Arsenal Launch New Fan Engagement Aspect ‘My Arsenal Rewards’
August 5, 2021
Arsenal will raise the bar on fan engagement ahead of the 2021/22 season with the launch of My Arsenal Rewards, a ground-breaking rewards programme that brings members closer to the club they love.
Launching for the new season, My Arsenal Rewards is the first of its kind for a football club, with the new programme giving the club’s paying members the opportunity to turn their everyday interactions with the club into incredible rewards, prizes and money-can’t-buy experiences.
Arsenal members will earn points for attending matches, purchasing tickets, shopping at Arsenal Direct, official club stores and with Arsenal partners using the My Arsenal Rewards card, and engaging in competitions, quizzes and polls in the My Arsenal Rewards hub. The My Arsenal Rewards hub will be easily accessible through Arsenal.com and the official club app.
Match attendance and ensuring a full Emirates Stadium is one of the key drivers for My Arsenal Rewards, and season ticket holders will also earn points even if they can’t attend a match themselves by ensuring their seat is used through official exchange and ticket transfer channels.
My Arsenal Rewards points can then be redeemed for exclusive Arsenal related rewards, prizes and money-can’t-buy experiences, such as:
- A chance to play on the pitch at Emirates Stadium
- A tour of our London Colney Training Centre
- A matchday experience in the new My Arsenal Rewards hospitality box
- Opportunities to attend Mikel Arteta’s post-match press conference
- Home and Away match tickets including hospitality offerings
- Arsenal partner gifts and rewards
The all new My Arsenal Rewards membership card will work as an electronic matchday ticket, a rewards card and for UK based adult members, a payment card powered by Barclays. The payment element can be used for all online and offline club purchases at Emirates Stadium, all club stores and anywhere that accepts Visa as a payment method.
My Arsenal Rewards members can also take advantage of benefits and rewards with club partners including adidas, Cadbury and Socios who are already signed up to the programme as featured partners.
A number of high street and online brands have also joined up to My Arsenal Rewards as affiliates. This has the dual benefit of members being able earn points when spending with their new My Arsenal Rewards membership card, and club partners and affiliate retailers being able to get closer to supporters by offering incentives and rewards to Arsenal members directly through the programme. In addition to club partners, other participating brands include, Boots, Go Ape, Sainsbury’s and Halfords among many more.
Peter Silverstone, Arsenal’s Chief Commercial Officer, said:
“Throughout our long history we’ve always worked hard to strengthen our relationship with our fans and we’re proud of the Arsenal membership programme that is still one of the best in world football. We’re proud to be blazing a trail by taking fan engagement to a new level with the launch of My Arsenal Rewards. This is a first of its kind programme which offers our members meaningful rewards and money-can’t-buy experiences for their engagement and interaction with the club they love.
“Together with recently announced fan focused initiatives, including the Amazon All or Nothing documentary and the launch of the $AFC Fan Token on Socios.com, the introduction of My Arsenal Rewards reaffirms our aim to revolutionise the fan engagement space and bring our supporters closer to the club they love.
“We’re proud to be at the forefront of this movement. We want current and future Arsenal fans to perceive Arsenal once again as the world’s most innovative football club – we want to bring pride to our fans with leadership on and off the pitch. The My Arsenal Rewards programme epitomises this desire. We’re excited to innovate and evolve our offer in the coming years to give My Arsenal Rewards members the most engaging and rewarding experience in world sport.”
John Cooper, Head of Sports & Entertainment at Barclays, said:
“We’re delighted to be working with Arsenal to bring this ground-breaking innovation in fan engagement to life. The all-in-one membership card uses the best of Barclays payment technology to deliver a seamless experience for fans and allows the club to engage with its loyal supporters more meaningfully.”
