WRU in Good Health With Vitality

Health and life insurer Vitality has been confirmed as the new Official Wellness Partner of the Welsh Rugby Union (WRU), as part of a health partnership which will be in place for the next two years.

As part of the agreement, Vitality will receive a range of marketing benefits such as stadium TV advertising, LED perimeter boards and on the opening match of the 2015 RBS 6 Nations, Wales’ matchday medical will wear Vitality branded clothing.

Additionally, new and existing Vitality members will have the chance to win tickets, signed merchandise and a chance to meet players of both the men’s and women’s international rugby teams.

Neville Koopowitz, CEO of Vitality said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sport organisations, teams and athletes to help us spread the Vitality message. Our partnership with the Welsh Rugby Union is the latest move in our goal of changing the game when it comes to people’s health.

Vitality is delighted to be extending its reach to the world of rugby at an exciting time for the sport with the 2015 Rugby World Cup on the horizon, as well as rugby’s inclusion in the 2016 Olympic Games in Rio.”

Roger Lewis, Chief Executive of the WRU said: “Vitality’s health and life insurance is a perfect fit for the WRU; their unique products encourage and advise members on the right steps to take for a healthier lifestyle; which is an aim the WRU shares.

“Health insurance is an important part of the game, and we are proud to have found such a major organisation offering a bespoke product to suit our national sport with so many shared values, and it is with great pleasure that we launch this new partnership following the weekend of such a great win against the Springboks.”