Atlético Madrid And Borussia Mönchengladbach Renew Partnership With Falken Tyre

October 26, 2020

The tyre brand, Falken Tyre Europe GmbH, and the top football clubs, Atlético Madrid (Spain) and Borussia Mönchengladbach (Germany), are extending their existing partnerships by a further year until the end of the current 2020/21 season.

SPORTFIVE, the global sport business agency, initially got the cooperations off the ground and has now also facilitated the relevant extensions.

In essence, the individual service packages are comprised of LED perimeter advertising and static perimeter presences, with which Falken secures a TV presence in all European core markets.

Falken already secured the rights as “Official Tyre Partner” and “Premium Partner” with Borussia Mönchengladbach in the 2019/20 season and will also continue this partnership during the current season. In addition to this, as the club’s Official Tyre Partner, Falken also has the opportunity to integrate its own logo on the logo wall at interviews, press conferences and similar.

The cooperation with the Spanish top club, Atletico Madrid, which has already existed since the 2018/19 season, is comprised of agreements on various advertising rights, which include a constant logo presence at the home matches of the club in the Atlético “Wanda Metropolitano” stadium.

Markus Bögner, COO and President at Falken Tyre Europe GmbH, comments: “Both of the clubs have tremendous charisma, and I am certain that we benefit from the high level of media presence and the associated media coverage. Particularly as fewer spectators are in the stadiums due to the Coronavirus and the matches will be transmitted on TV broadcasts with wide-reaching coverage.”

Christian Kothe, Vice President Premium Partnerships at SPORTFIVE, adds: “Falken Tyre has already been a partner of SPORTFIVE since 2015 and is aware of the long-term, positive impact of the football presence in respect to its own brand. Both of these extensions with European top clubs prove the continuity of Falken Tyre as an established player in the sports business and will once again help to achieve the communication objectives of the brand.”