ATP & Pepperstone Launch Global Partnership, Live Rankings
May 5, 2022
ATP has announced Pepperstone, the award-winning Melbourne-based FX and CFD broker, as the global naming partner of the Pepperstone ATP Rankings and Official Online Trading Partner of the ATP Tour.
The agreement sees Pepperstone join the Tour as Platinum Partner with a global on-site presence at 11 events across the ATP Tour season, culminating at the season-ending Nitto ATP Finals in Turin. Pepperstone will also receive year-round promotion via ATP’s social, digital and broadcast channels, delivering worldwide exposure to the brand and its innovative trading products.
The partnership kicks off today with the launch of a brand-new product — the Pepperstone ATP Live Rankings — a dynamic new feature enabling fans, players and media to track the real-time rankings and impact of match results day-to-day. The partnership launches ahead of the 50th anniversary of the Pepperstone ATP Rankings in 2023.
First launched in August 1973, the Pepperstone ATP Rankings serve as a true measure of excellence and the official mechanism determining player standings, tournament entries and seedings in men’s professional tennis. A key barometer for player records and milestones, the Pepperstone ATP Rankings also provide a narrative that connects every level of the men’s professional game throughout the season.
In addition to the Rankings, Pepperstone also becomes the naming partner of the season-long Race To Turin, Race To Milan, the ATP Cup Standings, as well as presenting partner of the official year-end No.1 ceremonies in singles and doubles.
Massimo Calvelli, ATP CEO, said: “We’re thrilled to welcome Pepperstone to our family of global partners and to celebrate the moment with the launch of the Pepperstone ATP Live Rankings. In line with Pepperstone’s award-winning customer service, the ATP is always looking for new ways to improve the experience of our millions of fans around the world, and the launch of the Pepperstone ATP Live Rankings is a landmark moment that will help elevate our storytelling and create new opportunities to engage with the ATP Tour every day of the season.”
Tamas Szabo, Pepperstone Group CEO, said: “We are tremendously excited to enter into this ground-breaking partnership, becoming the first and Official Online Trading Partner of the ATP Tour. Tennis and trading have a few things in common – preparation, access to information, experience and ultimately the right decision at critical moments.
“ATP Tour’s global footprint and enormous following will enable us to bring the world’s financial markets to astute, adventurous traders around the world, driving our vision to create a better way to trade.”
Pepperstone ATP Live Rankings will link match-by-match results to projected positional moves in the traditional Pepperstone ATP Rankings, immediately contextualising what a big victory – or defeat – means to a player’s standing relative to his rivals.
Updated following the completion of each match, Pepperstone ATP Live Rankings reflect real-time points added and dropped by players, who will dynamically rise and fall based on their most recent result. Fans and media will no longer have to wait until the weekly Pepperstone ATP Rankings are run to understand the impact of matches won and lost.
Pepperstone ATP Rankings will continue to be used for tournament entry and seedings and to recognise achievements and milestones with historical context. For example, a player must spend at least one week at No. 1 in the Pepperstone ATP Rankings to be considered a World No. 1.
The introduction of the Pepperstone ATP Live Rankings marks the most significant addition to the ATP’s Rankings properties since the 2000 introduction of the calendar-year Race, helping track players’ journeys to qualify for the season-ending Nitto ATP Finals. It comes as part of a wider push to enhance functionality of the ATP Tour’s digital platforms, and continually level-up the fan experience across the tennis ecosystem. Visit Pepperstone ATP Live Rankings. To learn more about how they work, visit our FAQ page.