and existing – with access to exclusive benefits and experiences.

SIGN UP TO REVOLUT HERE!

Charlotte O’Neill, Managing Director of Manchester City Women, said: “It’s fantastic to welcome Revolut as a partner of Manchester City Women today.

“This is a key moment as we welcome another brand committed to investing in the women’s game and supporting the commercial growth and sustainability of the Club. Revolut joins our growing portfolio of partners focused solely on the women’s game and we look forward to working with the brand throughout the partnership and this journey together.”

Deborah Wajsbrot, Head of Growth – Strategic Partnerships & Sponsorships at Revolut said, “We’re proud to be partnering with Manchester City Women. This partnership reflects our shared commitment to innovation, excellence and breaking boundaries – values that resonate deeply with both the Club’s fans and our users.

“Together, we’re committed to creating exclusive benefits and unforgettable experiences that bring our communities closer to the game they love. We’re excited for the season ahead and look forward to working with the club to create even more opportunities to grow women’s football in Manchester and beyond, inspiring the next generation to dream big.”

Marylebone Cricket Club and InCrowd rolls out subscription platform Inside Lord’s

Marylebone Cricket Club and InCrowd launch first-of-its-kind subscription platform, Inside Lord’s, for fans.

Inside Lord’s gives cricket fans access to the iconic ground like never before. Launched in October 2024, this fully integrated platform offers a subscription service giving fans access to priority ticket windows, online and in-ground discounts, as well as year-round exclusive digital content including behind-the-scenes at the iconic ground and online coaching masterclasses from cricketing legends.

MCC selected InCrowd for their proven success in the creation of premium, commercially driven and experience-led websites and their expertise in the development of membership and subscription platforms across a range of ticketing, retail and OTT platforms.

InCrowd ran a comprehensive discovery phase to identify the creative and technical approach to deliver the Inside Lord’s website. Together, MCC and InCrowd set objectives to showcase Lord’s as one of the world’s greatest cricket grounds, opening doors to a new and international audience, whilst growing first party data and driving new revenue through the carefully planned tiered subscription model.

InCrowd facilitated the integration of several sport-specific and trusted products into the new website alongside existing technology, providing MCC with the tools required to meet and surpass their ambitions for Inside Lord’s. These include a Content Management System and data-led Activation Tools from Cortex alongside seamless integrations with Positive Single Sign On, the Lord’s Cam and virtual tour provider Matterport.

“From day one, the focus for Inside Lord’s has been to provide a new, first-of-its kind engagement platform to take cricket to the next level in terms of digital experiences and to bring fans even closer to the sport they love” says MCC’s Commercial Director, Andy Muggleton.

“This platform is about so much more than delivering content” says InCrowd CEO Aidan Cooney. “Together with the MCC, we are focussed on creating a connected community where fans can engage with their sport like never before. We are incredibly excited to join the MCC team on this journey, helping to provide an unparalleled new high-value platform that transforms the way in which fans consume, share and celebrate cricket”.

Euroleague Basketball renews broadcast deal with Deutsche Telekom

Deutsche Telekom and Euroleague Basketball have announced the renewal of their broadcast agreement, continuing a partnership that began in 2015. This new extension will ensure that the Turkish Airlines EuroLeague and the BKT EuroCup will remain on MagentaSport, Deutsche Telekom’s dedicated sports platform, until the end of the 2028-29 season.

The agreement, finalized well in advance of the previous extension’s expiration in the 2025-2026 season, highlights the strong synergy and commitment between Euroleague Basketball and Deutsche Telekom. This partnership, set to span more than a decade, reinforces MagentaSport’s dedication to delivering premier basketball content. Fans can look forward to continued live HD broadcasts of all Turkish Airlines EuroLeague and BKT EuroCup games, including one top game per round available on a free-to-air basis.

“We are thrilled to extend our partnership with Deutsche Telekom and MagentaSport,” said Alex Ferrer Kristjansson, Euroleague Basketball Marketing and Communications Executive Officer “Their commitment to providing high-quality broadcasts and a comprehensive fan experience aligns perfectly with our goal of growing the sport of basketball In Germany. This renewal is a solid evidence of the success of our collaboration and the increasing popularity of our competitions in Germany.”

Germany remains a key market for Euroleague Basketball. The country boasts top-tier teams such as ALBA Berlin and FC Bayern Munich in the Turkish Airlines EuroLeague, and ratiopharm Ulm and Veolia Towers Hamburg in the BKT EuroCup. Furthermore, Germany has hosted Euroleague Basketball’s signature event, the Final Four,  multiple times, including three editions in Berlin (2009, 2016, 2024) and one in Cologne. The German fanbase has seen a remarkable 50% growth over the last five seasons, contributing to the increasing popularity of the competitions, which have enjoyed a a 272% rise in TV audience numbers on MagentaSport on the same period.

“We have an outstanding, trusting partnership with the Euroleague, which is also characterized by a shared desire for constant development. We continuously maintain and develop the sports content with our partners. This is especially true for the top Euroleague competitions with major clubs, which has a rapidly growing audience. The EuroLeague provides weekly proof that it is the best league in Europe with the best players – the premier class of basketball,” says Dorothea Jacob, VP Proposition & Content MagentaTV.

MagentaSport delivers an exceptional product each competition round, featuring top-quality live game broadcasts and a comprehensive 360-degree fan experience. This includes extensive coverage across digital channels and the weekly program “The Conference,” where top German basketball journalists provide in-depth analysis and custom content such as the “Road Trip Series,” features, documentaries, and exclusive interviews.

In addition to Euroleague Basketball competitions, MagentaSport’s basketball´s portfolio includes the 2025 FIBA Women’s EuroBasket Qualifiers and Tournament, as well as the 2025 FIBA EuroBasket, among other sports content.

FIBA and Schelde Sports extend partnership for premium backstop units until 2028

FIBA has renewed its partnership with Official Technical Supplier Schelde Sports until 2028 to continue providing best in class backstop units for FIBA competitions over the upcoming four-year period.

This extension solidifies a highly valued collaboration, with Schelde Sports set to supply premium backstop units at the FIBA EuroBasket 2025 in Cyprus, Finland, Latvia, and Poland; the FIBA Women’s Basketball World Cup 2026 in Germany; the FIBA Basketball World Cup 2027 in Qatar and for the Olympic Basketball Tournament during the Los Angeles 2028 Olympic Games.

Owned by the ABEO Group, Schelde Sports has been an Official Technical Supplier since 2017, after successful collaborations at the FIBA Basketball World Cup 2014 and FIBA EuroBasket 2015. Schelde Sports has also served as the official global backstop supplier for FIBA 3×3 since 2013.

FIBA is dedicated to providing players with state-of-the-art equipment while offering Global Partners exceptional opportunities to showcase their brands. Schelde Sports has consistently delivered both at the highest standard with for example their first-ever integration of LED screens into the backstop unit paddings at the FIBA Basketball World Cup 2023.

As a FIBA Official Technical Supplier, Schelde Sports is also an approved partner of the FIBA Equipment & Venue Centre, which guarantees the highest level of quality, testing and innovation related to basketball equipment and technology.

Olivier Estèves, CEO of ABEO Group, said: “Schelde Sports and FIBA work together to promote the game of basketball worldwide. Our relationship with FIBA shows our dedication to the game and our drive for constant innovation. We are pleased to watch our backstops shine at prestigious events, like last year’s Olympic basketball tournaments in our home country. Future plans include supporting basketball growth with cutting-edge products that will improve athlete and fan experiences and we look forward strengthening our support and services to FIBA over the following four years, with the FIBA World Cup 2027 in Qatar and the Los Angeles 2028 Olympic Games serving as significant milestones.”

Frank Leenders, FIBA Media and Marketing Services Director General stated: “We are delighted with the way our relationship with Schelde Sports has gone from strength to strength. They are a hugely valued member of the FIBA community of partners who are playing a leading role in helping us deliver unprecedented successes at our events.

“FIBA’s dedication to providing premium equipment which players can rely on, is helped enormously by working with high-performing suppliers such as Schelde Sports. We are looking forward to working together to continue delivering best in class products and supporting FIBA’s pinnacle competitions worldwide.”

Anthony Joshua becomes co-owner of a Hexagon Cup team

Two-time heavyweight boxing world champion Anthony Joshua has joined forces with tennis legend Andy Murray as a new Co-Owner of Team AD/vantage, the inaugural winners of the world’s leading professional padel team competition, the Hexagon Cup.


Following in fellow British sporting great Andy Murray’s footsteps, Joshua is the latest global sporting icon to align with the Hexagon Cup, the world’s most famous professional padel competition which prepares for its second edition in Madrid, from 29th January – 2nd February.


Joshua joins Murray, Murray’s former coach Dani Vallverdú and businessman Arran Yentob on the leadership of the British-owned team, as it prepares to defend its title later this month, lining up against seven other teams owned by Hollywood star Eva Longoria and sport stars including F1 driver Pierre Gasly, football greats Sergio Agüero and Leo Messi, FC Barcelona striker Robert Lewandowski, and the Rafa Nadal Academy by Movistar.

Pirelli enters tennis with Australian Open deal

Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne.

After motorsport, football, sailing and skiing, Pirelli enters tennis, choosing to support the Grand Slam with a partnership which represents a high-profile showcase for promoting the brand throughout the world.

Andrea Casaluci, CEO of Pirelli: “For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level. In particular, the sponsorship will help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world”.

Cedric Cornelis, Tennis Australia Chief Commercial Officer: “We are very pleased to announce Pirelli as the Official Tyre Partner of the Australian Open. Pirelli is synonymous with innovation and performance, making it a great fit for one of the world’s premier tennis events. We are delighted that Pirelli has chosen the Australian Open to mark its first investment in a Grand Slam.”

Adidas inks multi-year partnership with Mercedes-AMG Petronas F1 team

Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.

Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.

Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear and accessories for the entire team and its fanbase. 

The partnership will break new ground in a sport where milliseconds make the difference. The specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers. Several limited edition drops are also planned throughout the year.

Bjørn Gulden, CEO of adidas said: “We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture. We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever. Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG PETRONAS F1 and win together.”

Toto Wolff, Co-owner, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team said: “Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with adidas as we collectively strive to fight for world championships.”

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added: “Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honor, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track.

“Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear, and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team.”

Euroleague Basketball renews partnership with IMG

Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a global sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016.

The decision to renew the partnership for an additional 10 years, well ahead of the original agreement’s expiration, reflects the strength of the partnership and follows significant achievements over the past eight seasons. The joint venture has been instrumental in elevating Euroleague Basketball’s global presence and delivering exceptional viewing experiences for fans worldwide.

“This renewal marks a pivotal moment in our shared journey with IMG. Together, we have revolutionised European basketball and set new benchmarks for fan engagement and media production,” said Paulius Motiejunas, Euroleague Basketball CEO. “Looking ahead, the Euroleague Basketball organisation and its shareholders are committed to continuing this successful partnership and bringing even greater experiences to our growing fanbase.”

Under the renewed agreement, IMG will continue to drive long-term growth for the league through media rights distribution – an area that has seen remarkable growth since the inception of the partnership – brand partnerships, strategic consulting, digital services, and streaming. IMG will also continue as the exclusive live events broadcast production partner, further advancing best-in-class production standards that have become a hallmark of sports competitions.

Adam Kelly, President, Media, IMG, added: “We are proud of the transformational growth we have achieved in partnership with Euroleague Basketball. Together, we have significantly increased revenues and reach and reimagined the fan experience through enhancements across commercial partnerships, state-of-the-art production, competition structure, digital, streaming, and data. European basketball has never been in a stronger position, and we are committed to building even greater value for the league, competitions, clubs, partners, and fans for years to come.”

The partnership between Euroleague Basketball and IMG began in November 2015 with the signing of a groundbreaking 10-year joint venture. This collaboration was designed to manage the commercial media rights of Euroleague Basketball competitions, enhance media content production and distribution, and provide wide-ranging support programming. The aim was to expand Euroleague Basketball’s global footprint while delivering a world-class viewing experience for basketball enthusiasts.

In its first season, the joint venture created a new competition model for the Turkish Airlines EuroLeague, a true League. This format, in which all teams compete against each other, has driven exponential growth in audience engagement and established Euroleague Basketball as a premier global sporting spectacle.

With this renewed agreement, Euroleague Basketball and IMG seek to maintain their commitment to innovation, excellence, and the continued growth of European basketball on the global stage. In October 2024, TKO Group Holdings, Inc. (NYSE: TKO) announced it is acquiring IMG from Endeavor. The transaction is expected to be completed in the first half of 2025 and will include the Euroleague Basketball joint venture.

Southampton Football Club inks partnership with Dominoes

Southampton Football Club has signed a new partnership with Domino’s, making them the club’s first ever Saints App Partner. The club’s popular Predict the Score game will now be “delivered by” Domino’s.

As part of the partnership, fans will now have the opportunity to win delicious prizes and access exclusive discounts across Domino’s stores operated by Solent Pizza (full list of stores at the bottom of this article) by playing the free Predict the Score game on the Saints app.

The Predict the Score game was launched on the Saints app at the beginning of this season and has been hugely popular, giving fans the chance to win prizes by correctly guessing the score for each of our men’s first team fixtures.

Southampton FC’s Chief Revenue Officer, Greg Baker, commented: “We’re delighted to have the support of Domino’s as our first Saints App Partner. They’re willingness to add value to our Predict the Score game on the Saints app reflects our own passion to enhance our digital platforms and create meaningful fan engagement. We hope the incredible prizes and exclusive discounts offered by Domino’s add another enjoyable dimension to the game for our fans.”

Wayne Benson, Managing Director of Solent Pizza, T/a Domino’s Pizza commented: “We are proud to be supporting Southampton FC by way of their App Partner, as a local Domino’s franchise operating across South Hampshire, we look forward to delivering outstanding prizes and exclusive offers to Saints fans, combining two great pastimes of football and pizza.”