AC Milan sportsbiz

AC Milan Bolsters Partnership Portfolio With DoDo Deal

March 15, 2021

AC Milan has signed jewelry brand DoDo as its latest partner.

The new deal between the Club and the leading Italian brand in the world of jewelry seals the partnership of two excellences of Made in Italy with a global vision and is built on shared values driven by passion, sustainability, inclusion and elegance.

The two brands are going to launch personalised and exclusive initiatives, content and products like the new sustainable bracelets, in recycled plastic, that is is linked to the DoDoUNITED project. The collection features green products enhanced by silver DoDo charms decorated with red and black enamel to celebrate the great Rossoneri passion that binds all AC Milan fans together.

“We are delighted to collaborate with DoDo, a brand that represents the Italian style and elegance”- commented Casper Stylsvig, AC Milan Chief Revenue Officer. “Our brands share values like passion, sustainability, inclusion and elegance and we firmly believe that this partnership is going to offer our fans the possibility to wear this passion and to share the sense of community we feel.”

“A DoDo jewel tells the story of the person who wears it” said Sabina Belli CEO Pomellato and DoDo Group “this is the mission of a much-loved unique brand leader with a strong green identity. The project with AC Milan gives voice to the passion for sport and to the Milanese roots of the brand and, just like the Rossoneri team,it is going to connect fans all over the world. A passion to be told and to wear in the DoDo-mood.”

AC Milan sportsbiz