World Rugby Secure Four-Year Partnership With Puressentiel

World Rugby has agreed an official partnership with with beauty and aromatherapy brand Puressentiel.

As part of a four-year deal Puressentiel will be associated with a number of major tournaments within World Rugby’s portfolio, including the Under 20 Championship, men’s and women’s HSBC World Rugby Sevens Series and Women’s Rugby World Cup tournaments.

Puressentiel will also partner with World Rugby to promote rugby in key markets, including Asia ahead of Rugby World Cup 2019 in Japan.

The agreement also allows World Rugby to collaborate with Puressentiel to design and deliver a range of sporting lifestyle products.

World Rugby Chairman Bernard Lapasset said: “Through this partnership we aim to reach and engage new audiences and inspire more men, women and children to participate in rugby and have fun and we look forward to collaborating with Puressentiel over the next four years.”

Laboratoire Puressentiel President Marco Pacchioni said: “It is a natural fit for Puressentiel to partner with World Rugby. Rugby is a sport built on strong values and we are founded on principles of efficacy, bringing natural products to the market.

“Asia is a large focus market for us and an exciting and growing rugby market, representing a great opportunity.”

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