Amazon Web Services Named As Official Cloud, Learning Provider Of Ferrari

Amazon Web Services has entered into an agreement with Ferrari SpA to become its official cloud, learning provider of machine and artificial intelligence. 

Together, the companies will accelerate the pace of innovation across the Ferrari organization, including its automobile department, GT competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 (F1) team. Ferrari will use the range and breadth of AWS’ proven global infrastructure and services, including the AWS Europe (Milan) region, to simplify the design and testing of its cars, offering customers the most exciting driving experiences possible. In addition, Scuderia Ferrari will leverage AWS to launch a digital fan engagement platform,

“Both Ferrari and AWS represent excellence in their fields. As our official cloud provider, I firmly believe that AWS will enable our company to become a data-driven organization that harnesses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver ever-increasing driving experience more exciting,” said Mattia Binotto, director of Scuderia Ferrari. “We chose AWS because of its relentless focus on innovation, unrivaled portfolio of resources, and proven experience supporting partners in the automotive and sports industries. Throughout our famous history, Ferrari has racing and innovation at its soul, and now we hope to apply machine learning,

As a maker of some of the world’s highest performing automobiles, Ferrari will rely on AWS’ advanced analytics, machine learning, computing, storage and database capabilities to quickly gain insight into the design and performance of cars on the road and on the track. Ferrari will leverage the Amazon Elastic Compute Cloud (Amazon EC2), with a range of specialized instance types for efficient high performance computing (HPC) to run complex simulations that test the car’s performance under a wide variety of conditions driving and racing scenarios. 

As part of this work, Ferrari will utilize AWS Graviton2-based instances — which consistently deliver up to 40% better price performance over comparable current-gen x86-based instances. Furthermore, by exploiting the virtually unlimited scale of AWS HPC resources, Ferrari can run thousands of simulations at the same time to gain insights far faster than before, running simulations in an on-premises environment. As a result, the company’s engineers can look for a quick approach to experimenting with new designs and strategies to accelerate their pace of innovation.

As Ferrari moves from simulation to assembling its new car prototypes, it will apply AWS analytics and Amazon SageMaker (AWS service that helps developers and data scientists quickly build, train, and implement cloud and perimeter learning models). machine) to guide testing and gain deeper insights into the performance of your parts and cars under real-world conditions. 

To support this work and its simulations, Ferrari will build a data lake with the Amazon Simple Storage Service (Amazon S3) and use AWS Lake Formation to quickly and securely gather, catalog and clean hundreds of petabytes of data. Ferrari will examine factors that impact car performance and driver handling, such as engine temperature at different vehicle speeds, vehicle vibration patterns on different road surfaces, and suspension loads that affect how the vehicle adheres to the road. Using AWS services to gain a holistic view of car performance, Ferrari can offer its customers more exciting driving experiences, as well as safer and more reliable driving experiences.

Ferrari will also leverage AWS to make it easier for current and potential customers to create, buy and maintain their automobiles. Using the Amazon Elastic Kubernetes Service (Amazon EKS) and Amazon DynamoDB (AWS fully managed key-value database), Ferrari will be able to quickly create, implement, and scale enhanced digital experiences like the Ferrari Car Configurator . Consumers can use the configurator to create their custom car and then dive into it using high-resolution 2D and 3D views. AWS will also feed Ferrari’s Vehicle Information Center, which centralizes and manages customer car information, providing proactive and personalized information related to service and maintenance.

In addition, for F1 racing fans, Scuderia Ferrari will utilize AWS computing, containers and media services to power a new digital fan engagement platform through its mobile app that will inform, educate and entertain its fans. By creating personalized profiles, fans will receive exclusive content such as virtual access to the Scuderia Ferrari workshop and hospitality suite on race days. 

Moving forward, Ferrari plans to create virtual and augmented reality experiences on AWS that take fans to the garage to interact with drivers and crew. Ferrari will also create a virtual fan community among the app’s millions of users and engage fans with app-based quizzes on race days.

“AWS offers iconic global brands like Ferrari the breadth of services, expertise and agility they need to maintain leadership in their fields through innovation and deepen their connections with loyal customers and fans,” said Matt Garman, senior vice president Sales and Marketing at Amazon Web Services, Inc.

“Ferrari can trust AWS to help it take driving and racing to the next level, while generating new excitement in its global community through more personalization and new digital experiences . What’s more, as its official cloud provider, we look forward to helping Scuderia Ferrari maintain its record as the greatest racing team in the world.”