Step into the SPORTEL Singapore Conference Programme

Ready for a SPORTEL Singapore Sling? Still time to pack your bags and head to Singapore  to join the SPORTEL Asia community from 24–25 March 2026 at the Orchard Hotel  Singapore and be part of the international gathering at the world’s leading sports industry  market and conference summit. 

Inspiring masterclass panel discussions and innovative deep dive presentations will bring  together leading voices, forward-thinking innovators, and key decision-makers from across  the global sports, media, and tech industries, where the audience will gain fresh insights  from the expert, conversations, defining tomorrow’s sports media landscape in Asia and  beyond. 

The opening keynote panel will set the scene at Speakers Stage with an overview  of, “Sports Media Rights in Asia: Landscape, Challenges & What’s Next”, to address  how media rights can capture even greater value across the region. Led by Shoto Zhu, CEO  SponsorForce, with leading regional and global executives, Mike Kerr (beIN Sports  APAC), Shishir Gupta (Culver Max Entertainment), Mustafa Ghouse (Centre Court  Capital) and Jean-Christophe Petit (FIFA), to kick oJ the programme with a bang. 

A highly engaging locally flavoured panel, “Women Leading Sport in Singapore: Inspiring  Legacy & Economic Power”, will embrace the journeys, insights, and impact of women  leaders and fans transforming the sports media ecosystem. Regional mentor Peggy Tng,  (GSIC APAC), will exchange with Jignesh Chedda (ONE Championship), Neha Monga  (Microsoft Asia), Joanne Warnes (Octagon) and Ren Kai Yip (Reddentes Sports) for an  inspiring exchange between women and men championing the way forward. 

A strategic discussion focused on “Away Goals: European Football & APAC – Strategies  for Commercial Growth” will explore how media rights strategies in APAC are evolving and  how major rights-holders are working with broadcasters to unlock local value to expand  commercial growth. Top European leagues and experts led by Joseph Perry  (SportBusiness) include Ivan Codina (LALIGA), Anna Guarnerio (Lega Calcio Serie  A) and Robert Klein (IMG), will discuss the latest strategies for a dynamic regional  expansion.

Turning to tech, the “Technology Master Class: Making Sense of New Trends”, will  discuss how the world of sports content creation technology is advancing faster than ever  as concepts like cloud-based production, generative AI, and automated production  continue to mature. Moderator Ken Kerschbaumer, (SVG) will be joined by  experts Lorenzo Ceretto (Fever), Guillaume Mau_rey (Riedel Communications), Guy  Port (WSC Sports) and Ursula Romero Gerberding (International Sports Broadcasting)  for an in-depth overview of the state of the industry. 

Media rights, traditionally lay at the heart of SPORTEL. A new open panel format “What the  Buyers Want! Content Acquisition Strategies in APAC: A Q&A”, a discussion between  panelists and the audience aimed at broadcasters, buyers, content owners, agencies and  anyone in the field, will share how they approach sports rights acquisition and sales,  monetization, and partnership models in APAC and notably now for a digital first  market. Joseph Perry, (SportBusiness) will lead the discussion with acquisition  broadcasters, Aisyah Razak (StarHub), Haruka Sekita (J Sports Corporation) and  content owner James Frewin (Professional Fighters League), alongside a look at  acquisitions for sports betting by Ben Turner (Sportradar). 

An authentic discussion “Australia & New Zealand (ANZ): A Booming Sports Media &  Tech Landscape” will shine the spotlight on these two countries with deep sports  traditions and huge fan followings with a growing digital engagement and a generation who  consume diJerently. Hear how this authentic lineup led by Cam Vale (ASTN), with Patrick  Bour (ESPN Australia / NZ), Anna Lockwood (Telstra), Padraig O’Donovan  (Layercake) and Glenn Critchley (New Zealand Cricket) are leaning into innovation. 

A main preoccupation both for the region (as well as globally) “From Illegal Streams to  Cybercrime: Tackling the Streaming Piracy Threat in Asia”, will bring experts together  who are leading the way to address the complex criminal ecosystem in Asia, built on illicit  IPTV services, account-resharing markets, pirate apps, and malware-infected ISD and the  risks all this entails to broadcasters and content owners. Matthew Cheetham (AVIA) will  be joined by Grace Paul (Singtel) and Jacelyn Tan (beIN Sports) to share critical insight  into how the sports media industry can protect content from illegal streaming. 

“Streaming & the Holy Grail of Personalisation” is the perfect way to embrace a future  where you will be able to deliver fans a better experience. Whether its alternate  commentary, personalised highlight reels, or simply the ability to deliver a low-cost stream  of a niche sport it’s clear that fans want more content that speaks directly to them. Ken  Kerschbaumer (SVG), Sean Curran (Eluv.io) and Lowell Conn (Protocol Sports  Marketing), will discuss the ins and outs of improving personalisation.

Three exciting presentations by both regional and international organisations highlighting  the diverse industry scope of SPORTEL, will showcase K League’s Head of International  Business Development, Min Joo Kim, presenting, “Beyond the Pitch: Showcasing K  League Through Media and Content Strategy”, about their approach to developing  football through media and content business, evolving beyond domestic  boundaries. Moving on to a tech presentation, Eluv.io’s APAC GM, Sean Curren will dive  into “The Real Value of Content Fabric for Sports Rights Holders” who will address the  complexity of the traditional “broadcast-to-OTT” chain and provide insight around how  Eluvio Content Fabric is redefining the media supply chain for the world’s leading sports  properties. Finally, FeedConstruct CEO, Narek Harutyunyann, will share unique strategy  insight when he takes the stage for “Beyond the FeedConstruct: Our Journey and Your  Place in It” 

To conclude the insightful conference programme, sessions will close with the ever popular  “Pitch Perfect Innovation Contest”, showcasing some of the newest companies to  SPORTEL and their quick fire pitches and Q&A in front of an expert judging panel and  SPORTEL attendees. 

Conference Programme : https://www.sportelasia.com/programme/conference-summit Press Registration : https://press.mysportel.com/wizard/step_1

Leaders Explore the Impact of Data and AI at iSportConnect Masterclass in London

Leaders from across sport, technology and global brands gathered for the latest iSportConnect Masterclass+ on Data, AI and Digital Business Innovation, hosted in partnership with Pinsent Masons. The event brought together rights holders, brands and technology leaders to explore how data and artificial intelligence are reshaping the sports industry.

Opening the session, Ray James, CEO of iSportConnect, welcomed attendees and highlighted the growing importance of collaboration between sport and other industries as organisations adapt to rapid technological change.

Throughout the morning, discussions focused on how sports organisations can strengthen fan engagement, unlock new commercial opportunities and build more effective digital strategies through the smarter use of data.

Monetising Fan Data: New Revenue Models for Rights Holders and Broadcasters

One of the central discussions explored “Monetising Fan Data: New Revenue Models for Rights Holders and Broadcasters,” moderated by Shaun Simmonds, Head of Commercial & Marketing at Sussex Cricket.

The panel featured industry leaders including:

  • Ian Nolan, Chief Marketing Officer, Science in Sport Group
  • Joe Darkins, Chief Technology Officer, Burnley Football Club
  • Yanni Andreopoulos, EVP Global Partnerships, The IRONMAN Group

Speakers examined how sports organisations are increasingly leveraging first-party fan data to drive personalisation, enhance sponsorship value and develop new revenue streams.

The discussion highlighted how AI and advanced analytics allow rights holders to gain deeper insights into fan behaviour and deliver more targeted engagement strategies for both audiences and commercial partners.

Panellists also emphasised that data quality, ownership and connected fan journeys are becoming critical strategic assets as fan interactions increasingly move across multiple digital platforms.

Breaking the Echo Chamber: Learning from Outside Sport

Another panel explored how industries beyond sport are approaching similar challenges in Data, AI and Digital Transformation.

Moderated by Jay Stuart, Director at iSportConnect, the session featured executives from a range of global organisations, including:

  • Anuroop Talwar, Vice President – Sports, Media & Entertainment Analytics, EXL
  • Jivesh Juneja, Global Head – Digital & Customer Experience, Nissan Motor Company
  • Miryem Salah, Head of Data & AI Strategy, VodafoneThree
  • Premal Desai, Head of Data & Analytics, The Gym Group

The panel highlighted how sectors such as automotive, telecommunications and fitness are leveraging data-driven strategies to improve customer experiences and operational efficiency.

For sports organisations, the message was clear: innovation often accelerates when the industry looks beyond its own ecosystem and adopts lessons from other sectors.

How AI Is Reshaping Sport

Earlier in the event, Alex Balfour, Director and Co-Founder of Generate Digital, delivered a session exploring how AI is reshaping sport and what it means for everyone working across the industry.

Balfour examined the growing influence of artificial intelligence in areas ranging from fan engagement and content production to performance analysis and commercial strategy.

He highlighted how AI tools are enabling sports organisations to operate faster and more efficiently, while also creating new opportunities for personalisation and storytelling.

At the same time, he noted that while AI can accelerate processes, human creativity, brand identity and strategic thinking remain essential in delivering meaningful fan experiences.

The Legal Perspective on AI in Sport

Trevor Watkins, Global Head of Sport & Entertainment at Pinsent Masons, also shared insights from a legal perspective, outlining how organisations across sport and other industries are navigating the rapidly evolving AI landscape.

Watkins discussed how many of his clients are already exploring the implications of AI adoption, digital transformation and data governance, emphasising the importance of clear frameworks as technology becomes increasingly embedded in business operations.

Driving the Future of Sports Business

Across the sessions, a consistent theme emerged: while AI and digital technologies are transforming the sports landscape, success ultimately depends on clear strategy, strong data foundations and a fan-first mindset.

The Masterclass once again reinforced iSportConnect’s role as a platform bringing together leaders from across sport, technology and business to exchange insights and shape the future of the industry.

iSportConnect also extended its thanks to Pinsent Masons for hosting and supporting the event, helping bring together experts from across sectors to explore the opportunities and challenges shaping the next phase of sports innovation.

EuroLeague Approves Three-Year Growth Plan Targeting €2.5 Billion Valuation

European basketball’s top competition is positioning itself for a new phase of commercial growth after shareholders of EuroLeague Commercial Assets (ECA) approved a strategic roadmap aimed at significantly increasing the league’s valuation and strengthening its global position.

At a shareholders’ meeting held earlier this week, ECA endorsed the foundations of a three-year business plan designed to raise the EuroLeague’s collective enterprise value to €2.5 billion, more than doubling its most recent valuation of around €1 billion recorded two years ago.

The plan outlines a series of structural and commercial initiatives focused on value creation, infrastructure modernisation, and digital transformation, as the league seeks to reinforce its standing as Europe’s premier basketball competition.

Strategic expansion and franchise model under review

A key element of the strategy includes evaluating the introduction of permanent licences — effectively franchise-style structures — for participating clubs. Expanding the number of long-term licences is intended to provide greater financial stability, competitive continuity, and long-term planning security for teams across the league.

The roadmap also includes a broader organisational transformation centred on digital acceleration, direct-to-consumer platforms, and strategic geographic expansion, all aimed at strengthening fan engagement and unlocking new commercial opportunities.

ECA shareholders also agreed to explore raising €1.5 billion in capital to support strategic growth initiatives. In parallel, discussions are underway around a further €1 billion investment into a dedicated commercial vehicle that would fund the development and modernisation of EuroLeague venues.

Improved arenas and infrastructure are viewed as critical to enhancing the live fan experience and generating new revenue streams, particularly as European basketball competes for greater global visibility.

Strong commercial momentum

The strategic plans come amid continued commercial growth across the EuroLeague ecosystem.

League executives reported projected year-on-year revenue growth of 9%, alongside an 18% increase in economic distributions to clubs. At the club level, revenues have grown significantly over the past three seasons, with market revenues rising by 40%.

That growth has been driven by an 85% increase in gameday revenues and a 30% rise in commercial revenues, reflecting stronger sponsorship activity, improved ticketing performance, and expanding fan engagement.

Dialogue with the NBA continues

Alongside the league’s internal expansion plans, shareholders also discussed ongoing developments related to potential collaboration with the NBA in Europe.

EuroLeague executives briefed the board on recent discussions with senior NBA leadership regarding possible future cooperation in the European market. While no formal agreement has been announced, the board reaffirmed its openness to exploring a strategic partnership framework at both the league and club level.

Further dialogue is expected to continue following the NBA’s ongoing process to gather market feedback on potential investment opportunities in European basketball.

A pivotal moment for European basketball

The combination of franchise-style stability, major infrastructure investment, and continued commercial expansion signals a pivotal moment for the EuroLeague as it seeks to consolidate its position in an increasingly competitive global basketball landscape.

With growing investor interest, evolving media strategies, and the prospect of collaboration with the NBA, the league’s new strategic roadmap aims to ensure long-term sustainability while elevating European basketball’s global profile.

Inter Miami Inks Partnership With Financial Service Platform Nu

Inter Miami CF’s new state-of-the-art home stadium at Miami Freedom Park will officially be named Nu Stadium.

The naming rights deal is part of a broader partnership between Inter Miami and Nu, one of the world’s largest digital financial services platforms with 131 million customers.

The 26,700-seat stadium is set to open on April 4 when the reigning MLS Cup presented by Audi champions host Austin FC.

“Inter Miami was built to set new standards and redefine what’s possible in fútbol. That’s why we pursue greatness on the pitch by signing the best players in the world, and just as importantly, we hold ourselves to that same standard when choosing the partners who help bring our vision to life,” said Jorge Mas, Inter Miami’s managing owner.

“Nu is exactly the partner we look for – driven by the same disruptor mindset and global ambition that define Inter Miami. Together, we are proud to welcome our fans to Nu Stadium at Miami Freedom Park very soon, a special place they can call home where they can feel connected, inspired, and part of something truly extraordinary.”

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Nu Stadium is the centerpiece of a 131-acre development near Miami International Airport. The complex is one of the most significant sports-anchored mixed-use projects underway in the United States.

Since their debut season in 2020, Inter Miami have played at Chase Stadium in nearby Fort Lauderdale. The club trains at the state-of-the-art Florida Blue Training Center, which is also in Fort Lauderdale.

“Miami has always been a place where people come with big dreams and from the very beginning, we wanted this club to reflect that spirit,” said Inter Miami co-owner David Beckham.

“Opening our new stadium is a really special  moment on our journey – a place for fans across South Florida and for people from around the world who feel connected to our club to watch us play. Nu Stadium will be a home for the Inter Miami family and a place that reminds everyone who visits of the Freedom to Dream.”

MotoGP Announces Global Hospitality Partnership with Quint

MotoGP has announced a multi‑year, exclusive partnership with Quint to redefine and elevate hospitality across the 22 Grand Prix schedule, creating a premium, best‑in‑class, and authentically MotoGP experience for fans, partners, and guests worldwide.

As MotoGP continues to expand its global footprint, this partnership – which begins with immediate effect – marks a significant step in modernising and enhancing the hospitality programme across the championship. The move has been driven by the growing demand for more premium, immersive, and high quality experiences at MotoGP events.

The partnership will focus on elevating the product by enhancing the full guest journey through upgraded operational excellence, new premium concepts, and hospitality environments that reflect the sport’s modern identity and global ambition.

With audiences increasingly expecting hospitality to provide both access and purpose, the partnership will develop experiences that bring technology and culture of the sport to life in a premium yet authentic way. This next phase of hospitality is designed to strengthen partner value, deepen fan connection, and reinforce MotoGP’s positioning as a leading global sports‑entertainment brand.

Carmelo Ezpeleta, CEO, MotoGP, said: “As MotoGP continues to grow, we are committed to delivering a hospitality experience that matches the energy and ambition of our sport. Our partnership with Quint brings together operational excellence with premium experience design, allowing us to elevate the product, innovate the platform, and deepen the connection between fans, partners, and MotoGP.”

Brian Ruede, CEO, at Quint said: “We are honoured to partner with MotoGP at such a pivotal point in its global evolution. Their passionate fans and strategic business partners deserve a best-in-class hospitality experience that reflects the sport’s modern vision and ambition. Together, we are building an immersive, premium program across the Grand Prix calendar – elevating every touchpoint and delivering authentic, world-class experiences worthy of this championship.”

The enhanced MotoGP hospitality program will begin rolling out this season, with further enhancements planned for 2027.

Netflix to Stream Canadian Grand Prix Live in U.S. as Formula 1 Expands Media Strategy

Formula 1’s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live sport.

The race, scheduled for May 22–24, will be available live to U.S. viewers on Netflix as part of a wider collaboration involving Formula 1, Apple TV, and the continued success of Formula 1: Drive to Survive. The move represents Netflix’s most prominent entry yet into live motorsport coverage and signals growing experimentation among streaming platforms seeking deeper involvement in premium sports rights.

A Strategic Extension of Drive to Survive

Netflix’s decision to stream the Canadian Grand Prix builds directly on the success of Drive to Survive, the documentary series widely credited with accelerating Formula 1’s popularity in the United States over the past five years.

By offering a live race tied to the release of Season 8 of the series, Formula 1 and its media partners are attempting to convert documentary audiences into live viewers — effectively bridging entertainment storytelling with real-time competition.

The Canadian Grand Prix broadcast creates a direct pathway for fans who discovered Formula 1 through the series to engage with the sport beyond behind-the-scenes narratives.

Changing Dynamics in Sports Streaming

While Apple TV becomes the exclusive U.S. broadcaster of the Formula 1 season beginning in 2026, Netflix’s involvement introduces a hybrid distribution model rarely seen in top-tier motorsport rights.

Apple TV will carry the full race calendar, including practice sessions, qualifying, sprint races, and Grands Prix throughout the season. Netflix’s live broadcast of the Canadian Grand Prix, however, demonstrates how selective event partnerships can complement exclusive rights agreements rather than compete with them.

For Netflix, the race represents a strategic test case. Historically focused on documentary and entertainment programming, the platform has gradually explored live formats, recognising sport’s ability to drive appointment viewing and subscriber engagement.

Industry observers view the Canadian Grand Prix broadcast as a low-risk, high-visibility entry point into live sports — leveraging an existing Formula 1 audience cultivated through Drive to Survive.

Formula 1’s Expanding U.S. Footprint

The United States has become one of Formula 1’s fastest-growing markets, supported by three races on the calendar — Miami, Austin, and Las Vegas — alongside rising commercial partnerships and increased sponsor investment.

Introducing a live race on Netflix further strengthens the sport’s accessibility in the region, particularly among younger audiences accustomed to streaming-first consumption habits.

The Canadian Grand Prix, one of Formula 1’s most established events, provides an ideal testing ground. Known for unpredictable racing and strong North American viewership, the event offers both heritage appeal and commercial relevance.

A Broader Industry Signal

The collaboration reflects a broader transformation across sports media, where platforms are experimenting with flexible rights structures that combine exclusivity with strategic distribution partnerships.

Rather than relying solely on traditional broadcasters, rights holders are increasingly designing ecosystems where documentaries, live events, and digital storytelling operate together to sustain year-round engagement.

For Formula 1, the Canadian Grand Prix broadcast represents more than a single race distribution deal — it is part of a long-term strategy to deepen fan engagement while adapting to changing viewing behaviours.

The Road Ahead

As streaming platforms continue competing for premium sports properties, the success of Netflix’s Canadian Grand Prix broadcast could influence future negotiations across global sport.

If effective, the model may encourage similar collaborations where narrative-driven content platforms transition audiences into live sports experiences, reshaping how rights packages are structured.

For now, Formula 1’s experiment places one of its most historic races at the centre of a new era in sports consumption — one where the journey from documentary viewer to live fan is only a click away.

Global Investors Circle RCB and Rajasthan Royals in $1.8bn IPL Ownership Battle

The ownership race for Indian Premier League franchises is intensifying, with U.S. billionaire David Blitzer emerging as a serious contender for stakes in Royal Challengers Bengaluru and Rajasthan Royals.

Blitzer, co-founder of Harris Blitzer Sports & Entertainment and a senior executive at Blackstone, is understood to be conducting detailed due diligence on both franchises. Sources suggest Royal Challengers Bengaluru (RCB), the reigning IPL champions, are being valued at approximately $1.8 billion — underlining the continued escalation in IPL franchise valuations.

Expanding Global Sports Footprint

An IPL investment would mark Blitzer’s entry into cricket and further diversify a global portfolio that already includes stakes in the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils.

He is not alone in the bidding process. Avram Glazer, co-chairman of Manchester United, has reportedly submitted preliminary bids through his investment vehicle, adding further international weight to the contest.

The growing interest reflects the IPL’s financial momentum. According to Houlihan Lokey, the league was valued at $18.5 billion last year, reinforcing its position as one of the most commercially powerful properties in global sport.

Strategic Reviews Trigger Market Movement

RCB is currently owned by Diageo’s India arm, United Spirits Ltd., which initiated a strategic review of its stake in late 2025 after classifying the franchise as a non-core asset relative to its primary alcohol business.

Meanwhile, Rajasthan Royals remains majority-owned by London-based investor Manoj Badale, with advisory mandates reportedly awarded to Raine Group (RR) and Citigroup (RCB) to manage the sale processes.

Blitzer’s family office, BOLT Ventures, is believed to have progressed to the second round of negotiations and is exploring potential consortium structures alongside co-investors and debt partners.

Indian Capital in the Mix

Domestic interest remains strong. Adar Poonawalla, CEO of Serum Institute of India, has publicly confirmed his intent to bid for RCB. Ranjan Pai, chairman of Manipal Education and Medical Group, is also understood to be evaluating participation.

Final bids are expected by mid-March ahead of the upcoming IPL season, which begins on March 26. Any transaction will require approval from the Board of Control for Cricket in India (BCCI).

With RCB reporting revenue growth of 73% over the past three years and Rajasthan Royals posting 136% growth during the same period, the IPL continues to strengthen its appeal as a premium global sports investment asset — attracting capital far beyond traditional cricket markets.

Hockey One Achieves 9x Fan Engagement Through Real-Time AI Highlights by Spectatr.ai in 2025

By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season.

Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver real-time, AI-powered highlights at Season Five in 2025, marking a significant step forward in how domestic leagues leverage digital innovation to expand their reach globally.

In August 2025, Hockey One League achieved a major milestone by launching Hockey One Global Pass—a dedicated OTT streaming platform enabling international fans to watch Australian field hockey live and on demand for the first time. Following a record-breaking 2024 season, this global expansion opened new opportunities for the league.

Held from 10 October to 30 November 2025, the season brought together seven teams competing in both men’s and women’s divisions across Australia. With seven teams competing across multiple venues and matches streaming to global audiences for the first time, Hockey One needed technology that could capture, produce, and distribute content at unprecedented scale and speed.

Embracing the Digital Growth Opportunity

Season Five represented a pivotal moment for Hockey One: an opportunity to increase domestic and international audience growth, modernize digital storytelling, and ensure that every team and every athlete had a platform on the global stage.

With matches now reaching global audiences, traditional editorial workflows—requiring editors to manually monitor live feeds, identify key moments, clip footage, format content, and distribute across platforms—could not deliver the scale and speed this expansion demanded.

Hockey One deployed Spectatr.ai’s AI engine, PULSE, to automate real-time highlight generation across all competitions, enabling the content capacity required to support their strategic priorities.

Real-Time Highlights at Scale

Throughout the season, PULSE continuously monitored live match streams, automatically detecting key sporting moments such as goals, penalty corners, defensive saves, and shootout sequences. Within seconds, these moments were converted into ready-to-publish video clips enriched with metadata—including player names, teams, and contextual tags—and automatically formatted for both 16:9 and 9:16 distribution.

The content was delivered directly to Hockey One and made seamlessly accessible to all seven clubs. For the first time at this scale, every team received instant access to professional-quality highlights, enabling real-time engagement with fans nationwide and internationally. This unified approach to content distribution marked a significant shift—ensuring consistent digital visibility and storytelling standards across the league, while strengthening fan engagement at every club level.

Hockey One leveraged this capability to transform their digital strategy, empowering content teams to publish moments as they happened and deliver the instant, mobile-optimized content modern fans expect.

“The automation that we were able to achieve through SpectatrAI’s PULSE meant that we could push out short format match content across our digital channels almost as it happened. This drove a significant rise in engagement and metrics across all of our key digital platforms. In addition, having access to PULSE greatly assisted with our staff resourcing too – tasks that were manual in the past (i.e. highlights editing) became automated saving us hours of staff time.”, said Sash Herceg, Hockey One Executive Manager. 

Measurable Digital Impact During Hockey One 2025

9,500+ AI-powered clips generated: The AI-driven workflow produced clips over the 7-week season, with content published within seconds of key moments occurring.

10.6 million+ video views across platforms: Total views distributed across Facebook (4.3M), Instagram (4.9M), TikTok (1.2M), and YouTube (251K) during the season, demonstrating successful domestic and international reach expansion.

264% Facebook reach increase and 111% Instagram reach growth: Facebook video views surged 500%—performance Hockey One attributed to “the introduction of Spectatr.ai with goal clips posted in a timely fashion driving all social media statistics.” Instagram video views increased 199%.

308% YouTube views surge: Hockey One noted this was “achieved through Spectatr.ai automatically producing the highlight packages after each game to a high standard, something that we simply don’t have the human resources to do.”

9x growth in fan engagement: Total likes surged from 18,589 in 2024 to 170,154 in 2025, reflecting significantly deeper audience connection with the league’s content and demonstrating successful expansion of Hockey One’s footprint amongst new and existing audiences.

A Blueprint for Domestic League Digital Growth

The Hockey One partnership demonstrates how AI-powered automation enables sports organizations to achieve ambitious digital objectives without proportional resource investment. By handling time-intensive production tasks, the technology allows content teams to focus on creative storytelling and authentic fan engagement.

The results from Season Five establish a replicable framework: real-time AI serves as an equalizer, enabling leagues to achieve professional-grade digital engagement regardless of market size. Every moment reaches fans instantly, every team receives equal visibility, and organizations can scale their digital presence as they grow.

For domestic leagues navigating global expansion, the Hockey One League × Spectatr.ai partnership establishes a proven model: intelligent automation doesn’t replace human creativity—it amplifies it, enabling organizations to compete for international attention while maintaining authentic connections with local communities.

USTA appoints Craig Tiley as Chief Executive Officer

The United States Tennis Association (USTA) has announced the appointment of Craig Tiley, the accomplished Chief Executive Officer of Tennis Australia, as its next Chief Executive Officer.

Tiley is widely recognized for driving monumental growth in tennis participation during his tenure in the role in Australia. His distinguished career spans successful leadership in collegiate coaching, running community tennis, and administration of the Australian Open. 

Tiley will formally assume his responsibilities as USTA CEO in the coming months as he continues to work closely with the Board of Directors of Tennis Australia to ensure a smooth transition of leadership. 

“From the very beginning of this process, our top priority was identifying the right leader to accelerate participation growth and help us achieve our goal of reaching 35 million players by 2035,” said USTA Board Chair and interim Co-CEO Brian Vahaly. “Craig brings a rare combination of global credibility at the highest level of the sport and a proven commitment to growing the game at the grassroots. That balance is exactly what this moment requires. As we look to fully leverage the power of the US Open as a platform for inspiration and growth, Craig’s leadership and understanding of the entire tennis ecosystem will be invaluable. We are excited to build on our current momentum of six consecutive years of participation growth, and we are confident he is the right leader to guide American tennis into its next chapter.”

Craig Tiley added, “I am truly honored to step into the role of CEO of the USTA later this year. I’ve long admired the organization’s leadership in growing the game across the United States and the extraordinary success of the US Open. Tennis has shaped my life — personally and professionally — and having begun my tennis journey in the U.S. as an NCAA championship coach, this opportunity feels like a full-circle moment. I’m excited to return to American tennis and to work alongside our leadership locally and nationally to continue building the sport’s reach, impact, and future.”

A native of South Africa, Tiley’s professional journey includes a deep history in American tennis. As the Head Coach of the University of Illinois men’s tennis team from 1994 to 2005, he guided the team to an NCAA Division I National Championship in 2003 with a perfect 32–0 record. Tiley was twice honored as the Wilson/ITA Division I National Coach of the Year and was inducted into the ITA Men’s Collegiate Tennis Hall of Fame. 

Tiley brings a track record of success in all facets of grassroots tennis growth. During his tenure, tennis became the second most participated sport behind soccer in Australia. In 2025 the sport had 8.3 percent growth, more than any other sport. Over the last five years, online court bookings tripled and overall participation grew by 30 percent. Coach membership grew 44 percent over the last five years and female coaches grew by 60 percent – now representing 33 percent of the total coaching workforce in Australia. 

As CEO of Tennis Australia since 2013 and Australian Open Tournament Director since 2006, Tiley has been a globally recognized champion for innovation and player-first initiatives. Under his leadership, the Australian Open continually broke attendance and revenue records, becoming one of the world’s most innovative and successful global sporting events. 

“Tennis is one of the few truly global sports that you can play for a lifetime, at any level, and that’s part of its magic,” said Tiley. “It has an incredible ability to bring people together — players, fans, communities — across countries and cultures. I firmly believe the opportunity ahead for our sport is enormous. We’re moving from engaging millions who attend events live to connecting with billions of fans around the world digitally, year-round. If we continue to innovate and tell the story of our sport in a compelling way, tennis will only grow stronger, more connected, and more impactful in the years ahead.”

Tiley will take the helm of an organization that is well on its way in pursuit of a purpose-driven mission — “Growing tennis to inspire healthier people and communities everywhere” — and has established incredible momentum toward achieving its goal of reaching 35 million players in the United States by 2035. He joins the USTA during a period of unprecedented growth, with tennis participation surging to a new high of 27.3 million players in 2025 – the sixth consecutive year of growth for the game in the U.S. Since 2019, tennis in America has grown by 54 percent – adding nearly 10 million players – with these latest increases driven by more play occasions, more players coming and staying in the sport and strong momentum from play by women and communities of color.

Formula E partners with Levy Merchandising as Exclusive Global Ecommerce Supplier

Levy Merchandising, the retail arm of the world-renowned Levy brand, has been appointed as the exclusive global e-commerce supplier and licensed product rights holder for Formula E.


Launching during Formula E’s Season 12, the multi-year agreement sees Levy Merchandising “take the wheel” of the series’ global digital retail operations. In addition to managing e-commerce rights for official licensed products and teamwear, Levy will debut an exclusive Formula E fanwear collection, designed and developed by its specialist in-house product team.

The partnership marks a significant milestone in Levy’s expansion, adding Formula E to a high-performance portfolio that includes Team GB, the ATP, and Premier League Club Wolverhampton Wanderers.

By uniting two organisations who are driven by disruption and innovation, the collaboration focuses on a “fan-first” philosophy. The all-new platform utilises enhanced UX design and premium customer service to ensure the digital storefront is as fast and forward-thinking as the cars on the track.

Teamwear Banner – unbranded
Beyond technical innovation, Levy Merchandising and Formula E are united by a mission to prove that high-performance retail can thrive while maintaining world-class social and environmental standards. Formula E anchors this commitment as the world’s first sport to achieve B Corp certification, recognising Formula E’s decade-long leadership in using sport as a powerful force for positive change, delivering growth for business, meaningful impact for society, and real progress for the planet. Complementing this, Levy utilises a factory-direct sustainable supply chain and initiatives like “Project Fair Play” to ensure their global operations deliver measurable social impact alongside eco-friendly products.

This is just the beginning of a long-term vision. Both Formula E and Levy Merchandising are already collaborating on future “event-to-product” moments, fusing the excitement of live racing with innovative retail to deliver a best-in-class experience for the global Formula E fanbase.

Sanjay Shivaram, Brand Licensing & Retail Director at Formula E, said: “We’re committed to working with businesses who support our mission and values. Our ecommerce offering experience is an important fan touchpoint with Formula E, which is why we’re pleased to be partnering with Levy Merchandising to elevate our e-commerce offering, giving our fans the bespoke retail experience they expect, while also delivering on purposeful innovation and creativity.”

Vinny Clark, CEO of Levy Merchandising, said: “The ethos of the Formula E brand aligns perfectly with ours at Levy Merchandising, as two progressive brands with disruptive mindsets. We believe world-class merchandising must be delivered with world-class responsibility – Formula E leads in using sport as a powerful force for positive change and we are excited to push this message forward together, while providing the premium, customised e-commerce experience that fans deserve.”