ANOC Appoints Joe Lewis Company as Official Event Production Partner

The Association of National Olympic Committees (ANOC) and Joe Lewis Company (JLC) have announced a new strategic partnership that will combine ANOC’s global network of 206 National Olympic Committees (NOCs) with JLC’s headquarters in Los Angeles and decades of experience delivering major events across the city, JLC will provide ANOC with invaluable local knowledge, established venue and supplier relationships, and proven operational expertise as preparations accelerate for LA28.

As ANOC’s Official Event Production Partner, JLC will play a central role in the planning, creative development and operational delivery of key ANOC initiatives for Los Angeles 2028.

Among the flagship initiatives is the development of the ANOC.TV Studio, which will become a central hub for interviews, live broadcasts and digital content creation throughout the Games, showcasing the stories and achievements of National Olympic Committees and their athletes to audiences around the world.

JLC will also support the establishment and operation of the ANOC Peak Uniform Distribution Centre, a dedicated facility that will coordinate the distribution of oAicial Peak Sport uniforms to participating National Olympic Committees under the ANOC Peak Uniform Programme, ensuring an eAicient and seamless experience for NOCs arriving in Los Angeles.

The multi-year partnership will also see JLC support ANOC General Assemblies, ANOC Awards and other priority events and initiatives, creating a long-term platform for collaboration through Los Angeles 2028 and beyond.

Joe Lewis Company is an internationally recognised event production and experience agency, with operations across US, UK and the Middle East and a track record spanning many of the world’s most prestigious sports, entertainment and leadership platforms. Its portfolio includes work connected with the Academy Awards, the Grammy’s, the NFL Draft, Forbes leadership summits, Special Olympics World Games, The Messi Cup and major global entertainment productions. JLC brings decades of experience across creative strategy, spatial and experience design, executive production, technical delivery, fabrication, broadcast integration, logistics and audience engagement.

Through this partnership, JLC will contribute its extensive expertise in event production, venue operations and broadcast experiences, while ANOC will provide opportunities for the company to expand its involvement within the Olympic Movement and further strengthen its international presence through projects benefiting National Olympic Committees worldwide.

ANOC Secretary General Gunilla Lindberg welcomed the partnership: “As ANOC continues to expand the services and opportunities we provide to National Olympic Committees, it is essential that we work alongside world-class partners who share our commitment to excellence. Joe Lewis Company has an exceptional reputation for delivering iconic events, and their experience will be invaluable as we prepare our operations for Los Angeles 2028 and beyond. Together, we will create outstanding experiences for our NOCs while strengthening ANOC’s capacity to deliver innovative projects across the Olympic Movement.”

Joe Lewis, Founder and Chief Executive OAicer of Joe Lewis Company, said: “We are incredibly proud to become ANOC’s OAicial Event Production Partner and to bring JLC’s expertise to the global Olympic community. Los Angeles is our home, and few companies understand the city’s venues, suppliers, production landscape and operational complexities as deeply as we do. Combined with our experience delivering some of the

world’s most celebrated sports, entertainment and leadership events, this places JLC in a unique position to support ANOC and its 206 National Olympic Committees as they prepare for Los Angeles 2028. We see this as the beginning of a significant, long-term partnership with ANOC and the wider Olympic Movement.”

As preparations accelerate for Los Angeles 2028, JLC will work closely with ANOC and its member NOCs to develop innovative operational solutions, engaging experiences and world-class event environments. The partnership establishes JLC as a key delivery resource for the global NOC community and creates a long-term platform for the company’s growing involvement across the Olympic Movement.