2023 Para Swimming World Championships appoint new commercial consultant
By Community | November 29, 2022
The 2023 Para Swimming World Championships has brought in Jonathan Neill as a commercial consultant for the event.
He will be responsible for creating the commercial strategy including the sales proposition to secure new partners, along with advising on partnership management and activation. Neill is already working with the International Paralympic Committee on their PARA SPORT commercial strategy.
The Para Swimming World Championships will be held at the Manchester Aquatics Centre from 31 July to 6 August 2023. The biggest Para swimming event outside of the Paralympic Games, it will be the third time the World Championships have taken place in Great Britain. The last time in London 2019, 637 swimmers from 73 nations were welcomed, with 188 records broken including 39 world records, and over 143 million people watching around the world.
Having worked in a variety of agency, brand and rights holder roles, Neill set up his own consultancy 12 months ago. Other clients during this time include the Football Association of Ireland, Modern Pentathlon and Laser Run World Championships, Playermaker, VisitBritain, YouGov Sport and Guild.
Jonathan Neill said: “The Para Swimming World Championships truly demonstrate and celebrate diversity and inclusion, and the role that sport can play in creating positive social impacts to individuals, communities, and wider society. Para Swimming had the highest cumulative broadcast audience for any sport at the Tokyo 2020 Paralympic Games, and with over 14 million persons in the UK living with a disability and having a spending power of over £274 billion a year, there are multiple reasons for brands to be involved and help create a more inclusive world.”
Katie Chapman, Manchester 2023 Para Swimming World Championships Event Director, added: “I’m proud and delighted that the UK is once again hosting these prestigious Championships, this time in Manchester, the perfect city with its rich heritage in world class sport. I’m looking forward to working in partnership with brands and organisations across a number of exciting opportunities to achieve our ambition to deliver not only a world class event, but an event that drives lasting positive change more widely for people and communities.”