50 Sponsorship Deals of the Week: 17/10/14

October 17, 2014

1

Rajah & Tann Becomes Official Legal Partner of 2015 SEA Games

Friday, 17 October 2014

2

Kraft Foods Inks USA Hockey Sponsorship Deal

Friday, 17 October 2014

3

Hotbox Sports Enters NHL Market with New Jersey Devils Deal

Friday, 17 October 2014

4

Horseshoe Casino Sponsors Memphis Grizzlies

Friday, 17 October 2014

5

GEICO Revs Up Sponsorship of NASCAR Race at Talladega Superspeedway

Friday, 17 October 2014

6

SugarHouse Casino Becomes Official Partner of Philadelphia 76ers

Thursday, 16 October 2014

7

New England Patriots Partner with DraftKings

Thursday, 16 October 2014

8

AT&T Drop Cotton Bowl Title Sponsorship, Goodyear Set to Step In

Thursday, 16 October 2014

9

LeBron James Becomes Kia Ambassador

Thursday, 16 October 2014

10 

Turkish Airlines to Sponsor Bundesliga’s Hannover 96

Thursday, 16 October 2014

11

Vernon Davis Signs Levi’s Endorsement Deal

Thursday, 16 October 2014

12

Samsung Inks Long-Term RFU Partnership

Thursday, 16 October 2014

13

National Bank of Arizona Becomes Official Banking Partner of Phoenix Suns

Thursday, 16 October 2014

14

Energizer to Sponsor Kyle Larson at Talladega Superspeedway

Thursday, 16 October 2014

15

SJM to Title Sponsor Theodore Racing

Thursday, 16 October 2014

16

Raymond Weil Appointed Official Timepiece of Prudential Center

Wednesday, 15 October 2014

17

Flame Broiler Named Official Healthy Fast Food Partner of Rock ‘n’ Roll Los Angeles Half Marathon

Wednesday, 15 October 2014

18

Cleveland Cavaliers Sign Dunkin’ Donuts Partnership

Wednesday, 15 October 2014

19

EY Extends Ulster Rugby Sponsorship

Wednesday, 15 October 2014

20

Castleford Tigers Sign XBlades Partnership

Wednesday, 15 October 2014

21

Actavis Extends ATP World Tour Finals Partnership

Wednesday, 15 October 2014

22

Red Bull Racing Sign EXNESS Partnership

Wednesday, 15 October 2014

23

ClearSky Remains Principal Sponsor of Hull KR

Wednesday, 15 October 2014

24

Panasonic Signs Official Worldwide Paralympic Partnership

Wednesday, 15 October 2014

25

Widnes Vikings Sign New Nutrition Partner, Dave Rolt Promoted to Head of Commercial

Wednesday, 15 October 2014

26

Golden Corral Extends Tommy Baldwin Racing Sponsorship

Wednesday, 15 October 2014

27

Leicester City Renews Partnership with Local Dealership

Tuesday, 14 October 2014

28

Continental Inks Four-Year Chinese Football Association Deal

Tuesday, 14 October 2014

29

Heineken Becomes Official Beer of MLS

Tuesday, 14 October 2014

30

Western New York Energy Becomes Official Supporter of USA Luge

Tuesday, 14 October 2014

31

Penrith Panthers Extends OAK Sponsorship

Tuesday, 14 October 2014

32

ANTA Sign NBA China Partnership

Tuesday, 14 October 2014

33

Leigh Halfpenny Signs Under Armour Endorsement Deal

Tuesday, 14 October 2014

34

Portland Timbers Extends Alaska Airlines Shirt Sponsorship Deal

Tuesday, 14 October 2014

35

ISL’s FC Goa Sign Six Sponsors for Inaugural Season

Tuesday, 14 October 2014

36

Volvo to Drop Sponsorship of World Match Play Championship

Monday, 13 October 2014

37

U.S. Bank Gets Naming Rights to University of New Mexico’s Premium Seating Areas

Monday, 13 October 2014

38

Monster Energy Signs New FIM Speedway Grand Prix Sponsorship Deal

Monday, 13 October 2014

39

ATI Becomes Official Physical Therapy Provider of Chicago Cubs

Monday, 13 October 2014

40

Borussia Dortmund Sign Capri-Sun Partnership

Monday, 13 October 2014

41

PGA Tour Golfer Hunter Mahan Extends PING Endorsement Deal

Monday, 13 October 2014

42

FIVB Signs Rosetta Stone Partnership

Monday, 13 October 2014

43

Abbott to Title Sponsor World Marathon Majors

Friday, 10 October 2014

44

ISL’s Chennaiyin FC Secures New Shirt Sponsor

Friday, 10 October 2014

45

Monster Extends Sponsorship of Yamaha Teams in MotoGP

Friday, 10 October 2014

46

Retro Infinity Sponsors NASCAR Driver Carlos Contreras

Friday, 10 October 2014

47

Estrella Damm Remains Official Beer Sponsor of FC Barcelona

Friday, 10 October 2014

48

McDonald’s Upgrades Sponsorship of Newcastle Jets

Friday, 10 October 2014

49

Pukka Pies Renews Leicester Riders Sponsorship

Friday, 10 October 2014

50

Indian Super League Signs Six Sponsors Ahead of Inaugural Season

Friday, 10 October 2014