Austrian Ski Federation signs media rights deal with NBC
By Community | October 21, 2022
The Austrian Ski Federation (ÖSV) has signed a two-year media rights deal with NBC to broadcast International Ski Federation (FIS) World Cup alpine skiing, ski jumping, Nordic combined, snowboard, and freestyle skiing events held in Austria across Peacock and NBC.
The partnership, which was secured by IMG, starts with the upcoming Giant Slalom events in Soelden this weekend. All Austrian events will be available live on Peacock, while additional linear coverage for select events will be available on NBC.
Christian Scherer, Secretary General of the Austrian Ski Federation, said: “It is a special pleasure for us that the Austrian winter sports highlights will be broadcast on TV in the US for at least the next 2 years. This underlines the importance and tradition of our events, and we hope that numerous ski and snowboard fans will be able to experience many goosebump moments. We would also like to express our special thanks to IMG, who played a major role in setting up this partnership.”
Ed Mallaburn, SVP and Head of Sport, IMG Media, added: “We are delighted to be bringing the best FIS World Cup action to audiences across the US with NBC. We couldn’t be prouder of our partnership with ÖSV and this deal continues to prove that Austria’s prestigious ski events are the pinnacle of the winter sports calendar.”