Yorkshire Cricket Reveal AudienceView as New Technology Partner

Yorkshire County Cricket Club have appointed AudienceView, unhealthy an e-commerce solution company, as its new technology partner.

The fully integrated solution will power sales and service via single fan accounts, through which fans can purchase match day tickets, memberships, merchandise and corporate hospitality packages. In addition, AudienceView will provide a service to the Yorkshire Cricket Board, Yorkshire Cricket Foundation and manage cricket net group bookings for the venue.

“AudienceView is an innovative, customer-centric solution to take our club into the future, allowing us to put our fans first and contribute significantly to the betterment of Yorkshire cricket,” said Mark Arthur, Chief Executive of Yorkshire County Cricket Club. “We are truly delighted to be implementing such modern, forward-thinking technology to create better relationships with our fans and provide a best-in-class shopping experience.”

Engineered with customer relationship management (CRM) at the core, AudienceView incorporates ticketing, social/mobile commerce, marketing, access control and full fan management in a single solution. This enables organizations like Yorkshire County Cricket Club to improve operational efficiencies and unlock new revenue opportunities.

“We are excited to welcome Yorkshire County Cricket Club to the AudienceView family,” said Jeff Koets, Vice President of Sales and Marketing for AudienceView. “Our integrated ticketing, CRM and membership functionality will serve Yorkshire well as it continues to exceed expectations both on and off the field.”