racecourse sportsbiz

Ascot Racecourse To Cool Off With Unilever Ice Cream

By Taruka Srivastav | April 7, 2021

Ascot Racecourse announced a new relationship with Unilever for 2021 which will see a range of exciting Unilever brands and products on site across Royal Ascot.

As part of the relationship, Ascot Racecourse is proud to announce that Magnum Ice Cream will be the ‘Official Ice Cream of Royal Ascot’.

For the first time Magnum will be bringing its iconic Magnum Dipping Bar to Ascot Racecourse, inviting racegoers to experience true craft and indulgence at Royal Ascot in 2021.

Guests will be able to enjoy a specially crafted ‘Royal Ascot’ Magnum ice cream design or choose to personalise their own bespoke Magnum with a selection of carefully curated toppings.

As well as creating unforgettable experiences, Ascot Racecourse is fully committed to keeping its guests safe and the on-site experience will be operated in a Covid-secure way.

The relationship with Unilever will extend to work with Lifebuoy Hand Sanitiser – the World’s No 1 antibacterial soap brand* – to provide hand sanitiser stations across the site.

In addition, The Vegetarian Butcher will be on site with plant-based proteins for meat lovers to enjoy. Also, Hellmann’s condiments will be stocked throughout the site and offered across all concessions.

Alastair Warwick, Managing Director at Ascot Racecourse, said: “We are excited to announce our new relationship with Unilever and look forward to working alongside some of their brands to enhance the experience on-site for our customers as they return in 2021.”

Hazel Detsiny, Vice President Away from Home Channels, UK and Ireland at Unilever, said: “Providing guests with a unique and premium experience is all part of the magic of Royal Ascot and we’re thrilled that Magnum is the Official Ice Cream supplier. As the Official Ice Cream of Royal Ascot, Magnum will give guests the chance to design their own, unique Magnum at the iconic Magnum Dipping Bar.”

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