Billie Jean King Diversity ITF

2022 Billie Jean King Cup by Gainbridge Finals nets record number of broadcast markets

By Community | November 11, 2022

The 2022 Billie Jean King Cup by Gainbridge Finals has announced that broadcast coverage for this year’s event will extend to a record 196 territories, the most in the event’s 59-year history.

The tournament, previously known as the Fed Cup, is taking place in Glasgow this week (November 8-13) with 12 teams – Australia, Belgium, Canada, Czech Republic, Great Britain, Italy, Kazakhstan, Poland, Slovakia, Spain, Switzerland and USA – competing for the women’s World Cup of Tennis.

The list of broadcast markets includes live free-to-air terrestrial coverage in eight of the event’s 12 participating nations, with live streamed coverage in more than 30 additional territories via Meta and the Billie Jean King Cup streaming platform (see table below).

The International Tennis Federation (ITF), the world governing body for tennis who run and manage the Billie Jean King Cup by Gainbridge, was supported by leading sports marketing agency Pitch International for its international commercial rights sales.

Broadcast production of the 2022 Billie Jean King Cup by Gainbridge Finals will be led by Gravity Media who will operate 21 cameras across the two courts, featuring speciality and net cameras.

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The tournament is also working with a new content distribution partner, Cingularity, market leaders in bespoke live video networking and production solutions. Cingularity will be hosting a hybrid solution of satellite and IP distribution workflows to service the event’s broadcasters across a cumulative total of almost 100 hours of live content across the tournament.

Commenting on the news, Tim Stemp, ITF Executive Director, Commercial, said: “We are thrilled to be delivering coverage of the 2022 Billie Jean King Cup by Gainbridge Finals in more markets than ever before. As we continue to support the development and growth of the sport from the playground to podium, as part of our Advantage All programme, we want to ensure that this historic event, and coverage of tennis in general, is reaching the widest possible audience.”

The Billie Jean King Cup is the largest annual international team competition in women’s sport and, thanks to the partnership and support of new title sponsor, Gainbridge, the 2022 Billie Jean King Cup Finals will offer record payments of $11.4 million for nations and players as part of the ITF’s Advantage All programme to drive value for the women’s game.

The ITF uses any profits from staging the World Cup of Tennis (which includes the men’s Davis Cup) as part of its 90% reinvestment back into the development of the game across all corners of the globe. More information can be found on www.billiejeankingcup.com.

Billie Jean King Diversity ITF