WTA Signs Vixlet Technology Partnership

Leading technology provider Vixlet has secured today a strategic partnership with the the Women’s Tennis Association (WTA)  that allows fans to socially connect with players, tournaments and other passionate fans worldwide.

It will be Vixlet first partnership with an international sports league.

“Vixlet’s innovative technology and state-of-the-art platform aligns perfectly with our strategic goal to continue to grow our international fan base,” said WTA Chairman and CEO, Stacey Allaster. “The partnership with Vixlet will support stronger fan engagement and provide a natural extension to our existing digital properties to help share exciting stories through our social channels.”

“The WTA is a global leader in sports entertainment and we are excited to develop this relationship, introducing Vixlet to both casual and avid tennis fans around world,” said Vixlet CEO Lisa Gopala.

“The WTA will utilize leading-edge features of Vixlet built around its key assets including, players and tournaments, for a best in class fan engagement experience” said Vixlet Chairman Krishna Gopala.

The deal follows Vixlet’s partnership with the Miami Dolphins announced last week. 

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