ANOC appoint AquaBloom International Sports Technology Group (ABSG) as Official Innovation and Strategic Partner

The Association of National Olympic Committees (ANOC) has announced the signing of a long-term Master Partnership Agreement with AquaBloom International Sports Technology Group (ABSG), appointing AquaBloom as ANOC’s Official Innovation and Strategic Partner.

The agreement establishes a long-term collaboration aimed at accelerating digital innovation, fan engagement technologies, and content production solutions that will benefit ANOC’s 206 member National Olympic Committees (NOCs) and the broader Olympic Movement.

As part of this partnership, AquaBloom will work alongside ANOC to develop and deliver strategic sport-tech projects, including:

ANOC.TV studio activations at major international events.
The ANOC Digital Content Hub and Digital Accelerator Programme.
Innovation initiatives at the ANOC General Assemblies, ANOC Awards, and seminars.

AquaBloom will also play a role in co-developing sponsorship proposals and connecting ANOC with new strategic partners and investment opportunities, always ensuring compliance with IOC sponsorship and marketing guidelines.

AquaBloom will harness 7 cutting-edge technologies—AI, Robotics, Web3, Meta, Biotech, FinTech, and Intelligent Manufacturing—to drive innovation and deliver transformative benefits to: ANOC, NOCs, Individual Sports Associations, Athletes, and Fans globally.

Robin Mitchell, ANOC President, said: “ANOC is committed to providing its member NOCs with the best possible tools to succeed in a rapidly evolving digital landscape. This partnership with AquaBloom will allow us to bring world-class innovation and technology solutions to NOCs, helping them engage with fans, strengthen their digital presence, and maximize opportunities in the years ahead.”

Mike Yang, Founder & CEO of AquaBloom International Sports Technology Group (ABSG), commented:
“We are proud to join forces with ANOC as its Official Innovation and Strategic Partner. Our mission is to empower NOCs and athletes worldwide with innovative technologies, scalable digital platforms, and new commercial opportunities. Together, we will support the Olympic Movement in reaching new generations of fans.”