Atlético de Madrid Strikes Partnership With Sportfive To Expand Globally

February 4, 2021

The global sport business agency SPORTFIVE and the Spanish football club Atlético de Madrid partner to increase the international market presence of the club.

Atlético and SPORTFIVE have identified Greater China and North America as key target markets of their cooperation. The comprehensive partnership in the area of internationalization includes the areas international strategy, digital audience development, brand amplification and fan experience as well as product development and commercial sales.

As leading European football club with international relevance and ambitions, Atlético is looking to grow its global brand and engagement with international fans as well as to lift additional commercial potential. SPORTFIVE’s expertise and significant project-like experience in the area of rights-holder international marketing and its long-held presence in North America, Greater China and Europe makes it a strong partner for Atlético.

The sports marketing agency delivering sponsorship, marketing, digital and media solutions to rights holders will bring in a dedicated team fully integrated in the agency’s global structure and based in the agency’s offices in New York, Shanghai as well as Hamburg and Barcelona/Madrid.

Robert Müller von Vultejus, Chief Growth Officer SPORTFIVE, says: “SPORTFIVE is very excited about this comprehensive partnership between two leading organizations in the world of sports. Atlético de Madrid has a vast global fanbase and strong and unique brand values, on which we want to build on in this cooperation. Together, we want to push boundaries on engaging international sports fans and create an exciting platform for brands and partners.”

Íñigo Aznar, CCO of Atlético de Madrid, says: “We are very keen with our partnership with SPORTFIVE. As a leading sports marketing agency with a vast experience and tangible track record in European football, we expect that this strategic alliance will help us to keep on growing and developing our brand and business internationally, with a special focus in the key regions as China and North America.”