50 Sponsorship Deals of the Week: 23/05/14

May 23, 2014

1

Rahal Letterman Lanigan Racing Sign Valpak Partnership

Friday, 23 May 2014

2

England Cricketer Chris Jordan Becomes Octopus Investments Ambassador

Friday, 23 May 2014

3

Michelin to Replace Bridgestone as MotoGP Tyre Supplier

Friday, 23 May 2014

4

Isuzu Named Official Pick-Up Truck of Super League

Friday, 23 May 2014

5

Dogecoin Extends Phil Parsons Racing Sponsorship

Friday, 23 May 2014

6

Cargill Beef to Sponsor Roush Fenway Racing in Sprint Cup Series

Thursday, 22 May 2014

7

Chip Ganassi Racing Secures PNC Sponsorship Deal

Thursday, 22 May 2014

8

STX Sponsors NCAA Lacrosse Championships

Thursday, 22 May 2014

9

Ajax Sign Huawei Partnership

Thursday, 22 May 2014

10

Royal Philips Named Official Lighting Partner of Bayern Munich & Allianz Arena

Thursday, 22 May 2014

11

Huddersfield Town Inks Digital Content Deal with Red Touch Media

Thursday, 22 May 2014

12

Ashaway Racket Continues as Official String of Women’s Squash Association

Thursday, 22 May 2014

13 

Bloomberg to Title Sponsor Hong Kong Scottish Rugby Team

Thursday, 22 May 2014

14

Honda Performance Inks Supply Deal with ZF Friedrichshafen for North American Racing Series

Thursday, 22 May 2014

15

Dynamo Dresden Extend with Sponsor Despite Relegation

Thursday, 22 May 2014

16

Sunoco to Title Sponsor Indianapolis 500 Rookie of the Year Award

Thursday, 22 May 2014

17

Helio Castroneves to Endorse 50 Cent’s Headphone Brand SMS Audio

Wednesday, 21 May 2014

18

French Champions PSG Retain PMU Partnership

Wednesday, 21 May 2014

19

Threadneedle Sponsors Triathlete Vanessa Raw

Wednesday, 21 May 2014

20

Jacksonville Jaguars Safety Johnathan Cyprien Inks Endorsement Deal with TITIN

Wednesday, 21 May 2014

21

Delaware Office Of Highway Safety Announces Title Sponsorship at Dover NASCAR Race

Wednesday, 21 May 2014

22

M&T Bank Secure Naming Rights to Baltimore Ravens’ Stadium Until 2027

Wednesday, 21 May 2014

23

Sahara Force India Extend Alpinestars Partnership

Wednesday, 21 May 2014

24

Baku 2015 European Games Announces Procter & Gamble as First Official Partner

Wednesday, 21 May 2014

25

Australian Rugby Union Inks IHG Renewal

Wednesday, 21 May 2014

26

Ian Poulter Becomes Global Ambassador for Energy Drink Brand

Wednesday, 21 May 2014

27

FIM Extends Intertek Partnership Until 2016

Wednesday, 21 May 2014

28

Hunt Brothers to Sponsor JR Motorsports Kevin Harvick at History 300

Wednesday, 21 May 2014

29

Speed Stick GEAR to Sponsor BK Racing’s Cole Whitt for Six Races

Wednesday, 21 May 2014

30

Skittles Become Official NFL Sponsor

Tuesday, 20 May 2014

31

Under Armour Inks Rugby Canada Deal as Official Technical Partner

Tuesday, 20 May 2014

32

South Africa Announces Sponsors for Hockey World Cup Campaign

Tuesday, 20 May 2014

33

Web.com Tour’s Utah Championship Gets New Presenting Sponsor

Tuesday, 20 May 2014

34

Softball New Zealand Partner with Golden Homes

Tuesday, 20 May 2014

35

BMX Rider Terry Adams Signs Endorsement Deal with Tiger Balm

Tuesday, 20 May 2014

36

Buffalo Bills Signs PremCom Partnership

Tuesday, 20 May 2014

37

Complete Cover to Sponsor British Superbike Rider Dave Johnson

Tuesday, 20 May 2014

38

Halfords Announced as Official Mechanics Partner of 2014 Sky Ride Big Bike Events

Tuesday, 20 May 2014

39

Champions Hockey League Acquires New Presenting Sponsor

Tuesday, 20 May 2014

40

Golfers John Parry & Zane Scotland Secure New Sponsor

Tuesday, 20 May 2014

41

Mistic to Sponsor KVSH Racing’s Sebastien Bourdais at Indy 500

Tuesday, 20 May 2014

42

American Ethanol to be Presenting Sponsor of NASCAR’s Return to St. Louis

Tuesday, 20 May 2014

43

Spindrift Racing Seals Mirabaud & Zenith as New Sponsors

Tuesday, 20 May 2014

44

Acer Signs Marketing Deal with NBA in Philippines

Monday, 19 May 2014

45

Triathlete Mary Beth Ellis Signs Endorsement Deal with Skins

Monday, 19 May 2014

46

BMW Secures European Tour Sponsorship Extension

Monday, 19 May 2014

47

Stanley Black & Decker Named FC Barcelona’s Official Global Partner

Monday, 19 May 2014

48

BT Sport Expands Welsh Rugby Support with Scarlets, Ospreys, Blues & Dragons Sponsorship

Monday, 19 May 2014

49

Football Federation Australia Seal BLK Partnership

Monday, 19 May 2014

50

ANZ Renews New Zealand Cricket Sponsorship

Monday, 19 May 2014