Yale unveils new brand partnership with MotoGP

Yale has today unveiled a new brand partnership with MotoGP, the FIM MotoGP World Championship.

Yale, one of the longest established, original manufacturers of lift trucks and warehouse equipment in the world, has been appointed as the designated Forklift Supplier to MotoGP.

By associating with MotoGP, Yale is aiming to take its own technology-led and forward-looking brand to new audiences, and to engage with other suppliers and partners of the championship.

Harry Sands, Managing Director of Yale EMEA, said: “When we were looking for a brand partner, MotoGP stood out as the obvious choice due to our shared principles and characteristics such as agility, high performance and innovative thinking.

“We feel that the values held by MotoGP align perfectly with what Yale stands for, and we look forward to displaying these attributes in the exciting and forward-thinking environment that MotoGP provides.”

Pau Serracanta, Managing Director, Commercial Area, Dorna Sports, added: “We are very excited to have Yale on board as our forklift partner. Yale shares similar passions and values that fit in with the excitement and creativity that we have on display at our events.

“Logistics is an essential part in what keeps the MotoGP Championship running smoothly around the globe. We hope that this collaboration can be the beginning of a long and productive relationship between the two brands.”