Ascot Racecourse sportsbiz

Ascot Racecourse Renews Partnership With Lavazza

By Taruka Srivastav | May 4, 2021

Ascot Racecourse has renewed its long-standing sponsorship relationship with Lavazza.

Lavazza, Italy’s favourite coffee, has been the Official Coffee at Ascot Racecourse since 2015 and will retain that position for another three years.

With retail outlets across the venue, racegoers can continue to enjoy perfectly served coffee from Lavazza at Royal Ascot and all Ascot Racedays throughout the year when spectators return to the racecourse. Lavazza upholds its tradition of expertise and its commitment in spreading the taste and unique pleasure of real Italian coffee all over the world.

Felicity Barnard, Commercial Director at Ascot Racecourse, said: “We’re delighted to continue this fantastic relationship with Lavazza, offering high quality coffee to our racegoers when they return across all Ascot Racedays and during Royal Ascot, our flagship event.

“Lavazza coffee is hugely popular with our customers and the quality of the product reflects the customer experience that we strive to deliver throughout the year.”

Pietro Mazzá, General Manager UK and Regional Director UK & Nordics at Lavazza Group, said: “The relationship with Ascot has played a pivotal role within our partnership portfolio. It represents the alignment of two iconic and stylish brands and has helped Lavazza earn its excellent reputation through positive brand exposure and the delivery of memorable experiences to all the Ascot racegoers.”

Ascot Racecourse sportsbiz