CANAL+ And LALIGA Sign Anti-Piracy Agreement

CANAL+ and LALIGA have announced the signing of a groundbreaking strategic anti-piracy agreement covering nearly 50 countries across Europe, Sub-Saharan Africa and Haiti.

Through this unprecedented initiative between a broadcaster and a sports organization, CANAL+ and LALIGA will combine their expertise, technologies and enforcement capabilities in the fight against piracy. Already among the most committed and proactive players in this field, the two partners are taking their efforts to the next level to protect the sports ecosystem and its funding model, while continuing to deliver exceptional football experiences to fans.

The collaboration will enable both organisations to share intelligence, coordinate enforcement strategies and accelerate action against illegal distribution networks operating across multiple territories.

Javier Tebas, President of LALIGA, detailed: “Piracy is one of the greatest challenges facing the future of sports, one that no organisation can tackle this problem alone, which is why partnerships like this one are so important. By joining forces with CANAL+, we are bringing together technology, intelligence and operational expertise to protect the value of our competitions, defend the investment made by broadcasters and clubs, and ultimately safeguard the future of football.”

Maxime Saada, CEO of CANAL+ stated: “The unprecedented scale of this partnership reflects the strategic importance CANAL+ attaches to the fight against content piracy. I am particularly pleased that our Group shares a common conviction with LALIGA, one of the sports leagues most committed to combating piracy: piracy undermines the entire sports ecosystem. By combining our anti-piracy expertise, we are significantly enhancing our ability to take action.

All players in the sports industry, without exception, and more broadly all stakeholders in the audiovisual and creative industries, have a role to play in tackling the scourge of piracy. CANAL+ is fully assuming its responsibility, and this partnership is a call for all industry players to do the same.”

Protecting the value of sports content to safeguard the future of sport

Every illegal football broadcast deprives the entire sports ecosystem, both amateur and professional, of vital resources needed for its development, from funding youth academies and supporting clubs of all sizes to investing in audiovisual production that brings the world’s greatest sporting competitions to life on screen.

Piracy is no longer only a copyright issue; it has become one of the greatest threats to the sustainability of sport, undermining investment, innovation and the long-term value of audiovisual rights.

With sport at the heart of their growth strategies, CANAL+ and LALIGA are determined to intensify their fight against piracy and strengthen the protection of the sports content enjoyed by CANAL+ subscribers and LALIGA fans alike.

A landmark agreement that strengthens the longstanding relationship between CANAL+ and LALIGA

CANAL+, now present in nearly 70 countries, and LALIGA have built a longstanding relationship through the distribution of Spanish football. Beginning in France and progressively expanding across Europe, Africa and Haiti, this partnership has grown alongside CANAL+’s international expansion and the global popularity of LALIGA competitions.

This new strategic alliance represents a natural evolution of that relationship, extending cooperation beyond content distribution to jointly protect the long-term value of sports rights and support a sustainable future for the industry.

Protecting fans and consumers: a shared commitment between CANAL+ and LALIGA

For CANAL+ and LALIGA, protecting sports content also means protecting fans and consumers. Illegal services expose users to very real risks, including personal data theft, malware, fraud and access to unregulated content. By strengthening their anti-piracy efforts together, the two partners aim to provide fans with safe, reliable and high-quality access to one of the world’s most followed football competitions.

The partnership also reflects a shared commitment to promoting a healthier digital ecosystem, where innovation, investment and creativity are rewarded, and where fans can enjoy premium sports content with confidence.

FIFA ASEAN CUP Inks Strategic Partnership With IMG

Global sports marketing agency IMG and the FIFA ASEAN Cup 2026 have announced a strategic partnership to launch the inaugural Southeast Asian men’s tournament and boost the development of football in the region.

IMG is supporting delivery of the tournament, which takes place in Indonesia and Hong Kong from 24 September to 5 October 2026, leading the worldwide commercialisation and sale of its media and sponsorship rights, and overseeing broadcast production.

The agreement builds on IMG’s wide-ranging strategic partnership with PT Garuda Sepak Bola Indonesia (GSI) on behalf of Football Association of Indonesia (PSSI) to unlock greater value for Indonesian fans, players, clubs, leagues, and national teams. IMG has been working with GSI since 2025, advising on calendar structure, developing a new commercial media and sponsorship rights strategy, standardising and enhancing production, and providing audience growth and digital transformation services.

Adolfo Bara, SVP and Managing Director, Football, IMG, said: “The FIFA ASEAN Cup is built around the rivalries that matter most to Southeast Asian fans and teams. By creating a dedicated platform for neighbouring nations and their leading players to compete, the tournament will unlock new opportunities for the game across Southeast Asia. We are excited to work with the tournament and its stakeholders to build a high-quality, commercially sustainable competition that can become a regular fixture on the international football calendar.”

MotoGP And Accenture Join Forces to Enhance Fan Streaming

MotoGP Group has selected Accenture to help power the next generation of its direct-to-fan OTT (over-the-top, internet-delivered) offering. Through this collaboration, MotoGP will harness Accenture’s technology capabilities and proven global sports streaming expertise to enhance the fan experience, deliver richer content, and create new ways to engage with the sport. The new platform is expected to launch in the 2027 MotoGP season.

The new platform will unify MotoGP properties, including MotoGP, Moto2, Moto3 and World Superbike, under a single technology architecture while enabling each experience to be tailored to its audience. Accenture Media Engage (formerly known as Accenture Video Solution) will power MotoGP’s OTT transformation, delivering greater speed to market, flexibility and automation. It will allow MotoGP to launch and optimize experiences across regions and personalization at scale. Media Engage is part of Accenture Media Suite, launching at IBC, a connected portfolio of AI-powered media solutions that helps media companies enhance audience engagement, optimize monetization and streamline operations across the media value chain.

MotoGP fans will benefit from a multi-camera viewing experience with customizable race coverage and live sports data integrated into the livestream. Future updates will introduce immersive experiences designed to bring audiences even closer to the action.

The companies will also co-innovate through Accenture partners, including AWS, to explore new ways for fans to consume content, deepen engagement and optimize connectivity at circuits.

“MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track,” said Gorka Llort Igal, Digital Business Director of MotoGP Group. “As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport. Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalization, deeper insights, greater interactivity and richer content.”

“MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport. As sports organizations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetization on a connected platform that can continually evolve with changing fan expectations,” said John Peters, Global Media & Entertainment Lead at Accenture. “By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences.”

ECB Names Leah Poulton As Managing Director For England Women

The ECB has announced the appointment of Leah Poulton as its new Managing Director of England Women, charged with overseeing the success of the international team and pathways.

With England Women having reached the final of this summer’s ICC Women’s T20 World Cup and with the Metro Bank Women’s Ashes on home soil next year, Poulton will take up the job at a hugely exciting time and with an impressive track record driving women’s cricket forward in Australia.

Poulton, a batter who played 90 times for Australia before retiring in 2015, has spent the past six years as Head of Elite Female Cricket at Cricket New South Wales (NSW) where she oversees all cricket performance operations across two WBBL franchises, women’s State cricket and one of the world’s largest women’s cricket talent pathways.

Prior to that she spent three years at Cricket Australia as a High Performance Coach, leading the design and implementation of Australia’s women’s high-performance pathway including developing the Australia A and Under-19s women’s teams.

In her new role, she will be accountable for the performances of England Women, England Women A, England Women U19s, and the overall effectiveness and reputation of the women’s high-performance system.

Working closely with England Women’s Head Coach Charlotte Edwards and Captain Nat Sciver-Brunt, she will set a clear, unified vision for England Women to consistently succeed on the world stage.

Richard Gould, ECB Chief Executive Officer, said: “With the progress the team has made under Charlotte Edwards and having reached the final of this summer’s ICC Women’s T20 World Cup, England Women are well placed for a successful era.

“I’m delighted to welcome Leah on board to help us build on this and take us to the next level. She has a deep understanding of international cricket from her playing career and has built an impressive reputation in her time in administration. I believe she and Lottie will be a formidable combination, and will continue the team’s progress and development as we compete for the ICC Women’s Champions Trophy and Women’s Ashes in 2027.”

Poulton will begin the role in November. After finishing her playing career, she became assistant coach of Sydney Thunder and later Sydney Sixers in the Women’s Big Bash League. She spent three years at Cricket New South Wales (NSW) as Pathway Manager and Assistant Coach for NSW Breakers, before joining Cricket Australia as a High Performance Coach. In three years there she coached the Australia A, Under-19s and Under-15s women’s teams, as well as overseeing the introduction of the Under-19 and A team programmes, and the first overseas tour of both the teams.

She became Head of Elite Female Cricket at Cricket NSW in April 2020. She succeeds Clare Connor, who announced earlier this year that she would be leaving the ECB after a career spanning 18 years.

Poulton said: “I’m incredibly excited and honoured to be joining England, and to have the opportunity to help shape our programmes and, most importantly, invest in our people. I’m looking forward to working with Charlotte, Nat and the wider team, building on the strong foundations already in place and taking the programme forward.

“I’d also like to acknowledge the incredible contribution Clare Connor has made to England and to cricket around the world. She has played such an important role in advancing the game, and I’m grateful to be taking on a role she has shaped so significantly.

“I know how vital strong pathways and a healthy domestic game are to sustained success, so I’m looking forward to connecting with people across the game and helping give the next generation of English players every opportunity to thrive. It’s a huge privilege to be part of England Women, and I can’t wait to get started.”

LIV Golf Files for Bankruptcy as Saudi Funding Support Nears End

LIV Golf has filed for Chapter 11 bankruptcy protection in the US, as the Saudi-backed league moves to restructure its finances and secure a new ownership and funding model.

The golf circuit has entered into a restructuring support agreement with BC Partner Advisors LP, the credit arm of private equity firm BC Partners. LIV will now seek approval from the US Bankruptcy Court for the District of New Jersey to proceed with the proposed restructuring.

The filing comes as LIV approaches the end of its existing financial support from Saudi Arabia’s Public Investment Fund (PIF). PIF had been LIV’s principal financial backer since the league was launched as a challenger to the established professional golf structure.

Players Could Become Majority Owners

One of the most significant elements of the proposed restructuring is a potential shift in ownership.

Under the plan, LIV’s players are expected to become majority owners of the venture, although discussions with the players are still ongoing and the transaction remains subject to court approval.

PIF has committed approximately $49.6 million in debtor-in-possession financing to support LIV while it works through the Chapter 11 process.

Once the restructuring is completed, BC Partners Credit and other minority investors are expected to provide additional capital.

Search for New Investment

LIV’s financial challenges have been building as it looks to establish a sustainable funding model beyond its Saudi backing.

The league launched an investor roadshow earlier in 2026 with the aim of raising as much as $350 million to support its operations.

The bankruptcy proceedings could provide LIV with additional time to complete a broader investment transaction while continuing to operate its competition schedule.

LIV Golf CEO Scott O’Neil said the restructuring process would provide the organisation with the framework to pursue a significant transaction and develop a new model focused on fans and players.

What It Means for Golf

LIV Golf was launched with substantial financial backing from PIF and quickly disrupted professional golf by attracting several of the sport’s biggest names with lucrative contracts and prize purses.

The league’s emergence triggered a major split within elite men’s golf and intensified competition with the PGA Tour.

In 2023, LIV and the PGA Tour announced plans for a broader agreement that would bring their commercial interests closer together, alongside DP World Tour and PIF interests. However, the proposed agreement has yet to be fully implemented.

LIV’s Chapter 11 filing therefore marks another major turning point in the rapidly changing economics and governance of professional golf.

The immediate priority will be securing court approval, maintaining operations through the restructuring and determining whether the proposed player-led ownership model can provide LIV with a sustainable future beyond its original Saudi-funded structure.

Euroleague Basketball Signs Allwyn As Official Partner In Greece

Euroleague Basketball and Allwyn Hellas, Greece´s gaming giant, announced a multi-year partnership, establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029. The new sponsorship agreement was presented at a special event held in Athens, with Odysseas Christoforou, Deputy CEO Allwyn Hellas, Antos Lukas, Chief Customer Officer Allwyn Hellas, Gawain Davies, Euroleague Basketball Chief Commercial Officer in attendance. The event also brought together four basketball legends who have made a special impact on Greek basketball: Joe Arlauckas, Bane Prelevic, Mike Batiste and David Rivers.

The agreement reflects the long-term strategic interests of both organizations and marks the beginning of an exclusive and lasting partnership in a key market for Euroleague Basketball. Through the agreement, Allwyn will have a prominent presence both on and off the court during EuroLeague and EuroCup games played in Greece.

As part of the collaboration, Allwyn Hellas and Euroleague Basketball will develop a series of activations focused on the digital ecosystem and the fan experience, creating opportunities for supporters to engage with the competitions in new and innovative ways. The partnership will aim to deliver value and unique sports experiences for fans while setting new standards for engagement and entertainment in European basketball.

Euroleague Basketball has a strong presence in Greece, home to reigning EuroLeague champions Olympiacos Piraeus and seven-time European champions Panathinaikos AKTOR Athens. The BKT EuroCup will also feature two historic Greek basketball powerhouses, Aris and PAOK Thessaloniki.

“Greece is a key market for Euroleague Basketball, with a passionate basketball community and some of the most engaged fans in European sport. We are delighted to welcome Allwyn as an Official Partner of both the EuroLeague and the BKT EuroCup and to begin a long-term collaboration built around our shared ambition to create meaningful experiences for fans,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer during the presentation event. 
“Together, we will explore new ways to connect fans with our competitions, both in the arena and through our digital ecosystem, while delivering innovative activations and memorable basketball experiences throughout the season.”

Odysseas Christoforou, Deputy CEO of Allwyn Hellas, said: “At Allwyn Hellas, we are delighted to join forces with Euroleague Basketball as its Official Partner for the next three years. This partnership goes far beyond brand visibility and promotion. Together with Euroleague Basketball, we will stand even closer to the fans. We will offer experiences that money cannot buy, engage with them throughout the season, and create surprises that make every game count even more.”

For his part, Lukas Antos, Chief Customer Officer of Allwyn Hellas, said: “Our philosophy around sports sponsorships goes far beyond placing a logo on a jersey or around the perimeter of the playing field. Our goal is to make the relationship between fans, competitions, and teams even more exciting, interactive, and meaningful before, during, and after every game.” 

BCCI Announces Campa, SBI Life And ChatGPT As Associate Partners

The Board of Control for Cricket in India (BCCI) has announced the appointment of Campa, SBI Life and ChatGPT as Associate Partners for India Home Cricket for a two-season period, commencing with India’s upcoming home series against the West Indies and running through March 2028.

The three new partnerships have a combined deal value of over ₹130 crore, representing a 44% increase over the previous cycle, underscoring the strong appeal and growing commercial value of India’s home cricket season.

The partnerships further broaden the BCCI’s commercial portfolio, bringing together leading brands across the beverage, insurance and AI technology sectors and creating new opportunities to connect with cricket fans. They reflect the versatility of Indian cricket as a platform for businesses to build visibility, reach consumers and engage with a large and passionate fan base.

Commenting on the announcement, BCCI President, Mr Mithun Manhas, said: “India’s home season continues to be a valuable and sought-after sporting property in the country, and the signing of Campa, SBI Life and ChatGPT is a strong endorsement of the strength of the Indian cricket ecosystem. The big increase in the combined value of these partnerships is particularly encouraging. It reflects the trust that leading brands have in the reach, engagement and commercial potential that comes with being associated with BCCI.

“Each brings a distinct brand and proposition to Indian cricket, and we look forward to working with them to build strong associations that create greater value for all stakeholders.”

BCCI Honorary Secretary, Mr Devajit Saikia, said: “The significant growth in the value of our home season partnerships reflects the strength of the property and the confidence that brands have in the BCCI and Team India. A 44% increase in the combined deal value, with the latest partnerships valued at over ₹130 crore, is a significant achievement and demonstrates the strong demand for association with Indian cricket.

“Campa, SBI Life and ChatGPT represent three very different and exciting categories, and their association highlights the diverse opportunities that our home season offers. We are pleased to welcome them as Associate Partners and look forward to working with them to create new ways to engage with fans and enhance their experience of Indian cricket.”

MotoGP Expands Media Deal With Kayo Sports

Kayo SPORTS will remain the home of every race of the MotoGP™ Championship following a multi-year extension with the MotoGP Sports Entertainment Group, ensuring Australian motorsport fans can enjoy every moment of the world’s premier motorcycle racing championship live and in High Definition.

Under the agreement, which commences in 2027, DAZN’s Kayo SPORTS and FOXTEL will remain the only place in Australia to watch every MotoGP™ qualifying, practice and race live and ad-break free during racing.

Foxtel Group CEO Patrick Delany said: “With world-class racing and a championship battle going down to the wire, MotoGP™ has never been more thrilling. And there’s plenty more to come, with 2027 marking a significant new chapter for the sport, including major regulation changes, four of the five current champions changing manufacturers, and a new home for the Australian Grand Prix in Adelaide.

“2027 marks 30 years as broadcast partner for the MotoGP™, representing three decades of supporting and growing alongside the sport. With this renewed deal, Kayo SPORTS subscribers will have a front row seat to all the upcoming action as we continue to bring Australian viewers every race, every battle and every moment live for years to come, alongside our hugely successful MotorRacing 360 show.”

Carlos Ezpeleta, Deputy CEO, MotoGP™ Sports Entertainment Group, said: “Australia has always been one of MotoGP’s most passionate markets, and we are delighted to extend our partnership with DAZN’s Kayo SPORTS and FOXTEL, ensuring fans continue to have access to every session, every race and every unforgettable moment of the championship.

“This new agreement further extends what is the longest broadcast partnership in MotoGP’s history, underlining both the strength of our relationship and the enduring passion of Australian fans for the sport.”

“As MotoGP prepares to enter an exciting new era from 2027, with new technical regulations, evolving competition and a new home for the Australian Grand Prix in Adelaide, it is more important than ever to work with partners who share our commitment to delivering the highest quality coverage and fan experience. We look forward to continuing to grow MotoGP™’s audience in Australia together, bringing fans even closer to the riders, teams and stories that make this sport so unique.”

The extension of the MotoGP™ agreement follows Kayo SPORTS and FOXTEL renewing their agreements with Formula 1 and Supercars, cementing their position as the home of motorsport in Australia and the only place to watch every race from the world’s leading motorsport championships.

Foxtel Group’s Executive Director – Commercial, Sport Adam Howarth said: “Motorsport is firmly part of Australia’s tier-one sporting landscape, alongside the AFL, NRL and cricket, and Kayo SPORTS is the place fans can watch it all. From Formula 1 and MotoGP™ to Supercars and Australia’s biggest sporting competitions, Kayo SPORTS brings the very best of more than 50 live sports together in one place. DAZN holds MotoGP™ rights in Spain and Portugal, and this extension reflects not only our strong support for MotoGP™, but also DAZN’s role as a global partner in growth for this awesome sport.”

The 2026 MotoGP™ Championship continues on Friday September 11 for the Grand Prix of San Marino and the Rimini Riviera, with the final MotoGP™ on Phillip Island, Australia starting on Friday October 23. Every practice, qualifying and race is live and ad-break free during
racing on Kayo SPORTS and FOXTEL.

beIN SPORTS to broadcast EuroLeague in France

Euroleague Basketball has announced a new broadcast agreement with beIN SPORTS, which will bring a selection of EuroLeague games to basketball fans across France and beyond for the 2026-27 season.

As part of the agreement, beIN SPORTS will broadcast all games featuring the two French teams competing in the EuroLeague, LDLC ASVEL Villeurbanne and Paris Basketball, as well as one additional game from each round of the competition, including Regular Season, PlayIn, Playoffs and Final Four action throughout the 2026-27 season.

The partnership ensures that fans across France, Monaco, Andorra and the French overseas territories can enjoy the best of European basketball action. The agreement further reinforces Euroleague Basketball’s commitment to bringing its competitions closer to fans in one of Europe’s most passionate and rapidly growing basketball markets.

“We are thrilled to welcome beIN as our broadcast partner in France. This agreement represents an important step in bringing the EuroLeague closer to French fans” said Alex Ferrer Kristjansson, Euroleague Basketball’s Chief Marketing and Communication Officer. “beIN’s strong presence in the French sports media landscape will help us reach an even wider audience, while giving fans greater access to the passion, excitement and excellence of European basketball. With the basketball community in France continuing to grow, we are delighted to work with beIN to make our competition more accessible and further strengthen its connection with fans across the country,”

beIN will begin broadcasting EuroLeague action with the inaugural Euroleague Basketball SuperCup in Abu Dhabi on September 18 and 19. Friday’s opening games will see reigning champion Olympiacos Piraeus face 2025 champion Fenerbahce Tarfin Istanbul at 18:00 GST (16:00 CEST), followed by 2026 finalist and record 11-time champion Real Madrid against Dubai Basketball at 21:00 GST (19:00 CEST).

“We are particularly proud to add the EuroLeague to our lineup and to enable our subscribers to follow Europe’s most prestigious basketball competition. This acquisition strengthens an exceptional basketball portfolio that already includes the NBA, WNBA, FIBA competitions featuring the French national teams, and the NCAA. With the EuroLeague, we are taking a new step forward by broadcasting matches involving French clubs as well as the marquee matchup of each round, thereby offering our subscribers the very best of European basketball.” Said Florent HOUZOT, beIN SPORTS France’s Programs & On-Air Director.

Every week, beIN SPORTS will offer its subscribers, both on air and across its social media channels, all the latest news from the competition, as well as the latest updates on all the teams qualified for the EuroLeague during the 2026/2027 season.

The EuroLeague will join beIN SPORTS’ extensive portfolio of premium sports properties, 11 disciplines and 33 competitions, including Wimbledon, the NFL, NBA, Bundesliga, Ligue 2 and the Coupe de France, among others.

The two French teams will make their debut on September 24, with Paris Basketball visiting Greek powerhouse Panathinaikos Aktor Athens and LDCL ASVEL Villeurbanne welcoming Maccabi Rapyd Tel Aviv.

The agreement with beIN marks another significant step in Euroleague Basketball’s strategy to expand the reach and accessibility of its competitions across Europe, offering French fans more opportunities to follow the continent’s top-level basketball and inspiring the next generation of fans and players.

The agreement with beIN complements Euroleague Basketball’s official OTT platform, EuroLeagueTV, which will offer all EuroLeague, BKT EuroCup adidas NextGen EuroLeague games and much more content to fans in France, providing comprehensive access to all competitions throughout the season.

SPORTEL Monaco 2026: Three Days, One Global Sports Media, Tech and Marketing Community

SPORTEL Monaco, the leading international gathering for sports media rights and technology professionals, is back at the Grimaldi Forum from 19–21 October 2026, bringing together the industry’s key decision-makers for three days of business, innovation and high-level connections. From rights holders and broadcasters to brands, streamers, platforms and technology leaders, the international sports media community will once again converge in Monaco to exchange ideas, explore new opportunities and shape the future of sports content.

With the exhibition floor already 80% sold out, the 2026 edition is on track to be another major meeting point on the international sports media calendar. More than 80 exhibitors are expected, representing major industry players as media rights holders, networks, streaming platforms, marketing agencies, sports betting, broadcast and streaming technology providers, including RELEVENT, TWO CIRCLES, INFRONT, LALIGA NFL , FIFA, NBA, ESPN, FEEDCONSTRUCT, SPORTRADAR, DELTATRE, SPONIX, SCOREPLAY, TELSTRA, SES who already confirmed, alongside many other leading organisations from across the sports media and technology ecosystem, such as YOUTUBE, JIOSTAR, WARNER BROS., AWS and IMG. 

See the full list of registered companies: https://www.sportelmonaco.com/shortlist

Password: sportel2k26

Beyond the marketplace, SPORTEL Monaco offers a unique perspective on what’s next, bringing together the industry trends, the latest innovations, emerging technologies and ideas shaping the future of sports media and entertainment.

A conference programme looking at what’s next for sports media

This focus on what’s next will be at the heart of the Conference Summit at the Speakers Stage, where leading industry voices will come together to explore the most significant developments shaping sports media today. The 2026 programme will explore key trends ranging from AI and live production to data, investment, betting and emerging digital business models, with a series of expert Masterclasses including:

  • Defining Your Corporate AI Strategy
  • The Economics of Sport: Digital, Data & Investment Reshaping Sports Media
  • Inside Live Sports Betting: The Technology, Data & Fan Experience
  • The Future of Production: Which Way to Go?

The programme will also feature exclusive customer case studies, showcasing real-world applications and new approaches to sports content. Sessions from YouTube, Spiideo, WURL, Pixotope, Dolby OptiView, XR Sports Alliance and others will offer practical insights into how technology is transforming the way sports are produced, distributed and experienced. 

Among the first major names confirmed to take the stage are Jeff Roth, Founding Partner, Bruin Capital; Javier Tebas, President, LALIGA; Jonny Keogh, Head of UK Sports, YouTube; Danny Townsend, CEO, SURJ Sports Investment; Peter Bellamy, Chief Revenue Officer, Deltatre and Prashant Khanna, Head – Rights, Innovation and Cricinfo Business, JioStar, with further high-profile speakers to be announced.

See the list of confirmed speakers to date: https://www.sportelmonaco.com/speakers

A new premium experience: the CMO Brand Programme

As the worlds of sports, media and brands continue to converge, 2026 will also see the launch of the CMO Brand Programme, in collaboration with Qualcomm Technologies, a founding member of XR Sports Alliance. Taking place on Monday 19 October, this exclusive new experience will bring leading international brands and senior marketing decision-makers into the SPORTEL community, connecting Chief Marketing Officers of companies that are heavily invested in sports partnerships, with key players from across the global sports industry. Combining high-level discussions, curated networking and premium hospitality, the programme will focus on the evolving role of sports in brand strategy, sponsorship, marketing and innovation.

“What makes SPORTEL Monaco unique is its ability to bring the right people together, at the right time, in the right place. For three days, the marketplace, conferences and networking opportunities create a truly international environment where business happens, ideas are exchanged and new connections are made. As sports media continues to evolve at an incredible pace, SPORTEL provides a unique perspective on where the industry is heading and brings together the people shaping what comes next. We are very much looking forward to welcoming the international sports media community back to Monaco and to creating another memorable edition together », said Marine Picoulet, Executive Director, SPORTEL Monaco

From Monaco to Toronto: SPORTEL expands its international footprint

While Monaco remains at the heart of SPORTEL’s international calendar, the brand’s global expansion continues with the launch of SPORTEL Canada, taking place for the first time in Toronto on 23–24 March 2027. With its strong sports culture and dynamic media and technology ecosystem, Canada is a natural new destination for the SPORTEL community, strengthening SPORTEL’s presence in the North American market and creating new connections across Canadian, US and international sports media, technology and business communities.

“When we started exploring the Canadian market, we quickly realised how much was happening there,” said Agnès Marsan, Executive Director at SPORTEL International. “The FIFA World Cup certainly created momentum, but Canada has a strong and growing sports business ecosystem in its own right. We already have relationships with a number of Canadian companies, but there is still a much broader community we want to connect with — including companies that do not yet attend SPORTEL America or SPORTEL Monaco. Bringing SPORTEL to Toronto is therefore a natural next step in strengthening our presence in North America and creating new opportunities for the Canadian sports industry to connect with the international market.” 

Press registration: https://press.mysportel.com/wizard/step_1